...reaction paper for the movie “Supersize Me”) The documentary film produced, directed and starred by Morgan Spurlock titled “Supersize Me” is made out of Spurlock’s curiosity about how the obesity cases in the U.S society spreads easily and continue to increase in rates. This situation of the U.S society is later declared “epidemic” by a Surgeon General, and fast food is the main reason why Americans easily get fat. And so, this muckraking documentary film aims to elaborate the cause of eating regularly at fast food chains and lets people know the effects of this not only in our body but also in our mind. Spurlock’s film will then follow a 30-day period wherein he will have a solely McDonald’s food diet – three meals per day and must agree with the supersize if asked – during the period and will limit his walk only with 3,000 steps in order to effectively document this kind of lifestyle’s severe and serious effect on his physical well-being. This will also explore the impact of fast food industry and how it encourages people to have a poor nutrition in exchange of having profits. But before this documentation is executed, he first began the shooting by consulting and submitting himself to three doctors – a general practitioner, a gastroenterologist and a cardiologist – who tested him and announced that Morgan has an outstanding general health. These three will also monitor his body during the experimentation period. During the shooting, Morgan also visited some American schools...
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...Fast Food Nation and Supersize Me: a Comparison Do you like fast food? Do you know how many people have faced the obesity in American? Actually, fast food brings a new condition, which it has designed to taste good. And it’s also inexpensive and convenient. But it reflects American’s culture of obesity and the history behind. Eric Schlosser, in his book Fast Food Nation, takes a hard look at what’s behind the look-like chain eateries that dot the American landscape. A McDonald’s is not just a restaurant serving hamburgers to hungry patrons; it’s the end of along ripple of event that produces the food that millions eats every day. Meanwhile, with the first documentary, Super Size Me, Morgan Spurlock used his own body to examine American culture of obesity. This film documents that lifestyle’s drastic effects on Spurlock’s physical and psychological well-being, and explores the fast food industry’s corporate influence. Comparing between Fast Food Nation and Supersize Me, I found the different emphasis in the contents, but they both show the fast food has influenced people deeply and we must find the right way to build the right opinion about the fast food and health. In the Fast Food Nation, we find the Eric Schlosser’s book promises to tell the dark side of all-American meal. It’s covers much of fast food culture and he also discusses how it developed, how taste of food can now be manipulate, federal regulations , health issues, and the spread of fast food abroad. In...
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...Bigger isn’t better (3/5) In a world where technology has enabled new level of technology, humans have gotten lazier. In Morgan Spurlock’s documentary Supersize Me, he takes a look at one of the symptoms of the cause: fast food. He does this by embarking on a month-long journey in which he can only eat whatever is on the McDonald’s menu. He sets out quite clearly to discredit and smear the fast food industry and tries to elaborate on the facts everyone knows: fast food is bad for you. However, his documentary does not disgrace the fast food industry the way his film the way he wants it to. He damages his case by presenting the audience with so called ‘Big Mac Enthusiast’ Don Gorske. The man has had his claim to fame by doing nearly exactly what Spurlock tries to do himself; eat McDonalds as a staple of his diet. Conversely, the man is not the stereotypical fat American, he seemingly is quite healthy and does not show the rolls...
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...Fast food restaurants are everywhere in today’s society. They are found in hospitals, attached to fueling stations, in grocery stores, and inside major sports complexes (such as Great American Ball Park). With the many locations of these restaurants, the question must be raised… are fast food restaurants making people fat? That question can be answered with a resounding yes! In 1968, McDonalds was operating 1,000 restaurants (Schlosser 3); Taco Bell was just getting started and Wendy’s opened its first restaurant in 1969 (About Wendy's). According to Pearson Education’s Info Please website, 13.3% of adults were obese in the 1960s (Info Please). Today, 35.5% of people are obese (Flagel et al. 491). That’s an increase of 22.2%. In the 1970s, Americans spent 6 billion on fast food (Schlosser 3). In the year 2000 alone, Americans spent more than 110 billion (Schlosser 3). Today, there are over 50,000 fast food chains in America according to Google Maps. What is obesity and why is it a problem? Tabors Cyclopedic Medical Dictionary defines obesity as “an unhealthy accumulation of body fat” (Tabors Cyclopedic Medical Dictionary 1504). Obesity is clinically manifested (diagnosed) when the body mass index is ≥30 kg/m2 (Lewis et al. 2: 1035). Obesity is a problem because not only does it put more strain on the person during physical activity, but it also leads to decreased lung volumes from the heavy abdominal area placing pressure on the diaphragm (Potter et al. 826). ...
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...thousands of ad messages every day and it's hard to imagine how it would feel to live without them constantly surrounding us. Today we see ads in print publications, TV commercials, emails, on different products, massively scattered in sport venues, and it’s even spreading into public spaces. In his documentary, Morgan Spurlock delivered a fascinating satire of the process of placing products into movies and tried to delve into the nature of advertising in our society. In the movie Spurlock talks about product marketing while using product placement to get brands to sponsor his movie. Of course, some of the brands (Guess, Harmel Foods, Ford, Nike, Red Bull,etc.) refuse his request to sponsor his endeavor and take part in the movie. Spurlock's reputation doesn't seem good enough for them, they are scared that being featured in this movie is going to damage their brand image. But brands, who want to be considered transparent or playful probably will be interested in sponsoring such a film. Some of the companies that agreed to sponsor the movie are Hyatt, POM Wonderful, Mini Cooper, JetBlue. They were taking risks, considering the fact that Spurlock was the man behind “Supersize Me” documentary, but overall I think it worked out well for them. Besides, Spurlock made sure that his brands were a good match for his movie. He analyzed his brand personality and then made sure the companies share that image as well. I think there were some good subjects and issues addressed in this movie....
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...INTRODUCTION First of all, we would like to introduce the background of McDonalds Malaysia briefly. Apart from this, we would also present the SWOT analysis which is Strengths, Weaknesses, Opportunity, and Threats of the McDonalds. Strengths and weaknesses is internal environment, while opportunity and threats is external environment. Lastly, we suggested some recommendations to improve the situation of the McDonalds. 1.0. COMPANY’S BACKGROUND According to McDonalds (2014), McDonald’s is the global leading fast food retailer with more than 35,000 restaurants serving approximately 70 million people each day in more than 100 countries. There are more than 80% of restaurants worldwide are franchised by independent local franchisees. McDonald’s arrived in Malaysia in December 1980 and McDonald Corp. gave their license to Golden Arches Restaurants Sdn Bhd (GARSB) to open McDonald's Restaurant in Malaysia by Tan Sri Vincent Tan. Since then, McDonald’s Malaysia has about 196 franchise outlets nationwide and is currently expanding annually. It has created over 7000 job opportunity since they arrive in Malaysia over the years. (ifranchisemalaysia, 2014) 2.0. SWOT ANALYSIS 2.1 STRENGTHS According to Strategic Management Insight (2014), McDonalds has strong brand name, reputation and considered the first one who entered to fast food industry compare to other companies in Malaysia. According to McDonalds (2014), McDonald’s success is base on a foundation of integrity. There are...
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