Multimedia content is something that is presented thru video or audio image. It could be a video presentation or and image with sound in it. There are a lot of formats available to develop all sorts of multimedia content. Many of them are implemented to the current websites. Most of companies that advertise on the internet attach promotion videos or images of their products in order to be able to display them to the customer in the best possible way. Multimedia elements are necessary to deliver the best user experience which could often be the selling point. Multimedia elements can be either a still image or animation which is made of a series or still images. Another multimedia components can be a video footage captured with a camera. Interactivity in multimedia is when then media receives input from the user as form of communication and then interpreters that information to process calculations that create an output to be displayed back to the user. The two way communication between the user and media content allows the developers to create more advanced and user friendly interfaces. Major developments in multimedia technology was the release of laser disk technology that enabled the user to access high quality analogue image on the computer screen. The fall of the hardware costs made these technologies more widely available which led to massive expansion of the internet and video games industry that allowed this industry to develop rapidly and create competition to television and newspaper magazines as source of news and entertainment. As the technologies advance and societies change there are new ways of delivering information being developed in order to meet the customer demand. People these days have a lot shorter attention span which is something that new content creators are taking in to consideration when producing their new content as it cannot be too long since the user can easily switch web site and go to competition. Due to the fact that many people like to get their information and entertainment on the go there are new places where information is being made available. Most of people in our society today have smartphones with access to the internet which enables them to view content from all around the world thru websites or mobile apps which allow for a wide verity or multimedia content which makes receiving of the information much more interesting. Applications such as Play Newsstand compete with traditional newspaper reading as they allow the biggest news agencies to put their articles on the platform. The news broadcasters are clustered in one place so the user can choose the topic that interests him or her and view articles from a selected number of preferred news titles. Particular publishers might impose costs on their articles but many allows their content to be viewed for free.

I started studying at the Cardiff Metropolitan University in 2014 in pursuit of developing my technical knowledge and IT skills. My interests are mostly related to programming subjects and app design. Before I started going to the University I have already started developing some of my programming skills. I have spent many hours studying JavaScript, jQuery and then Java in order to develop a base for my coding knowledge which would enable me to become a professional programmer in a popular programming language. Up until recently I knew very little about what I will be doing in the future as I anticipated that the most important skill in need to adapt to is quick learning. This is because it is hard to foresee what trends will make the future IT market expand faster and which jobs will be in demand. I think that my university experience has been good so far. Over the Easter holidays I was able to go on a school trip to Holland where we could learn some new skills related to robotics and also see some of the employers who operate there locally. As we were there I have been able to take some pictures of the city and on the day of our arrival there was a big parade as the PSV won the cup of Holland beating Ajax Amsterdam in the match.

There is also a video on the splash page showing the happiness of the Dutch football fans.