Team B discussed week’s two objectives thoroughly, the objective that Team B related to the most was market segmentation and the various criteria that impacts market selection. Creating a consumer driven marketing strategy is imperative for companies inspiring to be or are successful. “Companies today recognize that they cannot appeal to all buyers in the marketplace or at least not to all buyers in the same way (Armstrong & Kotler, 2011, p. 174).” Consumers vary in age, location, income, nationality, social class, gender, family size, education, religion, and many more variables. Thus companies are straying from mass marketing and focusing more on target marketing (2011). Market targeting is the process of evaluating each market segment’s attractiveness and selecting one or more segments to enter (2011). It is a critical piece that aids with the segmentation, differentiation, and positioning of the consumer driven marketing strategy. Each member of team b reflected on their personal experiences of market targeting. For example, two team members are mother’s, although the ages of their children vary, each mother at one point was targeted with the age and life-cycle stage from a company like Toys “R” Us. Some companies use the age and life-cycle segmentation, since consumers needs drastically change with age. For Example, Toys “R” Us primarily target babies to teenagers, most likely an adult will not be featured in their flyers that state, “I’m a Toys “R” Us Kid.” As Team B assessed the data of the consumer driven marketing strategy in chapter six, most points were relatable either personally or professionally. There weren’t any topics that team b struggled with. In fact, all members of Team B are professional working individuals and can relate the strategy to their current field. A
