...phenomenally, as a resulted attracted lots of foreign and local hypermarket brand in the market. MYDIN has emerged as one of the local dominant player in wholesale supermarket industry of Malaysia having significant market share over other local and foreign competitors. MYDIN has decided to become multinational because of highly saturated Malaysian market where a lot of competitors are operating. MYDIN has decided to invest in the small south Asian economies where consumerism is increasing at a rapid pace. Market selected is Sri Lanka which is a south Asian peninsula with the population of more than 20 million. External environment analysis of Sri Lanka has been conducted to analyze the driving and restricting forces of doing business in Sri lanka. Sri Lankan economy shows positive and favorable political, economical, social and technological trend which serve as opportunity for foreign investors to invest in the host country. Sri Lankan supermarket and retail industry is still immature and have a lot of potential to growth with the increasing trend of consumerism in Sri Lanka. Despite having a lot of competitors there is no large scale hypermarket mall concept in Sri Lanka providing service quality attributes to Sri Lanaka consumers. The statistics by Nelson on FMCG trend in south Asian market shows positive trend and great potential for consumerism in Sri Lanka. Lewin’s force field analysis has been conducted to analyze the driving and restraining forces of entering Sri Lankan market...
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...TERMS OF CONTENT Background of Mydin …………………………………………………………………………….. 2 Content : 1.1 Review changing perspective in marketing planning 1.2 Evaluate an organization’s capability for planning its future marketing activity 1.3 Examine tecniques for organizational auditing and for analyzing external factors that affect marketing planning 1.4 Carry out organizational auditing and analysis of external factors that affect marketing planning in a given situation 2.1 Assess the main barriers to marketing planning 2.2 Examine how organizations ma overcome barriers to marketing planning Conclusion …………………………………………………………………………………………… Recommendation …………………………………………………………………………………… Refferences …………………………………………………………………………………………10 Appendices ………………………………………………………………………………………….11 BACKGROUND OF MYDIN According to (Research, 2010) In Malaysia, the hypermarket business isan extremely competitive venture. Beside the highamount of capital that one needs to invest in, thebusiness also exposes new players to global and well– structured competitors such as Giant, Carrefour andTesco, to name a few. The current paper exploresand describes the experiences of one Malaysianplayer, the Mydin Hypermarket in its quest tochampion the local consumer market. A 2003publication of a US bestseller entitled KMart’s Ten Deadly Sins had a tremendous impact on the businessstrategy and future direction of the Mydin business inthis country. Originally built in the 1990s...
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...Mydin Analysis Table of Contents 1.0 CORPORATE OVERVIEW 2 1.1 Company Profile 2 1.2 Vision 3 1.3 Mission 3 1.4 Executives 3 1.4.1 Board of Directors (BOD) 3 2.0 CHANGE MANAGEMENT IN MYDIN 4 2.1 Business Expansion 4 2.2 Warehouse Recordkeeping System 5 2.3 Development Change to Improve IT System 5 3.0 LEADERSHIP IN MYDIN 6 3.1 Four Factors of Transformational Leadership 6 4.0 CUSTOMER SATISFACTION IN MYDIN 8 5.0 KEY PERFORMANCE INDICATOR 13 5.1 Balanced Scorecard 13 6.0 SWOT ANALYSIS 18 7.0 TOW MATRIX 27 8.0 RECOMMENDATIONS 28 9.0 CONCLUSION 30 1.0 CORPORATE OVERVIEW 1.1 Company Profile Mydin is a Malaysian chain of hypermarket, supermarket and emporiums. MYDIN was incorporated on 23 July 1991 under Companies Act 1965, as a private limited company under the name of Melati Makmur Sdn Bhd. On 17 January 1992, the Company changed its name to MYDIN MOHAMED & SONS SDN BHD. On 25 June 2001, the company became MYDIN MOHAMED HOLDINGS SON BHD and is presently known as MYDIN MOHAMED HOLDINGS BHD which is a family business. MYDIN business activity is in retailing and wholesaling. Each branch has their own business category, based on the capacity of goods traded. The categories comprise hypermarket, emporiums, mini market, convenient shops, franchise stores and bazaar. Currently, MYDIN operates 90 outlets nationwide. With the motto “Why pay more, buy at wholesale price”, MYDIN willing to listen to their customers and provide the best services in respect to...
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...Mistakes: New Improvements on Mydin Hypermarket’s Business Strategies Normah Binti Omar, Zuraidah Mohd Sanusi, Norilmiah Abdul Aziz and Nor Ashikin Ismail Accounting Research Institute & Faculty of Accountancy, Universiti Teknologi MARA, Malaysia Abstract— In Malaysia, the hypermarket business is an extremely competitive venture. Beside the high amount of capital that one needs to invest in, the business also exposes new players to global and well– structured competitors such as Giant, Carrefour and Tesco, to name a few. The current paper explores and describes the experiences of one Malaysian player, the Mydin Hypermarket in its quest to champion the local consumer market. A 2003 publication of a US bestseller entitled KMart’s Ten Deadly Sins had a tremendous impact on the business strategy and future direction of the Mydin business in this country. Originally built in the 1990s to emulate the then highly successful K-Mart Superstore in the United States, the Mydin Business had to immediately change its business strategic direction. Premised on interviews, site visits, observation and document analysis, this article provides a qualitative narration and a discussion on the various counter strategies undertaken by the management of Mydin Hypermarket in order to avoid having to face the same fate as KMart Superstore. Today, the Mydin Hypermarket understands its niche. To remain relevant in this highly competitive business, Mydin Hypermarket needs to understand...
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...5.2.2 PENDEKATAN STRATEGIK ORGANISASI Analisis Kekuatan, Kelemahan, Peluang dan Ancaman (SWOT). Menurut Harold Koontz (1995), Analisis SWOT merujuk kepada analisis persekitaran luaran yang melibatkan ancaman (threats) dan peluang (opportunities) dan persekitaran dalamanan iaitu kelemahan (weaknesses) dan kekuatan (strengths). Menurut Harold Koontz (1995), perincian dalam analisis SWOT meliputi Strengths [Kekuatan-dalaman] ialah kekuatan dalam pengurusan, operasi, kewangan, pemasaran, penyelidikan dan pembangunan, kejuruteraan. Manakala weaknesses [Kelemahan-dalaman] ialah kelemahan dalam bidang-bidang pengurusan, operasi, pemasaran, penyelidikan dan pembangunan, kejuruteraan. Opportunities [Peluang-luaran] merupakan keadaan ekonomi masa kini dan masa hadapan, perubahan politik dan sosial, keluaran, perkhidmatan, dan perkembangan teknologi baru. Threats [Ancaman-luaran] ialah kekurangan tenaga, persaingan, perubahan politik dan budaya, kemerosotan ekonomi, dan perubahan teknologi baru. Menurut Rangkuti dan Freddy (2000), analisis swot adalah proses mengenalpasti factor luaran dan factor dalaman yang mempengaruhi sesuatu tindakan atau pelaksanaan sesuatu strategi yang akan dilakukan oleh sesebuah organisasi dalam mencapai visi, misi dan objektif organisasi Syarikat Starbucks menggunakan analisis swot dalam pengurusan strategik untuk meningkatkan kecemerlangan organisasi melalui program pembangunan organisasi dan mengenal pasti...
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...QA Concept Introducing LoadRunner • Why should you automate performance testing? • What are the LoadRunner components? • Understanding LoadRunner Terminology • What is the load testing process? • Getting Familiar with HP Web Tours • Application Requirements The Power of LoadRunner • Creating the Load Test • Running the Load Test • Monitoring the Load Test • Analyzing Results Building Scripts • Introducing the Virtual User Generator (VuGen) • How do I start recording user activities? • Using VuGen’s Wizard mode • How do I record a business process to create a script? • How do I view the script? Playing Back Your Script • How do I set the run-time behavior? • How do I watch my script running in real time? • Where can I view information about the replay? • How do I know if my test passed? • How do I search or filter the results? Solving Common Playback Problems • Preparing HP Web tours for playback errors • How do I work with unique server values? Preparing a Script for Load Testing • How do I measure business processes? • How do I emulate multiple users? • How do I verify Web page content? • How can I produce debugging information? • Did my test succeed? Creating a Load Testing Scenario • Introducing the LoadRunner Controller • How do I start the Controller? • The Controller window at a glance • How do I modify the script details? • How do I generate a heavy load? • How do I emulate real load...
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...Preparing Business Scenario Analyses The following general guidelines may be used in preparing for an oral or written business scenario analysis and presentation. There may be several feasible courses of action regarding the solution to any case. It is more important to concern yourself with the process of problem definition and isolation, analysis, and evaluation of alternatives, and the choice of one or more recommendations, rather than trying to find a single answer. Very often, the right answer is the one that you can propose, explain, defend, and make work. • The Process of Analyzing a Case 1. Read and study the scenario thoroughly and efficiently. Read the scenario once for familiarity, noting issues that come to the forefront. Read the scenario again. Determine all the facts, making notes about symptoms of problems, root problems, unresolved issues, and roles of key players. Watch for issues beneath the surface. 2. Isolate the problem(s). Get a feel for the overall environment by putting yourself in the position of one of the key players. Seek out the pertinent issues and problems. 3. Analyze and evaluate alternatives. a. Once the problems and issues are isolated, work at gaining a better understanding of causes. In what area of the unit do the problems exist? Why? What caused them? Examine and evaluate the strengths and weaknesses of the unit’s processes (e.g., planning, communication), human behaviors, and/or exhibits (e.g., financial statements,...
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...PEST Analysis One way of planning your business is to undertake a PEST analysis.1 PEST analysis involves looking at the Political, Economic, Socio-cultural and Technological factors that could affect your business. Every business needs to consider a range of external forces in order to take decisions. For many people imagination is very limited and is coloured solely by their own experience and personal beliefs. This can lead to wish fulfilment or a refusal to see reality or recognise the critical changes that are happening in the world around them. It can also lead to grabbing short-term solutions that, if they do not exacerbate problems, certainly ignore the longer term. In the business world pressure is often applied to take decisions quickly, acting on judgement and instinct rather than careful analysis. There are many driving forces in the external environment that might impact on your business. These can be categorised as: • Social; • Technological; • Economic; • Environmental; and • Political. Social forces Social forces include, for example, changing demography and education, etc. The population in Western Europe is relatively static, but the age bands are changing. The number of older people, for example, is growing rapidly. Technological forces Technological forces are changing dramatically quickly. What effects will this have on your production, marketing and distribution plans? Depending on your market, technology might either raise or lower entry barriers...
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...Fall 2015: Industry Analysis in Emerging Markets Your role in this analysis is to work with your team and to look at emerging technologies. From autonomous drones to emergent AI to 3D printers, you are going to research and get a better understanding of our fast-approaching technological future. Scientific American compiled the Top 10 List of Emerging Technologies for 2015. You can start here, but you are not limited to these technologies. You must choose an emerging industry, and will analyze the history of this technology and its industry, the trajectories of the technology, the key competitors, and the trends in the market. The end goal is to develop a comprehensive understanding of the industry, the competitive landscape, emerging trends to watch in the future, and an overall assessment as to the attractiveness of this industry. Your final deliverable for this project will be an in-class presentation, due April 26th. 1) What SIC/NAICS code does your industry fall under? 2) Describe your industry- a. Provide a brief history of your industry. (You may use a timeline in a separate appendix) b. List and describe the characteristics of the products your industry offers in the marketplace. c. Who are the key competitors in the industry? d. What are the main differences between the products offered by key competitors? e. What strengths & weaknesses (capabilities, complementary resources, related intellectual property, etc.)...
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...http://www.mysensex.comPESTLE « Pestle Summary: India | Main | Pestle summary: USA » 03/28/2009 Pestle Summary China Well, I guess this is where I get controversial, at least a bit. There are others who have predicted that China was in for a tough ride over the past few years, but they mostly got ignored, or were proven wrong by events. And, to a certain extent, if you cry doom long enough you'll always get proved right, given the laws of entropy. So this is a bit 'faux' controversy... This is the introductory note taking exercise for a Pestle analysis of China, drawn on conventional internet sources such as Wikipedia, the CIA World Factbook and Nationmaster. China is the most populous country in the world, with 1.34 billion people. It has the third largest GDP, with $4.84 trillion, behind Japan and the U.S. Like India, the currency and conditions make it useful to look at some statistics using Purchasing Power Parity, which bumps up China's GDP to $7.8 trillion, which would move it ahead of Japan. It also is the second in the world in annual military spending, although that needs a bit of context, as the world's number two spends about 15% of what the world number one (USA) spends. But with PPP, that looks like more money, and insofar as it is used to pay salaries, rather than buy Israeli rocket parts, PPP is valid in this context too. China is badly governed by the Communist Party, and in my five-year Pestle forecast I will be making the case that misgovernance will...
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...McCauley, COO * Hugh McCauley, COO of Riordan has sent a service request to us. The service request SR-rm-022 stats that Riordan wants to make improvement on their current HR tools. They are currently using a variety of HR tools and would want’s us create one integrated application. To do this we will have to do a system analysis of their current system. An analysis will be made with recommendations to upgrade and consolidate their system. * The service request is basically a project statement. This is a document from the customer who clearly states what the project should deliver and outline the high-level work required for completing this project * (SR-rm-022). Riordan Manufacturing has 550 employees worldwide and has projected earnings of $46 million. It is a fortune 1000 enterprise with $1 billion in excess revenues. It is wholly owned by Riordon Industries and based in San Jose , California. * . We will use the joint application design (JAD) for our system analysis, this should help keep the analysis efforts to a minimum. Fact finding is at the core of system analysis. Interviewing of individuals who understand the current system and any known issues, including future activities needed. To do this observation of how data is handled and how this is used for their jobs. Through study of the documents, policies, and procedures in reference to the system. * Interviewing and gathering...
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...29th, 2013 Angela Lucente Planning For People Job analysis is an important process, any organization used to use it in order to collect information and data about required skills, level of education, work environment, responsibilities, and the duties to create a job description, recruiting plans, and performance development planning (Susan M. Heatfield, 2013). Once job analyses are updated as described, a summary of the results is normally prepared in writing in the form of a job description (Wayne F. Cascio, 2010). According to my reading chapter five about job analysis process. There are some topics I felt comfortable with, such as alternative perspectives on jobs. This topic add to my knowledge many information and explained how jobs are important to organizations, what is the highly unusual jobs that some organizations required it, and distinguish job analysis form job design (Wayne F. Cascio, 2010). On the other hand, I struggled with topic job requirements because there are many methods created in order to study job requirements and none of them alone is sufficient. Thus, it is essential to integrate this methods to obtain the results of the tasks and duties of a job (Wayne F. Cascio, 2010). It is not that easy to implement the methods of job analysis, such as job performance, observation, interview, critical incidents, and structured questionnaire, those are the most five common methods of job analysis and each one of those takes time and effort to achieve desirable...
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...------------------------------------------------- Running header: Job Analysis Methods ------------------------------------------------- Abstract Examination of different methods utilized to create a comprehensive job analysis, including advantages and disadvantages of all approaches. There are several methods that can be utilized to create a comprehensive job analysis. A job analysis provides a better understanding of the positions within an organization, which will allow the recruitment process to be more focused, consistent and thorough. The first method that can be employed to create an effective job analysis is the Critical Incidents Technique. This technique identifies circumstances that arise in a current position, what action was taken, and the consequences of the action, to identify the effective and ineffective behaviors in job performance. These critical situations are documented by interviewing former jobholders, supervisors, or by reviewing documents and logs from the job. Job duties are examined, and then critical incidents are identified to determine poor or good performance issues related to a specific job requirement. This technique is useful for covering job events that may not be covered in a general job description. Identifying atypical circumstances that may arise in a position can aid in finding a candidate that would be an ideal fit. Reviewing these critical incidents also enable the recruitment process to be shaped to include more pointed questions...
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...to accomplish that soon, also technology is to expensive. Other companies building autonomous cars said that they are working on vehicles that will be able to safely make that switch. Volvo says that it expects to have its cars tested on city streets by 2020. The Google management team faced several questions. Should Google continue to invest in the technology behind self-driving cars? How could Google's core software-based and search business benefit from self-driving car technology? As large auto manufacturers began to invest in automotive technology themselves, could Google compete? Was this investment of time and resources worth it for Google? Environmental Scanning (external and internal analysis): PEST Analysis After reading the case study Google car I have used the PEST analysis model in which the following was concluded: 1. Political Factors: Government’s regulations on automobile transportation are one of the major aspects in Google's car that have legal barriers. Due to that most of the governments do not have specific laws for self-driving vehicle and there are no federal standards for autonomous cars special permission in all US states adjusted for road test. Laws need to be adapted to accidents liability for insurance purposes. 2. Economic Factors: Cost is a concern, due to the investment in technology required to be adapted to cars an estimated of $150,000 in equipment. The consumers are not willing to spend more than $3,000 for autonomous driving applications...
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...implementation actions you recommend should be explicit and thoroughly explained. Occasionally, careful evaluation of implementation actions may show the strategy to be less favorable than you thought originally. A strategy is only as good as the firm's ability to implement it effectively. Therefore, effort to determine effective implementation is important. Process Issues You should ensure that your presentation (either oral or written) has logical consistency throughout. For example, if your presentation identifies one purpose, but your analysis focuses on issues that differ from the stated purpose, the logical inconsistency will be apparent. Likewise, your alternatives should flow from the configuration of strengths, weaknesses, opportunities, and threats you identified by the internal and external analyses. Thoroughness and clarity also are critical to an effective presentation. Thoroughness is represented by the comprehensiveness of the analysis and alternative generation. Furthermore, clarity in the results of the analyses, selection of the best alternative strategy, and design of implementation actions are important. For example, your statement of the strengths and weaknesses should flow clearly and logically from the internal analyses presented. Presentations (oral or...
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