Multimedia Applications have been a major help to many companies throughout the world, giving them a competitive advantage within today’s equally competitive global market. Such applications have now become the foundation of creativity for many companies. Advancements in technology have made it almost virtually impossible to operate a company without multimedia. Multimedia comes in various forms, such as animation, videos, audios, and text. It can also be used to create presentations, reports, documents, and brochures. The process of designing multimedia is a process that requires a lot of thorough thinking and a systematic approach to solving problems. The products that are being developed by multimedia programmers are should capture the attention of various audiences when properly marketed. When one considers that competitiveness of the market it is important to ensure that your product consists of unique fonts and textures that will attract the consumer’s attention. While the Adobe Creative Suite has become the standard industry go-to program for professionals, graphic, and web designers across the globe, small business owners need access to programs that simple to navigate and don’t require training courses. Microsoft’s PowerPoint is a program that allows its users to create presentations animation, pictures, and videos. People often use this software as a tool to present information to a large group of people or even during regular staff meetings. PowerPoint is simple and easy-to-use by grandmothers and CEOs alike.

Like many of its Microsoft counterparts, PowerPoint comes available with standard templates that can easily be customized to suit an individual needs. While creating the brochure for this product I found it very easy to use and edit images from the Clip Art function. This capability allowed me to customize my brochure while also giving it a very polished look. The measurements for the brochure were already built-in so I didn’t have to worry about creating content that may have been outside of the printing area. The various WordArt & Drawing functions allowed me to use various font and coloring techniques that appeal to the average consumer. Of course, PowerPoint is certainly no Adobe Illustrator, however, unlike Illustrator, PowerPoint is extremely user-friendly.

The average small business owner must remain competitive while keeping overhead costs at a minimum because profitability for a small company hinges on the capacity to“do-it-yourself.” Many entrepreneurs must learn and develop inexpensive marketing techniques that will allow them to reach their target audience in a way that not only attracts their attention but also doesn’t appear to be sub-par. Microsoft products allow user to do everything from design brochures to develop web pages in a simple, one-click method. The addition of tools like PowerPoint’s Clip Art also gives the user the opportunity to find topic-relevant images on the web without leaving the application. These images can very easily be inserted into the “presentation” with a simple click instead of an actual download.

Companies must advance with the technological age in order to maintain a competitive edge over their competition. Programs like the Adobe Creative Suite and Microsoft’s PowerPoint allow users to design a variety of multimedia products that help market their businesses. However, many Adobe products require actual training course before they can be used effectively. The user-friendly Microsoft products allow small business owners to maintain their competiveness while also encouraging creativity on the part of eager entrepreneurs.