...manufacturer of automobiles and motorcycles. Honda has been the world's largest motorcycle manufacturer since 1959,[3][4] as well as the world's largest manufacturer of internal combustion engines measured by volume, producing more than 14 million internal combustion engines each year.[5] Honda surpassed Nissan in 2001 to become the second-largest Japanese automobile manufacturer.[6][7] As of August 2008, Honda surpassed Chrysler as the fourth largest automobile manufacturer in the United States.[8] Honda was the seventh largest automobile manufacturer in the world behind Toyota, General Motors, Volkswagen AG, Hyundai Motor Group, Ford, and Nissan in 2010.[citation needed] Honda was the first Japanese automobile manufacturer to release a dedicated luxury brand, Acura, in 1986. Aside from their core automobile and motorcycle businesses, Honda also manufactures garden equipment, marine engines, personal watercraft and power generators, amongst others. Since 1986, Honda has been involved with artificial intelligence/robotics research and released their ASIMO robot in 2000. They have also ventured into aerospace with the establishment of GE Honda Aero Engines in 2004 and the Honda HA-420 HondaJet, scheduled to be released in 2012. Honda spends about 5% of its revenues into R&D.[9] From a young age, Honda's founder, Soichiro Honda (本田 宗一郎, Honda Sōichirō) (17 November 1906 – 5 August 1991) had an interest in automobiles. He worked as a mechanic at the Art Shokai garage, where he tuned...
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...Conlon Daniel Adkins Eric Huffman Kyle Hahn Table of Contents Introduction Page 3 Global Competition Page 3 New Competition Page 5 Competitive Remakes and Accessories Page 7 Motorcycle Buyers Page 9 Motorcycle Company Websites Page 11 Conclusion Page 13 Works Cited Page 14 Introduction Over the past few years, Harley Davidson has had to make numerous changes to remain competitive. The first thing we will take a look at is global competition. Harley Davidson’s increasing demand overseas has caused many changes over the past few years. The second thing we will take a look at is new competition. The demographics of the nation have been changing, due to the aging of the “baby boomers,” and Harley has to make changes in order to keep up with the competition of the market. New competition ranges for sport bikes to other competing cruiser models. The third thing we will look at is competitive remakes and accessories. The competition for Harley is on the rise due to the high interest in custom motorcycles and cheaper accessories. The fourth thing we will take a look at is motorcycle buyer’s demographics. The market is ever changing and it is important to look at how Harley is adapting to these changes. The final thing we will address is how the World Wide Web has affected the growth of the company. This company has been able to adapt to...
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...profitable motorcycle manufacturers in the world; a mechanical concern into a global brand; a fast motorcycle into a symbol of Italian design and tradition, extreme performance, and technical excellence. Under Minoli, Ducati had enjoyed explosive growth and profitability. Revenues had quadrupled since 1996; EBITDA had grown from 33.4 million Euros in 1997 to around 60.0 million Euros in 2000; the market share had gone from 5.1% in the sport bikes segment in 1997 to 6.7% in 2000 (see Exhibit 1). Despite this success, Minoli was concerned with the future of the company. He knew that Ducati could not grow indefinitely, and was struggling with what strategy might overtake these bounds. Minoli and the rest of Ducati’s top management team were considering different alternatives. One alternative was to attack Harley Davidson’s niche with a Ducati interpretation of a cruiser. Was this broadening of Ducati’s traditional niche the right move to sustain the profitable growth of the company? The Market for Motorcycles in 2001 The roots of the motorcycle industry date back to 1868, when Louis Perraux installed a steam engine on a rudimentary bicycle. In 1894, the Hildebrand brothers and Alois Wolfmüller produced the first motorcycle with an internal-combustion, two-cylinder gasoline engine. The motorcycle quickly became a cultural icon. As T. Krens, the curator of “The Art of the Motorcycle” exhibition at the Guggenheim Museum in New York, observed: The motorcycle is a perfect...
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...also one of the most successful joint ventures worldwide. Hero Honda is globally known of being the most fuel-efficient and the largest CBZ selling Indian motorcycle company. This is a relationship so harmonious that Hero Honda has managed to achieve indigenisation of over 95 percent, a Honda record worldwide. The below chart shows the golden years in the history of HERO HONDA :- 1985 | Hero Honda CD-100 | 1989 | Hero Honda SLEEK | 1991 | Hero Honda CD-100 SS | 1994 | Hero Honda Spelendor | 1997 | Hero Honda Street | 1999 | Hero Honda CBZ | 2001 | Hero Honda PASSION | 2002 | Hero Honda DAWN, AMBITION | 2003 | Hero Honda CD-DAWN, SPLENDOR +, PASSION + and Hero Honda KARIZMA | 2005 | Hero Honda SUPER-SPLENDOR, CD-DELUX, GLAMOUR, ACHIEVER | The company is committed to provide the customer with excellence. A rich background of producing high value products at reasonable prices led the world's largest manufacturer of motorcycles to collaborate with the world's largest bicycle manufacturer. During 80s, Hero Honda became the first company in India to prove that it was possible to drive a vehicle without polluting the roads. They company possess three manufacturing units based at Dharuhera, Gurgaon and Haridwar are capable to produce 4.4 million units per year. They introduced new generation motorcycles that set industry benchmarks for fuel thrift and low emission. Business History 1983 - Joint Collaboration Agreement with Honda Motor Co. Ltd. Japan...
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...of Japan. The Munjal brothers led Hero Group and Honda Motor Co. Ltd. each owned a stake of 26% in the company. Honda moved out of the venture in 2010 and shares held by it were bought by Hero Group. In July, 2011, the company was rechristened as Hero MotoCorp and it embraced a new logo. 18 months after the split with Honda Motors, the company approved the proposal of merging the investment arm of its parent company, Hero Investment Pvt. Ltd. Glimpse to the past: The 1980s saw the introduction of Hero Honda Motorcycles in the country that gained widespread acceptance with the average Indian motorcycle rider due to the low cost and fuel efficiency of the motorcycles. The company grew in double digits in terms of sales ever since its formation and occupied the top slot of two wheeler manufacturer globally and countrywide in 2001. The company has been able to retain the lead till date. Operations: The two wheelers of Hero MotoCorp are manufactured in three state-of-the-art manufacturing facilities situated in Dharuhera and Gurgaon in the state of Haryana and in Haridwar in the state of Uttarakhand. These units combined can produce 6.9 million two wheelers in a year. With over...
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...Japan’s Motorcycle Wars alexander.indd 1 4/14/2008 9:29:25 PM alexander.indd 2 4/14/2008 9:29:25 PM Jeffrey W. Alexander Japan’s Motorcycle Wars alexander.indd 3 An Industry History 4/14/2008 9:29:25 PM © UBC Press 2008 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, without prior written permission of the publisher, or, in Canada, in the case of photocopying or other reprographic copying, a licence from Access Copyright (Canadian Copyright Licensing Agency), www.accesscopyright.ca. 17 15 14 13 12 11 10 09 08 54321 Printed in Canada with vegetable-based inks on FSC-certified ancient-forest-free paper (100% post-consumer recycled) that is processed chlorine- and acid-free. Library and Archives Canada Cataloguing in Publication Alexander, Jeffrey W. (Jeffrey William), 1972Japan’s motorcycle wars : an industry history / Jeffrey W. Alexander. Includes bibliographical references and index. isbn 978-0-7748-1453-9 1. Motorcycle industry – Japan – History. 2. Motorcycling – Japan – History. I. Title. HD9710.5.J32A43 2008 338.4’762922750952 C2007-907431-6 UBC Press gratefully acknowledges the financial support for our publishing program of the Government of Canada through the Book Publishing Industry Development Program (BPIDP), and of the Canada Council for the Arts, and the British Columbia Arts Council. This book has been...
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...A motorcycle is more than just a machine. The shape of the motorcycle is how the expression the bike gives off. The color of the motorcycle makes a difference. The motorcycle moves very fast. This bike would cause a person to feel like they were free. The smooth lines that the bike has, is like art, it defines the attitude of the motorcycle. The smooth lines on this bike show a sense of freedom. The position of the seat is to make it comfortable and enjoy the ride. The long handle bars make them easy to grab. The large motor gives the idea of speed. All the chrome shows the style of the rider. The sharp edges on the exhaust show that edge that the rider has. TRAVELLING BY MOTORBIKE IS EASIER AND SAFER THAN TRAVELING BY CAR In my opinion, there are both advantages and disadvantages in owning a motorbike compared with owning a car. I will describe the advantages of having a motorbike first. A motorbike is quicker in heavy traffic, you don’t have to wait in line with the cars. It uses less petrol and is more fun and exciting to use than a car, especially in summer. Furthermore, you can easily go anywhere, even off-road. So, I’d say there are several advantages to owning a motorbike. On the other hand, motorbikes are definitely more dangerous than cars; you don’t have any protection in an accident. Secondly, it can be very cold in winter and you don’t have any protection from rain, snow, wind or the sun. You need to wear special clothes, which can be uncomfortable....
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... INTRODUCTION BRIEF HISTORY OF THE INDIAN TWO-WHEELER INDUSTRY: In the 50s the two wheeler segment was largely dominated by Automobile Products of India (API) and Enfield. Later on towards the end of the 50s Bajaj Autos began importing Vespa scooters from the Italian company Piaggio. In the following decades, the automobile industry in India was mainly dominated by scooters with API and later Bajaj dominating the market. There were very few products and choices available as far as motorcycle is concerned and Enfield bullet and Rajdoot dominated the market. The 80s saw the entry of Japanese companies in the Indian market with the opening up of the market to foreign companies. Hero Honda and TVS Suzuki are companies formed in this era of market reform. The market was still predominantly scooter dominated and Bajaj and LML were the leading brands producing two-wheelers at that time. Scooter was viewed as a more family and utility friendly vehicle than motorcycle and hence was preferred. The Japanese companies not only collaborated with Indian companies to produce the already existing products but also brought in new technology as a result of which the ever conquering 100cc bikes which were extremely fuel efficient with 4 stroke engines were launched in India. These proved to be highly successful as they provided a cheap and affordable means of personal transport to all those who could not buy a car. The flourishing middle class took...
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...1. Michael Porter introduces four different generic strategies: low cost leadership and product differentiation, which both can be divided into a broad and a narrow focus. Harley Davidson uses a focused differentiation strategy, because they operate primarily within the high-priced, heavyweight motorcycles segment. This strategy is best described as producing a differentiated product and charge sufficiently higher prices to more than off-set the added costs of differentiation. The key issue within this strategy is capturing value for the customer. Some key drivers for Harley are: Premium brand image, extensive product customization and unique styling. The distinctive motorcycle design and their unique image and style assists Harley Davidson's marketing activities within the value chain. They introduce new colors every year, motorcycles are highly customizable and they enhance the brand experience for customers with the Harley Owners Group. This creates loyalty which explains why half of the sales are made by repeating customers and therefore this is considered one of Harley's greatest assets. Dealer relations were a also continuing strategic priority for Harley. It's retail environments Group created a set of performance standards and guidelines for dealer which helped improve their distribution and outbound logistics within the value chain. Harley's dealer development program also increased support for dealers while imposing higher standards of pre- and after-sales...
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...Davidson is an American heavyweight motorcycle manufacturer. It has already established a brand name in Europe but now wants to expand dealership network across Asia. Harley Davidson is known for manufacturing heavyweight motorcycles but now they want to manufacture all types of motorcycles. Later part of the study will explain about internet business model. This report will discuss application of internet in terms of digital marketing. Harley can use different components of digital marketing to expand their business. Finally this study will focus on competitive advantage that Harley can get by using digital marketing medium. Table of Contents Motivations/Risks Associated with Global Expansion Strategy 5 Motivation 5 Risk 6 Competitive Advantage in Global Market 8 Entry Strategies for Global Expansion 8 Internet Approach Strategy 10 How the Internet Adds Value 10 Internet Business Models 11 Brokerage Model 11 Advertising Model 11 Infomediary Model 11 Merchant Model 11 Community Model 11 Subscription Model 12 Competitive Strategies 12 Leverage e-business Capabilities 13 References 14 Harley Davidson Harley Davidson is an iconic motorcycle brand headquartered in Milwaukee,USA. It was founded in 1903 by William S. Harley and Arthur Davidson. Harley Davidson was one of the major two motor cycle companies that survived in the time of Great Depression in USA during 1929. This motorcycle brand was most used vehicle by army...
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...completes a draft of an engine designed to fit into a bicycle. Arthur Davidson joins with William S Harley and provides the first production of Harley Davidson Motorcycle. Harley Davidson bike was built to be a racer bike which has 3-1/8 inch bore and 3-1/2 inch stroke (Hardley Davidson INC, 2001). The home office initially they worked was a 10x15 foot wooden shed with the words- “Harley-Davidson Motor Company” on the door. In 1905, a full time employee is employed at Harley Davidson. Harley Davidson has more than 1300 dealers in 60 countries worldwide. According to Hoovers.com, it has around 6300 employees. Corporate headquarter of Harley Davidson is in Milwaukee, Wisconsin and domestic production facilities are located in various areas such as , East Troy and Tomahawk, Wis.; York, Pa.; and Kansas City, Mo. The company also has its companies beyond USA in countries like Europe, Brazil and Japan. Harley Davidson is long known for its product and services. It has played a huge role in providing customer service and satisfaction. The product that Harley Davidson provides is: * 35 Harley Davidson model bikes with 5 families of motor cycle: Harley Davidson provides 35 Harley Davidson with 5 families of motor cycle including touring, Dyna, Softail, Sportster, and VSRC. Harley Davidson also states that there are no other motorcycle with the look, sound and feel of its...
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...A Brief History of Indian Motorcycle America's love for the motorcycle began in 1900 with bicycle racer George M. Hendee and engineering wizard Carl Oscar Hedstrom. In 1901, the partners unveiled their first creation, the 1901 Single. The trade name chosen for their innovative machine would signify "a wholly American product in pioneering tradition". The name was Indian. 1910-1919 By 1911, Indian riders hold every American speed and distance record. In 1914, over 3,000 employees work on a 7-mile long assembly line in Indian's 1-million square foot Springfield, Massachusetts plant. Racing activities are suspended in 1916 as the company supplies the war effort with 41,000 machines. 1920-1929 In 1923 the company is renamed Indian Motocycle Company, dropping the "r" in "motorcycle". It's a decade of growth for the Indian model line, starting with the revolutionary 1920 Scout and followed by the 95-mph Chief, the even more powerful Big Chief, the lightweight Prince, the awesome 4-cylinder Four. The 1928 101 Scout becomes the machine of choice for "wall of death" stunt riders. 1930-1939 The Art Deco era hits the Indians adorned in a full range of Duco colors, two-tone designs, pinstriping, and decals. Two new lightweight models debut in 1932, the Motoplane and the Pony Scout. "Iron Man" Ed Kretz, aboard a Sport Scout, laps the entire field in his win at the 1937 inaugural Daytona 200. With the onset of World War II in 1939, the focus again shifts to providing the...
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...9-600-006 REV: JANUARY 22, 2003 ROBERT D. AUSTIN DEBORAH SOLE MARK J. COTTELEER Harley Davidson Motor Company: Enterprise Software Selection We were in McDonald’s having our initial SiL’K planning meeting when a gunfight erupted in the parking lot. Bullets started flying through the restaurant. Someone said, ‘Everyone down, lock the doors’. We all hid under the table. I’m lying on the floor looking at Dave and Pat—I’m thinking, Holy Smokes, this is unreal. It was just incredible—a real bonding experience! —Garry Berryman, Vice President, Materials Management David Cotteleer, Information Systems (IS) Manager of the Supplier Information Link (SiL’K) project, smiled as he recalled the terror and subsequent camaraderie that had grown out of that unusual beginning. It had set the tone for the partnership that developed between Berryman, Pat Davidson, Manager of Purchasing, Planning and Control, and himself, as they worked collaboratively to develop the specifications for an integrated procurement system to support the new Supply Management Strategy (SMS). Now he and the SiL’K project team were gathered in their “war room” on the top floor of the Harley-Davidson Corporate Headquarters to face another critical moment in the project’s history. After three hectic months of meeting potential software suppliers, reviewing documentation, and evaluating software packages, the SiL’K team had to make a decision. Who should they choose as their supplier and partner...
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...Team 2 Founded in 1916, by Gustav Otto, to manufacture aircraft engines After 1923 Treaty of Versailles turned to produce motorcycles 1936 launches its BMW 328 sports car BMW first entered Formula One as a full-fledged team in 2006. Niche player: “manufacturer of unique automobiles for a clearly defined, exclusive and demanding clientele all over the world” 13th rank in manufacturers’ top today Design Concept - manual renderings on paper Clay models – the “excitement” of its designs Computer-aided Design models -> Computer-aided Styling Handcraftsmanship EMOTIONS: ◦ Precision of the surface ◦ The surface stress ◦ The lines of reflection “artful of deformation of sheet metal” Functional & manufacturable exterior design “front-loading” -> functionality (crashworthiness, dynamics) State of the art design - meticulous handcraftsmanship to assure silky precision and offer the customer “emotions” Consistent design -> familiar resemblance between all its models These increased a lot the engineering lead time making almost impossible to come up with “fresh” models at the same speed as the competition. A sequential approach of phases Many operations executed manually for personal touch and artistic excellence High-quality physical prototyping Low frequency of launching new platforms (only incremental model changes from year to year) Low use of computer-aided software “Developing a...
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...the purpose of the company from their point of view. The mission talks first about dreams, rather than motorcycles, which is what the public has in mind. This mission says: "We fulfill dreams through the experience of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles and branded products and services in selected market segments." We are going to see how their promotional strategy keeps the track of their mission statement, and how they try always to fulfill those dreams. Harley-Davidson uses advertising and personnel selling for their promotional mix. The advertising that Harley-Davidson utilizes nationally are four to five television commercials a year. These commercials are institutional because they are advertising the company and not a specific product. They also have institutional advertisements in national magazines such as Road & Track, Popular Science, and Fortune as well as specific motorcycle magazines as Easy Rider. Locally, individual Harley-Davidson dealers advertise on the radio and through direct mail. Harley-Davidson uses personnel through their 595 dealerships located throughout the United States. A customer has to go to a dealership in order to purchase a motorcycle. While they are there they are attended to by sales people that answer any questions they have and help them pick out the motorcycle they want. Harley-Davidson institutes a pull strategy in the promotion of the FXDS-CONV Dyna Convertible...
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