...Rina Thomas Nestle Case Study September 16, 2013 Introduction Nestle is one of the biggest food companies in the world with sales of $47 billion annually. Nestle has undergone through a huge number of transformation throughout the years. (Palmer, Dunford & Akin, 2009). Nestle manufacture product such as different cosmetics and chocolates that has been long known as a worldwide leader in its business. To increase its growth in operations, Nestle had picked up other markets for diversification other than the food industry which Nestlé’s first pick item was the cosmetic brand. But after some time, the company had acquired other products like ophthalmic and pharmaceutical. At last, for the expansion the company was required to concentrate on enhancing productivity, business expansion and financial improvement. Body 1. Did Nestle undergo either first-order and/or second-order change according to the case? Answer listing examples of types of change from the above story. In the case study, Nestle went through major first order change. One of the first-order changes that occurred was in the 1900’s when Nestle changed its approach to global expansion by acquiring subsidies in other countries. Prior to that, Nestle only operated with sales agents to buy their products out of Switzerland, so they changed their international strategy maintaining the company’s goals and the organizational mission. During the First World War, this had increased the demand...
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...Hrd systems Hrd functions in nestle are carried out through its systems and sub systems. Nestle’s HRD has five major systems and each of the systems has sub systems as elaborated below: The first systems are career systems. Work systems and development systems are individual and team oriented while the fourth and fifth systems are self renewal system and cultural systems are organization based. 1. Career systems: As an HRD system, nestle’s career system ensures attraction and retention of human resources through following sub-systems. * Manpower planning * Recruitment * Career planning * Succession planning * Retention 2. Work system: work planning system ensures that the attracted and retained human resources are utilized in the best possible way to obtain organizational objectives. Following are the sub-systems of the work planning system. * Role analysis * Role efficacy * Performance plan * Performance feedback and guidance * Performance appraisal * Promotion * Job rotation * Reward 3. Development system: the environment situation and the business scenario is fast changing. The human resources within the organization have to raise upto the occasions and change accordingly if the organization wants to be in business. The development system ensures the the retained (career system) and utilized (work system) human resources are also continuosly developed so that they are in a position to meet the emerging needs...
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...GSM5200 MARKETING MANAGEMENT - GROUP STUDY Nestlé (Ghana) Ltd. “An Analysis on Situation and Marketing Strategy Proposal to Maintain Brand Equity and Expand Brand Penetration of Nestle Products in Ghana, West Africa” Submitted by: DESYTHA RAHMA DWI UTAMI (PBS1311069) NURUL SARAH BT MOHD OSSMAN (PBS1311119) SATKAR ULAMA (PBS1311152) SHAH ROL BIN HUSSAIN (PBS1311091) SHAMINI DEVI A/P BALASUBRAMANIAM (PBS1311050) SYED ZIKRIL HAKEEM (PBS1211065) Instructor: Dr. Noor Mohamed bin Mohamed Younus MASTER OF BUSINESS ADMINISTRATION TRIMESTER II (JANUARY – MAY 2014 / 2015) “How to effectively expand market in least developing countries” is the major issue found in the case. This consists of derived issues faced by the company which can be correlated with marketing studies. By The American Marketing Association, marketing is defined as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners and society at large.1 This report conveys marketing problems evaluated as well as recommendations to answer. The first marketing issue in this case is determining the best strategies in penetrating market based on the situation in Ghana. Beside the unstable condition in the country, Nestle also faced immense competition with rival cocoa-drink manufactures such as Cadbury, Cocoa Processing Company and NABB Brothers. Therefore, to sustain and grow the business, the company needs to...
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...Connections 9.2, explain how Burt’s Bees’ CSR strategy has contributed to its success in the marketplace. How are its various stakeholder groups affected by its commitment to social responsibility? How would you evaluate its triple-bottom-line performance? Burt’s Bees’ CSR strategy has contributed to its success in the marketplace through the principal The Greater Good, Burt’s Bees’ business model: it states that all of their company practices will be socially responsible. Correspondingly, the company engaged customers and differentiated itself through three primary areas: natural well-being, humanitarian responsibility, and environmental sustainability. Burtsbees.com states: “on average, our products are 99% natural; over half are 100% natural” (web). This has been one of the unique features that have given Burt’s Bees the trust and respect from all stakeholders. Burt’s Bees various stakeholder groups are affected by its commitment to social responsibility through Burt’s Bees humanitarian focus, which involves its relationship with employees and suppliers. There is a mandatory employee training program which concentrates on outreach, wellness, leadership, and the environment. Furthermore, Burt’s Bees sourcing mission lays out a prescribed set of guidelines for sourcing responsible suppliers and managing supplier relationships. In summary, I would evaluate Burt’s Bees “triple-bottom-line” performance as essentially a non-market strategy. The key elements of the company’s culture...
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...MICROME RESEARCH NARSEE MONJEE INSTITUTE BOF MANAGEMENT STUDUES MAGGI CUPPA MANIA Sub: CUSTOMER ACQUISITION AND RETENTION FT MBA- B RESEARCHED BY: Prachi Chandgothia 16 Company profile: - Nestle Nestle was founded in 1867 in Geneva, Switzerland by Henri Nestle. Nestlé’s first product was "Farine Lactee Nestle", an infant cereal. In 1905, Nestle acquired the Anglo-Swiss Condensed Milk Company. Nestlé’s relationship with India started 1912, when it began trading as The Nestle Anglo-Swiss Condensed Milk Company (Export) Limited, importing and selling finished products in the Indian market. After independence, in response to the then economic policies, which emphasized local production, Nestle formed a company in India, namely Nestle India Ltd. Today, Nestle is the world's largest and most diversified food company. It has around 2,50,000 employees worldwide, operated 500 factories in approximately 100 countries and offers over 8,000 products to millions of consumers universally. NESTLE PRODUCTS: A) MILK Product and Nutrition -Nestle Milk -Nestle Milkmaid -Nestle Dahi -Nestle EVERYDAY dairy whitener -Nestle EVERYDAY Ghee B) Beverages -Nescafe Classic -Nescafe Milo C) Prepared Dishes & Cooking Aids -MAGGI 2-Minute Noodles -MAGGI vegetable Atta Noodles -MAGGI Dal Atta Noodles -MAGGI Rice Noodles Mania -MAGGI Cuppa Mania -MAGGI Sauces -MAGGI Pichkoo -MAGGI...
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...Business Strategy Gourmet Bakers Business Strategy (Business Strategy plan for Gourmet backers) PREPARED FOR: Sir Ghulam Ahmad Rana PREPARED BY: Mohammad Ali Khan 083805-209 Mohammad Mujtaba Shafi 083805-181 Ali Aslam 083805-182 Hamza Ejaz 000000000 Ali Raza Goraya 083805-168 Shoaib Malik 083805-099 May 21, 2012 Declaration This is to certify that Report entitled “Gourmet Bakers” which is submitted by us in practical fulfillment of the requirement for the award of degree BBA (H) to University of Management and Technology, Lahore comprises only our original work and due acknowledgement has been made in the text to all other material used. Name of Students: Mohammad Ali Mohammad Mujtaba Ali Aslam Hamza Ejaz Ali Raza Shoaib Malik Date: May 21, 2012 Acknowledgement All praises are for Almighty Allah, which is the creator of this universe. We owe a great many thanks to a great many people who helped and supported us during the writing of this business plan. Our deepest thanks to Lecturer, Sir Ghulam Ahmad Rana the guide of the project for guiding and correcting various documents of ours with attention and care. He has taken pain to go through the...
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...Human Resource Management Submitted by: Amandeep Kaur Contribution of Human Resource Management in achievement of organisational objectives Human Resource Management seeks to achieve - Individual, Social Organizational Goals: Organization is a social unit that is composed of number of people and function through people only. All the resources such as men, money, materials and machinery are collected, co-ordinate and fictionalized by the people. Without human efforts, no organization can achieve its goals. Therefore, this resource is called human resource, which is the most significant resource of any organization. We also consider that human resource become unending source of ability, power, skill, efficiency, knowledge, creativity for accomplishment of organizational objectives and also play crucial role in management process. These days, organizations have realized that the most valuable asset in the organization is its people. The growth of an organization depends on talent of its human assets as people act as change agents for the implementation of any initiatives in an organization.(Baptiste, 2004) Human resource management is a set of policies, practices and programs formulated to achieve both personal and organizational goals as it is the process of binding people and organizations together. According to Flippo, Human Resource Management “the planning, organizing, directing and controlling of the various aspect of human resources...
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...the Risk Management (FIN 610) subject. Thanks to his warm and cool personality, thanks for his unfailing guidance, valuable suggestions, advice and useful criticism for setting us on the path to being an effective students and for always saying yes-even when he was busy and tired. As a matter of fact, if it had not been for his help and understanding, this report would not have been possible. Our debt to his leadership, guidance, and support can never be adequately expressed with words. Suffice to say that we are regarding his as our role model of whom we will always be appreciating. Instead of that, our deepest thankfulness and gratitude to Mr Lim Soon Huat, the Manager of Merison (M) Sdn Bhd, the independent distributor of Nestle (Malaysia), for the territory of Melaka. He has given a very good cooperation and gave all information that we need during the interview for the purpose of our research. Our thanks go to our families, thank you for all their prayers and for their emotional support which gave us strength and determination to continue our report. A special word of appreciation goes to Universiti Teknologi Mara Kampus Bandaraya Melaka, for allowing us to pursue our Bachelor in Accountancy (Hons), and for the facilities offered here. Our thanks are also extended to all our friends, especially for all group members for the effort given during the process of doing this group project paper and also special gratitude particularly for our classmates...
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...our fellow students who guided us in making this report, without whose considerate attention and interest, it would be difficult for us to complete this project on time. Whatever we have learnt from them and this project report has put indelible impression on our mind. It is our conviction that this learning experience will always be a source of help in our practical life and professional career. Contents EXECUTIVE SUMMARY.........................................................................1 INTRODUCTION OF NESTLE................................................................2 NESTLE VISION......................................................................................3 NESTLE MISSION...................................................................................4 NESTLE GOALS AND OBJECTIVES....................................................4 ORGANIZATIONAL STRUCTURE .......................................................5 NESTLE CURRENT STRATEGIES .......................................................6 SWOT ANALYSIS...................................................................................7 PEST ANALYSIS....................................................................................8 PORTFOLIO............................................................................................9 PORTER FIVE...
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...consumer disposable income, and consumer's awareness toward frozen dessert mainly drive the demand. The retail ice cream industry includes retail sales of classic ice creams and frozen novelties. Classic ice cream includes special ice cream such as low-fat and non-fat, take home, and bulk ice creams. Frozen novelties include flavored ice, sorbet, and frozen yogurt. The industry is moderately capital-intensive as large numbers of players are competing with each other to maintain their place in the market. The classic ice cream segment contributed approximately 80% in global retail ice cream industry in 2012, whereas Nestle and Unilever, the two largest players captured one-third of the total market. New product development and innovation plays an important role as a growth driver for industry. Maintaining price and quality, brand loyalty, and consumer group retention are the biggest challenges for industry due to the large number of competitors in the market. This research indicates that in the future, innovative flavors in ice cream products with focus on health improvement will increase the per-household consumption, thus reflecting an increase in demand. Frozen novelties are forecast to witness strong growth during the next five years. U.S. ice cream and frozen dessert sales topped $25.1 billion in 2011, up 2.4% over the previous year, representing a small upswing after two years of flat sales, according to a just-released market research report from Packaged Facts. Since...
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...treatment of staff, fairness and transparency * Help management to make decisions that are consistent, uniform and predictable * Protect individuals and the organization from the pressures of expediency A policy should include purpose, scope, responsibilities, definitions, questions, effective date, review date and approval. Organizations commonly have written policies in the following areas for code of conduct, confidentiality, conflict of interest, working conditions, attendance, hours of operations, termination, recruitment, compensation, performance management, learning and development, overtime, privacy, employee information, compassionate leave, vacation, sick Leave, unpaid leave, health and safety and workplace Violence Nestlé Nestlé is committed to the following Business Principles in all countries, taking into account local legislation, cultural and religious practices: EMPLOYMENT POLICIES The Corporate Business Principles outline the Company’s commitment to fully endorse and to respect a series of principles and international conventions concerning employee’s rights, the protection of children against child labour and other important issues. Even suppliers and providers of outsourced services are informed of the Corporate Business...
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...effectiveness and efficiency of an organization (Naukrihub, 2007). 1.2 Importance of Training and Development: Training and Development is the structure which was made for helping workers to develop their personal and organizational skills, knowledge, and capabilities. So, HRM have to concentrate on developing most superior labour force so that individual and organizational goals would be aligned in providing good service to the customers. In today’s competitive world all employees want to be competitive in the labour market as well. But this can be achieved only through training and development of employees. So, good HRM department should provide proper training in order to develop employee’s skills, which will lead to employee motivation and retention. Organization can not exist by itself, therefore people are the main assets of any company that helps to achieve efficiency and compete in market. Trainings can be divided into two types: internal and external. Internal organizational training usually calls in-house trainings which should be organized by Human Resource Department. For in-house trainings HRM choose either senior staff from the particular department as a consultant or talented person. On the other hand external organizational training is normally organized outside the...
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...Nestle Case Study 1. The company of Nestle had undergone both the first order change and second order change. In a first order change, the company underwent some changes in terms of transactional and organizational climate change. On the other hand, Nestle also underwent second order change wherein there are changes in terms of transformational change. This order second-order type of change is more evident. Below are the snippets organizational change that occurred at Nestle according to its order: First Order * Nestle began expanding globally and begun to purchase local subsidiaries in local markets. * Offshore transfer of Executive from Switzerland to United States * Strengthening/Centralization of its IT department Second Order * Diversification of market through entering in cosmetics and pharmaceutical market. * Complete overhaul of executive board with 10 executives replaced * Acquisition and Mergers Discussing more on the second-order change, a transformational change happened when the organization switched from entrepreneurial to become a wider and more professional management kind of structure when they begun to purchase local subsidiaries in foreign market in order for their sales agent (new position) to introduce their product outside of Switzerland. Another transformational change that happen involves the visionary changes that make the organization change in terms of involving in other fields of business through product d1versification...
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...Assessment of Employee Engagement in Organizations Word Count: 3005 Contents 1.0 Introduction 4 2.0 Employee engagement 4 3.0 Significance of employee engagement 5 4.0 Steps taken to enhance employee engagement 8 5.0 Steps to enhance employee engagement 10 6.0 Conclusion 13 7.0 References 14 List of figures Figure 1: Employee Engagement Model 4 Figure 2: Composition of Employee Engagement 5 Figure 3: Organizational Results of employee engagement 6 Introduction This report has been undertaken in order to discuss and assess the significance of employee engagement through various employee engagement models and the steps that can be taken in order to improve the employee engagement process in an organization. Various recommendations have also been provided in order to enhance the employee engagement in organizations at the end of the report. Significant company examples following appropriate employee engagement policies and their impact on employee satisfaction in the organizations have also been mentioned in detail. Employee engagement According to Albrecht (2010), Employee engagement is defined as the level to which the employees are loyal and motivated towards their work within a particular organization they work for. The level of pride they show while being a part of that organization and the extent of efforts they are willing to exert to achieve the organizational goals. Saks (2006) adds that employee engagement...
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...ort TABLE OF CONTENTS |SR.NO. | | TOPIC |PG. NO. | |1. | |Introduction to FMCG Industry |1 | |2. | |Introduction of Nestle Company |5 | |3. | |Introduction to Maggi Noodles |7 | |4. | |Product Mix, Brands and Product Offering |9 | | |4.1 |Product Mix of Nestle |9 | | |4.2 |Brands of Nestle |12 | | |4.3 |Product Offering by Maggi |14 | |5. | |Market Segmentation, Targeting and Positioning |16 | | |5.1 |Bases for Segmenting Consumer Markets |17 | | |5.2 |Target segment...
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