Premium Essay

Mountain Biking

In:

Submitted By cjbogar
Words 836
Pages 4
C. Burton
C2 Montana Mountain Biking

1.) According to the five stages of customer loyalty, the MMB’s customers lye mostly in the commitment category. Given the rate of repeat customers (80%) . it would be reasonable to assume a similar report of the customers (60-75%) are in the familiarity or commitment stages, due to the fact the MMB is very serious about their enthusiasts. This would probably mean very few (10%) have reached the separation stage. MMB has had a very consistent business plan. Giving customers little reason to be pushed away from them. The article makes it sound like mountain biking enthusiast would not be quick to give up their hobby at all. The leaves roughly 15-20% exploration or familiarity. I feel that slightly more (10-15%) to exploration because of the new website traffic as well as email inquiries. They would not be inquiring about the photos if they understood the website.

2.) Given the large percentage of MMB’s customers are repeat visitors, I would recommend that adding a option to their website would allow users to submit their e-mail address so they can receive a monthly newsletter or updates about featured tours. In the e-mail messages I would also include links to the photo galleries that are posted on the website. They are appealing to the eye enough to draw people all on their own. The links are convenient for customers to be able to forward the e-mail to their friends who might be interested or are photo enthusiast. This strategy also works well with the fact that so many of MMB’s first customers are referred to the company by word of mouth. I might think about including a promotion where repeat customers could receive discounts on their next tour if they refer a first time customer to the site. I would also advise the website include a page for booking tours online, since new customers might more than likely plan

Similar Documents

Free Essay

Ferried Mountain Biking

...Freeride Mountain Biking There are many forms and activities that evolve in the sport of mountain biking. Whether you enjoy riding for fun, exercise, or be competitive in the sport, there is usually a type of riding that may appeal to just about anybody. Various types of riding may include the casual rider, the competition road biker, or from the adventure seeking cross country rider, or maybe you are like myself and love the thrill and adrenaline of the freeriding part of the sport. Freeriding in my opinion is the most fun and rewarding style of riding especially if you enjoy nature, although it can be extremely dangerous. “Freeride is a discipline of mountain biking closely related to downhill biking and dirt jumping focused on tricks, style, and technical trail features. It is now recognized as one of the most popular disciplines within mountain biking.” [1] The expression freeriding was originally adopted by snowboarders, meaning riding without a set course, goals, or rules on natural terrain. In mountain biking, it is riding trails with the most creative line possible that includes style, amplitude, control and speed. Freeriding takes place down a challenging mountainside with many single track trails that have numerous different obstacles as you descend downwards through the rocks and trees. In our area, the best place to travel to is none other than Upper Peninsula’s beautiful Marquette that offers some of the best mountain biking around. Single track trails...

Words: 759 - Pages: 4

Free Essay

Schwinn Bicyles

...market. On strength is the experience in the biking market, having been in business for over 100 years. Another strength of Schwinn is the quality and durability of the bikes. Schwinn is known to have sturdy bikes that can be relied on. The new management team is also a strength of the company. The brand name is also very well known, which is a strength, but the image of the brand may actually be a weakness. Schwinn has their work cut out for them. The brand image and reputation as the bikes their parents rode is a key weakness. A major part of their target market is kids and kids don’t want to ride something their parent did. Another weakness is that a lot of their manufacturing is done overseas and they are trying to sell themselves as an American company. There are also many opportunities and threats out there for Schwinn. Some opportunities include market penetration and product development. Schwinn has the opportunity to penetrate their current market as well as creating new types of bikes in order to right the ship on the image of their bikes. They can also try to acquire more companies within the US like Yeti in order to change the image to made in America. They have an opportunity to change the brand to that of being more modern. There are threats that could hinder Schwinn though. One of the biggest threats is the competition from companies like Trek. Companies like Trek have gotten ahead in the mountain biking industry and it may be hard to catch up....

Words: 667 - Pages: 3

Premium Essay

Essay On Mountain Biking

...Submitted In Partial Fulfillment of the Requirements for ENG022 Bachelor of Science in Civil Engineering 2 Mountain biking Does improving your health bothers you? Do you want to spend time doing something for your health at the same time hanging out with your friends or making new ones? Are you curious about whats happening to the ecosystem that we live on? Do you want to do something about it? Does all of these questions give you the spark to do something about it? Mountain biking is a kind of transportation or most of the times it can be a hobby. It can just be a piece of metal with two wheels, but for some people especially for people who use bike as a hobby, it is something more than that it can be their form of exercise, it can also be a good way to hang out with friends and making new ones and a simple way to help save the environment. Mostly...

Words: 1464 - Pages: 6

Premium Essay

Montanna Mountain Biking

...Montana Mountain Biking Kenneth Collins Pensacola State College Five Stages The five stages of customer loyalty include awareness, exploration, familiarity commitment and separation. Now let’s look into each of these in detail. Awareness “Customers who recognize the name of the company or one of its products are in the awareness stage of customer loyalty. They know that the company or products exists, but have not had any interaction with the company (Schneider).” Exploration “potential customers learn more about the company or its products. The potential customer might visit the company’s web site to learn more, and the two parties will often communicate by telephone or email (Schneider).” Familiarity “customers who have completed several transactions and are aware of the company’s policies regarding returns, credits, and pricing flexibility are in the familiarity stage of their relationship with the company (Schneider).” Commitment “After experiencing a considerable number of highly satisfactory encounters with a company, some customers develop fierce loyalty or strong preference for the products or brands of that company (Schneider).” Separation “over time, the conditions that made the relationship valuable might change. The customer might be disappointed by changes in the level of service or product quality (Schneider).” Now based on the chart on page 186 let’s see which customers fall into place with the MMB corporation. First we can look at the awareness percentage...

Words: 1032 - Pages: 5

Premium Essay

Montana Mountain Biking Case

...The Montana Mountain Biking Case The Montana Mountain Biking Case Montana Mountain Biking Company has been in business for 16 years providing guided mountain biking trips at four locations in Montana. The success of the company is linked to retaining its customers. Eighty percent of the customers who sign up for the one week guided mountain biking expedition are repeat customers (University Of Phoenix, 2007). An important part of any marketing plan is to understand the customer relationship because ultimately, all profits come from the customers. The challenges facing the Montana Mountain Biking company is not only retaining customers but to attract new customers. The advances in e-marketing have given Montana Mountain Biking some alternatives to traditional marketing plans. The Five Stages of Customer Loyalty Customer loyalty comes from the personal relationship that is developed between the customer and the business. One method used to understand the customer relationship is called customer relationship intensity and Life-cycle segmentation (UOP, 2007). This process includes classifying all the customer relationships into one of five groups. The first of the five groups includes customers who are aware of the business or service. This is considered the weakest of the groups because in the beginning of the relationship and the customer knows little or nothing about the company. The second group of customers is those who have explored or expressed interest in the...

Words: 1382 - Pages: 6

Free Essay

Land Based

...Climbing Rock climbing is an activity that can be performed individually or as a group. It involves ascending a steep object e.g. a rock face. Climbing is usually done with specialist equipment such as rope, harness and climbing shoes. The national governing body for climbing is the BMC, British mountaineering council. There are many places around the world that you can climb, some are natural and some manmade. There are many different types of climbing for example, top rope, lead, bouldering and solo climbing. Climbing is a popular sport in the UK and there is an increasing number of people taking up climbing, one of the reasons for this is because no matter what age or ability climbing is available to everyone. The grading system rates a climb according to its technical difficulty of the route. A hard grade would be 9+ and an easier grade would be an F4. There are thousands of places around the world with some amazing places to climb and there are also lots of indoor climbing walls which give you a great opportunity to climb whatever the weather. Climbing competitions are held all over the globe and there is coverage of some of the bigger events on TV and the internet which inspires more and more people to want to take part. Climbing is a good way to develop team work, trust and communication in groups. Orienteering The aim of orienteering is to navigate yourself around a map finding the different check point spots as you go. Participants must decide the best route on the...

Words: 909 - Pages: 4

Free Essay

Altitude

...Andrew William Beaumont 9/19/13 Eng. 105-WP #1 Altitude Isn’t Just Height Mountain bike company Altitude is trying to sell Bike magazine readers and all other persons who enjoy mountain biking “The All-New 2013 Rocky Mountain Altitude”. Altitude proposes this bike is “Designed to go anywhere.” and, “It can do dominate and conquer the backcountry”. Is this bike worthy of the glory that is acclaimed by Altitude and Bike magazine? Altitude’s new bike is described as if it is designed to be able to endure the great Rocky Mountains of Colorado. This bike is portrayed to dominate and conquer the backcountry. Altitude claims “it can do dominate and conquer the backcountry”. But it may or may not be able to do more than what is claimed. It may only be able to do what it says in their ad in Bikes magazine. It would be in Altitude’s best interest to go into more detail about the opportunities this bike can provide users to experience. Altitude does not inform the reader if this bike is for beginners who would like to learn the fundamentals, or for persons who are more experienced in mountain biking. If this bike is for more or less experienced riders. Altitude would benefit from labeling what type of rider this product is designed for. This seems to be an expensive product, because there is not a price listed and or labeled on this page. A reader would not know how expensive or inexpensive this product is. Knowing the price is essential in any situation where there is the potential...

Words: 789 - Pages: 4

Free Essay

Mountains and Beaches

...People are always looking forward to their vacation period. There are many options where to choose. I think that the two most common places people choose for taking a vacation are the beaches and the mountains. Both places offer a variety of fun activities. The beach offers activities that the mountain cannot offer and vice versa. The mountain and the beach are totally different. The purpose of this essay is to contrast the climate, types of activities and locations of beaches and mountains. I’m going to discuss mountains first. The three aspects I’m going to discuss are climate, types of activities and location. Climate is always important in order to enjoy vacations. If a person dislikes cold weather, he or she might have a hard time in the mountains. The cold climate in the mountains is the first barrier to enjoying them, but the climate and the temperature of these zones also determine the types of activities they offer. Snow boarding, mountain climbing, mountain biking, hiking, and skiing are some activities people can enjoy when going to the mountains. There are many regions that have mountains where people can go and have a great vacation. Canada is a country located in North America and contains many mountain vacation sites where people can go and have fun. I’m going to discuss the beach second. The three aspects I’m going to discuss are climate, types of activities and location. Warm climate is one of the most important features that the beach has. Sun and fun are...

Words: 400 - Pages: 2

Free Essay

Contrast and Comaprison

...Compare and Contrast Essay “Vacationing at the Beach or in the Mountains” By AJ Brammer People are always looking forward to their vacation period. There are many options where to choose. I think that the two most common places people choose for taking a vacation are the beaches and the mountains. Both places offer a variety of fun activities. The beach offers activities that the mountain cannot offer and vice versa. The mountain and the beach are totally different. The purpose of this essay is to contrast the climate, types of activities and locations of beaches and mountains. I’m going to discuss mountains first. The three aspects I’m going to discuss are climate, types of activities and location. Climate is always important in order to enjoy vacations. If a person dislikes cold weather, he or she might have a hard time in the mountains. The cold climate in the mountains is the first barrier to enjoying them, but the climate and the temperature of these zones also determine the types of activities they offer. Snowboarding, mountain climbing, mountain biking, hiking, and skiing are some activities people can enjoy when going to the mountains. There are many regions that have mountains where people can go and have a great vacation. Canada is a country located in North America and contains many mountain vacation sites where people can go and have fun. I’m going to discuss the beach second. The three aspects I’m going to discuss are climate, types of activities and location...

Words: 414 - Pages: 2

Free Essay

Compare and Contrast Essay

...Bruna DaSilva ENG 071, Basic Writing Fall 2012 Compare and Contrast Essay Professor Arthur Harris People are always looking for their vacation time. There are many places to chose. The places people choose to take a vacation are the beaches and the mountains in my opinion. Both places can offer fun activities. The beach has activities the mountain cannot give, and the mountain has activities the beach do not. The mountain and the beach are very different. Climate is very important to enjoy any vacation. If someone does not like cold weather, she might have a hard time in the mountains. The cold climate in mountains is the first thing to enjoy it, and the climate also determines the type of activity it offers. Snow boarding, mountain climbing, mountain biking, hiking, and skiing are some activities that people can enjoy when they go to the mountains. There are many places that have mountains where people can go and have a great time. Canada is a country that has many mountains where people can go and have fun. Warm climate is one of the most important thing that the beach has. Sun and fun are two things that can describe the beach. The sea and the warm climate determine activities at the beach. People can swim, play volleyball, play soccer, etc. At many beaches, there are discos and restaurants where people can dance or party at night. Mexico has many beautiful beaches to visit. Acapulco and Cancun are two of the most famous beaches in the world. It doesn’t matter...

Words: 302 - Pages: 2

Free Essay

Lae1

...my life and that was in 2006, indoors on manmade snow in Dubai, an experience that both terrified and elated me all at the same time. It wasn’t until 2008 and the epic snow storm that blanketed most of the nation that I decided to give it another go. Of course I had a few friends who were goading me into trying it, as I normally made fun of snowboarding or any other snow sports for that matter. I used to think it was too expensive, dangerous, and a waste of time. Why would I go out in the cold on purpose? Why would I pay to strap a sled to my feet and do crazy things? All of these questions and more went through my head while I was driving a group of Aussie friends up to Cypress Mountain in Vancouver, BC where I was planning to go snowshoeing and take photos. When we arrived at the mountain the sky started dumping snow, something it wasn’t’ doing when we started off from the city. It would make for a good snowshoeing experience, but would limit the photo opportunities. So, with that I decided to cave into the peer pressure I was feeling and give snowboarding another try. Keep in mind that only other time I had been strapped to a snowboard was in the United Arab Emirates on fake snow in August in the middle of the desert. The gear was smelly and sweaty from hundreds of other users, but it seemed solid and didn’t cost that much. It felt like I was carrying a coffee table with some attachment points for my feet. I wasn’t the only one in the group who had to rent equipment...

Words: 1503 - Pages: 7

Free Essay

Simple Assignment

...For example, the quality of hotels in Alaska is quite good and the accommodations in Alaska vary from basic to luxury. Similarly, there is a wide range of excellent hotels and condos in Hawaii, from luxury to budget priced. Topic Sentence 2: However, there are differences between Alaska and Hawaii. Supporting Detail 1: The first difference is climate. For instance, the temperature is perfect in Alaska during the summer. It seldom rains during the summer in Alaska. Besides that, there is no humidity in Alaska. In contrary, it often rains as well as hot and humid in Hawaii in the summer. Supporting Detail 2: Another difference is neutral beauty. To illustrate, the glaciers in Alaska are awesome. It has the Chugach Mountains and Mount McKinley, the highest mountain in North America. On the other hand, Hawaii has Volcano National Park and Waimea Canyon. Other than that, the beaches in Hawaii are among the most beautiful in the world. Conclusion: In conclusion, both Alaska and Hawaii have similarities and differences which offer great summer holidays for tourists. Alaska and Hawaii Here is a description about Alaska and Hawaii. Both Alaska and Hawaii have certain similarities. The similarity can be seen in term of accommodations. For example, the quality of hotels in Alaska is quite good and the accommodations in Alaska vary from basic to luxury. Similarly, there is a wide range of excellent hotels and condos in Hawaii, from luxury to budget priced. However, there are...

Words: 407 - Pages: 2

Free Essay

Ddescribe the Basis of Feminist Criminology

...I have always loved the Smokey Mountains in Tennessee during the fall season. The brilliant, colorful leaves of red, yellow, orange and brown glisten in the sunlight. Leaves dancing from the limbs of massive tall trees as the wind blows swiftly across the ridges. The smell of pine is coming from the beautiful lush pine trees. Early morning brings a white cloud of fog from deep in the valley, making it appear as if one were sitting on top a giant cloud. Being welcome by large antler deer, fluffy rabbits, singing birds are a few emerging from the dark forest. Long narrow creeks flowing through the mountainside. The narrow, bumpy road winding around the mountainside, climbing higher and higher. On one side, there is a hill of nothing but brown dirt and luscious pines that seem to travel to the heavens. However; on the other hand, the elevation drops drastically into never land. As I look down, all I can see is colorful, vibrant tree tops swaying in the wind. I dislike thinking what could happen if my tire were to slip off the narrow road edge. Bringing my eyes back looking straight ahead I notice the image of something entirely large just ahead of me. Approaching closer, I see a baby cub who must have wandered off from its mother. It appears to have fluffy brown fur and big brown eyes. Playing in the roadway, rolling around like a small child until it spots me. It gets up and walks towards my car. Not showing an ounce of fear, it sniffs my car and looks at me. My window is cracked...

Words: 816 - Pages: 4

Premium Essay

Descriptive Essay On Alabama Research Paper

...“There are mountains in central Alabama?” I asked. My intrigue turned into a Cheaha State Park weekend getaway. Nightfall and a pushy headwind created navigation challenges on the twisting road, with multiple S-curves and steady ascents. Ramping upwards, sparkling silver stars peeked from the skies, welcoming us to this secluded forested haven. Your weekend experience awaits, complete with hiking, history, and southern comfort food. Dominating the landscape of the Talladega National Forest, Mount Cheaha rises 2,407 feet above sea level. Cheaha State Park, opened in 1933, is Alabama’s oldest continuously operating state park and accessible in less than two hours’ drive time from either Birmingham, Alabama or Atlanta, Georgia. Upon arrival, stop at the Country Store and Gift Shop for overnight check-in. Whether you are purchasing firewood, securing hiking maps, picking up picnic supplies, munching boiled peanuts, or panning for gold, this is the hub of human...

Words: 529 - Pages: 3

Premium Essay

Creative Writing Mauna Loa

...The rotor wash from the helicopters plasters my skin with dry, coarse sand and the dust filled air makes breathing a torrid time. Gazing at the sun crawling over the mountain is pleasant, but the image fades with the sound of engines roaring and Marines scurrying back and forth. Mauna Kea towers over us across Saddle Road with its liveliness disappearing the further it climbs. The terrain is rough, even for myself at the base of the mountain with lava rocks shifting underneath my feet making it difficult to walk. As the dust settles, my mouth is still dry, lips chapped, and my nose like an endless waterfall from my allergies. The faces around are drained of emotion with noses pointed to the dirt and cold hands buried in pockets. J. Ramage, J Bean, and J. Johnson (2015) described a strategy that was my greatest lesson learned in this paper “Select details that support your intentions; omit or de-emphasize others.” (p. 47). I was able to look for positive details as well as negative ones that I could exploit on both sides of the argument....

Words: 540 - Pages: 3