...Brooke Basham April 20 2014 Research Paper News coverage is always evolving. The media industry gets a jolt from certain events, which brings instant change on how the media portrays these events. The media is faced with extreme controversy because media outlets are bias. The media is a form of propaganda making their bias tendencies a serious problem. Fox news was the most popular news coverage during the 2003 invasion on Iraq. They influenced other media outlets to cover war in the same way. CNN and MSNBC do not cover war the same way as Fox. The media has a tendency to leave out important information while covering war. They usually only show the pro-war side and not the anti-war side. As we all know, the media is a huge part of our every day lives. Whether we notice it or not, television and the Internet is our main source to obtain information. It is commonly used and widespread because it is used in many countries. Today, most people have phones that can access the Internet making a source of media right at your fingertips. We want to believe everything the media says because they are delivering important information about our country, but unfortunately it is not always accurate. Some believe media coverage is mainly influenced by national contexts. Coverage is expected to vary from news station to news station (Gerhards and Schafer 2013). A news station has different journalist, which separates every station from each other. Each station may believe in different...
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...term “multitasking” more, it is important to look at some definitions. The Oxford English Dictionary (OED Online) defines multitasking as “perform[ing] multitasking; […] executing a number of tasks concurrently” (“Multitask”). Also, according to Sanbonmatsu, et al “Multi-tasking involves concurrent performance of two or more functionally independent tasks with each of the tasks having unique goals involving distinct stimuli (or stimulus attributes), mental transformation, and response outputs” (1). By reviewing these definitions, this particular skill seems like a practice people habitually do very often nowadays, such as reading a book while listening to music or writing e-mails while chatting over the phone. Therefore, we, as job applicants, might confidently apply and assure employers that we are very good multitaskers without knowing the risks behind multitasking itself. Moreover, employers neither have sufficient awareness of the effects of multitasking on their resources nor have enough knowledge to justify this skill being included in specific job description. Hence, multitasking at work could be a reaction to business environment, but the fact is that we cannot conduct tasks concurrently; we can only switch multi mono-tasks with rapid actions that overexert ourselves, damage our brains, slow down the work process, and eventually misusing company resources. In any work environment, switching tasks could be for various intentional or...
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...Therefore, freedom is not absolute. In the West where personal freedom is held in the highest esteem, there are still definable limits. Freedom of speech, in the words of an American jurist, does not include the freedom to yell “Fire!” in a crowded theatre, unless of course there is a fire. America has enshrined in its constitution the Bill of Rights with the specific purpose of protecting the civil liberties of its citizens. Among its provisions are the freedoms of speech, religion, and peaceful assembly, together with the rights of due process. These statutes notwithstanding, they did not protect Japanese Americans from being forcefully relocated and incarcerated during World War II, and more recently, the detention of thousands of Arab-Americans following the 9/11 attacks. Today the injustices perpetrated on those Japanese-Americans are widely acknowledged, but significantly, the Supreme Court decision affirming the legality of that mass detention has yet to be overturned. There will always be limits to freedom; the pertinent question is where those lines are drawn and the role they play in the ordinary lives of the citizens. Limits on human freedom can be viewed likewise. In America there are definite limits but they are more like the moat; the citizens are hardly aware of them. They are not intrusive. Executive powers to establish military tribunals for example, are definite boundaries and gross infringements on the citizens’ freedom. Similarly Canada has its War Powers...
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...certificates required by law as well as follow the standards of practice imposed. 2.Explain the repercussions that could arise from violating these standards. Violating these standards will lead to adverse patient reactions to the drug administered; worst case will be death to the patient involved. Investigations regarding the medication error will result to fines/penalties, license revocations and even jail time (Sen, et al, 2005). Sadly, accidental deaths due to medication errors as a result of failure to follow these standards are not unusual cases in health care practice (Medical Mistakes 1999). 3.What are the responsibilities of a person in your health care position during a code arrest? If signs of patient’s condition/ state is worsening rapidly (i.e. increased respiratory distress and decreased oxygen saturation, call a code. The person who found the unresponsive patient should call the code right away and initiate CPR. It is important to know the status code of the patient before anything else, whether the patient has a full code, partial code or has a DNR status (Do Not Resuscitate) (Turjanica, 1998). 4.Discuss the repercussions that could arise, both for the patient and you, in regards to injection of contrast media. Intravenous injection of contrast media will be done / administered by...
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...Today many people understand that the media can influence us in different ways. Even if we don’t believe what the media say it still shapes the parameters of our experience. Study after study tells us that the media do affect us. Whether we recognize it or not, mediated images not only help to shape our view of the world, but shape our value and actions. Watching movies and programs on the television as we relax takes us away into this different realm—that is, there are parts in our being that feels we are the ones in the movie and sometimes we even feel what they are feeling as we get caught in the emotional excitement. The effect of media does not stop when the movie or program ends. And this lingering effect might just be the cause of behavioral changes in people. Thus our knowledge of the world becomes a complex blend of personal, interpersonal and mediated experience. Watching popular TV programs, movies or sitcoms we tend unconsciously to copy some life style images and bring it to our way of life. Imagistic advertising is qualitatively different from nonimagistic ad, because rather than lead us to rationally evaluate the price and quality of a particular product it focuses on our emotions and conscious and underconscious desire. Imagistic advertising compels us to organize our world and place value via commercial culture products. Silently we observe and order our lives using fashion. We come to understand who we are in the same way we come to understand the...
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...of a song influence actions or behaviors? Does music influence latent harmful behaviours? Steve Martino said “"When young people are trying to figure out who they are and who they should be, a lot of them turn to the media," In the media it seems that certain groups that are affiliated with particular genres of music, often seen with styles such as rap and hard-rock/heavy metal, are pinpointed when something within their community goes awry, as having been strongly influenced by the music they listen to. Let us take a look at some examples at where the media accused music for the major cause of adolescent related incedents. One of the most infamous music-influencing-behavior misconceptions is the Columbine High School shooting in Littleton, a town in Jefferson County, Colorado, on Apr. 20, 1999, in which 12 students as well as a teacher were fatally injured, as well as 24 others who were injured. Upon learning that prior to their suicides, the two shooters, Eric Harris and Dylan Klebold, were heavy metal and Goth music fans, it seemed to be that the media immediately instilled a moral panic about that particular genre of music. More specifically targeted in the Columbine shootings was singer Marilyn Manson. Similar to, but not to the same extent, the media made a point...
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...Marketing Assignment Introduction The product I have chosen for my marketing assignment is Flahavans Porridge. The Oats mill in Kilmacthomas, Co Waterford was founded in the late 1700’s. The Oats mill was originally used by local farmers. Originally the oatmeal was a heavier type than the Flahavans oatmeal we now have today. Flahavans expanded their business in 1935 by introducing an oatflaking facility this enabled them to produce a finer flake, which is faster to cook. Immediately Flahavans went from strength to strength and is now the leading porridge oats brand in Ireland. Six generations of the Flahavans family have run the business. John Flahavan is currently the chairman of the company. Flahavans selected their panel of growers locally to help them produce the distinctive texture and taste their porridge has. Kilmacthomas has its own micro climate, hidden in the shelter of the Comeragh Mountains, also close to the sea, ensuring a constantly mild winter which gives a better quality oat grain. Flahavans breakfast cereal is a 100% natural product, which is not genetically modified in any way. Flahavans customers have been enjoying the taste of their product for over 200 years. http://www.shelflife.ie/article.aspx?id=1064 Marketing Mix The marketing mix is the combination of four major tools of marketing, known as the ‘four Ps’: Product, Price, Promotion and Place. The four P’s represent a framework that can be used in developing strategies for marketing...
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...Introduction How much influence do the media have on people’s self-image and behavior? That question is debated every time a “copy cat” criminal strikes and claims he saw the act committed in a movie. It has also arisen in connection with eating disorders and low self-esteem and how they relate to the appearance of the human body as portrayed in the media. This paper argues that there is now sufficient evidence to support a link, though not necessarily a direct causal link, between the media portrayal of the “ideal” body and people’s (especially women) reaction to their own bodies. Specifically, it argues that the unrealistically thin women and well-muscled men shown on television and in film show a body image that most people cannot attain, no matter how much they diet and exercise. Despite this, society insists that these distorted images are the “ideal,” leading some people to develop eating disorders or other psychological problems such as low self-esteem and body dissatisfaction when they fail to attain these impossible standards. Discussion As noted, the argument over whether there is a direct link between media images and body dissatisfaction is still a matter of debate; what is no longer debated is that “negative exposure effects” do in fact occur (Dittmar, 2009, p. 1). That is, it no longer in doubt that some individuals are affected negatively by what they see in the media. What studies are attempting to do now is to determine what “diverse factors” make these people...
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...When looking at its meager beginnings Apple’s influence on the media could only be described as unique, I remember this was why I bought my first iPod to customize my music selection the way I wanted to listen to it not the way it was sold on a cd. Their product, style, and overall beliefs make the Apple Corporation a multi-billion dollar company with a general appeal for all ages. It is getting harder and harder to be an individual, so with Apple you can “rise above the norm” and be unique. Recently, this unique corporation has taken the media by storm, with their new line of products. Right alongside these new products are a full line of new commercials to go along with them. These new commercials spawned from years of creative marketing done on Apple’s part. Studying the history of Apple is necessary to understanding their influence upon us today. It all started in the garage of a twenty-something Steve Jobs. He and a friend put what little money they had together ($1300) to make the first computer for Apple, and thus Apple was born. The idea for the first Apple motherboard was made by Jobs while he was on LSD. He was quoted in the New York Times saying, “Taking LSD is one of two or three of the best decisions I have ever made.” Markoff, John. "New York Times." What the Dormouse Said 2005: 3. Steve Jobs talks about his early success when stating, “when I was 23 I had a net worth of over a million dollars, at 24 it was over $10 million, and at 25 it was over $100 million...
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...putting a lot of financial pressures on companies and shifting business focus on accountability and control. Improving marketing communications management becomes an imperative in this context. The efficiency of the marketing management process is determined by a systematic approach to planning and evaluating outcomes. Measuring the results of integrated communication campaigns, especially initiatives aimed at determining behavioral changes, raises a unique challenge to marketers. Increasing downward cost pressures have determined marketers to move their budgets away from the expensive mass media advertising and to explore new, more targeted and innovative territories. At the same time, the explosive development of media over the last few decades opened up a whole new perspective and countless possibilities for organizations to reach and connect to their audience. This fragmentation of the media landscape has been accompanied by a significant trend of market demystification. Not in the least, the technological advancements of the last decade have completely revolutionized the field of marketing, writing new...
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...Market Research Proposal ‐ PepsiCo Is PepsiCo Healthy? Team 5: Ilaria Caputo Aneesha Duga Marga Galmes Daria Ilgen Jean‐Loup Senski EXECUTIVE SUMMARY The proposed research aims to measure the PepsiCo brand’s consumer perception as “healthy” within the North American market and to analyze the results in order to gather data to generate recommendations on the strategic marketing of the company. The research will survey a sample of 1,000 people in the US different by age, income, location and personal preferences for drinks. The population will be selected randomly by a computer by using the grocery store loyalty programs members as reference. The extent of the research is wide enough to ensure that the survey will give us a framework of the feelings towards the healthy feature of the PepsiCo brands. A questionnaire will be administered to the selected sample over the Internet and the results will be collected and analyzed by a computer. The criteria under which each question of the questionnaire has been conceived cover the main concerns for the company. For example, does the consumer perceive PepsiCo as provider of healthy drinks or not?. The research also highlights the main possible outcomes of the survey. For each type of result, the research has already identified a strategic direction the company should take. The research is extensive enough to provide a comprehensive understanding of the brand perception. The accuracy of the research is ensured...
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...Market Research Proposal ‐ PepsiCo Is PepsiCo Healthy? Team 5: Ilaria Caputo Aneesha Duga Marga Galmes Daria Ilgen Jean‐Loup Senski EXECUTIVE SUMMARY The proposed research aims to measure the PepsiCo brand’s consumer perception as “healthy” within the North American market and to analyze the results in order to gather data to generate recommendations on the strategic marketing of the company. The research will survey a sample of 1,000 people in the US different by age, income, location and personal preferences for drinks. The population will be selected randomly by a computer by using the grocery store loyalty programs members as reference. The extent of the research is wide enough to ensure that the survey will give us a framework of the feelings towards the healthy feature of the PepsiCo brands. A questionnaire will be administered to the selected sample over the Internet and the results will be collected and analyzed by a computer. The criteria under which each question of the questionnaire has been conceived cover the main concerns for the company. For example, does the consumer perceive PepsiCo as provider of healthy drinks or not?. The research also highlights the main possible outcomes of the survey. For each type of result, the research has already identified a strategic direction the company should take. The research is extensive enough to provide a comprehensive understanding of the brand perception. The accuracy of the research is ensured...
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...Hello Executive Summary Sime Darby Company is research the consumer behavior which will impact the consumption of palm oil during the economy slow down. The objective of this report is to produce a clear guide that aids company to know how the consumer will behavior and the decision making. Impact of reference group Direct reference group will influence consumer to spend time and money on Alif cooking oil. Indirect reference group are either aspirational or non-aspiration group. More consumer are having the multi reference group, which are informational and membership. Family could be the most influencing factor for reference group. It influence the consumer from a generation to generation. Since consumer are having a good experience on Alif cooking oil they may tell other about their experience, this is the power of word of mouth. Consumer reaction on the about to end discontinue product. The theory of reasoned action model show consumer attitude, which are cognitive, affective, conative and subjective norm. Consumer beliefs the Alif cooking oil is good for them. Consumer also hold certain feeling toward Sime Darby brand and Alif cooking oil. Consumer will make the decision to buy or not to buy the product during the behavior decision. Subjective norm influence consumer to purchase the Alif cooking oil. The motivation that affect the discontinuation decision. Consumer may fulfill their physiological needs and oil is the basic needs. The next needs will come when...
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...Market Research Proposal ‐ PepsiCo Is PepsiCo Healthy? Team 5: Ilaria Caputo Aneesha Duga Marga Galmes Daria Ilgen Jean‐Loup Senski EXECUTIVE SUMMARY The proposed research aims to measure the PepsiCo brand’s consumer perception as “healthy” within the North American market and to analyze the results in order to gather data to generate recommendations on the strategic marketing of the company. The research will survey a sample of 1,000 people in the US different by age, income, location and personal preferences for drinks. The population will be selected randomly by a computer by using the grocery store loyalty programs members as reference. The extent of the research is wide enough to ensure that the survey will give us a framework of the feelings towards the healthy feature of the PepsiCo brands. A questionnaire will be administered to the selected sample over the Internet and the results will be collected and analyzed by a computer. The criteria under which each question of the questionnaire has been conceived cover the main concerns for the company. For example, does the consumer perceive PepsiCo as provider of healthy drinks or not?. The research also highlights the main possible outcomes of the survey. For each type of result, the research has already identified a strategic direction the company should take. The research is extensive enough to provide a comprehensive understanding of the brand perception. The accuracy of the research is ensured...
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...Franko Ali, Stephanie Eckart, Yevgeniya Litvinenko, Kathrine Marazita DOMINO’S “SPECIAL” DELIVERY: Going Viral Through Social Media Pizza is one of the most well known American dining staples, and is considered easy and inexpensive for the average consumer. Domino’s Pizza is one of the most recognized and largest pizza outlets out of thousands of pizza brands around today. In a market segment that is highly competitive with numerous options of different brand options, each company works tirelessly to maintain brand image and corporate standards. DEFINING THE PROBLEM The Domino’s Pizza Company faced its largest problem in its 49-year history in April 2009. The Vice President of Corporate Communications, Tim McIntyre was alerted to an issue regarding two Domino’s store employees, who would be later identified as Kristy Hammond and Michael Setzer, were behaving inappropriately. These employees posted videos online of themselves depicting unsanitary, disrespectful and inappropriate behavior on the job. These two employees didn’t think anything of their behavior until they got caught, then offered a lousy and unprofessional apology. Once the uploaded videos surfaced, Domino’s corporate executives were forced to act quickly. In order to do this they needed to ensure that no more videos would be posted, identify the employees and repair any possible damage to the reputation. McIntyre knew the videos could easily have had a larger impact on the Domino’s brand. All major...
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