...BARACK OBAMA'S SOUTH CAROLINA SPEECH Introduction In this paper, I shall analyze US Presidential hopeful Barack Obama's South Carolina victory speech from a particular pragmatic perspective. In particular, I shall explore the idea that this speech is constituted by many voices (in other words, it displays polyphony, to use an idea due to Bakhtin 1981, 1986) and that the audience is part of this speech event, adding and contributing to its text in a collaborative way (in particular, in constructing meaning). As many are aware (including the journalists who report day by day on Barack Obama's achievements), Obama uses the technique of 'personification' (The Economist, Dec 13th, 2007). When he voices an idea, he does not just expose it as if it came from himself, but gets another person (fictitious or, plausibly, real) to voice it. Since in an electoral speech, he cannot reasonably get people on stage to voice his ideas, he personifies ideas by narrating what people told him. His stories are his way of personifying his ideas. The discourse strategy he uses serves to reverse the direction of influence from the people in control to the people controlled (see van Dijk 2003). Duranti (2006b) writes that The language of politics has been presented and studied in terms of its ability to persuade an audience (of peers, subjects, and superiors) to go along with the speaker's view of the world and his or her proposal (Perrot 2000). In much of this literature, the successful political...
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