...| 06 | FINDING AND SUGGESTION | 34 | 07 | QUESTIONARIES | 35-44 | 08 | BIBILIOGRAPHY | 45 | Chapter 1 INTRODUCTION OF PROJECT:- The problem is preparation of the design of the research project. It includes export introduce to mineral water or mountain water. The project undertaken aims to find out the selling and marketing of mineral water or mountain water. The Act introduced to professional development for patents. In an effort to differentiate one brand from another. Some companies have introduced to vitamins ingredients. To sales with water flavoring about various industry efforts to improve. The naturals has introduced made with production and marketing reduce the products. The nutrition facts it stated that the organic shelled of introduced to the product. To the introduction of a variety of drinks marketed as delivering. I prepare the two companies comparative study of Sun rich Aqua Vs Bisleri mineral water or mountain water. I prepare the ozonated water treatment plant with mineral water resources. It is the stage purification process which include filtration and ozonisation mineral water....
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...Spritzer Group is the most integrated and largest bottled water producer in Malaysia. From its humble beginning in a small set up in Taiping, Perak, in the late 1980’s, the Spritzer Group of Companies today comprises five subsidiaries which are involved in the manufacturing and distribution of natural mineral water, sparkling natural mineral water, distilled drinking water, carbonated fruit flavoured drink, non-carbonated fruit flavoured drink, functional drink, toothbrushes, preforms and packaging bottles. The brand, SPRITZER, Malaysia bestselling natural mineral water is produced and bottled out of a vast 330 acre site with plentiful natural mineral water resources in an environmentally friendly site surrounded by lush tropical rainforests greenery, away from pollution. This production line are completely automated and equipped with the state of the art bottling technologies. The plant is manned by highly qualified professionals such as food technologists, chemists, microbiologists and engineers. The superior quality of SPRITZER bottle water products has garnered many awards and set many milestones through the years. Logo The logo of Spritzer had never changed since the product is begun. Since the company formed and until now the logo is really suit to them and doesn’t give any bad effect to the company. Besides that, the unique of the logo is really giving a good impact to the company. There is no any other mineral water use green colour on their logo but Spritzer does. The...
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...Nestlé Pure Life HISTORY Water, water everywhere and plenty of "bottled" drops to drink. Nestlé Waters sees to that. A division of the world's top food company Nestlé S.A., Nestlé Waters hopes you'll reach for one of its approximately 60 brands of bottled water when you're feeling a little parched. The company also includes Baraka still or sparkling natural mineral water, which is the leading brand in Egypt, where it has been sold for almost 25 years. The company's Nestlé Pure Life is the world's #1 water brand and is available in 27 countries. Nestle Pure Life acquires its water from local market sources, rather than from a specific spring, enabling Nestlé to lower its bottling, transportation, and logistics costs. NESTLE PURE LIFE the first brand to be introduced onto the bottled water market under the Nestlé brand, has become in just a decade the world’s leading bottled water brand, with 5 billion litres sold worldwide in 2008. Launched for the first time in Pakistan back in 1998, NESTLE PURE LIFE meets consumer needs for safe, pleasant tasting water, both practical and affordable, for daily family hydration. Initially targeted as a priority for emerging economies, NESTLE PURE LIFE has evolved towards more mature markets with the launch in the USA and in Canada end of 2002. Entering an average of 2 to 4 countries each year, the brand is today present in 25 countries around the world, across all continents. To combine the benefits of local production (eco-sustainability)...
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...MARKET FOR MORE WIDE CUSTOMER BASE.PERRIER CONTROL 29% OF $225 MILLION PER YEAR RETAIL BOTTLED-WATERMARKET WHICH IS GROWING AT THE RATE OF 9% ANNUALLY.WITH THE EXCPETOION OF ONE INCIDENT IN YEAR 1990 WHEN THE TRACES OF BENZE WAS FOUND IN ITS BOTTLE WHICH RESULTED IN CALLING OF SOME 160 MILLION OF BOTTLED WATER WHICH MR ROLAND DAVIS THE PRESIDENT OF PERRIER GROUP EXPLAINED AS ONE OF INCIDENT OF EMPLYOEES NEGLIGENCE BUT LATER ADMITTED THAT BENZENE NATURALLY OCCURRED IN PERRIER WATERS AND THE MISTAKE WAS OF NOT REPLACING THE FILTERS. BUT THE BIGGER PROBLEM PERRIER IS FACING IS STAGNATION OF IT PRODUCT AS COMPETITION HAS INCREAED AS IT TRIED TO ENTER A NEW MARKET MPST NOTABLY FROM KHISHU MINERAL WATER. PERRIER DECLINE IN ITS MARKET SHARE HAS RAISED SOME SERIOUS QUESTION FOR IT MARKETING TEAM ABOUT HOW TO REGAIN THE MARKET IN WHICH IT ONCE WAS DOING SO GOOD. MAYBE ITS TIME THEY CHANGE THERE MARKETING STARTEGY AND COME UP WITH SOME EFFECTIVE STRATEGY . ANAYLSIS THE STRONGEST AND THE MOST UNIQUE POINT OF PERRIER WATER IS IT IS NATURALLY CARBONATED RATHER THEN MACHINE MADE CARBON DIOXIDE ADDED TO IT IN CASE OF IT COMPETITORS,WHICH THE CUSTOMERS THINKS AS MOST HEALTHY AS NO EXTRA MINERALS ARE ADDED TO IT . FROMT THE CASE STUDY WE KNOW THAT IN STARTING PERRIER WAS AVIALABLE ONLY IN GOURMET SHOPS FOR $1 BUT AS COMPANY STARTED THE EXPANSION IT WAS MADE AVIALABLE IN MOST OF THE DEPARTMENTAL STORES ACROSS UNITED...
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...Bottled water Vs Tap Water? Abstract This is a repot about what is better Bottled water or tap water. This report will show that for the most part there is no difference for your health but a big difference in price. So it will show that tap water is better for the most part. What is better Bottled water or Tap Water? What is better tap water or bottled water? People spend a lot of money on bottled water so some people think it’s better, but is it? All Tap and Bottled water is different so if you really want to know get the water tested. Bottled water is less regulated than tap water. Tap water is regulated by the EPA while bottled water is regulated by the FDA. The FDA tries to meet the EPA standard. Bottled water has a loophole so if it’s sold in the state it’s made then it’s not tested.[1][4] There have been some recalls of bottled water[2] Bottled water can go bad. Some of the plastic can get into the water, if you leave it outside.[4] don’t store Bottled water in hot places. Tap water will get metals in it from pipes. So if you have bad piping you may want to buy bottled water, but bottled water might not be better its tested way less,[5] so before you change to bottled water check to see if the brand is better than the Tap. Fluoride isn’t in some Bottled water. Fluoride is really good for your teeth. One of the top medical achievements of the 21st century according to the CDC. The cost of bottle water is more than Tap water. Tap water is cents for a gallon...
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...products are bought, sold and transported, and ranges from cardboard boxes and wooden pallets to plastic bottles and aluminum drink cans. Packaging helps to attract consumers and affects consumer buying behavior. Objectives: * To study how packaging affects sales in UAE. * To find how packaging has changed brand image. * To study the issues related to packaging * To study in detail about packaging of bottled mineral water taking a company (MASAFI) UAE. * To analyze how packaging affects consumer buying behavior in UAE * To perform data analysis from the survey conducted and infer the same * To suggest improvements and recommend changes if necessary CHAPTER TWO Organization profile Corporate Statement of Masafi Vision: “Premium products for better life” Mission: “It is Masafi’s constant endeavor to provide premium quality products through continuous innovation, and strengthen its leadership in the FMCG sector”. Masafi the leading producer of natural mineral water in the Gulf was established in 1976 with a paid up capita of approximately five and half million dollars. As a unique brand that has been holding the market leadership for the past 29 years, Masafi today has become a...
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...research. The market for bottled water industry Globally, bottled water is the most dynamic segment of non-alcoholic drinks market, with a share of 38% of total sales. Major companies are looking today for entering developing markets, with a huge demand potential, like Asia and Middle East. Bottled water is the most dynamic segment of non-alcoholic drinks market, with a share of 38% of total sales. Europe is the indisputable leader of carbonated water market, with a 75% market share globally. Western Europe includes, also, countries with largest per capital bottled water consumption, like Germany, France, Spain and Italy. Non-carbonated water yet dominates water deliveries, with 80-85% of total sales, both in terms of value and volume. Non-carbonated water is expected to offer the most growing opportunities, exceeding 3-4 times the carbonated water sales growth rate. The biggest challenge for most companies is product innovation and differentiation, given the absolutely simple nature of product. Packaging represents a very important product component, with a 47% share of product costs. Appearance, weight and price are also important components of the product. (CRPCIS, 2012) Água das Pedras: mineral carbonated water in Portugal Água das Pedras is a mineral carbonated water coming from Pedras Salgadas, a spa village located in Vila Real district and Vila Pouca de Aguiar municipality, known by its thermal waters. These springs come from underground water which stays hundred or thousand...
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...in the community I am hear to inform you about the water pollution that we have found in our system. As you know that the company has been producing water for our community but it has com to our attention that people have been getting sick so we did our own research and it come to find out that there have been waste in out water that has not been cleaned out are it may be possible oil. I would like to reach out to the public so they would not drink the water until they fix the problem. We will give everyone bottled water until the problem is fixed. like how did they let it get this far for people to get sick and why we have to shut down the whole water system? How long will it take before we are able to use our water aging without getting sick? I have came to he conclusion that the water is what is making everyone sick and so everyone is on the same page they should not use their water until the problem is fixed. In order to fix the problem we have to clean out the water and send it back through and make sure it is safe enough for our citizens to use. The questions that I asked myself are what is it that everybody is doing to make them sick? Have they ate at the same restaurants have they went to the same store are what? Then we have found out that everyone has drunk water from the faucet instead of bottle water. The fallacies that I encountered were that the water company did not want to admit to the fact that the water is what is making everyone sick. When I showed them...
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...PETrecycling gives short information about Masafi Company. The company was found in 1976 and now it is a unique brand that has become a generic name for bottled and mineral water in the entire Gulf region. Such a status was acquired because of their high quality products known all over the world for their pure natural freshness. Today Masafi Company can offer a great number of products, ranging from bottled mineral water to soft facial tissues, cups, juices and chips. Gulfbusiness website writes that the main aim of Masafi Company is to strengthen the market leadership. It is distinguished by constant improvement the quality and number of their products and also through the processes of innovative manufacturing, continuous reinvestment and marketing and audit strategies. The target market for Masafi products, as well as any others ones, is distinguished according the following customer characteristics: geographic, demographic, psychographic and behavioralistic. Urban areas of the Middle East region is the main target market for Masafi products. People use water in summer more than in winter. In summer one person uses ten or more glasses of water per day, and can use a couple of glasses of juice. In the Middle East region the temperature is one of the highest on Earth. In most countries of the region the summer is all the year round. It was conducted a survey and analyzed that 40% of individuals are ready to use Masafi products as a regular drink. ...
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...StrategicmanagementBottled water industry in 2006 Case 2. Summary• 1) Dominant Economic Features• 2) Drivers of change• 3) 5 porters analysis• 4) Key success factors• 5) Strategic group map• 6) Recommendations 3. 1)Dominant economic features1) Market Size and 2) Scope of compétitive Growth Rate: rivalry : 4. 3) Number of rivals : 5) Distribution channels :• Nestlè • wholesale clubs• Coca-Cola • supermarkets• Pepsi • discount stores• Groupe Danone • food store• Suntory Water Groups • supercenters 6) Pace of technological4) Number of buyers change. No one buyer accounts for a significant fraction of 7) Degree of product overall market demand. différentiation 8) Vertical integration 5. 2) Drivers of change:• Increase in environmental concerns• Convenience and portability• The profit margins in the industry are very lucrative• To facilitate entry into carious parts of the globe many companies enter into strategic alliances 6. 3) 5 porters analysis 7. The threat of substitute product• Other type of drinks : Soft drink, milk, Tea, Soda• Innovative products like vitamin water and flavored water.Those products are more and more popular andthat’s why they can be considerate as a real threat. HARD! 8. The threat of the new entrant• Biggest competitors have the majority of the global market.• Only competitors that are able to provide important quantities of bottles water with a cheap price will be able to enter this market. DIFFICULT! 9. The bargaining power of suppliers• Due to...
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...Bottled water is one of the fastest-growing segments in the world’s food and beverage market owing to increasing health concerns. The market for bottled water in the US generated revenues of about $15.6 billion in 2006. Market consumption volumes were estimated to be 30 billion liters in 2006. The market's consumption volume is expected to rise to 38.6 billion units by the end of 2010. This represents a CAGR of 6.9% during 2005-2010. In terms of value, the bottled water market is forecast to reach $19.3 billion by the end of 2010. In the bottled water market, the revenue of flavored water (water-based, slightly sweetened refreshment drink) segment is growing by about $10 billion annually. TCCC is third largest player in the bottled water market in the US with market share of 11.9%. The company acquired Energy Brands Inc. in 2007 to further expand its presence in still beverage offerings in categories like vitaminwater, fruitwater and smartwater. TCCC could leverage its strong position in the bottled water segment to take advantage of growing demand for flavored water. Growing bottled water market Bottled water is one of the fastest-growing segments in the world’s food and beverage market owing to increasing health concerns. The market for bottled water in the US generated revenues of about $15.6 billion in 2006. Market consumption volumes were estimated to be 30 billion liters in 2006. The market's consumption volume is expected to rise to 38.6 billion units by...
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...Magazine Issue 12 Tinjauan Runcit Welcome to our Halal Issue You might be surprised to know that the halal industry is worth billions of Ringgit in Malaysia alone. It impacts consumers, retailers and manufacturers. As such, we felt it was time we explored halal in more depth. Read our cover story and be inspired to discover ways to profit in ‘Era Halal.’ Runcit Media Sdn Bhd’s (RMSB) Field Supervisors are constantly telling us that readers want to see more articles on financial management. To fulfill this popular request, we teamed up with RHB Bank to bring you a Wang Runcit article on loan financing for retailers like you. Being informed about product categories is very important. Be sure not to miss our category profiles on Bottled Water and Hot Cereals. It is an opportunity for you to get to know the market leading brands like SPRITZER and QUAKER OATMEAL. We also present CINTAN, a treasured household brand in the instant noodles category. CINTAN has been in the market for 40 years now. Read our article about the brand. You might even get to know Malaysia’s celebrity Chef Wan better, too. RUNCIT MALAYSIA was fortunate to be able to interview him when he went down to the trade, to introduce the two new CINTAN variants he created. Happy Reading! WILLIAM KHOO Executive Director Infovantage Sdn Bhd william.khoo@runcit.com.my Page 2 of 39 Runcit Malaysia Magazine Issue 12 Rencana Runcit THE HALAL ERA From a symbol that assures religious compliance, the Halal logo is...
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...ANALYSIS OF MARKETING STRATEGY OF MINERAL WATER INDUSTRY [A CASE STUDY OF BISLERI] A RESEARCH REPORT SUBMITTED IN THE PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION TO INDRAPRASTHA UNIVERSITY, DELHI (2004-06) Submitted To : Submitted By : Mrs. Harpreet Kaur Nitesh Kumar BLS INSTITUTE OF MANAGEMENT MOHAN NAGAR GHAZIABAD CONTENTS CONTENTS Acknowledgement Executive Summary INTRODUCTION • About the industry Mineral Water Industry- Current Market Scenario Company Profile Marketing Strategy Advertising Campaign of Bisleri Packaging and Distribution Marketing Mix Competition in Market Product Profile Manufacturing • Objective • METHOD OF STUDY • Research Design • Tools and Instrument Used for the Study • Procedure and data collection • RESULT AND DISCUSSION • Findings and Statistical Analysis • SWOT analysis Conclusion • Recommendation • Limitations • Bibliography Annexures ACKNOWLEDGEMENT ACKNOWLEDGEMENT The accomplishment of my research was possible only due to the cooperation, coordination and united efforts of different individuals, several sources of material, knowledge and time. Pertaining to this I therefore take this opportunity to express my deep sense of gratitude to entire staff and employees of the Bisleri...
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...INTRODUCTION 1 1.1 INTRODUCTION OF THE PROJECT Project Title : “Comparative analysis of packaged drinking water of Kingfisher with other market players” Name of the Organization: UNITED BREWERIES GROUP (UB GROUP) Name of the Company : KINGFISHER LIMITED Manufactured & Marketed By: ICEBERG FOODS LIMITED Project Head & Supervisor: Mr. Mangesh Arnalkar (Regional Sales Manager) Project Duration: 7th June 2010 to 30th July 2010 2 The study was made to improve the Kingfisher’s market potential in the Pune market in retail segment, and for this I had undertaken the above mentioned project. During my summer training at Kingfisher IBF LTD., I completed the project in corporate sale and market share of packaged drinking water product of Kingfisher IBF LTD. And the focusing areas of my study were as follows:- A detailed study, consisting of product variety, corporate sale etc. of packaged drinking water of KINGFISHER IBF LTD. An observational study packaged drinking water industry and market share of KINGFISHER IBF’s products. A detail understanding of all the competitive brands of KINGFISHER IBF’s packaged drinking water. Assessing the brand awareness of Kingfisher in Packaged Drinking Water segment. Finding out the basis on which, dealers and customers, prefer buying Packaged Drinking Water. My project was to support sales promotion for ICEBERG FOODS LIMITED. It was carried out in PUNE city. The place is heavily...
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...Mineral Water Aquafina AQUAFINA Introduction: • Aquafina is a brand of bottled water. It was first distributed in Wichita, Kansas in 1994, Aquafina is sold in 12-fluid ounce, 500-milliliter (16.9 fl oz), 20-ounce, 24-ounce, 1 liter, and 1.5-liter bottles. • Aquafina was first launched in USA in the year 1994 and with its unique purification system and great taste, Aquafina soon became the best selling brand in the country. • In India, Aquafina’s journey began with the Bombay launch in 1999 and it was rolled out nationally by the year 2000. On the strength of its brand appeal and distribution, Aquafina has become one of India's leading brands of bottled water in a relatively short span. • The growth of aquafina is increasing day by day. In 2004 it was only 11 % as now in 2008 it has been reached at 22 % and in 2010 its been 26%. • Aquafina is an official sponsor of Olympus Fashion Week, Sundance Film Festival, Tribeca Film Festival, Carolina Panthers, and the PGA. • Aquafina is a brand of bottled water and skincare products manufactured by PepsiCo, Inc. pepsiCo produces several other products under the Aquafina label: Aquafina Aquafina FlavorSplash - Grape Aquafina FlavorSplash - Peach Mango Aquafina FlavorSplash - Raspberry Aquafina FlavorSplash - Strawberry Kiwi Aquafina FlavorSplash - Wild Berry Aquafina Sparkling - Berry Burst Aquafina Sparkling - Citrus Twist HISTORY OF AQUAFINA: TYPE ...
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