...Andrew William Beaumont 9/19/13 Eng. 105-WP #1 Altitude Isn’t Just Height Mountain bike company Altitude is trying to sell Bike magazine readers and all other persons who enjoy mountain biking “The All-New 2013 Rocky Mountain Altitude”. Altitude proposes this bike is “Designed to go anywhere.” and, “It can do dominate and conquer the backcountry”. Is this bike worthy of the glory that is acclaimed by Altitude and Bike magazine? Altitude’s new bike is described as if it is designed to be able to endure the great Rocky Mountains of Colorado. This bike is portrayed to dominate and conquer the backcountry. Altitude claims “it can do dominate and conquer the backcountry”. But it may or may not be able to do more than what is claimed. It may only be able to do what it says in their ad in Bikes magazine. It would be in Altitude’s best interest to go into more detail about the opportunities this bike can provide users to experience. Altitude does not inform the reader if this bike is for beginners who would like to learn the fundamentals, or for persons who are more experienced in mountain biking. If this bike is for more or less experienced riders. Altitude would benefit from labeling what type of rider this product is designed for. This seems to be an expensive product, because there is not a price listed and or labeled on this page. A reader would not know how expensive or inexpensive this product is. Knowing the price is essential in any situation where there is the potential...
Words: 789 - Pages: 4
...Climbing Rock climbing is an activity that can be performed individually or as a group. It involves ascending a steep object e.g. a rock face. Climbing is usually done with specialist equipment such as rope, harness and climbing shoes. The national governing body for climbing is the BMC, British mountaineering council. There are many places around the world that you can climb, some are natural and some manmade. There are many different types of climbing for example, top rope, lead, bouldering and solo climbing. Climbing is a popular sport in the UK and there is an increasing number of people taking up climbing, one of the reasons for this is because no matter what age or ability climbing is available to everyone. The grading system rates a climb according to its technical difficulty of the route. A hard grade would be 9+ and an easier grade would be an F4. There are thousands of places around the world with some amazing places to climb and there are also lots of indoor climbing walls which give you a great opportunity to climb whatever the weather. Climbing competitions are held all over the globe and there is coverage of some of the bigger events on TV and the internet which inspires more and more people to want to take part. Climbing is a good way to develop team work, trust and communication in groups. Orienteering The aim of orienteering is to navigate yourself around a map finding the different check point spots as you go. Participants must decide the best route on the...
Words: 909 - Pages: 4
...market. On strength is the experience in the biking market, having been in business for over 100 years. Another strength of Schwinn is the quality and durability of the bikes. Schwinn is known to have sturdy bikes that can be relied on. The new management team is also a strength of the company. The brand name is also very well known, which is a strength, but the image of the brand may actually be a weakness. Schwinn has their work cut out for them. The brand image and reputation as the bikes their parents rode is a key weakness. A major part of their target market is kids and kids don’t want to ride something their parent did. Another weakness is that a lot of their manufacturing is done overseas and they are trying to sell themselves as an American company. There are also many opportunities and threats out there for Schwinn. Some opportunities include market penetration and product development. Schwinn has the opportunity to penetrate their current market as well as creating new types of bikes in order to right the ship on the image of their bikes. They can also try to acquire more companies within the US like Yeti in order to change the image to made in America. They have an opportunity to change the brand to that of being more modern. There are threats that could hinder Schwinn though. One of the biggest threats is the competition from companies like Trek. Companies like Trek have gotten ahead in the mountain biking industry and it may be hard to catch up....
Words: 667 - Pages: 3
...Begin Reading Table of Contents Photos Newsletters Copyright Page In accordance with the U.S. Copyright Act of 1976, the scanning, uploading, and electronic sharing of any part of this book without the permission of the publisher is unlawful piracy and theft of the author’s intellectual property. If you would like to use material from the book (other than for review purposes), prior written permission must be obtained by contacting the publisher at permissions@hbgusa.com. Thank you for your support of the author’s rights. For Isabella and Calista Stone When you are eighty years old, and in a quiet moment of reflection narrating for only yourself the most personal version of your life story, the telling that will be most compact and meaningful will be the series of choices you have made. In the end, we are our choices. —Jeff Bezos, commencement speech at Princeton University, May 30, 2010 Prologue In the early 1970s, an industrious advertising executive named Julie Ray became fascinated with an unconventional public-school program for gifted children in Houston, Texas. Her son was among the first students enrolled in what would later be called the Vanguard program, which stoked creativity and independence in its students and nurtured expansive, outside-the-box thinking. Ray grew so enamored with the curriculum and the community of enthusiastic teachers and parents that she set out to research similar schools around the state with an eye toward writing a book about...
Words: 120163 - Pages: 481