...IHOP U—Captive Audience Team Rooty, Tooty, Fresh, ‘n’ Fruity® and JM Umberto Poddigue Lior Lewensztain Alex Whitt Ryan Gregston J.M. Shin IHOP—Universities MKTG 615.11 4/14/10 Pepperdine University 2 Table of Contents Executive Summary Team Members Captive Audience Analysis Situation Analysis On the nature of Captivity Static Captivity Dynamic Captivity The Focus Industry Analysis Market Drivers Price Importance of Breakfast Commute Time Market Trends Market Size and Growth Implications Customer Analysis 6 7 8 8 9 9 9 9 10 10 10 10 10 10 11 12 13 IHOP—Universities MKTG 615.11 4/14/10 Pepperdine University 3 The Aramark Survey Demographic Trend The 18-24 Year Old Paradox Alcohol Market Demographics/Geographics Local Market Variants Attitudes and Behaviors Market Behaviors Market Needs Market Segmentation Competitive Analysis Implications SWOT Analysis Financial Objectives Marketing Strategies Target Markets On Campus Locations Mobile Trucks Why Mobile Catering? Positioning Marketing Mix Product 13 13 13 13 14 14 14 15 16 16 17 17 18 19 19 19 19 19 19 20 20 20 IHOP—Universities MKTG 615.11 4/14/10 Pepperdine University 4 Service Strategy Costs Pricing Strategy Promotional Strategy Distribution Financials On Campus Locations Mobile Food Trucks Sales Forecast Implementation Personalization at On Campus Locations 24/7...
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...see the type of tasks that will be set. All of the tasks are fairly open-ended so that you can help individual students tailor their research to suit their interests and the type of data available to them. One of the teachers who has done a trial of the new unit said, ‘the tasks were greeted with enthusiasm and the ability to connect what we were exploring to the wider context. The tasks lead to independent study which meant there was a good deal of ownership for the students.’ 8 Teachers who have trialled the unit have given us some very useful feedback on which we can base further support. One important point is that giving enough time and thought to the initial data collection pays dividends in terms of the level of analysis which students can carry out. The script and commentary on the following pages are examples of the further resources you can see online at http://web.aqa.org.uk/englishLangA These are provided to demonstrate ways of approaching this exciting new unit. We are very grateful to those schools who trialled ideas and provided us with this material. Comments made about the students’ work are in no way intended as a criticism. Teachers and students were trying out ideas and were working without the structured advice that is now being put in place. Resources and further exemplar material will continue to...
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...Situation Analysis 5. Market-Product Focus 6. Marketing Program 7. Financial Data & Projections 8. Organizational Structure 9. Implementation 10. Evaluation & Control 11. Bibliography Biggby Coffee 1. Executive Summary Biggby Coffee Shop is a unique middle of the road coffee shop that provides made to order coffee drinks for the casual coffee drinker to the serious coffee connoisseur. Its headquarters are based out of Lansing, Michigan and the company has been in business for over 15 years. They franchise their coffee shops to Sole Proprietorships’ and or L.L.C’s. Biggby Coffee offers a middle of the road price point for coffee consumers in that it is more expensive than McDonald’s , but less than Starbucks. My Biggby Shop will be formed under an L.L.C. and will be based in Columbus, Oh. Columbus currently has either lower end chain coffee shops or higher end chain coffee shops. It will be located in an area of town that currently has no coffee shop presence which is the northeast side. It has an untapped market of early adopters, college age and business people. The average salary range for this area is $40,000 per year, which is my target range. It will attract the early 20’s demographic all the way to a person in their 50’s and 60’s. It offers free wireless internet connections; a newspaper/magazine stand updated daily, a drive-thru for convenience and within the first five years of operation, a small Minute Health...
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...[pic] [pic] INTERNATIONAL BUSINESS, Semester 141, Section 01 Instructor: Dr. Jameel Qazi Office: B 24/ Room 110-1 Office Phone: 013-860-7555 Class Timings: Mondays and Wednesdays 13:10 – 14:25 Location: Building # 24, Room 178Office Hours: Mon & Wed 11:30 a.m. – 12:30 p.m. (or by appointment) Web Address: http://faculty.kfupm.edu.sa/MGM/jamilqaz/ Email: jamilqaz@kfupm.edu.sa |Please use electronic communication, whenever possible, for the efficiency and agility of our contact. You are welcome to stop by my | |office, during the office hours, or make an appointment. | Course Description: This course provides an overview of the macro and micro factors that shape the environment within which the international manager operates. It includes an analysis of areas involved in managing business in an international environment. Areas of concentration will include political, legal, economic, cultural, and financial factors which influence doing business in a foreign country. Additional factors of human resource management and strategic planning will be discussed. To operate effectively, businesses must understand the differences between managing solely in a domestic environment compared to an international one. Objectives: The objectives of this course include developing a familiarity with the fundamental concepts and theoretical bases of global business. The primary objective...
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...Physical activity self-assessment 1.On average, how many days per week are you physically active?How many hours per week are you physically active? On average, I am physically active about five times a week. I am physically active for an average of 7.25 hours a week. 2.What types of activities are you performing the most? From my analysis Daily Physical Activity calendar, I noted that I play team sports more than individual sports. I play more hockey than all of the other physical activities on the calendar combined. In fact, I play for the school team as well as for the Pee Wee AA Elites. I enjoy the social interaction with the other players on my hockey teams. I have met many nice people. I prefer team sports more than individual sports...
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...(office); (217) 352-4832 (home, before 10:30 p.m.) sandrett@uiuc.edu or michaeljsandretto@earthlink.net Texts: Antle, Rick, and Stanley J. Garstak, Financial Accounting, Southwestern (United States), second edition, 2004 (Antle). Palepu, Krishna G., Paul M. Healy, and Victor L. Bernard, Business Analysis and Valuation: Using Financial Statements, Text Only, Southwestern (United States), fourth edition, 2004 (Palepu). Background: Accounting is called the language of business for at least two reasons. First, accounting terms such as sales, revenues, profit, net income, costs, gross margin, expense, and capitalize are widely used in business. Any businessperson is expected to understand those terms. Second, managers rely on accounting to understand an organization’s economic condition at a point in time and its economic performance over a period of time. As a result, they use accounting information to communicate with others. Managerial Perspective on Financial Accounting will help you understand publicly available financial statements for publicly traded companies and financial statements prepared for internal use. It is also an introduction to financial statement analysis and valuation methods. The basic financial accounting methodology, double-entry bookkeeping, was first published in 1494. However, double-entry bookkeeping was first used in the 1100s to help merchants monitor economic performance of their trading ships in the Mediterranean. Since those rules...
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...physical abilities, economic status, or sexual orientation. National History Day does not discriminate against or limit participation by physically challenged students. National History Day staff and affiliate coordinators strive to accommodate students with special needs. 2 CONTEST RULE BOOK Table Of Contents I. Program Overview A. B. C. D. E. F. G. Theme Topic Rewards for Participation Divisions Contest Categories Important Notices for Contestants Program Materials 6 6 6 6 7 7 7 II. Rules For All Categories A. General Rules for All Categories B. Required Written Material for All Entries C. Contest Participation 8 10 11 III. Individual Category Rules A. B. C. D. E. Paper Exhibit Performance Documentary Web Site 13 15 17 17 19 IV. How Will Your Entry Be Judged? A. B. C. D. E. F. G. Benefits of the Evaluation Process Who are the Judges? How Does the Evaluation Process Work? Consensus Judging The Subjective Nature of Judging The Decision of the Judges is Final Evaluation Criteria i. Historical Quality ii. Relation to Theme iii. Clarity of Presentation H. Rule Compliance I. Sample Judge’s Evaluation 22 22 22 22 23 23 23 23 23 23 24 24 25 27 NATIONAL HISTORY DAY V. Category Checklist For Further Information 3 What is National History Day? National History Day (NHD) is a yearlong educational program that makes history come alive every day. You learn about interesting issues, ideas, people, and events of your choosing. It is an exciting way to study...
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...to the mission of the organization. Which is to give customers control in ways that are simple and easy, this all starts with customer service. In Colorado Springs, Colorado TWC operates its largest customer service call center. With over 800 employees on this site it’s a prime location to complete an employee survey and interviews. Both of these concepts for collecting data will be utilized to gather the information for the needs assessment. The paper should include information regarding the three levels of analysis (individual, task, organization) and should also discuss any difficulties experienced in getting the data. “The purpose of a training needs assessment is to identify performance requirements and the knowledge, skills, and abilities needed by an agency's workforce to achieve the requirements.” (OPM, 2014) A needs assessment is comprised of three parts, an organizational analysis, task analysis and an individual analysis. An organizational analysis evaluates the performance of the organization and determines what is needed to resolve the problem or weaknesses. In this assessment questions are being asked to employees that specifically relate to the overall performance of the company as it relates to customers. Below are questions that were asked on a Likert Scale, which was completed by multiple frontline...
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...on the data provided in this scenario, I have determined that the decision analysis tool that deal with layout strategies is the best we can use to reach the correct decisions. It is my recommendation that Shuzworld Shanghai production use employ an assembly and balancing strategy. The layout used by Shuzworld must support its business priorities, quality of work, customer contact and flexibility. Shuzworld desires to; Make a safer work environment, while maintaining flexibility. It also wishes to improve morale, improve material flows and its utilization of its people, space and equipment. This describes what Production Oriented Layout could do for Shuzworld, and why it Production Oriented layout best suit Shuzworld’s operations. Shuzworld currently operates on a 40 hour work week and has budgeted production of 6 6 work boots in one hour. The current layout accommodates a good working relationship between personnel and machine utilization. Based on my findings, I recommend that production be organized into five (5) workstations that produce the Rugged Wear work boot product. Station Task Time (minutes) Time left (minutes) Ready tasks Assgnd stat work time A 1 A 10 0 B,C 10 2 B 6 4 C C 3 1 D 9 3 D 8 2 E,F 8 4 F 4 6 E E 3 3 G G 3 0 H 10 5 H 9 1 9 Total 4 Maximum 10 Summary Statistics Maximum cycle time 10 minutes Time needed (sum of task times) 46 minutes/unit Min (theoretical) # of stations 5 Actual # of stations 5...
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...National Central University and IAE Montpellier Scale Development Theory Development of a measuring scale about the intention of continuing the use of connected watch Pierre-André LAMBERT ANDREANI College year 2015-2016 National Central University Table of contents INTRODUCTION ............................................................................................................................... 3 I. THE INTENTION OF CONTINUING THE USE .................................................................................... 5 II. THE USE ND THE INTENTION OF CONTINUING THE USE ................................................................ 7 III. DEVELOPMENT OF THE MEASUREMENT SCALE ........................................................................... 9 IV. LIMITS OF THE STUDY ............................................................................................................... 15 BIBLIOGRAPHY .............................................................................................................................. 16 2 College year 2015-2016 National Central University Introduction Researchers working in the high tech field have not finished to offer more ...
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...theoretical thinking in the field of entrepreneurship along with the practical tools needed for starting a new business. The course will be interactive in nature with discussion driven lectures, individual and group activities, problem solving scenarios, videos, and case analyses. Guest speakers will visit the class to provide expert knowledge and perspectives on the entrepreneurial process. Learning Initiatives: – Gain insight into the field of entrepreneurship by understanding the characteristics and mindset of entrepreneurs. – Develop an ability to identify and evaluate opportunities within the marketplace, both for new venture creation and within existing companies. – Develop the skills required to conduct a feasibility analysis, building a founding team and securing financing. – Learn successful strategies and common...
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...ACCOUNTING 525: MANAGERIAL ACCOUNTING Winter Quarter 2003 INSTRUCTOR: Professor D. L. Jensen 428 Fisher Hall 292-2529 at office (Please leave recorded message; if I'm not in, I'll return your call.) jensen.7@osu.edu (I check my e-mail several times daily and will respond ASAP) OFFICE HOURS: By appointment or chance STUDENT ASSISTANT: Ms. Yun Jin (jin.81@osu.edu) REQUIRED TEXT AND SUPPLEMENTARY MATERIALS: Horngren, Foster and Datar, Cost Accounting: A Managerial Emphasis, 11th edition, Prentice-Hall, 2003 (abbreviated H) (ISBN 0-13-064815-9) Supplementary materials (abbreviated [S]) are sold in a package by CopEz (Tuttle Store). Some supplementary items may be distributed in class or made available on the Internet. COURSE OBJECTIVES: The objectives of this course are to develop your understanding and critical facility in the application of measurement and analytical constructs employed in management accounting and your understanding of the organizational context of management accounting. COURSE METHOD: The course is organized around a textbook, supplementary materials, lectures, and in-class exercises and discussion. Written assignments include homework problems, in-class quizzes, and examinations. HOMEWORK PROBLEMS Assigned homework problems should be prepared prior to the class for which they are assigned; most homework will be discussed during that class, and students are encouraged to annotate their homework papers during class. Homework will be collected...
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...A Fin ncial nalysis Syllabus C Spring ourse Objectives 1998 Contents This course is designed to provide you with Instructor's Role an opportunity to develop your analytical and decision making skills. The class requires you Case to integrate the various areas of finance into a Procedures decision framework. As such it is expected that you will be a very active partner in the educaCalendar tional process. Lectures as a vehicle will be minimal. Instead student presentations, student Presentation Days discussion sessions, and group work will make up the majority of your experience. Writing Reports The course also requires you to grapple with the difficulty of decision making under conditions of uncertainty. It is expected that you How Am I Graded ? will be faced with ambiguous situations which will require you to make numerous judgements. Enrichment Assignments These situations will require a combination of financial theory and practice. It is unlikely that these assignments will result in clear and unambiguous solutions. You will be required to draw on your previous experiences from a variety of areas in order to successfully complete the class requirements. A particularly important goal in this class is to obtain an understanding and appreciation of the valuation process in markets, under conditions of risk or uncertainty. The essence of finance, in the final sense, is an understanding of how various decisions influence firm value. Course Prerequisite For most of you this...
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...Rumman Hassan Lecturer School of business INDEPENDENT UNIVERSITY, BANGLADESH September 13, 2007 To Mr. Rumman Hassan Lecture, School of Business Independent University, Bangladesh Subject: Submission of Internship Report Dear Sir, It is a great pleasure for me to submit the report on “The customer perception of the importance of value added services provided by the various mobile phone operators in the context of Bangladesh.” I found this study to be useful and practical where the intent was to incorporate the Knowledge gathered throughout the period of my graduation. The intriguing part was the data collection period where I came to learn different type of Value Added Services. I tried to the maximum competence to meet all the dimensions required from this report. However some of the aspects are unintentionally overlooked. It is hoped that you would ignore any discrepancies considering my limitations. This report has enlarged my level of knowledge and I truly realize the importance of working with this assignment. Any sort of clarifications needed regarding this report will be met right away. Sincerely Yours, Faisal Rezwan ID# 0220227...
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...UPDATE 1-Brazil 2013 inflation forecast down on energy pri... http://www.reuters.com/article/2012/09/17/brazil-economy-su... EDITION: U.S. Register Sign In Search News & Quotes Home Business Markets World Politics Tech Opinion Breakingviews Money Life Pictures Video ARTICLE Supreme Court to review law on minority voting rights - The Supreme Court agreed on Friday to review a legal challenge to the Voting Rights Act, a landmark law adopted in 1965 to protect African-American voters who had faced decades of discrimination at the polls. CONTINUE READING TOP NEWS TOP VIDEOS MARKETS US Indices Exclusive: Ally near $4 billion unit sale, GM seen in lead NEW YORK - Ally Financial Inc is nearing a deal to sell its auto financing operations in Europe and Latin America for around $4 billion, with General Motors Co emerging as the lead bidder if the company decides to sell those operations as a whole, two sources familiar with the situation said. Incoming Lockheed CEO fired after admitting to affair Citigroup to pay former executives more than $15 million each » More Top News DOW 4.07 12,815.39 +0.03% NASDAQ Wall St. up but Washington wary Apple falls from the tree » More Top Videos 9.29 2,904.87 +0.32% S&P 500 2.34 1,379.85 +0.17% MOST POPULAR Obama insists on tax hike for rich as part of fiscal deal | After Obama win, U.S. backs new U.N. arms treaty talks Iran says repelled unidentified plane from...
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