...Mini-Project Case With the little experience I have with project management, I would have never of thought of using project management techniques for a mini-project like this. However, after reading the case study on planning a family get-away, I find that it is effective to apply such techniques. By having a vision for the vacation, a list of the tools and equipment needed, a project overview test plan, a budget, a task list, a flexibility matrix and by knowing all the risks involved I believe this works very well. The overall vision, or plan, of a project is a description of the desired target that should occur after the project has ended. Creating a clear vision will effectively communicate where it is headed and what it is trying to achieve. In the case of planning a family get-away, the author clearly states that the project’s goal is to unplug, refresh, and recharge before school starts for her children. Her vision also contains main key factors and a spending budget that gives a more specific plan to achieving the family’s ultimate goal. These factors include specific missions that need to be met, what tangible items will be needed and how much money can be used to divvy up between all necessities. But how did the author acquire this vision? After compromising with her family on not staying home, but not spending too much money, they came up with camping. From the article it seems that there were other camping trips that did not go so well. This is where the Lessons...
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...APPLYING CHANGE MINI PROJECT PLAN FOR AUSTRALIA POST 2015-2020 Purpose The purpose of Applying change mini Project Plan is to help in promoting a smooth transition that brings together ways that will see the Post remain sustainable in the face of the dramatic impact of a declining letter services and an increasing parcel services to a better retail network with convenient digital products. The plan will offer a road map for the Australia post to accomplish its goals and objective of providing high quality, efficient services to the community as well as generating dividends and enhance shareholder value. Additionally, the Plan will serve as an agreement between the following parties: Project Sponsor, Steering Committee, Project Manager, Project Team, and other personnel associated with and/or affected by the project. VISION To deliver best products and the best marketing systems available Project Goals and Objective * Ensure that end users have input into the design process. * Accomplish project business goals and objectives within defined budget and time parameters. * Minimize impact to standard business operations within the affected units. Strategy to manage change 1. ESTABLISHING A SENSE OF URGENCY This is done by analyzing the competition in the market, tracking the speed of change and determining what the organisation has to do to keep up with it. 2. CREATE GUIDING COALITIONS Ensuring there is a powerful group...
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...THE ROLE OF COMPUTER AND INTERNET ACCESS IN BUSINESS STUDENTS’ACCEPTANCE OF E-LEARNING TECHNOLOGY IN UniMAP MOHANRAJ A/L SUPPARAMANIAM School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis, Pengkalan Jaya, Jalan Alor Setar - Kangar, 01000 Kangar, Perlis, MALAYSIA DECLARATION I hereby declare that the project is based on my original work except for quotations and citations which have been duly acknowledged. I also declare that it has not been previously or concurrently submitted for any other MBA at UniMAP or any other institutions. ____________________________ (Signature) NAME: MOHANRAJ A/L SUPPARAMANIAM DATE: 10/05/2015 THE ROLE OF COMPUTER AND INTERNET ACCESS IN BUSINESS STUDENTS’ACCEPTANCE OF E-LEARNING TECHNOLOGY IN UniMAP By MOHANRAJ A/L SUPPARAMANIAM Research Report Submitted in Partial Fulfillment Research Methodology Requirement of the Degree of Master of Business Administration (MBA) UNIVERSITI MALAYSIA PERLIS 2015 ABSTRACT This study was taking into account past research that explored the divergence or crevice between the individuals who have entry to PCs and the Internet and the individuals who don't( (Hoffman & Novak, 1998; NTIA, 1999b; Carey, Chisholm & Irwin, 2002; Vail, 2003 Zeliff, 2004; Glenn, 2005). The Technology Acceptance Model grew by Davis, Bagozzi, and Warshaw (1989) was utilized to explore whether PC and Internet access impacted the acknowledgement of e-learning innovation...
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...The current 3 Series model is a market leader in a mature market sector. Its high market share leads to a high cash flow rate, and its position in a mature market means that investment supports in areas such a product and process development is low. The 5 series too, is comfortably positioned as a cash cow. It is a mature product, placed and sold in a less volatile market than the 3 series. This means that the 3 and 5 series family of products have extremely high profitability, due to their high level of sales, and the low level of expenditure needed to maintain the sales levels. The 7 series however is a model in decline in terms of its lifecycle. It is found at the ultimate destination of all products, a ‘dog’. The production does have market share, but its desirability is waning and its performance relative to its competitors is not what it once was. The market for the 7 series however, is still performing well. This means that BMW should, and will review the model with a view to re-launch in the near future. The above products are all fairly settled. Many of them have been being manufactured for many years now with several re-designs and re-launches. BMW has however recently begun expanding its portfolio, and the result of this is some new star and problem children. One of these stars is the X5. The X5 is a new market area for BMW. The 4x4 market can be extremely profitable, especially the ‘On road’ 4x4 products. This market is very large and growing, and BMW have made an...
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...1.0 Summary This report aims to help us to know the Mini (BMW) using the marketing principle. This report including the core product that the Mini offers, the reasons of BMW prepared to invest to have the Mini in its range, how the core product translated into different style of products, the advantages and disadvantages of using an existing brand name and the reason of the mini has been successful in the US. Report also has the company introduction and the product details. It tells us the difference between the Mini and competitors, such as safe and reliable, trendy yet iconic, small but sporty-ish, fun and individualistic, statement of wealth/status, staid and classic, understated power, history, great star effect, outstanding services, the contribution of environmental protection and reliable quality Through the report we know how the BMW Company use markets to sell the Mini to the consumers. 2.0 Introduction The Mini is a small car that was made by the British Motor Corporation (BMC) and its successors from 1959 until 2000. At its first lunched in 1959, lots of people were attracted by its small, fashion, sport, safe and easy move. And its space-saving front-wheel-drive layout (which allowed 80% of the area of the car's floorpan to be used for passengers and luggage) influenced a generation of car-makers. Its owners included The Beatles, Mick Jagger, Peter Sellers and Twiggy and it played a star role with Michael Caine in the movie The Italian Job. As an aside, it also...
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...Let’s MOTOR. ® Find a MINI Dealer at MINIUSA.COM * BOOT TO BONNET NO COST MAINTENANCE. MINI also wants to ensure the proper performance of your vehicle, so we offer No Cost Maintenance standard for the first 3 years or 36,000 miles. WARRANTY.* At MINI, our commitment to quality and customer satisfaction is clearly demonstrated by a 4-year/50,000-mile New Passenger Car Limited Warranty and a 12-year/unlimited-mileage limited warranty against rust and corrosion perforation. * ROADSIDE ASSISTANCE PROGRAM. The MINI Owner experience continues out on the road. You are only a toll-free phone call away. The MINI Roadside Assistance Program is available 24 hours a day, anywhere in the U.S., Canada or Puerto Rico. The program offers towing, lock-out service, on-site assistance and even custom computerized trip-routing services. And for a nominal fee, the MINI Service Card extends this service after the New Passenger Car Limited Warranty for as long as you wish. * BE part of the family. For a list of terms and conditions for all the good stuff above, visit MINIUSA.COM/SERVICE **MINI received the highest numerical score among mass market brands in the proprietary J.D. Power and Associates 2010–2011 Sales Satisfaction Index (SSI) StudiesSM. 2011 study based on responses from 24,045 buyers, measuring 19 mass market brands and measures satisfaction of new-vehicle buyers who purchased or leased their vehicles in May 2011. Proprietary study results are based on experiences and...
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...com/2012/10/09/tech/mobile/ipad-mini-gahran/index.html?hpt=hp_c2 Everyday businesses are changing and thinking of new ways to improve their companies. In order to expand their companies, many business owners use strategic planning to achieve more growth. Many companies have benefitted by using strategic planning, and Apple is one of those benefitting companies. Ever since Steve Jobs founded Apple, it has been on the up rise. They have been on the rise of new and innovative technology that becomes the next number one thing on people’s want list. Recently there has been talk that Apple is to release and smaller version of their ever-popular Ipad. The new Ipad will most likely be around “…7 to 7.8 inches [and] there will probably be Wi-Fi only and at least two carrier-specific 4G models.” This is a good example of how companies practice strategic planning because Apple is trying to expand its’ target market and …”most importantly, to appeal to the small-tablet consumer market…” When talking about strategic planning. This is a great example of expansion. As talked about in chapter 7, expansion is when you are trying to introduce your existing customers to new products. Apple may also be trying to reach new customers by diversification. This is where you introduce new customers to new products. As stated above, Apple is trying to appeal to the small-tablet market. This smaller tablet will be more convenient, and easier to manage for a lower price. Apple coming up with the new Ipad mini also displays...
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...About a week ago after driving my Mini Cooper for a short distance the EML light in the car would come on and the car would hesitate. The car then would loose pressure dropping the speed from normal speed limit to no more than 5 – 10 mph. After parking the car, I noticed that the fan would come on and remain on for an extended period. When I lifted the hood of the car, I noticed that the coolant supply would be low. Replacing the coolant supply did not seem to fix the problem. I attempted to figure out the problem with an experiment. I drove the same speed around the block multiple times. The third or fourth time I noticed a difference. When I drove the car approximately a mile, the temperature gage would increase activating the EML. Then the car would hesitate, loose pressure, and decrease in mph. It seemed to be a direct correlation with an increase in temperature, the EML light coming on, losing pressure, and the decrease in mph. So to make sure there were not any confounding variables, I drove the car slowly to ensure speed was not a factor. Decreasing the speed did not change anything. I was able to make the same observation. I took the car to the auto repair shop. The repair person informed me that there was a leak in the coolant system. The leak caused an increase in the cars temperature. The increase in the cars temperature activated the EML light. The car would loose pressure. When the car lost pressure, the protection mechanism would activate to prevent any real...
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...The mini cooper is a nationally loved vehicle so why not design an R/C unit to resemble it? It is sold in a variety of colours and has different generation of models ranging from the mini Austin to the popular Mk VII, this allows diversity! ‘Diversity + Manufacture = $$$PROFIT$$$’ (Rule of profit – buy cheap, sell high) Plastic granules are fed into the hopper, the plastic then melts from the emitted heat. Just like a syringe the melted plastic is injected to a mould creating your desire shape. This was used to create the car shell, chassis, driving gear, axel and the cover for the battery and motor. Plastic granules are fed into the hopper, the plastic then melts from the emitted heat. Just like a syringe the melted plastic is injected to a mould creating your desire shape. This was used to create the car shell, chassis, driving gear, axel and the cover for the battery and motor. Manufacture is another key word in engineering; it basically means how to get the part for the unit from raw material to material that is needed. It can be broken down into 3 categories: material, method of process and labour. Different materials have different methods. A popular one for polymer is injection moulding. Your desired metal is pushed through a die making a wide metal become long and thin. This can save material cost and is fully automated. This was used to create the pulling rod and wiring for the circuits...
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...Introduction: BMW is a famous company in the word. It owned many brand like Rolls-Royce, mini. BMW created by Karl Rapp in 10/1993 Analysis Task1: Objectives of BMW: Up to the year 2020, BMW Group intends to strengthen its position within the global motor vehicle market by increasing sales to more than two million automobiles per year. BMW’s strategic objective is to ensure that: The BMW Group is the leading provider of premium products and premium services for individual mobility. (http://www.ukessays.com/essays/marketing/the-corporate-strategies-and-objectives-of-bmw-marketing-essay.php) 1: PIRO 2: Value chain Processes are the ways that an organization uses it resources to generate value. These stem from the many discrete activities a firm performs in designing, producing, marketing, delivering and supporting its product and service. For instance, BMW has implemented a corporate finance structure with an international focus to reduce its exposure to local and foreign capital market fluctuation. As explained through the value chain, BMW's process are illustrated Process has been the development of technology and innovation across multiple section of the BMW business. This has been assisted through strategic alliances formed with suppliers to increase BMW's purchasing and manufacturing competency. Furthermore, research and development has been able to take advantage of the market research and analysis with regards to customer behavior and purchasing patterns to...
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...door hatchback with a hybrid engine. We would also like to have increased our factory productivity by 10% each year leading up to 2015. We aim to modify our current product range to meet the new EU emissions law so research will be done to find out what these new laws are. We are not looking at making the cheapest cars, we are focusing on developing quality vehicles with a high value rate. We aim to make our cars more affordable than their competitors, without sacrificing the quality. We will have to carry out in depth research in to the European car industry and the existing companies, especially those with a higher market share and those with lower market share but higher quality products. Our main competitor for the city car is the Mini Cooper S which retails at £18,075 and the Audi A1 which retails at £13,420 – and are of a similar size. Our main competitor for our second product, the larger car is the Audi A6, retailing at £30,145. With this product we will be focusing mainly on interior design and comfort. In order to gain a competitive advantage over the other cars we need to beat them on price, increasing profit margins and keeping manufacturing costs to a minimum....
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...MINI COOPER: MARKETING STRATEGY, DIGITAL MARKETING, BRAND & ETHICS 10.2478/cris-2013-0005 MINI COOPER: MARKETING STRATEGY, DIGITAL MARKETING, BRAND & ETHICS MARIIA MOISEIEVA The report is designed to examine, analyse, and evaluate where appropriately the current Mini Cooper’s marketing strategy, its digital marketing initiative, branding, and the importance of ethical values in Mini Cooper as well as other organisations. That is important for understanding of the practical applications of marketing is achieved by applying theory to them. It is determined that Mini’s marketing strategy has shifted in terms of targeting and brand positioning. As previously it was an affordable iconic British car, now it has become a cool luxury car dominantly for a young segment. Its international marketing strategy is differentiated in a way that a brand is built up on the historical iconic image of Mini for the UK and associated market, but it is not associated with any values in the past for the US customers. Overall, Mini’s marketing strategy is considered to be innovative, creative, and sometimes ‘silly’, which is of great value for its young energetic target audience. Digital marketing initiative also corresponds to the latest IT and social trends worldwide by ‘digitalising’ marketing initiatives and active social networking with the consumers. Brand is a core competence and ‘everything’ for Mini. Marketing is centered on its brand, not vice versa. An analysis of the Mini’s strategy...
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...BE ORIGINAL Introducing the New BMW MINI Cooper Hardtop, “The New Original”. MINI is known for its quirky campaigns over the years, the launch of the new model brought about MINI’s biggest campaign yet, with the slogan: “The New MINI. The New Original.” Spring 2014 announced the arrival of BMW’s new MINI Cooper Hardtop. The car that was first launched in 1959 has been entirely redesigned from bonnet to boot. Bigger and better than ever, the new MINI focuses on the things that make it undeniably different from all its competitors. With new engines, technologies and design, the MINI is faster, safer and more connected than a switchboard. It is completely different from any other car. BMW in collaboration with their respective advertising agencies worldwide, have used all possible forms of media and creative new ways to engage their target audience in the launch of their iconic MINI. MINI uses brand promotion tools including advertising and sales promotions. Back To Spike/ Spike The Bulldog/ Bullheaded/MINI Cooper Dog Lovers BMW decided to keep Mini’s iconic bull-dog stance in their first ad, “Bullheaded” which features Spike the Bulldog. The ad was launched on MINI’s YouTube channel and was broadcasted on TV. If you never thought you would buy a car because of a dog, THIS AD makes you think otherwise. Outdoor & Print Ads/ More Torque Less Twerk/ Nothing says quirky quite like their quick-witted and humorous outdoor and print ad campaigns, which show off the...
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...Training and Development My needs assessment for my course project is going very well. I handed out twenty-five surveys around my office and surrounding offices. I informed them it was for school purposes and to be candid as they would not be viewed by anyone within our office. I only have about 5 still out and expect them back this week. The early results appear to be following right along the major study conducted last year of our organization. I have an appointment with our organizational training development lead this Monday to discuss the original survey and its intent. Along with the results, I expect to discover how it was decided to determine the questions. How the results were used to set up a training plan is also on my agenda. One issue I discovered was how I was going to track the data from the survey. I decided on a simple Excel Spreadsheet to take an initial look at the data. This gives a great overview quickly. I simply take each survey and enter the selection into the spreadsheet and review the total numbers after. The data can also be utilized in a graph for analysis. I also decided to use paper surveys instead of doing it online because of security issues. I discussed it with my supervisor and we came to the conclusion that our security office might have issue with it. So to ward off any possible conflict I decided paper. Other than that there were no issues with doing the survey. When looking at the individual level analysis I...
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...Principals of Marketing Chapter 5 Page166 1. Choose one of the following companies. What colors does it use predominantly in its logo or packaging? How do these colors affect the perception of its products? Answer: The color which L.L BEAN usespredominantly in its logo and packaging is green. Green symbolizesnature, freshness, health, andlife. It is the most restful and comfortable color.L.L BEAN is an outside door sports brand company. Their targeting customers are the people who love outside sports and prefer to close the nature. Thegreen color logo and packaging can make customerseasily associate to nature, and feel very close to nature so that they can get a closely linked from theirbrand to nature, and easily memorize the brand, and what kind of product they sold.In addition, those people who want or need to purchase outside sports items also easilyrecall L.L BEAN’s brand and products thus facilitate final purchase behavior. 2. Should a global firm like McDonald’s or General Mills change the colors of its logo or packaging depending on the country in which it is marketing? Why or why not? How might this affect consumer attitudes toward the company and its products? Answer:I think a global firm should not change the colors for theirlogos. As a global firm, logo representsits unique enterprise culture and brand.The unified logo is necessary because itnot only protects the brand and prevents counterfeits, but it also helps company build their unified brand image...
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