...Preliminary Analysis of MTI’s Business and Risk: MTI is a profit-oriented housewares company that sells lamps, cutlery and dinnerware. It is incorporated by Donald around 15 years ago and is run by his buddy Tim Silent who owns 49% of the shares in the company and Bob Springsteen who is the third director of the company. It owns or rents warehouses in Windsor, London, Calgary and Antigonish. Out of its several customers, the Bay contributes the most in terms of sales, which is around $2,500,000 of revenue a year. Recently, sales of MTI have decreased, but major customers still remain. Using the Porter model, MTI’s business risk can be explained in several areas. Since MTI has a hot selling product this is imported, there will be a huge switching cost if the supplier decides not to sell this product to MTI anymore or the demand of this product decreases drastically. Competition in this industry is quite high but the threat of new entrants is still quite low as the other competitors are not that aggressive in the market. Exchange rates fluctuate a lot and that may also affect the suppliers market of MTI as expenses spent on the imported products might differ in great amount due to the exchange rates. The recent plan of MTI to start Internet sales on his website also poses a business risk. Since this is the first time that MTI has ever done internet sales, it might be risky for MTI to do as they do not know exactly the demand of the internet market. MTI has a new line of marble...
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...Fermentation water and mixed thoroughly at approximately 65 degrees Maturation celsius.This process results in a porridge-like consistency, Bright Beer Tanks which is then passed through a sieve. The sugary liquid which results (called wort) is transferred to the copper kettle, while the grains which are left behind in the sieve are sold as cattle feed. Milling QUALITY IN PRODUCTION Introduction Producing a consistently high quality product is one of the key challenges facing many organisations. However that challenge becomes greater when the product is a food or drink, requiring it not only to taste and look good but also to be safe. Guinness UDV Ireland produces more than 4 million pints of its famous stout every single day. This case study looks at how Guinness UDV Ireland uses world-class manufacturing techniques and Total Quality Management...
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...Elba Gibson Professor Cavender RWS 280-14 February 24, 2015 Word Count 916 Project 1: Argument and Audience Analysis With the advancements in modern medicine, Americans are living longer lives than ever before. But does living a longer life mean you’re living a healthier life? The answer might not surprise some, but will shock most. Unfortunately we are living in a time where we are witnessing the most cases of chronic health illnesses, such as heart disease and obesity. Author and Chef Dan Barber raises some of the issues concerning America’s food production in his book “The Third Plate.” The issues with America’s food system are not only affecting our health, but are also interfering with nature in such a negative way, that the worsening of our environment is becoming more apparent each day. Barber is not the only advocate raising awareness about the troubles with modern food production. Michael Pollan, author of “The Food Movement, Rising” and documentaries such as “King Corn” also shed light on the issues surrounding Americans’ health as well as the deterioration of our environment. The solution to this unhealthy epidemic does not lie in a miracle pill, nor in an Ivy League-trained physician. It lies in our food production, and the best place to start is at the source; at the farm. And who better to advocate for this change than farmers and chefs? Farmers and chefs should influence a better food system by promoting good food through their harvests and prepared meals...
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...HALL Wines Napa Valley and Sonoma, California GROUP 16 Chad Burns Ryan Carlson Maurilio Cometto Kathryn Hall BERKELEY COLUMBIA MBA MARKETING STRATEGY CASE PROFESSOR NOEL CAPON SUMMER 2006 Table of Contents The individuals in connection with this report are: Berkeley Columbia MBA Summer 2006 Group 16: Chad Burns Mauriilo Cometto Ryan Carlson Kathy Hall Page Executive summary Preamble: Introduction to Hall Wines Headlines Situational awareness Market overview Customer insight Competition and complimenters Market strategy Achieving differentiation Market segmentation Branding strategy Implementation plan Marketing offer Distribution plan Metrics for success Appendices 75 102 119 123 46 53 71 14 26 32 2 4 1 Executive summary Preamble: Introduction to Hall Wines HALL is a relatively young winery in startup mode. HALL is comprised of two wineries located in St. Helena and Rutherford, Napa Valley, California. In addition to the two wineries, vineyard land is located in other parts of Napa and Sonoma counties. A total of five primary vineyards are owned by HALL. HALL is not yet profitable. Current case production of all HALL Wines approximated 8,500 cases in 2005 with 47,000 cases projected in 2010. Company overview HALL is the dynamic Napa Valley vision of Craig and Kathryn Hall created in 2002 as a showcase for both their exceptional new wines along with their extensive vineyard holdings. The Halls have sought first and foremost to craft wines of uncompromising...
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...CASE STUDY AUSTRALIAN WINE INDUSTRY 1. Identify Company’s (Witchmount Estate) objectives. [pic] Corporate - To be one of the top 3 wine estates in Victoria within 5 years. - Produce well known varieties of wine, such as, Chardonay, Sauvignon blanc, Shiraz & Cabernet sauvignon. - Develop new varieties like Pinot Gris. - Expansion & development of the winery, by building new modern wine manufacturing & tasting facilities. Build new restaurant. Build Conference and accommodation facilities. - A more recognisable logo “W”. - Wine produced to be divided into separate lines, and to sell in different price categories to cater for a wider market, pricing to be below & above $20 price point. Marketing - On-site and in the local community - Invite well known Australian performers to perform concerts within the winery. Advertising - Local media (newspapers & radio) within 20km radius. - Industry magazines - Conferences - Festivals - In other wine regions of Victoria - The closet winery to Melbourne CBD • Develop relationships with City hotel concierges • Offer their patrons Wine tasting package, Tour to the winery for a meal and wine tasting, with buses arranged by Witchmount to transport patrons. 2. Define the problem ...
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...Course Schedule Tuesday & Thursday Lecture # | Date | Topic | Chapter | CAS | Cases & Problems [1] | Hand In CasesDue 8:30 AM on the day of class | 1 | May 5 | Introduction to Auditing | 1 | 200 | | | 2 | May 7 | Auditor’s role & responsibilities | 2 | 200,300, 315 | | | 3 | May 12 | Professionalism & ethics | 3 (LO 1, 3-7) & Chap.18 (LO2) | | Half Empty * | | 4 | May 14 | Preliminary Audit PlanningI | 5 pg. (LO 1-5) | 300 | Ocean Mfg Inc.The questions to answer are available on Learn | Hand in to Drop Box Question 4 Answer should be approx. 1 page | 5 | May 19 | Preliminary Audit Planning II | 5 pg. (LO 6-8) | 300 | T DC 5-6 b & d onlyT 5-10 all | | 6 | May 21 | Assessing risk & Internal controls I | 6 pg.(LO 1-5) Appendix A&B | 330 | Apple Inc. | Hand in to Drop BoxQ 1 onlyAnswer should be max. 2 pages | 7 | May 26 | Assessing risk & Internal controls II | 6 pg. (LO 6-7) | | T DC 6-8 | | 8 | May 28 | Planning | | | Modern Tastings * | Hand in to Drop Box | | June 2 | Cancelled | | | | | 9 | June 3 | Review | | | Toy Factory | | MT # 1 | June 4 | Mid-term #1 | | | | | 10 | June 9 | Fraud risk assessment | 7 | 240, 250 | Laramie Wire | | 11 | June 11 | Audit Evidence | 8 | 230, 500, 520, 520 | Dog Ate my working papers * | Hand in to Drop Box | 12 | June 16 | Control Assessment & Testing I | 9 LO 1-5 | | Past exam question to be posted on learn | | 13 | June 18 | Control...
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...Tsunami Fine Dining and Sake Bar 1 TABLE OF CONTENTS I. Restaurant Concept 3-4 II. Food Menu 5-10 III. Organizational Chart 11-13 A. Front of the house B. Back of the house IV. Work Shifts 13-15 V. Restaurant Layout 16-17 VI. Restaurant Equipment 18-24 VII. Sources 25 Tsunami Fine Dining and Sake Bar 2 Restaurant Concept Our Restaurant serves Modern Contemporary Japanese cuisine with 200 square meters space and a high rental. It has 80 seats which can accommodate 160 guests per day. We are a Fine dining restaurant that specialize in Sake drinks (sake pairing). Tsunami sake Bar’s target market are Businessmen, Yuppies, Class A and B. Our operating hours are from 11:00am to 2:00pm for lunch, then for dinner, it will start at 6:00pm to 10:00pm. Our Late night menu starts at 10:00pm and it will end at 2:00am. A different menu will be provided for the Late night hours. We will be closed on Mondays. We have three Menus which consist of the A La Carte Menu, Tasting Menu, and Late night Menu. Ala Carte menus is composed of 4 courses such as Cold Appetizer, Hot Appetizer, Mains and Desserts. The Cold Appetizer was named after 3 elements: Water, Earth, and Fire. Each element is inspired by the how the ingredients were prepared. While, Hot Appetizers were inspired by the terrains: Air, Land, and Sea. Mains were influenced by the 4 regions of Japan: Kanto, Kansai, Tohoku, and Kyushu. For...
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...day to pick up strawberry; the only criterion is the size. The early farmer would choose only bigger size ones to compensate the while to get sunburned and mosquito bitten. Bitterness: Many wild seeds evolved to be bitter, bad-tasting or even poisonous to keep human or animals away from eating them. Natural selection functioned as getting the fruit tasteful dispersed by animals and continue the process of reproducing, meanwhile if the seed remained tasteful, the animal will chew them up as well. Occasional individual almond trees have a mutation in a single gene that prevents them from synthesizing the bitter-tasting amygdalin, which breaks down to yield poison cyanide. Such trees die out in the wild, while the trees lived near humans survived by being picked up by curious children or early farmers who noticed the non-bitter fruit. Fleshiness, Oiliness and fiber length are all similar in the selection process. Initially the wild fruit had less fruit around their seeds, but early farmers chose the fruit mutated to be with more Fleshiness, less seeds, such as squashes, pumpkins, bananas oranges, grapes, watermelons. Olives were cultivated earliest around 4000 B.C. Ancient farmers also selected sesame, mustard, poppies and flax for oily seeds. Modern plant scientists have done the same for sunflower, safflower, and cotton. Before recent development of cotton for oil, it was for its fibers, used to weave textiles. Flax, hemp. Seed dispersal...
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...is describe as "a place for chocolate chitchat" in advertisement. 2. Discuss the factors that influence a consumer to spend money and time at Ethel's. The first factor is the presentation of the place and quality of the product. By describing in details the content of the chocolate Ethel gain the consumer trust in their product. The second factor is that Ethel is not only a place to buy and eat chocolate. it's a place for chitchat as describe in advertising. With its combination of upscale modern and traditional looks the store has a hip and classy feel. Of course anyone who needs get away or to relax and chat friends wouldn't mind at all spending money and time at Ethel's. 3. Justify which factor you think will motivate a consumer the most. The fact that consumer could walk in a cozy and relaxing environment plus get to enjoy great tasting chocolates rather after a long day of work or spending times with friends is motivation enough. As Mars's research revealed in the case study "even calorie-conscious consumers will splurge...
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...Unit Code: BUS 273 Unit Name: Consumer Behaviour Assesment Due Date: 12/10/14 Topic: Tasmanian Wine: Best served with a unique culture expriences Group: 2B Group members: No. | Name | Student no. | 1. | Lee Hui Ying | 32337533 | 2. | Lim Xin Yi | 32437133 | 3. | Tee Xin Hui | 32518241 | 4. | Ong Zhong Wei | 32583445 | 5. | Terence Tong Wei Ze | 32510213 | Lecturer: Julian Content Pages | No. | Content | Pages | 1. | Excutive Summary | 3 | 2. | Introduction | 3 | 3. | Concept of Values | 4-5 | 4. | Needs | 5-8 | 5. | Motivation | 8-9 | 6. | Cultural Expriences | 8-13 | 7. | References | 14 | Executive Summary This report was commissioned to examine how Tasmania wine uses cellar door experience to influence consumer behaviour. The report draws attention to the outline of the characteristic of wine connoisseurs, music lovers, food lovers and art enthusiasts, what common value do they share. When consuming wine and experiencing cultural enrichment, how does an individual satisfy his or her physiological and psychological needs. By providing cellar door experience how does Tasmania wine influence consumer behaviour. Given the characteristic of cultural consumer it is recommended to consider collaborating with luxury brand such as BMW and Mont Blanc that share the same theme of art, food, music. Introduction Tasmanian wine production is located in the Australia state of Tasmania. It is located towards the south of Australia...
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...Marieshka Barton Wines of Spain Prof. Newton June 15, 2015 Spanish Wine Marketing and Sales Sonoma State University’s Wines of Spain 2015 summer class introduced students to Northern Spain’s prestigious Penedès, Priorat, and Rioja wine regions. Production and marketing professionals from eight wineries hosted our student group and provided facility tours and insights on production, marketing, and exporting. This paper focuses on Northern Spain’s wine industry’s legal regulations, tourism, stewardship, communications, and exports through the lens of wine business marketing. The paper concludes with marketing recommendations relevant to new world (USA, Canada, and Australia) markets. History First, a brief introduction to Spain’s wine history is provided to differentiate Spain from its global competitors and set the context for further analysis. As an “old world” wine culture, Spain has a rich wine history beginning with Phoenician tribes and industrious Romans. Unfortunately, Spain’s nascent wine industry was disrupted due to Islamic rule followed by civil and global wars. In the late 1800’s, French winemakers revolutionized Spain’s weak wine industry. France’s Phylloxera tragedy brought an exodus of French winemakers over the Pyrenees seeking work. By the time Phylloxera reached Spain, viticulturists where already grafting native vines onto American...
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...Assignment.1: Case Study Ethel’s Chocolates Course: Marketing 100 Date: 11/02/2011 Ethel’s Chocolate Lounges date back to the seventeenth century London. Back then, Ethel’s had luxurious surroundings and the elite members of the society would socialize there as they relax in its upscale environment. Later, the Americans flooded the market with cheap chocolate bars for the masses, of which people lost taste in. Mars opened Ethel’s Lounge in 2005, on learning that the upscale retail outlets’ chocolate sales grew by almost 20 percent in just two years. I believe the customers that have chosen Ethel’s did so using the Limited decision making process. Spending 25 or 30 dollars at Ethel’s is not as serious as buying a 25,000 to 30,000 thousand dollar vehicle. According to Lamb (2009), “Consumers making extensive decisions spend lots of time researching the company and their products.” That won’t happen in this instance. The average person will ask a few friends about Ethel’s or do a quick Google search at most, that eliminates the extensive decision making process. For many Americans, a chocolate lounge is a new and unusual concept, and the specific franchise “Ethel’s” is unfamiliar, meaning that the public won’t automatically make purchases at an Ethel’s just because it’s in the area. That eliminates the routine decision making option. Some may not have the extra funds, and may question whether people will view them negatively for consuming that expensive chocolate in...
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...school of psychology seeks to analyze the adult mind (the total sum of experience from birth to the present) in terms of the simplest definable components and then to find how these components fit together to form more complex experiences as well as how they correlated to physical events.”[1] This was first introduced by Wilhelm Wundt and mainly identified with Edward B. Titchener (the mentee of Wundt). Because of this I would consider Wundt one of the most, if not the most, important psychologist in the history and studies of psychology. This idea is vital to understand on how the human mind works and forms memories. This is because we learn by seeing, hearing, feeling, touching and tasting things, all of these elements structured together create one mind. The 7 major perspectives in modern psychology: * The Psychodynamic Perspective - The role of the unconscious mind, early childhood experiences, and interpersonal relationships * The Behavioral Perspective - Behavioral psychology is a perspective that focuses on learned behaviors * The Cognitive Perspective - Focuses on mental processes such as memory, thinking, problem-solving, language and decision-making * The Biological Perspective - Emphasizes the physical and biological bases of behavior * The Cross-Cultural Perspective - Our culture influences our thinking and behavior. * The Evolutionary Perspective - How evolution explains physiological processes * The Humanistic Perspective - Emphasizes...
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...Bottled Water: A Closer Look Lisa Nardone English Composition 112 Professor Tara Ciccarone August 25, 2011 People purchase bottled water as a healthier alternative than tap water. Convenience is another reason for purchasing bottled water. This convenience may come with repercussions. There are debatable issues that arise regarding bottled water such as possible health risks and the environmental impact on many levels. Many companies are going green, yet it may not be enough. Many purchase for better tasting water, although recent taste tests have concluded it may be a case of mind over matter. A solution could possibly be switching to filtered water. The convenient and presumed tasty bottled water people crave may come at the cost of negative effects on consumer’s physical health and the environment. Bottled water may provide a convenient and healthy alternative in many cases. In the case that the local tap water systems may be contaminated. If tap water is unavailable due to travel or system difficulties bottled water could be a great convenient back up. Some may argue having bottled water on hand helps people of all ages stay hydrated. The one event that bottle water is a savoir is natural disaster. During natural disasters such as hurricanes, tornados or tsunami’s local systems are usually shut down. People could also lose the availability to running water since homes may have been destroyed. A great example according to “Nursing Standard” is...
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...1.1 Produce a profile of a selected small business identifying its strengths and weakness. Introduction Caffè Finix Coffee shop is a local coffee shop in Stratford . Near the Stratford college and WestfieldShopping Centre. Caffè Finix Coffee shop Opened in 2009.Caffè Finix coffee shop is a famous daily necessity for local coffee addicts, a place to dream of as you tryto escape the daily stresses of life and just a comfortable place to meet your friends or to read a book, all inone. The shop owner is MrKhan. The shop is operate in a 1500 square foot shop within a walking distancefrom the Stratford college. The coffee shop start up fund £ 25000. Their employees 7, all are part time worker. Caffè Finix coffee shop provide coffee, tea and breakfast. SWOT Analysis: SWOT is the first stage of planning and helps decision makers to focus on key issues. SWOTmethod is a key tool for company to officials to formulate strategic plan. SWOT standsfor Strengths, Weaknesses, Opportunities, and Threats. SWOT model analysis factors that areinternal to the business and also factors that affect the company from outside. Strengths andWeaknesses in the SWOT matrix are internal factors. Opportunities and Threats are externalfactors. SWOT is the very popular tool in marketing because it is quick, easy and intuitive.SWOT analysis provides information that is helpful in matching in the firm’s resourceand capabilities to the competitive environment in which it operates Strength: Strengths...
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