...Social Media & Music PR A public relations approach to the music industry: raising brand awareness through two-way communication and transparency Social Media & Music PR A public relations approach to the music industry: raising brand awareness through two-way communication and transparency Elyse C. Tan Western Washington University, Bellingham, WA Abstract This textual analysis of social media and its role in music public relations investigates North America’s largest outdoor music festival, Bonnaroo, and explores online coverage of the festival’s public relations tactics. I uncover some of the elements employed in its Internet-based social media and online journalism that facilitate interaction between the publics and Bonnaroo to help increase brand awareness and cope with crisis. A key question I aim to address is whether social media, Twitter and Facebook in particular, can give greater utility to influence the processes that create, reflect and transmit awareness via the Internet. Key Words: social media, Facebook, Twitter, MySpace, crowdsourcing, blog, interactive journalism, participatory journalism Introduction The progressive migration of information to the Internet has created a trend of public relations practitioners using social media to further promote brand awareness of their clients. It has made it possible for one person to communicate with hundreds or even thousands of other people about products and the companies that provide them (Faulds &...
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...Student Learning Guide Counselling Methods 1 © South African College of Applied Psychology (Pty) Ltd Developed and produced by the South African College of Applied Psychology Sunclare building, Claremont, Cape Town, 7708, South Africa. 2012. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by means of electronic, mechanical, photocopy, recording or otherwise without the prior written permission of the publisher. Copyrighted materials reproduced herein are used under the provision of the South African Copyright Act 98 of 1978 section 12 (1) (a)(b) (3), for private study only by students. STUDENT LEARNING GUIDE: COUNSELLING METHODS 1 2 Table of contents How this guide works ........................................................................................................................ 10 Module Readings .............................................................................................................................. 11 Prescribed text book ......................................................................................................................... 11 Prescribed and recommended readings ........................................................................................... 11 Session One: An Overview of Theories of Psychotherapy and Counselling ..................................... 14 Reading for the session .....................................................................
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...Media and Young Children’s Learning VOL. 18 / NO. 1 / SPRING 2008 39 Media and Young Children’s Learning Heather L. Kirkorian, Ellen A. Wartella, and Daniel R. Anderson Summary Electronic media, particularly television, have long been criticized for their potential impact on children. One area for concern is how early media exposure influences cognitive development and academic achievement. Heather Kirkorian, Ellen Wartella, and Daniel Anderson summarize the relevant research and provide suggestions for maximizing the positive effects of media and minimizing the negative effects. One focus of the authors is the seemingly unique effect of television on children under age two. Although research clearly demonstrates that well-designed, age-appropriate, educational television can be beneficial to children of preschool age, studies on infants and toddlers suggest that these young children may better understand and learn from real-life experiences than they do from video. Moreover, some research suggests that exposure to television during the first few years of life may be associated with poorer cognitive development. With respect to children over two, the authors emphasize the importance of content in mediating the effect of television on cognitive skills and academic achievement. Early exposure to age-appropriate programs designed around an educational curriculum is associated with cognitive and academic enhancement, whereas exposure to pure entertainment, and violent content in particular...
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...Week 1: Why should companies change? - Lecture Change Management Change Management for the U.S.A. | Using the Course Lectures | Change is a Process and a Decision | Hewlett-Packard | Kodak | Why Companies Change | General Environmental Tutorial | Pressures for Change Matching Interactive | References The theory and practice of change management for organizations encompass a wide breadth of behaviors, perceptions, activities, planning stages, and even political scenarios. As we lead you through this course, please plan to research and review the many current events and discussions about leadership and business which are available in business publications, online research, and the Keller Graduate School of Management library. | | Change Management for the U.S.A. | | Think for a moment about the U.S. government. A large portion of the Constitution, and in fact, our national perception, creates a method of changing our leadership every four to eight years. When this change happens, people are divided or joined, exhilarated with hope, or paralyzed with fear. The U.S. government is like an organization – the best ones have a plan for change, keep it somewhat flexible, but create a foundation for comfortable yet fluid movement through a business continuum. Successful companies keep a concept of continuous improvement (in products, service, and efficiencies) always in the forefront. Whereas the U.S. plan for change is not so flexible, it does take into account the considerations...
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...Does the "New Economy" Measure up to the Great Inventions of the Past? Robert J. Gordon Stanley G. Harris Professor in the Social Sciences, Northwestern University Research Associate, National Bureau of Economic Research April 28, 2000 draft of a paper for the Journal of Economic Perspectives _____________________ This research is supported by the National Science Foundation. I have benefitted from discussions on these topics with many people, especially Erik Brynjolfsson, Joel Mokyr, Jack Triplett, and the late Zvi Griliches. "The invention of the semiconductor transistor set in motion a technological revolution that is arguably even more impressive and pervasive than that of the Great Industrial Revolution of the last century." -- Flamm (1997, p. 1) "The chip has transformed us at least as pervasively as the internal-combustion engine or electric motor" -- Fortune magazine, June 8, 1998, pp. 86-87. The miracle of U. S. economic performance in the late 1990s was a source of pride at home, of envy abroad, and of puzzlement among economists and policymakers. 1 The Federal Reserve presided over rates of output growth believed only a few years earlier to be unachievable even for a few quarters, much less over the four glowing years 1996-99. As the unemployment rate inched ever lower, the Fed reacted with benign neglect, so that early in the year 2000 short-term interest rates were no higher than they had been five years earlier and long-term interest rates were considerably...
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...Handbook of Management Accounting Research Volume 3 Edited by CHRISTOPHER S. CHAPMAN Imperial College London, UK ANTHONY G. HOPWOOD University of Oxford, UK MICHAEL D. SHIELDS Michigan State University, USA AMSTERDAM – BOSTON – HEIDELBERG – LONDON – NEW YORK – OXFORD PARIS – SAN DIEGO – SAN FRANCISCO – SINGAPORE – SYDNEY – TOKYO Elsevier The Boulevard, Langford Lane, Kidlington, Oxford OX5 1GB, UK First edition 2009 Copyright © 2009 Elsevier Ltd. All rights reserved No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means electronic, mechanical, photocopying, recording or otherwise without the prior written permission of the publisher Permissions may be sought directly from Elsevier’s Science & Technology Rights Department in Oxford, UK: phone ( 44) (0) 1865 843830; fax ( 44) (0) 1865 853333; email: permissions@elsevier.com. Alternatively visit the Science and Technology Books website at www.elsevierdirect.com/rights for further information Notice No responsibility is assumed by the publisher for any injury and/or damage to persons or property as a matter of products liability, negligence or otherwise, or from any use or operation of any methods, products, instructions or ideas contained in the material herein. British Library Cataloguing in Publication Data A catalogue record for this book is available from the British Library Library of Congress Cataloging-in-Publication Data A catalog record for...
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...Contents Introduction…………………………….……….…………….…………………... 3 FIRST PART 1. What is Humour?..................................................................................................... 5 2. Humour and Culture…………………………….……………………………...… 6 3. What amuses Britain?……………………………….…….……….………...…… 7 4. Comedy…………………………………………………………………………… 8 4.1 British Comedy………………………………………………..………………..… 9 5. British Television Comedy.……………………………..……………………...… 9 5.1 Sitcom - situational comedy……………………………………………………. 10 5.1.1 Britcom……………………………………………………………….…….…… 11 SECOND PART 6. What makes Britain laugh?..……………………………………………..…… … 11 6.1 Madness & Surrealism………………………………………………………….. .12 6.1.1 Monty Python's Flying Circus…………………………………..………….…… 12 6.2 Political Satire…………………………………………………..…………….…. 14 6.2.1 Yes, Minister……………………………………..………………….……. …….. 15 6.3 The Race……………………………………………………….…………….. …. 17 6.3.1 Da Ali G Show……………………………………………………………….. … 18 6.4. The Family………………………………………………...…………….…… … 20 6.4.1 Only Fools and Horses………………………..……………..……... .. 21 THIRD PART 7. It’s Monty Python!.………………………………………………... ….… 24 8. Manipulation in Political Life……………………………………… ……. 26 9. “Boyakasha!”..................................................................................... 27 10. "This time next year, we'll be millionaires!"………………………. .… ….. 30 Conclusion…………………………………………………………. 33 Appendices Appendix A……………………………………………………………….. 35 Appendix...
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...SIXTH EDITION STRATEGIC MANAGEMENT IN ACTION Mary Coulter Missouri State University Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montréal Toronto Delhi Mexico City São Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editor in Chief: Stephanie Wall Senior Acquisitions Editor: April Cole Editorial Project Manager: Claudia Fernandes Director of Marketing: Maggie Moylan Senior Marketing Manager: Nikki Ayana Jones Marketing Assistant: Gianna Sandri Senior Managing Editor: Judy Leale Production Project Manager: Kelly Warsak Senior Operations Supervisor: Arnold Vila Operations Specialist: Cathleen Petersen Creative Director: Blair Brown Senior Art Director: Kenny Beck Text Designer: LCI Design Cover Designer: LCI Design Cover Art: Svetoslav Iliev/Shutterstock.com Permission Specialist: Brooks Hill-Whilton Media Project Manager, Production: Lisa Rinaldi Senior Media Project Manager, Editorial: Denise Vaughn Full-Service Project Management and Composition: Integra Printer/Binder: RRD/Willard Cover Printer: Lehigh-Phoenix Color Text Font: 10/12, Times LT Std Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear on appropriate page within text. Copyright © 2013, 2010, 2008 Pearson Education, Inc., publishing as Prentice Hall, One Lake Street, Upper Saddle River, New Jersey 07458. All rights...
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...“WHAT IS THE RELATIONSHIP BETWEEN DIVERSIFICATION AND PERFORMANCE, PARTICULARLY IN EMERGING ECONOMIES? WHAT ARE THE FACTORS WHICH ARE RELEVANT FOR SETTING THE CONTENTS OF THAT RELATIONSHIP?” By João de Almeida Frazão Caro de Sousa Master Thesis Submitted to ESADE Business School in fulfilment of the requirements for the Degree of Master of Science in International Management ESADE Business School May 2012 Master of Science in International Management – ESADE Business School i Master of Science in International Management – ESADE Business School Table of Contents Introduction ..................................................................................................................................... 1 Theoretical Background 1. Diversification ......................................................................................................................... 5 1.1 General Observations ........................................................................................................ 6 1.2 Different types of diversification strategies....................................................................... 7 1.3 The costs and benefits of diversification ........................................................................... 8 1.4 Diversification Trends ....................................................................................................... 9 A. The Lack of Significant Relationship ................................
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...the opportunity of big data.” — Craig Vaughan Global Vice President at SAP “This timely book says out loud what has finally become apparent: in the modern world, Data is Business, and you can no longer think business without thinking data. Read this book and you will understand the Science behind thinking data.” — Ron Bekkerman Chief Data Officer at Carmel Ventures “A great book for business managers who lead or interact with data scientists, who wish to better understand the principals and algorithms available without the technical details of single-disciplinary books.” — Ronny Kohavi Partner Architect at Microsoft Online Services Division “Provost and Fawcett have distilled their mastery of both the art and science of real-world data analysis into an unrivalled introduction to the field.” —Geoff Webb Editor-in-Chief of Data Mining and Knowledge Discovery Journal “I would love it if everyone I had to work with had read this book.” — Claudia Perlich Chief Scientist of M6D (Media6Degrees) and Advertising Research Foundation Innovation Award Grand Winner (2013) www.it-ebooks.info “A foundational piece in the fast developing world of Data Science. A must read for anyone interested in the Big Data revolution." —Justin Gapper Business Unit Analytics Manager at Teledyne Scientific and Imaging “The authors, both renowned experts in data science before it had a name, have taken a complex topic and made it accessible to all levels, but mostly helpful to the budding data scientist. As...
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...The Presentation Secrets of Steve Jobs How to Be Insanely Great in Front of Any Audience Carmine Gallo Columnist, Businessweek.com New York Chicago San Francisco Lisbon London Madrid Mexico City Milan New Delhi San Juan Seoul Singapore Sydney Toronto Copyright © 2010 by Carmine Gallo. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. ISBN: 978-0-07-163675-9 MHID: 0-07-163675-7 The material in this eBook also appears in the print version of this title: ISBN: 978-0-07-163608-7, MHID: 0-07-163608-0. All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps. McGraw-Hill eBooks are available at special quantity discounts to use as premiums and sales promotions, or for use in corporate training programs. To contact a representative please e-mail us at bulksales@mcgraw-hill.com. TERMS OF USE This is a copyrighted work and The McGraw-Hill Companies, Inc. (“McGraw-Hill”) and its licensors reserve all rights in and to the work. Use of this work...
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...Beyond Feelings A Guide to Critical Thinking NINTH EDITION Vincent Ryan Ruggiero Professor Emeritus of Humanities State University of New York, Delhi BEYOND FEELINGS: A GUIDE TO CRITICAL THINKING, NINTH EDITION Published by McGraw-Hill, a business unit of The McGraw-Hill Companies, Inc., 1221 Avenue of the Americas, New York, NY 10020. Copyright © 2012 by The McGraw-Hill Companies, Inc. All rights reserved. Previous editions © 2009, 2007 and 2004. No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written consent of The McGraw-Hill Companies, Inc., including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning. Some ancillaries, including electronic and print components, may not be available to customers outside the United States. This book is printed on acid-free paper. 1 2 3 4 5 6 7 8 9 0 DOC/DOC 1 0 9 8 7 6 5 4 3 2 1 ISBN: MHID: 978-0-07-803818-1 0-07-803818-9 Vice President & Editor-in-Chief: Michael Ryan Vice President EDP/Central Publishing Services: Kimberly Meriwether David Editorial Director: Beth Mejia Senior Managing Editor: Meghan Campbell Executive Marketing Manager: Pamela S. Cooper Senior Project Manager: Joyce Watters Buyer: Nicole Baumgartner Design Coordinator: Margarite Reynolds Media Project Manager: Sridevi Palani Compositor: Glyph International Typeface: 10/13 Palatino Printer: R...
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...Copyright Salman Rushdie, 1988 All rights reserved VIKING Published by the Penguin Group Viking Penguin Inc., 40 West 23rd Street, New York, New York 10010, U.S.A. Penguin Books Ltd, 27 Wrights Lane, London W8 5TZ, England Penguin Books Australia Ltd. Ringwood, Victoria, Australia Penguin Books Canada Ltd, 2801 John Street, Markham, Ontario, Canada L3R 1B4 Penguin Books (N.Z.) Ltd, 182-190, Wairau Road, Auckland ro, New Zealand Penguin Books Ltd, Registered Offices: Harmondsworth, Middlesex, England Published in 1989 by Viking Penguin Inc. For Marianne Contents I The Angel Gibreel II Mahound III Ellowen Deeowen IV Ayesha V A City Visible but Unseen VI Return to Jahilia VII The Angel Azraeel VIII The Parting of the Arabian Seas IX A Wonderful Lamp Satan, being thus confined to a vagabond, wandering, unsettled condition, is without any certain abode; for though he has, in consequence of his angelic nature, a kind of empire in the liquid waste or air, yet this is certainly part of his punishment, that he is . . . without any fixed place, or space, allowed him to rest the sole of his foot upon. Daniel Defoe, _The History of the Devil_ I The Angel Gibreel "To be born again," sang Gibreel Farishta tumbling from the heavens, "first you have to die. Hoji! Hoji! To land upon the bosomy earth, first one needs to fly. Tat-taa! Taka-thun! How to ever smile again, if first you won't cry? How to win the darling's love, mister, without a sigh? Baba, if you want to get born again...
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...correspondence seeking reparations for musical instruments damaged by United Airlines employees stalemated, Canadian musician Dave Carroll took action online. Utilizing the video-sharing Web site YouTube, Carroll narrated his ordeal went viral generating a torrent of negative YouTube comments about United, commentary from the mainstream media, and more than 3 million views the first week of its launch. United Breaks Guitars embodies the new phenomenon of a social media wildfire in which the rapid proliferation of information through social media causes severe reputational damage to organizations whose crisis communication plans are ill equipped to handle online dilemmas. CO iii PY Using symbolic interactionist theory, this case analysis explores the phenomenon in detail and provides suggestions for how organizations must re-evaluate existing crisis communication plans to respond effectively to an online audience in the billions. RI G H through the lyrics of a music video entitled United Breaks Guitars. Within hours, the video TE D TABLE OF CONTENTS CHAPTER I: INTRODUCTION AND PROBLEM...
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...that he could. All the green lights for acceptance were systematically pushed by the President’s speech with the help of a controlled congressional audience. The truth on the other hand doesn’t always tickle the ear and warm the ego of its listeners. The light of truth in this book will be too bright for some people who will want to return to the safe comfort of their darkness. I am not a conspiracy theorist. I deal with real facts, not theory. Some of the people I write about, I have met. Some of the people I expose are alive and very dangerous. The darkness has never liked the light. Yet, many of the secrets of the Illuminati are locked up tightly simply because secrecy is a way of life. It is such a way of life, that they resent the Carroll Quigleys and the James H. Billingtons who want to tell real historical facts rather than doctored up stories and myths. I have been an intense student of history since I could read, and I am deeply committed to the facts of history rather than the cover stories the public is fed to manipulate them. I do not fear the Illuminati...
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