...Marketing Plan Part B Wk:6 Assignment MKT500 Marketing and Management Dr. Maiosun Kawwaff August 8, 2015 Strayer University Christopher Cook Introduction The name of the business that you will learn about in this paper is called “Sneaker Brokers.” The business is a sneaker brokerage firm, where we will locate, sell and purchase shoes for individuals who may not have the time to go out and find the product themselves. We would basically act as a liaison between the seller and the potential customer. Marketing plan is presented to focus on launching the product services to a specific consumer or sneaker enthusiast. Flight Club NYC is one of a market leaders in this consignment industry. Many other direct and indirect competitors also exist in the industry. Within these markets we would we use segmentation to market to the demographic that would most likely use our services, so that would be the Millennials. So we would use product placement on social media sites and sneaker forums. Sneaker Brokers financial plan is to acquire new products and resell them to the consumer based on demand. Company Name Sneaker Brokers has aspirations to become a household name. The business is targeting the Millennial generation who likes to buy sneakers. We plan to appeal to all markets by offering different services and payment methods. Company Strategy Sneaker Brokers are your one stop shoe consignment experience. You can shop, sale or even solicit the services of the company to...
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...Assignment 1: Finding the Leader in You: Self-Assessment / Johari Window Jamaica McAllister MKT500 April 28, 2014 Dr. Strayer University Compute the elasticitites for each independent variable Price=-10*8000 = -.6107 Inelastic 131,000 Advertising= 1500*8000=91.603 Elastic 131,000 PX= Price of leading competitors product 5*8000= .3053 Inelastic 131,000 I=Per Capita Income 10*8000=.6107 131,000 Determine the Implications for each of the computed elasticities for the business in terms of short term and long term pricing strategies. Provide rationale in which you cite your results. The practice of price strategies involves charging a relatively high price for a short time where a new, innovative, or much-improved product is launched onto a market (Railey, 2012). The objective with strategies is to introduce the low calorie microwavable food around the world quickly in 26 markets in the month on April; prices are lowered later when demand from the “early adopters” falls long term forecasting. The success of inelastic -.6107 price strategies is largely dependent on the inelasticity of demand for the product either by the 26 supermarkets as a whole, or by certain fourth month projecting. High prices can be enjoyed in the short term where demand is relatively inelastic. In the short term the supplier benefits from ‘monopoly profits’, but as profitability increases...
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...Michelle Houston Marketing Plan 1 MKT500: Marketing Management Strayer University Professor Shirley McLaughlin January 23, 2016 Introduction of my company 1.Write an introduction to your company. Describe your company, its location, and the product it makes or the service it provides. The following assignment is aimed at creating a marketing plan for “Bella Hair Boutique”. Bella Hair Boutique has been selling different types of since 2012 in Washington, D.C. All of our hair comes from overseas in Dubai. A hair disturbing company called “ALI BABA”. Bella Hair Boutique service is providing hair (weave or false hair) to all women no matter what ethnicity, they have to option to come inside the store or order off line, and service to Beauty Salons. Bella Hair Boutique provides different types of hair such as Remy Virgin, Burmese, European, Malaysia, and Brazilian. Bella Hair Boutique will also have different types of textures such as straight, body wave, deep wave, loose wave and curly. Bella Hair Boutique will also provide shampoo, conditioner, heat protected, and a silk and seal serum which will help keep hair lasting two to three years. Bella Hair Boutique will also have lace and frontal closures, Wigs, and clip-ins. 2. Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces. Step 1: Environmental Analysis: Bella Hair Boutique is a small local company outside of Washington, D.C...
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...Assignment 5: Marketing Strategies Assignment 5: Marketing Strategies MKT500 Marketing Management 9/8/2013 MKT500 Marketing Management 9/8/2013 [Student] [Instructor] [Student] [Instructor] Styan Custom Guns has been serving the local area, since 2005. At that time it was hard to find a local gun shop and the ones you did find had outrageous pricing; not just for firearms, but for ammo and accessories. For a while I knew that I wanted to start a local business, but I was not sure what would be worth the time and money with so many cookie-cutter companies around every corner. It was at that time I held a family meeting with my wife and parents to weigh the pros and cons. After several follow-up meetings with family and business advisers, I came to the conclusion that I wanted to move my vision from a thought to a reality. The entire process was moving very slowly at first. We were renting a small storefront which cost a not-so-small fortune. Even though we were providing an alternate solution to the locals in town we did not have the selection to really bring people in. We had some of the more common ammo in stock, but the firearms were few and far between. As time went on, we began to hear back from direct manufacturers like Ruger, Mossberg, and Smith & Wesson. Thanks to our loyal customer base and word of mouth we were bringing in more than enough to pay rent, make a profit, and give back in other ways. We will continue...
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...Free eChapters (FALL 2012) eChapters offer students immediate access to the first few chapters of their textbooks while they are waiting for the print book to arrive. eChapters help students to keep up with required reading and assignments until they receive their course material, without having to pay expedited shipping costs. eChapters that are available from the publisher are attainable free of charge. How do students gain access to free eChapters? Not all courses or textbooks have eChapters available. For all courses where eChapters are available, the files are located in the student’s Blackboard course shell under the Student Center. Below is a list of courses with eChapters loaded into the course shells, giving students free access as of the first day of classes. * = eChapters are forthcoming Course ID ACC100 ACC206 ACC303 ACC304 ACC305 ACC306 Text Title Accounting Principles – 9th edition Accounting Principles – 9th edition Intermediate Accounting 14e Intermediate Accounting 14e Intermediate Accounting 14e Microcomputer Applications for Accounting Excel 2010 Microsoft® Excel 2010: A Case Approach, Complete, 1st Edition, copyright 2011 SOUTH WESTERN FEDERAL TAXATION 2012: COMPREHENSIVE, 36th ed. South-Western Federal Taxation 2013: Corporations, Partnerships, Estates and Trusts, 36th Edition Cost Accounting 13th 09 ed. Advanced Accounting 4th 10th ed. Auditing & Assurance Services 13th 10 ed. Core Concepts of Government and Not for Profit Accounting 2nd ed., 2011 ed ACC...
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