Free Essay

Nerd Patrol Business Plan

In:

Submitted By JAGamez
Words 2918
Pages 12
Nerd Patrol
By Crowbar2011 | Studymode.com SECTION 1INTRODUCTIONPG#

1AIntroduction03

1BBusiness Description03

1CBusiness Aspirations04

SECTION 2BUSINESS ORGANIZATIONS 04

2ABusiness Ownership04

2BCompany Legal Structure04

2CManagement Team05

SECTION 3FINANCIAL PLANS05

3AOperating Costs05

3BInvestments requirements06

3CRevenue Plan07

3DPro-forma cash flow projection for the first year of operation08 3EPay-back Point08

3FThree Year Return on Investment Plan09

SECTION 4MARKETING/ SALES PLAN10

4ASales Strategy10

4BSales Requirements10

1Price of Services10

2Product11

3Promotion11

4Place11

4CCompetition12

SECTION 5BUSINESS OPERATIONS12

5ALocation of the business12

5BBusiness operations12

1Operations time and the production procedure12

2Staff Training 13

3Remuneration and Incentives13

SECTION 6LEGAL AND SUNDRY ISSUES13

6ABusiness Legal Issues13

SECTION 7MAJOR CHALLENGES13

SECTION 1INTRODUCTION

1AIntroduction

One of the fastest growing areas of the current economy in the United States to invest in is Technology Services. Computer technology is advancing at an exponential rate, and which makes this a prime opportunity. The everyday use of computers in business has helped lead to the emergence of these opportunities for companies providing support and services for the technology used. This is not a trailblazing company venture by any means, major companies in this industry are looking for smaller ventures to expand their footprint. The majority of our customer base will be looking to better the performance of their products used in daily operations. We will aid the customer with helping to install software, protect against attacks by viruses, show how to defragment, consult on formatting, and other repairs related to computers. Purposed is the start of a technology-based company named, The Nerd Patrol Technology. Capitalizing on technological expertise will be the company’s specialty in earning the customer loyalty, and establish a larger demographic. The professionals heading the start of the company, have relevant expertise, and will work together in the completing jobs gaining the most profitability. This will be partnership business with three partners. This will allow John and Mary, professional computer engineers fully certified on Microsoft and Oracle software products, and Nabil, who has a degree in business administration and prior work experience with information technology to separate the work easily to maximize profits. Jon and Mary will be the computer engineering professionals on all the services, and Nabil will assume the business management position as well as marketing. All of these this will allow the partners to not have to search for employees making overhead minimal.

1BBusiness Description

Nerd Patrol, strives to be solution for both hardware and software related issues for the customer. It will provide computer and networking services including the upgrading, hardware repair and maintenance, debugging of software problems, networking problems, and initial installation and computer software training services. The company will be located at 32 The Square at Lillington, Lillington, NC. It will be in a shopping complex that will allow customers to be able to grocery shop and stop in to get computer issues corrected all in one stop. The location is near a main highway and will offer quick and easy service for the very busy paced lives lived today.

1CBusiness Aspirations

This business will aim to gain a strong foothold in the community with hopes of gaining regional customers within the first 3 years. At which point Nerd Patrol will then be expanding to do more consulting for larger firms and need to acquire more locations and hire on future employees to take the company to the next level. With this expansion Nerd Patrol will be able to make door to door visits and fix the computer issues at your home or business without you needing to come to the office. Considering the majority of our customer base will be computer savvy, Nerd Patrol will launch a website to enable the customer to find our services with the greatest of ease. And for the not so savvy computer user we will open a training center where we will be able to expand the customers knowledge on how the computer makes ease to a tough situation.

Mission Statement

The business will bring information and insight to the customer through competitive prices for the services provided, while striving to gain the utmost respect of the customer and at the same time maximizing profitability. Accompanied with the high-quality services provided to the consumers and 100% customer satisfaction it will earn customer loyalty and a competitive market share in the IT service industry.

SECTION 2BUSINESS ORGANIZATIONS

2ABusiness ownership

Nerd patrol will be owned by the three partners, John, Mary, and Nabil, all of which attended college together. John and Mary are professional computer engineers and are certified on Microsoft and Oracle software products, as well as having prior work experience with large companies in this field. Nabil, a proven salesman in the field of software engineering services, has a degree in business administration.

2BCompany legal structure

Nerd patrol will be incorporated under the laws and the statues of North Carolina. The company will be on a partnership mode of ownership where the three partners will have an equal share of the shares and returns from the business. The partnership form of business is appropriate for the business proposed by the three friends. It will permit all persons involved to take charge of all the business dealings increasing the skills available. The partners have to share the business capital and this will ensure they have enough start-up capital so as for the company to start up at a high point. Liabilities will all be shared, reducing the risk that may be incurred in a sole proprietorship.

2CManagement team

John, Mary and Nabil will be management team and staff since it is a small business, and have all the skills required. The work will be divided between the three of them for who fits the role the best due to experience and education. This will allow for better quality of service, and the ability to gain the trust of the clientele. Nabil will assume the role of Customer Care Representative, Cashier and the Personnel Representative for Nerd Patrol. He will also be in charge of all Marketing for Nerd Patrol and in the event of Nabil being unable to perform his services; John will operate in his position. John, a computer systems engineer professional, will be the lead in computer engineering consultants and Lead Engineer on all software related services. Services such as software upgrading, repairs and maintenance, debugging and installation of computer software will also be undertaken by John. Mary, a computer systems engineer, specialized in hardware installations, maintenance, and networking in her previous job positions. This will be her specialty while being a partner in Nerd Patrol. A salary of $2,333 per month will be awarded to all three, given that all three have important positions to fill in the company.

SECTION 3FINANCIAL PLANS

3AOperating Costs

Starting capital will be the main concern to get Nerd Patrol up and running. Assumptions used in the financials are;

General Assumptions

Year 1 Year 2 Year 3

Plan Month1 2 3 Current Interest Rate9.00% 9.00% 9.00% Long-term Interest Rate8.00% 8.00% 8.00% Tax Rate25.00% 25.00% 25.00%

Other 0 0 0

Operation costs plan

The average fixed monthly operation costs for the company will be.

Operation Amount (US$)

Payroll7,000

Electricity bill1,200

Water bill800

Telephone2,100

Transport5,350

Rent4,000

Miscellaneous2,000

Total22,450

3BInvestment Requirements

The company will absorb some costs of starting the business. Long term items required for the proposed business are:

Description Amount (US$)

Licenses5,000

Electricity installation12,000

Water installation5,000

Insurance1,440

Furniture and fittings18,000

Equipments10,000

Telephone2,500

Advertisement4,500

Transport5,500

Rent4,200

Total68,140

3CRevenue Plan

The monthly revenue will be varying with respect to the work done and the amount of time utilized in the task and the closing of a service. Some moment like one month before closing a sale, the cost of commuting and some other expenses on consultation will rise. Expenditure is estimated at 29% of the fees. There will be the set-up costs and direct costs. The running costs are projected to grow at 12% in second year and 18% for year 3.

3DPro-forma cash flow projection for the first year of operation Month 123456789101112

Cash Received

Cash sales, $30022,80013,625300040012,200741020070021,3008000 Cash on receivables, $081,00222,46112,21429360314,693719794024,477 Operations Cash, $30022,80814,62725,46112,61412,4938,01314,89370721,4971,74024,477 Subtotal Cash Received, $30022,80814,62725,46112,61412,4938,01314,89370721,4971,74024,477

Expenditures

Operation Cash Spending Expenditures,$5,0005,0005,0005,0005,0005,0005,0005,0005,0005,00010,00010,000 Bill Payments,$75547515,0006,4003,2488458,9002,7052,34054716,2474,100

Subtotal Spent on Operations, $4,2454,52520,00011,4001,7524,15513,9002,2952,6604,45326,2475,900 Subtotal Cash Spent,$4,2454,52520,00011,4001,7524,15513,9002,2952,6604,45326,2475,900 Net Cash Flow, $-3,94518,283-5,37314,06110,8628,338-5,88712,598-1,95317,044-24,50718,577 Cash Balance, $-3,94514,3388,96523,02633,88842,22636,33948,93746,98464,02839,52158,098

3EPay-back point

The pay back analysis for the first business year is shown below. Break-even Analysis

Monthly Revenue Break-even $7,250 Assumptions:

Average Percent Variable Cost 11% Estimated Monthly Fixed Cost $5,310 3FThree Year Return on Investment Plan

Pro-Forma Profit and Loss

Year 1 Year 2 Year 3 Services$159,630 $171,180 $198,096

Direct Cost of Services$14,542 $15,516 $18,300 Other$0 $0 $0

Total Cost of Sales$14,542 $15,516 $18,300 Gross Margin$145,088 $155,664 $179,796

Gross Margin %90.89% 90.94% 90.76% Expenses

Payroll$75,000 $85,000 $95,000

Marketing/Promotion$5,000 $6,000 $7,000 Depreciation$0 $0 $0 Utilities$500 $600 $750

Insurance$1,310 $1,310 $1,310

Rent$3,400 $3,400 $3,600

Payroll Taxes$0 $0 $0 Other$0 $0 $0

Total Operating Expenses$85,210 $96,310 $107,660 Profit Before Interest and Taxes$59,878 $59,354 $72,136 EBITDA$59,878 $59,354 $72,136

Interest Expense$0 $0 $0 Taxes Incurred$14,970 $14,839 $18,034 Net Profit$44,908 $44,515 $54,102

Net Profit/Sales28.13% 26.00% 27.31%

SECTION 4MARKETING/ SALES PLAN

4ASales Strategy

With the business being placed in a high traffic shopping center the main focus will be to place the name Nerd Patrol in the minds of individuals as well as that of small companies at first. It will make quality services available with client satisfaction increasing the “word of mouth” referral among customers. And in doing so will establish a solid customer base that will become long term customers. Newspaper, Television, and Radio ads will all be utilized to market the business. A business website will be launched eventually that will make sales easier. Until such a time advertisements will be placed on websites pertinent to computer services. The internet aspect to the company will allow for positive outreach to the novice computer user and allow for business growth into advancing into e-training. The company will use the following sales and marketing to bring in more clientele and retain them: 1.Sales Credits: the more that a customer uses our services the business will be offer cash discounts after a predetermined amount of service calls. 2.Direct services: This will enable the one on one interacting with the customer for instant feedback and proposal to make service calls better in the future 3.The customers will get the best quality work in the most efficient time to help increase customer satisfaction with the employees taking to heart the position they are in.

4BSales Requirements

4B1Price of Services

The way in which prices will be developed will be on a situational basis. Depending on the equipment that will be used, the number of computers that will be worked on in the contract and the amount of time that will be spent on each location will all be determining factors. A fixed price will be utilized to acquire a customer base and will change situational dependant. Installation costs for a small to medium sized company will range from $80K-$154K; an optional service option will be available for $5K per year. Installation for an individual client will range from $100-$250 with a $35 service call charge for each home visit.

4B2Product

Computer hardware and software solutions will be the focus of this company. Solution will be provided for computer and networking services, upgrading of existing software or hardware, hardware repair and maintenance, debugging software issues, networking problems and initial installation and computer software training services. Services will be provided to customers either at their location or at the company office.

4B3Promotion

Promotions will be offered to return customers through the sales credits from prior services. Large companies or large contracts of work will also receive a promotional offer increasing customer loyalty and “word of mouth” promotion. To create customer awareness there will be a wide range of advertisements used ranging from newspaper, television, radio, and internet ads. With each advertisement potential customers will learn of our products, services, and promotions offered by this business. Sales are sure to increase from advertisements helping to reduce costs and increase profits.

4B4Place

Operations will be conducted in the North Carolina area and the main focus will be individual customers as well as that of small companies in the need of our services. The location of the business is in a shopping center located off of a major highway. Information gathered from www.city-data.com, show the population of Lillington, NC in 2009 being 3,431 people which was a 17.7% increase from the year 2000. The areas business sector breaks down as follows:

1. Retail trade (19%)

2. Manufacturing (18%)

3. Public administration (12%)

4. Educational services (9%)

5. Professional, scientific, and technical services (7%)

6. Other services, except public administration (7%)

7. Administrative and support and waste management services (6%)

With the local businesses showing a vast range of potential customers it makes the opportunities endless.

4CCompetition

There is no computer and networking service providers in the area of the business location. Aside from the local freelance individual that can provide our service with no guarantee. Therefore there will be a vast need for our service, showing no reason for the business to fail.

SECTION 5BUSINESS OPERATIONS

5ALocation of the business

The business will be located at32 The Square at Lillington, Lillington, NC. Factors considered in the selection of location

• Population Increase

The large increase in the population in the last two years has shown the opportunities for advancement and corner stoning the industry in the area. • Human Networking

Lillington is the capital of Harrnett County and county offices are located in this town. The opportunity to human network through this town and expand the business is endless. • Electricity

The area is well served with electrical power which will be used essentially for the operation of many of the machines and also the equipments used in the company. • Transport network and facilities

Navigation of Lillington, NC, is easy due to the main highways that filter into the center of the town. Transporting the businesses services should show little to no difficulty. This will diminish wasted time from getting lost on the way to provide services.

5BBusiness Operations

5B1Operations time and the production procedure

With his degree in business administration, Nabil will be the manager of the Business. John and Mary will help in the management of the business too in the respected fields of computer technology. The schedule for the owners will all be the typical 40 hour work week. This will be broken down due to demand of services, business meetings with prospect customers, and weekly meetings to discuss and evaluate the state of the business with ways to improve.

5B2Staff Training

John and Mary will endure that they have the correct up to date certifications to be able to provide certified service to all customers. This will be done through training classes either online or in-person, and by going to new software or hardware releases to learn how to use them. Nabil will ensure he attends the same kinds of seminars allowing him to find ways to improve on the state of the business at all times.

5B3Remuneration and Incentives

Currently, there will be no incentive plan considering the owners salary depends on their ability to get the job done and correctly to attract more customers. Later, an incentive plan will be based on the amount of work provided by each employee based on customer satisfaction scores provided by the customers.

SECTION 6LEGAL AND SUNDRY ISSUES

6ABusiness Legal Issues

Inventions made by this business will require legal services for their patents. Focuses on service techniques and technology advancements will be patented and trademarked and put on the market to include any mechanical patent used in producing new software and distribution. A design patent for improving existing services is needed since they will always be examined to find new ways to try and improve customer service. The official name of the Business will be, Nerd Patrol Computer Consultants, and will be modeled off of the Geek Squad. Nerd Patrol Computer Consultants will be a partnership type ownership with three owners.

Similar Documents

Premium Essay

Aerospace Technician

...MGT 190 Business Plan 1) Introduction A. This business plan introduces Nerd Patrol, a computer services company. It describes our plans to construct a successful LLP. B. Nerd Patrol is a computer and network services company. We provide a broad range of services that include hardware and software upgrades, hardware repairs, debugging software problems and dealing with network problems. C. We are eager to combine 15 years of professional computer systems and software engineering experience as well as Microsoft and Oracle software expertise into a single powerhouse business. We intend to grow into a major competitor in the computer and network services industry and have plans to revolutionize the market and set new standards of customer satisfaction. 2) Organization of the business and key players A. Partners - John Robbins, Mary Singh, and Nabil Quresh are the members of the partnership. John and Mary are both computer science majors and each have 5 years experience as systems engineers in large technology companies. They have extensive knowledge of cutting-edge computer systems and accessories. Nabil received his degree in business administration and has 5 years of sales staff experience at a software engineer company. He has also taken classes in web-engineering and web mastering. He has an outgoing personality that will greatly compliment our sales department. B. Nerd Patrol will be a limited liability partnership (LLP). C. Management Team and employees - John Robbins...

Words: 1327 - Pages: 6

Premium Essay

Business Plan

...Establishing Nerd Patrol ,a computer services company John Robbins, Mary Singh, and Nabil Quresh are best friends in college. John and Mary are computer science majors, while Nabil receives his degree in business administration. After graduating, each goes his/her separate way. John and Mary work as systems engineers in large technology companies, while Nabil joins the sales staff of a software engineering services company. Both John and Mary become fully certified on Microsoft and Oracle software products. Five years after graduating, the three friends get together and toy with the idea of setting up a company to provide individuals and small businesses with a full range of computer and networking services including hardware and software upgrades, hardware repairs, debugging software problems, dealing with network problems, . They would model their business after the established franchise, Geek Squad. They would call their service Nerd Patrol. In putting together their business plan, they have a wide range of options they can pursue. For example, they can start cautiously, with John being the only full-time employee at the outset, then having Mary and Nabil join the venture later (low start-up costs). Or else they can try launch Nerd Patrol as a full-fledged operation (high start-up costs). Identify a strategy that they can pursue, then develop a business plan that describes their proposed venture. Outline of the Business Plan Document In the world of real...

Words: 909 - Pages: 4

Premium Essay

When Venture Capitalists Are Asked What

...concerned with the quality of the management team and the quality of the business plan.” The business plan is an important component of a business start-up. It forces the business owner and his/her management team to reflect seriously on the goals of their venture and the steps necessary to launch and maintain it successfully. The very act of constructing a business plan offers an important learning experience to the business owner, because it requires him/her to take a comprehensive view of all aspects of the new venture: organizational, financial, marketing/sales, legal, operational, and IT. Outside investors find the business plan to be important because it offers them a revealing picture of how the new venture will be organized and what it will achieve. Of equal importance, the business plan enables them to determine how effective the owner and his/her management team will be in launching and maintaining the venture. If the business plan is poorly written, inconsistent, and unrealistic, then the investors will not fund the venture, because they know that it will likely fail. If you cannot write a compelling business plan, then it is unlikely that you will be able to establish a viable business. On the other hand, a well-crafted, compelling, and realistic business clan suggests that the owner and his/her management team know what they are doing. This assignment has you put together a short business plan. In constructing it, follow the outline provided later in this guide. As...

Words: 1407 - Pages: 6

Premium Essay

Business

...UMT MGT190 Business Plan Introduction When venture capitalists are asked what they consider most carefully when deciding whether or not to fund a new venture, they consistently respond: “We are most concerned with the quality of the management team and the quality of the business plan.” The business plan is an important component of a business start-up. It forces the business owner and his/her management team to reflect seriously on the goals of their venture and the steps necessary to launch and maintain it successfully. The very act of constructing a business plan offers an important learning experience to the business owner, because it requires him/her to take a comprehensive view of all aspects of the new venture: organizational, financial, marketing/sales, legal, operational, and IT. Outside investors find the business plan to be important because it offers them a revealing picture of how the new venture will be organized and what it will achieve. Of equal importance, the business plan enables them to determine how effective the owner and his/her management team will be in launching and maintaining the venture. If the business plan is poorly written, inconsistent, and unrealistic, then the investors will not fund the venture, because they know that it will likely fail. If you cannot write a compelling business plan, then it is unlikely that you will be able to establish a viable business. On the other hand, a wellcrafted, compelling, and realistic business clan suggests...

Words: 1617 - Pages: 7

Premium Essay

Forms of Industrial Organization

...of a company who has no competition or close substitute. The label of a monopolistic company often follows companies such as Microsoft, even when there are similar products in the market. Microsoft currently holds approximately 90% of market share, whereas competing firms like Macintosh and Linux are close in substitution. Although consumers have the option to purchase systems such as Linux and Macintosh, they seem to choose Microsoft. The article Microsoft's Aggressive New Pricing Strategy, describes an approach that Microsoft took recently in lowering their profit margin to satisfy their quest for new growth opportunity. In this article, Peter Burrows (2009), states that Microsoft’s idea to lower prices on software is a strategic plan to increase profit margins in the future. By lowering prices, Microsoft is taking advantage of their hierarchy in the market. Because they can afford to take a hit in profit,...

Words: 1948 - Pages: 8

Free Essay

First Chimurenga

..."CHII"IURENGA II 1896 - 1897: A REVISIONIST STUDY THESIS Submitted in Fulfilment of the Requirements for the Degree of MASTER OF ARTS of Rhodes University I by MARK PHILLIP MALCOLM HORN January 1986 The following typog~aphical co~~ections attention since submission of this thesis. have come to my p.i line 8, "Phillip" should ~ead Philip. p.vi, li.ne 11, "Risings" should ~ead Rising. p.Vll, line 12, "~esponce" should ~ead ~esponse. p.3, line 17, "wa~f-io~" should read warriors. p.5, line 4, "96" should read 1896. p .. 8, line 3, IILomangLlndi should read LomagLlndi. p.9, line 2, " (inve~ted comma) missing after "role". p.19, line 9, "triatises" should read treatises. p.28, line 18, "analysis" should ~ead analyses. p.30, line 10, "the and" should ~ead "and the". p.42, line 28, "Histo~ians" should ~ead Histo~ian's. p.47, line 13, "Lomangundi" should ~ead Lomagundi. p.48, line 12, ~ sign missing befo~e the figu~e of 121 000. p.52, line 5, 1. ~5ign missing before the figure of 3. p.55, line 1, ~ sign missing befo~e the figu~es 10 to 60. p.55, line 3, -£ sign missing befo~e the figu~e of 100. p.56, lines 7 - 10, quote to be indented. p.b2, li.ne 1tJ, "dela" should be separated out to read "de la". p.tI4, line 4, "assisthim" should be sepa~ated out to ~ead "assist him"~· p.b"?, line 11, "inte~nicine" should t-ead intet-necine. p.83, line 17, "Ma~ch 1895" should ~ead Ma~ch 1894. p.89, line 5, "faction" should ~ead fl~action. p.95, line 29, fn. 12, "lNA" should ~ead NAZ...

Words: 104376 - Pages: 418

Premium Essay

No Title

...understandable and lively means that we need to communicate you. We start every chapter with learning objectives. The most important thing you will get out of this course is the basic skills required to succeed in today’s competitive environment. Marketing is defined as a social and managerial process by which, individuals and groups obtain what they need and want through creating and exchanging products and value with others. Marketing is a key factor to business success. The marketing function not only deals with the production and distribution of products and services, but it also is concerned with the ethical and social responsibility functions found in the domestic and global environment. Introduction of Marketing What image comes to mind when you hear the word “marketing”? Some people think of advertisements or brochures, while others think of public relations (for instance, arranging for clients to appear on TV talk shows). The truth is, all of these—and many more things—make up the field of marketing. The Knowledge Exchange Business Encyclopedia defines marketing as “planning and executing the strategy involved in...

Words: 111983 - Pages: 448

Premium Essay

Quiet: Power of Introverts

...MORE ADVANCE NOISE FOR QUIET “An intriguing and potentially lifealtering examination of the human psyche that is sure to benefit both introverts and extroverts alike.” —Kirkus Reviews (starred review) “Gentle is powerful … Solitude is socially productive … These important counterintuitive ideas are among the many reasons to take Quiet to a quiet corner and absorb its brilliant, thought-provoking message.” —ROSABETH MOSS KANTER, professor at Harvard Business School, author of Confidence and SuperCorp “An informative, well-researched book on the power of quietness and the 3/929 virtues of having a rich inner life. It dispels the myth that you have to be extroverted to be happy and successful.” —JUDITH ORLOFF, M.D., author of Emotional Freedom “In this engaging and beautifully written book, Susan Cain makes a powerful case for the wisdom of introspection. She also warns us ably about the downside to our culture’s noisiness, including all that it risks drowning out. Above the din, Susan’s own voice remains a compelling presence—thoughtful, generous, calm, and eloquent. Quiet deserves a very large readership.” —CHRISTOPHER LANE, author of Shyness: How Normal Behavior Became a Sickness 4/929 “Susan Cain’s quest to understand introversion, a beautifully wrought journey from the lab bench to the motivational speaker’s hall, offers convincing evidence for valuing substance over style, steak over sizzle, and qualities that are, in America, often derided. This book is brilliant...

Words: 118436 - Pages: 474

Premium Essay

Mr Eliot Booi

...This text was adapted by The Saylor Foundation under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 License without attribution as requested by the work’s original creator or licensee. Saylor URL: http://www.saylor.org/books Saylor.org 1 Project Management in a Complex World Faster, cheaper, and better has become the mantra of not only profit-making organizations seeking to increase market share and profits but also nonprofits and governmental organizations seeking to increase their value to clients. Organizations are increasingly using projects to meet these goals. Projects are goal directed and time framed, and when managed well, projects deliver on time and within budget. This book is about how to manage projects well. All projects have common characteristics: every project has a scope, budget, and schedule. Projects also differ. Understanding how projects differ and what that difference means to the management of the project is critical to successfully managing a project. Large, complex projects need project management tools, systems, and processes that are very different from the small and less complex project. Within this text, we provide a tool for profiling a project based on the complexity of the project and describe the different project management approaches needed for the difference in project profiles. Project management is complicated. In some ways, this is a good thing because students who learn how to manage projects well...

Words: 109859 - Pages: 440

Premium Essay

Art of Deception

...THE ART OF DECEPTION Controlling the Human Element of Security KEVIN D. MITNICK & William L. Simon Foreword by Steve Wozniak Scanned by kineticstomp, revised and enlarged by swift For Reba Vartanian, Shelly Jaffe, Chickie Leventhal, and Mitchell Mitnick, and for the late Alan Mitnick, Adam Mitnick, and Jack Biello For Arynne, Victoria, and David, Sheldon,Vincent, and Elena. Social Engineering Social Engineering uses influence and persuasion to deceive people by convincing them that the social engineer is someone he is not, or by manipulation. As a result, the social engineer is able to take advantage of people to obtain information with or without the use of technology. Contents Foreword Preface Introduction Part 1 Behind the Scenes Chapter 1 Security's Weakest Link Part 2 The Art of the Attacker Chapter 2 When Innocuous Information Isn't Chapter 3 The Direct Attack: Just Asking for it Chapter 4 Building Trust Chapter 5 "Let Me Help You" Chapter 6 "Can You Help Me?" Chapter 7 Phony Sites and Dangerous Attachments Chapter 8 Using Sympathy, Guilt and Intimidation Chapter 9 The Reverse Sting Part 3 Intruder Alert Chapter 10 Entering the Premises Chapter 11 Combining Technology and Social Engineering Chapter 12 Attacks on the Entry-Level Employee Chapter 13 Clever Cons Chapter 14 Industrial Espionage Part 4 Raising the Bar Chapter 15 Information Security Awareness and Training Chapter 16 Recommended Corporate Information Security Policies Security at a Glance Sources...

Words: 125733 - Pages: 503

Premium Essay

Accounting

...Accounting FOR DUMmIES 4TH ‰ EDITION By John A. Tracy, CPA Accounting For Dummies®, 4th Edition Published by Wiley Publishing, Inc. 111 River St. Hoboken, NJ 07030-5774 www.wiley.com Copyright © 2008 by Wiley Publishing, Inc., Indianapolis, Indiana Published by Wiley Publishing, Inc., Indianapolis, Indiana Published simultaneously in Canada No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, 978-750-8400, fax 978-646-8600. Requests to the Publisher for permission should be addressed to the Legal Department, Wiley Publishing, Inc., 10475 Crosspoint Blvd., Indianapolis, IN 46256, 317-572-3447, fax 317-572-4355, or online at http:// www.wiley.com/go/permissions. Trademarks: Wiley, the Wiley Publishing logo, For Dummies, the Dummies Man logo, A Reference for the Rest of Us!, The Dummies Way, Dummies Daily, The Fun and Easy Way, Dummies.com and related trade dress are trademarks or registered trademarks of John Wiley & Sons, Inc. and/or its affiliates in the United States and other countries, and may not be used without written permission. All...

Words: 151136 - Pages: 605

Premium Essay

Accounting for Dummies

...Accounting FOR DUMmIES 4TH ‰ EDITION By John A. Tracy, CPA Accounting For Dummies®, 4th Edition Published by Wiley Publishing, Inc. 111 River St. Hoboken, NJ 07030-5774 www.wiley.com Copyright © 2008 by Wiley Publishing, Inc., Indianapolis, Indiana Published by Wiley Publishing, Inc., Indianapolis, Indiana Published simultaneously in Canada No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, 978-750-8400, fax 978-646-8600. Requests to the Publisher for permission should be addressed to the Legal Department, Wiley Publishing, Inc., 10475 Crosspoint Blvd., Indianapolis, IN 46256, 317-572-3447, fax 317-572-4355, or online at http:// www.wiley.com/go/permissions. Trademarks: Wiley, the Wiley Publishing logo, For Dummies, the Dummies Man logo, A Reference for the Rest of Us!, The Dummies Way, Dummies Daily, The Fun and Easy Way, Dummies.com and related trade dress are trademarks or registered trademarks of John Wiley & Sons, Inc. and/or its affiliates in the United States and other countries, and may not be used without written permission. All...

Words: 151136 - Pages: 605

Premium Essay

Leadership

...Fourth Edition Reframing Organizations Artistry, Choice, and Leadership LEE G. BOLMAN TERRENCE E. DEAL B est- se l l i n g a u t h o rs of LEADING WITH SOUL FOURTH EDITION Reframing Organizations Artistry, Choice, and Leadership Lee G. Bolman • Terrence E. Deal Copyright © 2008 by John Wiley & Sons, Inc. All rights reserved. Published by Jossey-Bass A Wiley Imprint 989 Market Street, San Francisco, CA 94103-1741—www.josseybass.com No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, 978-750-8400, fax 978-6468600, or on the Web at www.copyright.com. Requests to the publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, 201-7486011, fax 201-748-6008, or online at www.wiley.com/go/permissions. Credits are on page 528. Readers should be aware that Internet Web sites offered as citations and/or sources for further information may have changed or disappeared between the time this was written and when it is read. Limit of Liability/Disclaimer...

Words: 193447 - Pages: 774

Free Essay

Bush

...FAMILY OF SECRETS The Bush Dynasty, America’s Invisible Government, and the Hidden History of the Last Fifty Years RUSS BAKER Contents Foreword by James Moore 1. How Did Bush Happen? 2. Poppy’s Secret 3. Viva Zapata 4. Where Was Poppy? 5. Oswald’s Friend 6. The Hit 7. After Camelot 8. Wings for W. 9. The Nixonian Bushes 10. Downing Nixon, Part I: The Setup 11. Downing Nixon, Part II: The Execution 12. In from the Cold 13. Poppy’s Proxy and the Saudis 14. Poppy’s Web 15. The Handoff 16. The Quacking Duck 17. Playing Hardball 18. Meet the Help 19. The Conversion 20. The Skeleton in W.’s Closet 21. Shock and . . . Oil? 22. Deflection for Reelection 23. Domestic Disturbance 24. Conclusion Afterword Author’s Note Acknowledgments Notes Foreword When a governor or any state official seeks elective national office, his (or her) reputation and what the country knows about the candidate’s background is initially determined by the work of local and regional media. Generally, those journalists do a competent job of reporting on the prospect’s record. In the case of Governor George W. Bush, Texas reporters had written numerous stories about his failed businesses in the oil patch, the dubious land grab and questionable funding behind a new stadium for Bush’s baseball team, the Texas Rangers, and his various political contradictions and hypocrisies while serving in Austin. I was one of those Texas journalists. I spent about a decade...

Words: 249168 - Pages: 997

Premium Essay

Advanced Language

...Advanced Language Practice with key Michael Vince with Peter Sunderland English Grammar and Vocabulary MACMILLAN Macmillan Education Between Towns Road, Oxford OX4 3PP A division of Macmillan Publishers Limited Companies and representatives throughout the world ISBN 1 405 00762 1 with key ISBN 1 405 00761 3 without key Text © Michael Vince 2003 Design and illustration © Macmillan Publishers Limited 2003 First published 1994 This edition published 2003 All rights reserved; no part of this publication may be reproduced, stored in a retrieval system, transmitted in any form, or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publishers. Designed by Mike Brain Graphic Design Limited Layout and composition by Newton Harris Design Partnership Cover design by Oliver Design Illustrated by: Ed McLachlan pp 109; Julian Mosedale pp 12, 39, 110, 123, 153, 176, 195, 217, 225, 257; David Parkins pp 3, 42, 73; Martin Shovel pp 10, 16, 56, 70, 117, 147, 235, 285; Bill Stott pp 122; Kingsley Wiggin pp 24, 27, 57, 191, 220. Photographs by: Eyewire, Photodisc and Andrew Oliver. The author would like to thank the many schools and teachers who have commented on these materials. Also special thanks to Peter Sunderland and Sarah Curtis. Printed and bound in Italy by G. Canale and C. S.p. A Borgaro T.se, Turin 2007 2006 2005 2004 2003 1 09 8 7 6 5 4 3 2 1 Contents Introduction Vlll Grammar 1 Present...

Words: 101407 - Pages: 406