...ordering books make sure that you will have them in time to meet the deadlines specified. 2. Database: Specify the database in which you found the source. For example Eric, Gale Reference Library. 3. Type of Publication: Which category was the publication? A magazine, peer referenced journal, book, newspaper article etc. (Instant Access pp61-71) 4. Title of Publication: the name of the magazine, journal, newspaper or title of the book. 5. Title of the article: self explanatory 6. Date of publication: When was the article published? What is the copyright date of the book (Look on the reverse of the title page). 7. Author: Author’s name 8. Credential of Author: Degrees, titles, etc. Explain why the author is an authority on the subject. 9. Additional Information about the author: What other articles has the author written? What additional information about the author’s background have you been able to uncover? There is sometimes information at the end of an article. Check the book cover for an author bio. You might also try googling to find this information. 10. Publisher: What is the name of the publisher? Where was the book, article, etc published? How long has the publisher been in business? What other publications has the publisher published? Is the publisher affiliated with an organization that may be biased toward one side? 11. Why you believe this source is reliable: Taking all the above information into account, explain...
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...Case Analysis: National Publishing Company Problem Definition: Perception of children of higher age group towards the magazine “Titli” as a magazine for younger children. Situational Analysis: “Titli”, a children’s fortnightly vernacular magazine published by National Publishing Company is market leader in the children’s periodicals segments. Despite an active advertisement campaign, promotional schemes and withdrawal of another leading children’s fortnightly named “Children’s delight” is showing a downward trend in its circulation. The circulation of children magazine has climbed a peak in 1986 then there was a gradual decline in the circulation in this segment. Mr. R. Saxena, Marketing manager of the company had commissioned a study by a professional market research agency for gaining deeper understanding of the situation and to obtain inputs which would assist him in decision making. He is in deep pressure to revert back the declining sales and market share of the Titli magazine. Strategy: National Publishing Company should come up with a new magazine called as“Titli plus” which will be targeting the age group ranging 12-14 years (i.e. VIII- Xclass). Supportive arguments: Based on study, it is evident that with increase in age group the readership is increasing till the age of 11 years and after that it is decreasing sharply. This could be attributed to the changing preference of the children in this age group. Lapsed readership rate (which is near about 57 %) also...
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...tandard book format is one of the basics of writing and self-publishing a book. It is the look and feel of your final draft just before taking it to an eBook creator for final publishing. If you are publishing your book through a fiction book publisher, check out how to write a manuscript in standard manuscript format prior to your submission. This page is more geared toward self-publishing your fiction and will show you the standard format to use to set up for self-publishing. When getting your novel ready for standard format, there are a few things to consider before making your final touches. First, you must decide the size and style of your book in its final form. There are several sizes to consider when choosing a proper format (all sizes are in inches). There's 8 1/2 x 11 (standard for coil binding format), 6 x 9 (normal for paperback), 9 x 7 for picture books and hard cover books, and many more shapes and sizes. It all depends on the type of book you have and how you want it to look. In most applications for fiction writers, you will use 6 x 9 for your paperback or 9 x 7 for your hard cover books. After you choose a size, you must now choose a format or style for your book. A format is how you want your book to look. Do you want a formal style or a relaxed style? A formal style includes a table of contents, dedication page, forward, and epilogue (a more traditional look). A relaxed style may have those same elements, but they are optional. In a relaxed standard...
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...Assignment 1: Will Technology Save the Publishing Industry? 1. Evaluate the impact of the Internet on newspaper and book publishers using the value chain and competitive forces models. In the past, Internet has had a negative effect on all publishing, including both the newspaper and book industries. Publishing companies have experienced a decline in advertising revenues, circulation, and readership while Internet traffic to online news sites and readership of e-books has grown rapidly (1). Many blame the newspaper and publishing companies themselves, expressing a defect in the companies’ value chain and competitive force models as they relate to the Internet. According to Michael Porter’s value chain model, a company must perform each business activity in the model in the most efficient way possible in order to add value to the company, i.e. maximize shareholder wealth and sustain a competitive advantage (2). Value-adding activities that are vital to the company according to the model are inbound logistics, operations, outbound logistics, marketing and sales, and service. The infrastructure of the company, human resource management, technology development, and procurement are all supporting activities that must be performed efficiently as well (3). In the past, newspaper and book publishing companies have failed at performing these value-adding activities efficiently, leading to minuscule profit margins. Simply put, these companies failed to offer a level of value...
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...In our presentation we are going to discuss Citing Periodical Print Publication (Magazine). But before we start we need to know what is periodical, which things can be called periodicals and what do we understand by magazine. Periodical: A publication issued at regular intervals, usually monthly or weekly. * Daily Newspapers * Monthly Magazines * Bi-Monthly (Two Months) * Quarterly (Every three months) * Semi-Annual (Every Six months) Magazine: Magazines are publications, usually periodical publications, which are printed or published electronically. (The online versions are called online magazines.) They are generally published on a regular schedule and contain a variety of content. They are generally financed by advertising, by a purchase price, by prepaid subscriptions, or a combination of the three. At its root, the word "magazine" refers to a collection or storage location. In the case of written publication, it is a collection of written articles. Example: McEvoy, Dermot. “Little Books, Big Success.” Publishers Weekly 30 Oct. 2006: 26-28 Print. Citing an article in a magazine using MLA: To cite a magazine published every week or every two weeks, we have to give the full date followed by a colon, the inclusive page numbers of the article and the medium of publication consulted. If the article is not printed on consecutive pages, we have to write only the first page number with a plus (+) sign, leaving no intervening space. We...
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...could again help in forecasting the future demand for products and supplies. One can monitor the movement of all different types of products and supplies and can identify the best sellers and the slow movers based on which one can rationalize the different types of product and concentrate more on the products that result in maximum profit. b. The major topics of this database for the bookstore would be the following: * Customer: The main points would include customer ID, name, address, phone number, e-mail, reading preferences, profession etc. * Customer history: It would include customer ID, ISBN number, date of order, delivery date etc. * Books: Important terms would include ISBN of the book, title, author, price, year of publication etc. * Publisher: This topic covers publisher identification number, name, address, phone number etc. *...
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...freedom of speech, and the prevention of publishing materials. It generally comes in the form of a judicial orders called injunctions and in some cases referred to as censorship. The primary purpose is to prohibit speech in advance of publications, such as preventing specific documents from being released to the public or being published in articles in magazines and newspapers. In most cases, the government attempts to suspend the progress of ongoing publications and prevent their resumptions. Censorship that requires a person to seek governmental permission in the form of a license or imprimatur before publishing anything constitutes prior restraint every time permission is denied. Prior restraint also occur when there is a court order which prevents a particular gathering or assembling of a group from happening; or a policy of requiring licenses or permits before such assembling can occur. B. Sedition is an act of provoking discontent or rebelling against a government or authority. Also defined as an action by speech or writing promoting discontent or rebelling against a government or authority. Sedition has been referred to as mutiny and treason. C. Actual malice actual malice, which it defined as a defendant’s publication of a statement either 1) knowing it was false; or 2) exercising reckless disregard for the truth. - See more at: http://www.rcfp.org/browse-media-law-resources/digital-journalists-legal-guide/defining-actual-malice#sthash.fRvJbkj3...
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...“Davis Press and Meccan Madness” is a case study that discusses the issue of whether Carol Davis of Davis Press should go about publishing the novel Meccan Madness by Jonathan Taajwar. She is worried that any publication of about the Islam faith would be badly received by people of the Islamic faith. Salman Rushdie’s controversial 1988 novel, The Satanic Verses had political and social consequences, as well as personal safety issues for Rushdie and the publishers. In addition, accusations of interrogators at the U.S. Naval Base prison of desecrating the Qur’an had also inflamed an anti-American sentiment in some Muslim countries. With this in mind, Davis should not publish Meccan Madness because the risk of losing her company and employees is great. Carol Davis, her employees, and her family have a lot at stake by publishing this book. Job security for her employees is on the line if this book is published and not well received, then the company makes no money to pay its employees. If the book is not successful, the loss of sales could put Davis’s publishing company on the brink of bankruptcy. For Carol Davis, her reputation would be tarnished if this book failed to bring in profit and her livelihood would be put at risk. Furthermore, if the book sparked outrage within the Muslim community, the possibility of a fatwa being issued against Carol Davis, her family, and her company could put everyone’s lives in jeopardy. A counterclaim for Davis to publish Meccan Madness...
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...self-publishing. The process of copyright can be confusing to writers. As legal expert Richard Stim explained in his book Patent, Copyright, & Trademark: An Intellectual Desk Reference, “When a copyright owner wishes to commercially exploit the work covered by the copyright, the owner typically transfers one or more of these rights to the person or entity who will be responsible for getting the work to market, such as a book or software publisher” (9). This means that traditional publishing involves the author actually selling the rights, or at least some of the rights, to the book to the publishing company, who then has most of the control over the author’s book. This means that the traditional publisher has the power to select the editor and publication date. Depending on the author’s contract, they may have some control over these, but new authors are rarely granted this privilege. Because self-publishing authors are not dealing with traditional publishing companies, they do not sell the rights to their manuscript. As a result, the author “retain[s] all creative control of the project” (James-Enger 41). The freedom gained by self-publishing a book is very appealing to many authors. It means that they, not their publisher, have the power to set their own deadlines and publishing dates. This especially benefits authors who work very quickly or very slowly, as they can easily publish early or buy themselves more time. When a writer to retain the legal rights to their own manuscript, many...
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...assist the Chronicle Gazette in implementing strategies that will allow the newspaper to survive in today’s economy. I will highlight what challenges other newspapers in the industry are facing, external and internal assessments to understand why circulations and revenues are declining. I will also identify strengths and weaknesses of the Gazette and try to provide the publisher with suggestions on how to remain competitive in the newspaper industry. Current State of the Newspaper Industry Over the last year the newspaper industry have decline in sales and some newspapers have ceased publication. The United States has seen many publishing companies either close the doors or downsize to survive. Some of the Companies affected are Denver’s Rocky Mountain News, the Halifax Daily News, and the Baltimore Examiner, among others. While some newspapers have ceased to print their publications and have transition to...
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...12 January 2014 Case Study 3: Will Technology Save the Publishing Industry? 1. The Internet has had a significant impact on newspapers. The development of online communication has led to important transformations at an organizational level. The internet has involved changes in access, production and circulation of information. These changes are distinguished by the speed with which news reaches the reader, the low cost of distributing information and the opportunity to establish more direct contact and interaction with its users. Because information is available to everyone, the Internet raises the bargaining power of customers, who can quickly find the lowest-cost provider on the web. The internet also raises the bargaining power over suppliers by reducing the barriers to entry and from the elimination of distributors and other brokers that stand between them and their users. The same reduction of barriers that increase the bargaining power of customers also increases the threat of new competition by eliminating or reducing the need for a sales force and many physical assets that might have inhibited the entry of new business that could pose a threat. With a reduction in the differences between existing companies, the number of competitor’s increases, the geographic market widens making it more difficult to sustain operational advantages and puts pressure to compete on price with rivaling competition. Internet technology is based on universal standards that any company can...
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...publishing program that helps you create professional-looking publications and marketing materials. Whether you start with a blank page or choose one of hundreds of pre-designed layouts, Publisher can help you create great-looking publications in the same amount of time (or less) than you'd spend using a word-processing program such as Word. Features: * Consistent with Other Office Applications Publisher looks and works like Microsoft Word, so it's easy to get up and running quickly. * Flexible Wizards Wizards provide step-by-step instructions that guide you through setting up a publication, then allow you to make global changes to your publication at any time. * Color Schemes Publisher includes more than 60 coordinated Color Schemes that can be applied to any publication and are professionally designed to look good together. Color Schemes are also customizable so you can create your own. * AutoConvert Documents can be automatically reformated to a new size, layout or publication type with just a click of a button, retaining any changes made to the publication. * Automatic Copy Fitting Headlines, captions and text within design elements can be adjusted automatically to fit the layout. * Personal Profiles Publisher builds a personal profile for you, as you work. It includes your address, phone number, name, logo and color scheme, and is automatically applied to all subsequent publications. You can have up to four different personal profiles ...
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...When I read a claim in a newspaper or magazine that is unsubstantiated, I usually just view it as a marketing strategy or someone’s opinion. Most present day newspaper articles or stories are mostly aimed at grabbing reader’s attention with the ultimate aim of increasing sales. Some reported stories and articles are based in facts and real events, however, reporters and journalists still add their opinions or touch to it. Similarly, Magazines, especially the Tabloids, entice readers with attention grabbing titles but most of the stories and reports more often than not turn out to be false and completely bogus. I approach my research papers by carefully thinking about my audience and also the topic of the research. Also, I think about everything I would need for this research and try to have all of my resources at my fingertips. Knowing I will solely depend on the internet, library, & books I will focus on each of them for reliable sources. My biggest challenge in doing a research paper, will probably be the whole process, considering the amount of time it will take to do an actual research paper. The research paper has to contain facts and sources that has been peer reviewed. It can’t be full of your personal opinions. I would say looking for reliable resources for the research paper would also be a challenge. Some tips that I think would help myself and other people while doing a research paper would be to make sure we understand the research assignment. Prepping...
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...Tyler Meche CMCN 170 Dr. Dinu June 14, 2013 3 Technological Advances that have Change Book Publishing Electronic books have changed book publishing. This has been an attempt by publishers to expand the market for their products. Many books are now only produced as e-books. This helps to get the publishers more profit from each book because they are not having to pay for materials to make the book. Many publishers believe that e-books are the sole way that book publishing companies can expand in the future. With the advancements of computer technology, the sales of specific books can be closely monitored. By doing so, publishers can easily make note of which books are selling rapidly. This way they make the necessary copies of the book so that stores never run out of copies of their book. This helps to keep the generated profits from those books at its maximum potential because it is preventing an unnecessary lull in profits because of all of the copies of a book being sold out. Much of the process for book publishing is done via the Internet now. Authors can e-mail their book manuscripts to publishers instead of having to use traditional mailing techniques, which cost more time and money. After the editing process, the finished book can be e-mailed anywhere in the world, allowing for quick access to the book anywhere in the world and the ability to publish the book anywhere in the world while avoiding shipping...
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...sectors. Specifically, it is a unique and unchangeable code number assigned to one title, one binding or edition of a published work. Benefits of the ISBN • The ISBN is a unique international identifier for monographic publications; assigning a number replaces the handling of long bibliographic descriptive records, thereby saving time and staff costs and reducing copying errors. • Correct use of the ISBN allows different product forms and editions of a book, whether printed or digital, to be clearly differentiated, ensuring that customers receive the version that they require. • The ISBN facilitates compilation and updating of book-trade directories and bibliographic databases, such as catalogues of books-in-print. Information on available books can be found easily. • Ordering and distribution of books is mainly executed by ISBN; this is a fast and efficient method. • The ISBN is machine-readable in the form of a 13-digit EAN-13 bar code. This is fast and avoids mistakes. • The ISBN is required for the running of electronic point-of-sale systems in bookshops. • Many publishing and supply chain systems are based on ISBN • The accumulation of sales data is done by the ISBN. This enables the varying successes of different product forms and editions of publications to be monitored, as well as enabling comparisons between different subject areas and even different publishing houses. • The national lending right in some countries is based on the ISBN. Such schemes enable authors...
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