...The Three Largest Minority Target Markets: Hispanic, African and Asian Americans I. Hispanic Americans Population A. Total amount in the U.S.: There is 53 million Hispanic Americans living throughout the U.S. B. Percentage of total U.S. population: The Hispanic population contributes to 17% of the overall U.S. population C. Rate of growth: The growth rate of Hispanic Americans is 2.2%. D. Average household size: The average household size of Hispanics consists of 3.53. E. Average Age: 36.8 (Marketing Chart Staff) F. Percentage with college degrees: There are nearly 13.2% of Hispanic Americans with college degrees. G. Average/Median income level: $38,624 H. Geographic location: California, Florida, and Texas I. Most popular brands that are purchased: “Android, Apple and Blackberry” (Top 10 Hispanics & Mobile Facts – Infographic & Study) J. Specific products that are purchased the most: Mobile devices and tablets 1.) “56% Hispanics vs. 33% Non-Hispanics – shop mobile with a phone” (Glenn Llopis) 2.) “43% Hispanics vs. 25% Non-Hispanics – shop with a tablet” (Glenn Llopis) K. Best media method to use: Advertising through radio, billboards and infomercials that are translated and related to the Hispanic population. II. African Americans Population A. Total amount in the U.S.: The second largest minority group is African Americans; there are nearly 43.9 million individuals. B. Percentage of total U.S. population: African Americans compose 18.4% of the entire...
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...Health Promotion Among Black or African American Population [Your Name] Grand Canyon University: Family-Centered Health Promotion(NRS-429V) January 10, 2016 Health Promotion Among Black or African American Population The Center for Disease Control and Prevention [CDC] (2015) notes that “Starting in 1997, the Office of Management and Budget (OMB) requires federal agencies to use a minimum of five race categories: White, Black or African American, American Indian or Alaska Native, Asian, and Native Hawaiian or other Pacific Islander.” Each minority group differs in health status and disparities and health promotion. In this paper the writer will focus on a specific minority group, the Black or African Americans, and will compare the minority group’s current health status to the national average. Further the author will discuss which health disparities exist in this particular minority group and what health promotion means to them and then will discuss an a approach using the three levels of health promotion prevention that is the most effective given the unique needs of the minority group with an explanation of why it might be the most effective approach. The Black or African Americans make up 15.2% of the total United States population and consists of people of African American, Sub-Saharan African or Afro-Caribbean decent. It is the second largest minority population. The current health status of this minority group is continuing to get worse...
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...many issues concerning the health disparities of minority groups in the United States. One of the minority groups addressed in the report is the African American or black ethnic group that in 2013 comprised of 15% of the United States population. More African Americans rate health services in their community as fair to poor than whites (Becker and Newsom, 2003). Life expectancy has more than doubled for African Americans in the 20th century but they still face a higher burden of disability, disease and death than do whites (Becker and Newsom, 2003). By identifying and understanding the health disparities and being aware of the differences regarding health determinants and outcomes in the African American population the better able we are to do something to reduce these disparities (CDC Newsroom). The top three Health disparities among the African American population include heart disease as the number one cause of death, cancer, and stroke (CDC and Prevention). African Americans had the largest number of deaths from heart disease and stroke in the United States compared to other ethnic groups. They have the highest prevalence in untreated hypertension which leads to both heart disease and strokes. (CDC) They’re less likely to seek early medical attention and health checkups which can lead to late detection of cancers. African American women had the largest prevalence of obesity in 2007-2010 as compared to white and Mexican American woman. The ethnic group itself including adult...
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...and approximately 36 percent of the population belongs to a racial or ethnic minority group. Though health indicators such as life expectancy and infant mortality have improved for most Americans, some minorities experience a disproportionate burden of preventable disease, death, and disability compared with non-minorities. One minority group in particular, the African-Americans, have had a long history in the United States. Some African American families have been in the United States for many generations; others are recent immigrants from places such as Africa, the Caribbean, or the West Indies (CDC, 2014). Yet, whilst the data on quality health care shows that there are few gaps in terms of disparities between Blacks and the Non-minority groups, since health indicators such as life expectancy and infant mortality have improved for most Americans, the African-Americans minority group continue to experience a disproportionate burden of preventable disease, death and disability, in comparison to their non-minority counterparts (CDC, 2013). In fact, the leading causes of death, according to CDC, (2014), are cardiovascular diseases, cancer, diabetes and stroke. Kerri Henderson, One minority nurse writer (Henderson, 2014), states that the goal of Healthy People (2020), to “achieve health equity, eliminate disparities, and improve the health of all groups,” is a very important goal for the African American population in particular. This is especially in light of the fact that two-thirds...
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...Black/African Americans and Health Care Paula Elizondo Grand Canyon University: NRS-429V November 23, 2014 Black/African Americans and Health Care Americans live in a country that is considered a melting pot of many different ethnic groups and cultures. In fact, the U.S. Census of 2010 reported that 36.3% of the population belongs to a racial or ethnic minority group (Centers for Disease Control and Prevention, 2014). In spite of national goals to improve health care, including the implementation of the Affordable Care Act (U.S. Department of Health and Human Services, 2014), many Americans are still finding it difficult and challenging to maintain good health and having their health care needs addressed. For many Americans, race is a huge issue in healthcare today. Minority and ethnic groups are especially susceptible to race related health issues. One such group with a deep seeded history in the United States is Black or African Americans. Black/African Americans are the second largest minority group in the United States (Edelman, Kudzma, & Mandle, 2014). Because of the history involving slavery and segregation, Black/African Americans still have to deal with inequalities in many aspects of their lives such as health care, regardless of changes over the last 60 years (Edelman, Kudzma, & Mandle, 2014). The health status, barriers to health, and health disparities of Black/African Americans demonstrate a need for improvement in equality and the resources...
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...actions that cause better-qualified White men to be passed over for women and minority men Part II Complete the following using the MySocLab Social Explorer Map: Income Inequality by Race located on your student website: · Select 1 racial group from the list below: o African American o Asian American o Arab American o Hispanic American/Latino o White/Caucasian · Write a 250- to 350-word summary of the economic, social, and political standings of that group. Use additional resources if necessary, from the University Library or your textbooks. Even though all Americans have experiences hardship since the economic slowdown, African Americans have suffered greatly from this situation. The average income of African Americans has declined by 1.3 percent since 2000. Along with the decrease in income, the unemployment rate of African Americans has increased. African Americans also have higher rates of poverty and slower growing rates of employment than other minority groups. The political standing of African Americans is very interesting. This minority group tends to support the Democratic Party and its candidates. African Americans have held various political positions for the past 50 years. More recently, the first African American president was elected in 2008. This definitely shows that African Americans are making strides in their political status. There are 43 African American Mayors of cities with populations of 50,000....
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...steps towards becoming a reality in the past 50 years. The passage of the Civil Rights Act of 1964, as well as the election of the first black President are counteracted by events such as the shooting of Trayvon Martin in 2012 and the fact only nine African-American senators have ever been elected to the Senate. In this way although on the surface racial equality appears to be achieved, the reality is that with economic discrimination increasing during the recession, and instances of white flight increasing, racial equality has not yet fully been achieved in the USA. There were many formal attempts to establish civil rights in the USA from 1950s onwards. Before this the passage of the 13th, 14th and 15th Amendments created to guarantee the rights African-Americans had been ignored by many states, especially in the deep South, meaning that for most blacks racial equality was a distant dream. However, the passage of the Civil Rights Act in 1964 and the creation of affirmative action policies under JFK began to change things. For the first time government policy began to make up for years of historical discrimination against the African-American population. Affirmative action ensured that members of all previous disadvantaged minorities were given a head start, specifically in areas like education and deployment. With all federally funded projects from the 60s onwards applying policies of affirmative action disadvantaged groups finally began to become equal with whites in terms...
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...Racial Disparity in Sentencing Racial disparity in sentencing in the criminal justice system is a problematic issue. Individuals often believe that racial disparity in sentencing does not exist; however, substantial proof in the criminal justice system proves otherwise. According to statistics of Marc Mauer, “unprecedented rise in the populations of prisons over the past three decades is a six fold increase, resulting in the incarceration of nearly two million Americans.” The breakdown of statistics is as follows: “One in every eight African-American male groups between 25-34 year old is a result of incarceration and 32% of African-American males born to society can expect to spend a term in a federal or state prison if the current racial disparity continues” (Mauer, 2004, p. 79). Four reasons of Racial Disparity The four reasons for the flourishing continuance of racial disparity in the criminal justice sentencing process are ineffective assistance of procedural bars, and council, jury selection and venue, prosecutorial discretion, and juror racism (Tabak, 1999, p. 6). Research documenting states like New York and California prosecutions have board spectrums concerning discretion seeking capital punishment; however, these four reasons apply to cases, which capital punishment is sought. “Capital punishment can be sought for intentional murders which individual may commit during the course of a felony and the intent to commit murder can be formed instantaneously before the...
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...terms of racial equality became evident as the national government began to respond to protests held by groups of African Americans seeking equal rights. Since the ratification of the Civil Rights Act of 1964 and Voting Rights Act of 1965 signaled significant development, members of society often came to the conclusion that racial equality had been achieved. However, in reality, society was far from establishing this equality. Though, in writing, discrimination against individuals based on color could no longer take place, states still found ways to subtly put specific groups at a disadvantage. Even today, over half a century later, states continue to treat different groups of individuals unequally based on...
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...The Racial Profiling of Minorities for Drugs His name is Ronaldo. He is taking a flight from Los Angeles to New York City for to visit his brother Luis. He has severe asthma problems and has to carry an asthma inhaler with him at all times to prevent the possibility of an asthma attack. As he is going through check-in, a big, muscular white man in a security jacket orders him to step aside and show him his belongings, especially the asthma inhaler he is carrying on grounds that Ronaldo’s asthma inhaler contains cocaine. Like Ronaldo, many minorities are stopped more often at airports and other locations for possession of illegal drugs because of America’s war on drugs. Why specifically does American society target minorities for illegal drugs? Minorities are more likely to be accused of smuggling drugs because they tend to come from enemy countries, have on average a lower socio-economic status, and are very associated with crime in the media. Minorities are more likely to be framed for illegal drug smuggling because of their association with America’s political enemies. Edward Said defines the Orient as America’s “contrasting image, idea, personality, experience” (Said 87). Since the Orient is America’s “contrasting image”, America has always attempted to put an “umbrella of Western hegemony” over the Orient. This is because America, according to Edward Said, views the Far East as something is very strange and different, or “a place of romance, exotic beings, haunting memories...
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...and unfair. The America uses a formal social control, to deal with crimes. Statistics show a fair difference and connection between race and the percentage of people convicted of crimes. Other components influence these percentages but always seem to come back to race. The racial unfairness has taken a toll on the American people and contrasts the idea that America was originally built on Incredible as it is America is one of the most tolerant nations in the world. America is a country that was built on freedom, pride, happiness, and equality. Though this is common knowledge and an allusion of the American people, the country has some faults. Equality is a major moral in America that was fought for in history and even in today's society. Throughout our history minority groups have fought hard for there rights and we have accepted the fact that its wrong to discriminate. It is agreed that racial discrimination is wrong as well (Banks, 2009, p 79). Racism has been a problem in America seen the country was founded. Slavery was a form of racism in the early centuries of America. Our judicial system has been a pride and joy for some Americans for others criminals off the streets and keeps us protected. But is our judicial system accurate and fair to those who are put behind bars? Does the crime always fit the punishment? Or is e punishment based on the color of ones skin? It is appropriate to say that the judicial system should be reevaluated and/or changed...
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...Equal Opportunities for Minorities in the Criminal Justice System Wendell Wrice English 122 English Composition II Prof. Deborah Zeringue October 7, 2013 For many Americans the scales of justice is blind. It stands as a symbol that everyone is treated fairly in the eyes of the law. Many Americans, especially minorities this is simply not the case. In fact the United States has the highest incarceration rate in the entire world-five times the world’s average. A total of 2,380,000 are now in prison. The US has five percent of the world’s population, but 25 percent of the world’s prison population (Fisher, 2010).In fact minorities make up a large share of the prison population in the U.S. African Americans have a 32 percent chance of serving time in prison at some point of time in their lives, Hispanic males have a 17 percent chance, while white males a 6 percent chance (Fisher, 2010) . Such disproportions of incarceration rates gives reason to believe that minorities, especially African Americans commit the majority of crimes requiring incarceration or the fact that our justice system is flawed to the point where it singles out a specific racial or ethnic group. The question of why there are so many minorities especially African Americans being held in our criminal...
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...The common ancestral background of most members of this group is European. The 2010 United States Census estimated that 72% of individuals who live in America are Caucasian American, aking up the largest share of the U.S. racial population (Jenkins, 2013). The vast majority of the more than three hundred millino people who currently live in the United States are decendants from European immigrants who arrived within the last four hundred years. The majority of Caucasian individuals living in the United States have ancestral lines originating from Germany, Poland, France, Italy, and Britain (Jenkins, 2013). • What are some of the larger racial minorities in U.S. history? What have been the common ancestral backgrounds of each of these groups? When did each become a significant or notable minority group? Some of the larger racial minorities in U.S. history include Black (African descent), Asian, and Hispanic and Latino individuals; these are often referred to as “minority majorities”. The common ancestral background of African Americans is of African descent. The common ancestral background of Hispanic and Latios are Spain, Mexico, and Latin America. The common ancestral background of Asians include Asia – India, Japan, China, Korea, and Vietname most notably. Asians become a significant minority group in the United States after 1965, when the U.S. government opened the gates to immigration from all parts...
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...racial categories | | |is determined by social, economic, and political forces. | |Segregation |The physical and social separation of categories of people. | |De jure segregation |Segregation that is imposed by law. | |Pluralism |A state in which people of all racial and ethnic categories have about the same overall social | | |standing. | |Assimilation |The process by which minorities gradually adopt cultural patterns from the dominant majority | | |population. | Part II Answer the following questions in 150 to 350 words each: • Throughout most of U.S. history in most locations, what race has been the majority? What is the common ancestral background of most members of this group? The White race has been the majority of the population throughout most of U.S. history. The reason for this is that many immigrants came from Europe and began forming the colonies in what is now called the United...
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...Homeownership Rates: How Fannie Mae and Lender-Partners Can Close the Gap Sullivan University MGT 510 Executive Summary This proposal addresses the gap in homeownership rates between whites and minorities. According to the United States Census Bureau, 67.9 percent of the population in the United States are homeowners. However, while 71.8% of Whites are homeowners, only 47.3% of African Americans and 48.2% of Hispanics are homeowners. This large gap in homeownership rates can be contributed to discrimination by lenders and minorities’ misconceptions about the lending process. To overcome these issues, lenders need to eliminate discrimination and reach out to minorities. Ultimately, lenders who discriminate are going to hurt their own bottom lines since minorities represent a large market that has the high potential for growth. Introduction: Homeownership is the “American Dream” Housing has often been referred to as the #1 creator of wealth in the United States. It has been called, (1) the leading consumer product, (2) the leading consumer investment, and (3) a leading economic driver. Homeownership, in short, is the “American Dream.” It creates wealth. If you purchase a home today, with appreciation and through upkeep, it will be more valuable in the future. That appreciation provides homeowners with opportunities to create wealth. According to the Perlo...
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