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Milk

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Marketing Research and Segmentation Problem

Complete the following problem related to market research and segmentation by writing a 1,050- to 1,400-word response.

Take on the role of a marketing representative at a local hospital or medical facility with which you are familiar. Provide a brief description of the facility. Conduct research on the consumers in the area using at least two lifestyle analyses and marketing research databases discussed in Ch. 4 and 5 in your text.

1. Write a lifestyle profile for the neighborhood that can be used as the demographic profile for potential patients at your facility. a. Based on your research, describe two ways the facility could segment their market. b. How does this profile provide you with insight on how the people in this neighborhood will perceive your facility?

2. Based on your research, assess the lifestyle profile you have developed. a. In your assessment, is the demographic and psychographic information you found accurate? Why or why not?

|Content |Points Available|Points Earned|Additional |
|60 Percent |6 |X/6 |Comments: |
|The response: | | | |
|Includes a lifestyle analysis describing the consumer demographics of the selected facility. | | | |
|Details two ways the facility could segment their market based on the lifestyle analysis. | | | |
|Includes an assessment of the reliability and accuracy of the demographic information found on the | | | |
|market research databases used. | | | |
|Organization / Development |Points Available|Points Earned|Additional |
|20 Percent |2 |X/2 |Comments: |
|The paper is 1,050 to 1,400 words in length. | | | |
|The content is organized, develops a central theme or idea, is comprehensive, and flows logically. | | | |
|Paragraph transitions are present, logical, and maintain the flow throughout the paper. | | | |
|Sentences are clear, well constructed, strong, and varied. | | | |
|Major points are clear and specific examples are used. | | | |
|Mechanics |Points Available|Points Earned|Additional |
|20 Percent |2 |X/2 |Comments: |
|The paper—including the title page, reference page, tables, and any appendices—is consistent with | | | |
|APA guidelines as directed by the facilitator. The paper is laid out with effective use of headings,| | | |
|font styles, and white space. | | | |
|Rules of grammar, usage, and punctuation are followed; spelling is correct. | | | |
| |Total Available |Total Earned | |
| |10 | | |

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