...My Favorite Brand - Nike. Nike does not just stick to shoes but they produce everything from socks to sunglasses and hats. Today they still are huge into the shoe industry but Nike also makes jerseys, shorts, base layers etc. Nikes products never stop involving. As a person who wears a lot of Nike gear, my favorite thing about the brand is that they always find a way to make the products better. Take their basketball shoe line for example. When Nike made their first pair of basketball shoes they probably had no idea what they were doing. Today Nike has one of the best lines of basketball shoes out there with the Air Jordan line. These shoes are always light weight and they feature great support and breathable leather which are both needed in a good basketball shoe. Also Nike makes their products stand out with their brilliant use of colors and unique designs. In 2009 Nike introduced the Nike+ products and teamed up with Apple. This allows runners to sink their shoes with their IPods and it will allow them to see how far they have run, how many calories they have burned and also keeps time for them. Nike has also done this with their basketball shoes which allow players to link up through their IPods again. However this new design helps measure a player's vertical, quickness, and other aspects of their game. Nikes products keep improving with the time and there is no end in sight to what Nike can do with their products. Nike has many competitors in their industry. These companies...
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...Favorite Brand Paper There are several brands that I use on a daily basis but my favorite brand hands down is Apple, Inc. The product in particular that has created my romance with this company would be the IPhone. I have been using the IPhone since the first day it arrived on June 29, 2007 and I have been a loyal consumer up to my recent purchase of the IPhone 6 Plus, last month. Apple, Inc. has over $100 billion in sales and increased in sales every year consistently since its launch. I am committed to the quality, innovation, design, and simplicity that Apple, Inc. has provided to me consistently over the last 7 years. Apple, Inc. starts with a commitment to producing the very best product or service that you can imagine. This promise started when the late Steve Jobs took the CEO position at Apple, Inc. and created a marketing blitz with the launch of the IPhone, IPod, and IPad. On January 9, 2007 Steve Jobs delivered the most incredible keynote speech of his life and quite possibly the best in the history of consumer electronics (imore.com, 2014). Steve Jobs said,” That he would be introducing a wide screen IPod with touch controls, a revolutionary mobile phone, and a breakthrough internet device.” It was not going to be three separate products but one innovative product the IPhone. The world’s most successful brands don’t become (or remain) the world’s most successful brands without deep dedication to their customer’s needs. Apple’s customer service is legendary. Spend...
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...My Favorite three food brands are listed below: (1) Cadbury Dairy Milk. (2) K F C. (3) Lays Potato Chips. The Brand Personality of my Favorite Food brands: (1)Cadbury Dairy Milk: Dairy milk is the megabrand of the Cadbury Family focusing on consumers of all ages. The core proposition is 'something to celebrate all the good occasions in life with'. The communication proposes that no matter what the occasion of your happiness, Dairy Milk is the perfect way to celebrate. It is actually a feminine product. The joyful & playful color of Cadbury dairy milk gives the impression of a joyous teenage girl. The brand Personality of Cadbury is somewhat Sophisticated & joyful. This brand is basically focused on those people who are more social, family oriented & friendly. The Personality Traits of Cadbury Dairy Milk are: (1)Generous (2)joyful (2)Optimistic (2)KFC: KFC Corporation is the world's most popular fast food restaurant chain specializing in Original Recipe of 11 secret herbs and spices, hot &spicy, extra crispy Kentucky fried chicken. KFC (the name was originally an initialize for Kentucky Fried Chicken). It actually offer complete meal solution. The core proposition of KFC is:”That’s why KFC is so good because it tastes so good!’’ The Brand Personality of KFC is: bold, easy, cool attitude, generous, honest, spirited and original. The KFC’s brand experience is both comforting and unexpected. The brand basically focused on young-minded people...
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...Favorite Brand Michelle Gale MKT/421 June 2, 2014 Glenna Twing Every person has a favorite something; this could be shoes, stores, or food to name a few. This paper will detail one of my favorites, Skecher’s Shoes. There are many competitors that offer similar products, and the paper will show a few of them. Details as to why they are my choice will also be included. We will also look at how this company provides customer service to promote customer loyalty to a variety of age groups. My intent is to get others to try these shoes if they have not. Favorite Brand and Why Shoes are important to most people. Many have a favorite brand at they like to wear. I choose Skecher’s Memory Foam as my favorite brand. Skecher’s Memory Foam are my favorite for a few reasons the biggest reason is they are comfortable. With my current job I am on my feet a lot, and comfortable shoes are necessary. To have a pair of shoes that do not provide comfort could make my feet hurt after a period of wearing them. I have also found that an uncomfortable pair of shoes causes other problems such as an ache in my back. Having this happen has and would make the day worse. Pricing is another reason that these shoes are my favorite. The pair that I most currently purchased was $64.99; this is not a bad price. Considering that I wear these shoes at least five days a week, and at least eight hours a day,...
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...Favorite Brand Paper 1 Favorite Brand Paper February 16, 2015 Favorite Brand Paper 2 In the field of marketing the most important factor is the value of a brand. A majority of the consumers today prefer a certain brand and want t stick to that brand indefinitely. This is the reason why every company tend to spend a large amount of their budget in marketing their product in order to build a relationship with the consumer which can stick to them for a long time. As far as my personal choice is concerned, I tend to buy a product based on the price, however one brand that I will not compromise on is Dawn dishwashing soap. In this paper, I will discuss three different reasons as to why I like the product Dawn. I will also discuss Dawn’s competitors and why they do not match up to the capabilities of Dawn. Dawn is a registered trademark of Proctor and Gamble. Dawn was created in 1973 since then it has become a household name in America and internationally. Dawn is not only a dishwashing soap but it also comes in dishwasher products too. Dawn also prides itself in the fact that it is good for use on animals and has helped conservation organizations for over 35 years. One of the reasons I love the brand Dawn is because of its ability to cut grease. The Dawn bleach alternative power soaking product is amazing in cleaning grease...
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...WOMEN’S BUYING BEHAVIOUR AND BRAND LOYALTY TOWARDS SKINCARE PRODUCTS” 1. Name : 2.Age in Years : (Please Tick your age group) 18-20 21-25 26-30 31-35 36-40 41 and older 3.Marital Status: (Please √) Unmarried Married 4.Educational Qualification Less than SSC SSC/HSC Graduation Post Graduation 5.Occupation: (Please √) Student Homemaker Service Own Business Professional 6.Monthly Family Income in Rupees: (Please √) Below 10,000 10,000 to 25,000 25,001 to 50,000 50,001 and Above 7. Are you familiar with the word ―Brand Loyalty‖? (Tick any one) Yes No 8.Have you purchased any brands of skincare products like moisturizers, facial masks, Under-eye creams, etc. lately? (Please tick) Yes No 9. Are you especially loyal to a particular brand of Skincare products? (Please tick) Yes No 10.Out of the list of the following categories of brands of Skin Care Products, Which ones are those that you purchase /use consistently/ repeatedly? Please tick the brand for every category of product you use. ( i.e. if you use one product of a brand as face mask and another of the same or another brand as moisturizer and third as...
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...Favorite Brand MKT/421 Favorite Brand In the world of consumerism, a brand or a favorite brand is important. However, why it is so important is the key to being so successful. That brand has to speak to the consumer, reach out on an emotional level and keep the consumer coming back. “Brands deliver emotional connection to a business’ products and services. Most purchase decisions have critical emotional components” (Shoultz, 2015). For these reasons, we will discuss my favorite brand and its success, TOMS Shoe Company. TOMS TOMS Shoe Company is a unique and inspired company, founded by CEO Blake Mycoskie and what the people in the business refer to him as, Chief shoegiver. TOMS has an interesting background, and what seems like a very unlikely place to find inspiration, comes out of nowhere to create one of the most successful businesses of its kind. Mycoskie, an entrepreneur from Texas, had several startup businesses from driver’s education to a campus laundry facility. In 2002, Mycoskie and his sister were on the popular television show, The Amazing Race. On this show, Mycoskie found himself in several countries in South America, in which one he fell in love with, Argentina. It was here he discovered the inspiration for what would be the driving force for TOMS. The Idea While in Argentina, Mycoskie discovered the true reality of poverty in the small villages outside Buenos Aries. People and children so poor they could not afford shoes. Mycoskie learned that not having...
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...Cassandra Brown MKT/421 Marketing March 9, 2015 Heather Teague American Icon So many factors are in the making of marketing a product; however, the important factor is the value of the brand. Customers are faithful to one brand and will not normally abandon that brand. Knowing that is the reason why companies spend so much time and money on marketing their products. One of my favorite brands that I am faithful to is the American icon, the Oreo cookies. It is true that Oreo cookies are an American cultural icon and for that reason is why I am passionate about Oreo cookies, with a great customer loyalty and an abundant relationship with customers, and with a lack of competition of the Oreo cookies. Passion of an American Icon There are many reasons that I am passionate about Oreo cookies and to label each one would be hard since they all flow in to one. As a child one of my fondest memories was visiting with my grandmother who always had Oreo cookies in her pantry. Getting to have those deliciously sweet chocolate and crispy cookies with a sugary creamy filling as soon as I walked in the door, I knew the fun would begin. Sitting around the table with my family, with a glass of milk in front of each of us, each one would create a new way, a favorite way to eat those delicious cookies. She made eating Oreo cookies fun by reaching out to each of our creative sides. It was one thing that we all enjoyed, unlike vegetables. It was an enchanting time for...
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...Crème (QHCBC). “Queen Helene® brand has been a leader in quality and beauty products for professional and personal use since 1930. Our products are inspired by nature’s finest ingredients because they are safer, and often more effective, than harsh chemicals and unnecessary additives. We are proud to have created a full line of affordable and effective body care products that are still passed on from generation to generation” (Queen Helene, 2015). This brand has become one of my favorite brands because it provides a natural remedy oppose to risky and expensive cosmetic procedures that promise youthful skin. This product provides longer lasting soft and smooth skin than most brands on the market. Although other brands may have more notoriety, like Palmer’s cocoa butter, it provides lower grade ingredients. Palmer’s Cocoa Butter is a more expensive product and because of its mass production it beats QHCBC in popularity with consumers. Palmer’s provides a diminished product that wears out fast when used which causes consumers to have to reapply the product constantly opposed to QHCBC. I can apply QHCBC once, and it is penetrated into my skin through the day even after washing my hands. QHCBC is my favorite brand because it is applicable to the body and face. Unlike other products designated for a specific body part and is affordable and is carried in a wide variety of stores that offers hair products. I was introduced to this product in my mid-thirties after going through...
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...Favorite Brand Paper Jonathan Mitchell University of Phoenix MKT/421 Sandra Woods March 3, 2015 Favorite Brand Paper My favorite brand I’m passionate about is Queen Helene Cocoa Butter Crème. “Queen Helene® brand has been a leader in quality and beauty products for professional and personal use since 1930. Our products are inspired by nature’s finest ingredients because they are safer, and often more effective, than harsh chemicals and unnecessary additives. We are proud to have created a full line of affordable and effective body care products that are still passed on from generation to generation” (Queen Helene, 2015). I am passionate about this brand because with all of the cosmetic fixes out there, a natural remedy would better than a risky and expensive procedure just to make sure my skins feels the way it did I was young. I love this brand because it makes my skin feel soft and smooth. It last longer than other brand I have tried. Most of the brands out there because of their name have notoriety, like Palmer’s cocoa butter, but these brands are often water down versions of the original product because of the Palmer’s popularity, although expensive, the brand is mass produced, therefore, the quality of the product is diminished to serve all consumers. Palmer’s cocoa butter wears out fast and I have had to reapply it throughout the day, it is very thin and leaves my skin dry unlike like Queen Helene’s cocoa butter crème. I can use it once even after I was...
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...Favorite Brand Paper Phyllis Renee Bistos MKT/421 April 8, 2015 Geraldine Goodstone Favorite Brand Paper Branding is more than just a company logo. When a person thinks about a company they should think about great service, great products and great prices. My favorite brand is Starbucks, because of their ability to stand out in every aspect of branding. Effective branding can give a company the edge needed in a competitive market. Branding tells your customers what kind of company you are and what they can expect from your products and service. In my opinion Starbucks has the best tasting coffee drinks. I also appreciate the fact that Starbucks offers free Wi-Fi in a comfortable atmosphere where I can work on homework. Starbucks is also good to their employees by offering tuition reimbursement and fair wages. The Reasons I am Passionate about the Starbucks Brand I have been a Starbucks customer ever since I can remember. The first reason I am passionate about Starbucks is because of the quality of their products. I love the taste of their coffee, teas, and food products. They also have a large variety of drinks available so a person never gets tired of the same thing. The second reason I am passionate about Starbucks is because of their customer service. I always receive fast and friendly service at Starbucks. The final reason I am passionate about Starbucks is because...
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...cream ice cream, but can't hold a candle to the the smell of a brand new book (which, by the way, is my favorite scent in the world). To be completely honest, I don't know what makes me love the scent of crisply ironed cotton or satin. But if I could guess, I would infer that it comes from the association to fabric stores and memories of walking into one. When I was younger, and still now, it was a mix of the vibrant colors, the possibilities behind each, and aroma given off. I can't honestly say that my love of sewing is a love that "has been there for as long as I can remember." In fact, I can date the start of my...
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...When I think of target marketing, I think of my dad. My dad is extremely dedicated to a specific soft drink from a company known as Reeds (reedsinc). I was in my hometown about two months ago and I stopped by my house to visit my dad and have something to drink. My father and I often would sit on the porch with our favorite beverage and just spend hours talking about life. When I arrived looking forward to one of our old talks I found that all my father had in his house to drink was his favorite beverage, Virgil’s Root Beer. I was surprised that my father was still drinking this brand just like he was seven years ago when I lived nearby. I asked my dad why he was so determined to drink only this brand of soda. My father told me in his serious but loving tone that it was the best soda available and he did not understand why it was not more popular. My father then went on to complain about how difficult it was to purchase this brand of soda, and that he had to make special trips to a store forty minutes away to buy it. My father made it very clear that he would go wherever necessary to buy this brand of soda. I found this loyalty to be very interesting. I may have certain drinks that I like better than others but I would never drive forty minutes just for a soda. I am the type of person that will buy whatever is available in order to quench my thirst or give me the caffeine buzz that I need. My father however feels that his brand of soda is the only thing worth drinking...
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...A SUMMER TRAINING REPORT ON “CONSUMER PREFERENCE AND BRAND RECALLABILITY OF BARODA DAIRY’S PRODUCTS IN BARODA CITY” FOR BARODA DISTRICT CO-OPERATIVE MILK PRODUCERS’ UNION LIMITED Submitted to ANAND AGRICULTURAL UNIVERSITY IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF THE AWARD FOR THE DEGREE OF MASTERS OF BUSINESS ADMINISTRATION UNDER THE GUIDANCE OF JULY 2014 [pic] TABLE OF CONTENTS Preface Acknowledgement Declaration Executive Summary |SR.NO |PARTICULARS |PAGE NO. | | |PART-I General Information | | |1 |About the industry |01 | |2 |About the Company |06 | |3 |About the Functional Departments | | | |Production Department |14 | | |Finance Department |17 | | |Marketing...
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...Customer Relationship Management (CRM) is critical for all brands to build relationships and learn about their customers. We interviewed Sarah Rosen, the senior director of program development at Viacom, who shared her insights into the world of CRM – a growing focus for the global entertainment content company that reaches viewers through its television, motion picture and digital media brands. Rosen reminds us of the importance of talking directly with fans and gaining insight into consumer demographics. Q: What has been your favorite campaign? A: My favorite campaign is probably the tune-in messaging we do for “Catfish” and “Teen Mom 2.” I really enjoy highlighting the interesting content that comes out each week. A: I have had many successful campaigns throughout my time in this role. Overall I would say that my most successful category has been with MTV as I have worked to build a strong relationship with the various departments within the network resulting in us supporting every show they release. I think that it is vital that brands speak directly to their customer base on a regular basis while also gaining customer intelligence on an ongoing basis. In today’s marketing world, social media plays a huge role in allowing brands to communicate with their fan base. But at the end of the day, any data or customer insights you gain through the use of a site such as Facebook ultimately belong to Facebook so it is vital that you create a database of information that...
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