Consumers are forced to make decisions in everyday situations alternative choice. When consumers purchase decision they subconsciously make these decision model, use contains four steps in the order.The first is problem recognition.The second is information search.The third is purchasing processes.The last one is post purchasing decisions.

Problem recognition is the first step, because it creates a profile of an unfulfilled need. For example, hungry or want to eat. Personal and TV search options and evaluate each option for each other in many ways. Once a decision is up to consumers to buy the product, and reflect their satisfaction level of position. This may lead to cognitive dissonance, if consumers are not satisfied with the product, can lead to a specific brand loyalty. Culture in Malaysia, domestic decisions are usually made of male head of the house, but when it comes to cooking decision is responsible for ms. Family decision is influenced by the market and social cultural input. Marketing in the target market, price, brand and packaging. These are important aspects for consumers, because they target value pricing, famous brand and package, brand identity. SunRice is an Australian brands, exports 80% of the export country, Malaysia. Rice Lamak, national dish of Malaysia, including a delicious rice and mutton. The popularity of this dish is to make it have the opportunity to export to Malaysia and Australia SunRice brand make consumers aware that this is a high quality rice and use of the brand's belief to attract consumers to buy the brand available in other markets. Malaysia's department of agriculture accounts for only about 3% of the rice output. Self production needs more than ability, making it an excellent opportunity to imports from countries such as Australia. Social and cultural input includes used by others, group discussion, discussion on the