...communications. 4. Study the tools carefully and understand broadly the market situation of the category, and the 5. Strategies of the brands whose communication plan you have selected. 6. Select the campaign of one brand and address the following issues: 1. What are the objectives of the respective communication plans / tools? What are the possible marketing objectives which you can infer for the campaign as a whole and its components? 2. Who in your opinion is the primary and secondary target audience? 3. Evaluate the message strategy and creative execution of competitors. 4. What are the strengths and weakness of competitors? 5. What value proposition should you communicate about your new product. 1. Develop the product that you are launching. 2. What are the product characteristics and the consumer benefits? 3. Who are your key competitors? What are they claiming through their web sites or any form of communications. 4. Study the tools carefully and understand broadly the market situation of the category, and the 5. Strategies of the brands whose communication plan you have selected. 6. Select the campaign of one brand and address the following issues: 1. What are the objectives of the respective communication plans / tools? What are the possible marketing objectives which you can infer for the campaign as a whole and its components? 2. Who in your opinion is the primary and secondary...
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...damaged documents exhibit strange behavior. This behavior may be related to damage to the document or to the template on which the document is based. This behavior may include the following: Repeatedly renumbers the existing pages in the document Repeatedly redoes the page breaks in the document Incorrect document layout and formatting Unreadable characters on the screen Error messages during processing A computer that stops responding when you open the file Any other unexpected behavior that cannot be attributed to the typical operation of the program If the document shows any of these symptoms, or if you cannot open the document, go to method 2. Back to the top Method 2: Check other documents and programs Sometimes, this behavior may be caused by factors other than document damage. To eliminate these other factors, follow these steps: Look for similar behavior in other documents. Look for similar behavior in other 2007 Microsoft Office programs or 2010 Microsoft Office programs. If any of these steps indicate that the problem is not in the document, you will then have to troubleshoot Word 2007 or Word 2010, the 2007 Office suite, the 2010 Office suite, or the operating system that is running on the computer. Back to the top Troubleshooting steps to try if you can open the damaged document Method 1: Change the template that is used by the document Step 1: Determine the template that is used by the document Open...
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...can use in all documents. Before you begin ....................................................................................................................................... 1 1. Create a new blank document ............................................................................................................... 2 2. Explore the Word user interface ............................................................................................................. 4 3. Navigate through a document ............................................................................................................... 5 5. Format text ........................................................................................................................................... 9 6. Copy, paste, and drag ......................................................................................................................... 11 7. Change the document layout ............................................................................................................... 14 8. Save a document in a new folder ......................................................................................................... 16 Quick Reference Card .............................................................................................................................. 19 Before you begin What you'll learn After completing this tutorial, you'll be able to: Create a new blank document. Identify user...
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...search online for the video that best fits your document. To make your document look professionally produced, Word provides header, footer, cover page, and text box designs that complement each other. For example, you can add a matching cover page, header, and sidebar. Click Insert and then choose the elements you want from the different galleries. Themes and styles also help keep your document coordinated. When you click Design and choose a new Theme, the pictures, charts, and SmartArt graphics change to match your new theme. When you apply styles, your headings change to match the new theme. Save time in Word with new buttons that show up where you need them. To change the way a picture fits in your document, click it and a button for layout options appears next to it. When you work on a table, click where you want to add a row or a column, and then click the plus sign. Reading is easier, too, in the new Reading view. You can collapse parts of the document and focus on the text you want. If you need to stop reading before you reach the end, Word remembers where you left off - even on another device. Video provides a powerful way to help you prove your point. When you click Online Video, you can paste in the embed code for the video you want to add. You can also type a keyword to search online for the video that best fits your document. To make your document look professionally produced, Word provides header, footer, cover page, and text box designs that complement each other. For...
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...There will be a button on this window called “All Programs”. Move the mouse pointer over this button and stop. A new window will appear to the right. This is a list of all of the programs on your computer. Move the mouse pointer over the program called “Microsoft Office” and stop. A new window will appear to the right. Move the mouse pointer over the program called Microsoft Office Word and left click once. A new screen will appear. 2. Basic Functions of Microsoft Word Make a capital letter: Hold the “Shift” key while pressing a letter key. The shift key will also allow you to use the secondary symbols on some keys. ($, @, ?, ! “, +) Make an indentation: Press the “Tab” key. This is usually used at the beginning of a new paragraph. Skip a line: Press the “Enter” key. Highlight text: Press and hold the left mouse button. Then drag the mouse pointer over the text you wish to highlight. You can also double-click on a word to highlight it. You can triple click on a paragraph to highlight it. Use the toolbar: At the top of the screen there is the toolbar. The toolbar has many buttons. You can left click a button to make it perform a function. Move the mouse pointer over a button and leave it there to make a “tool tip” appear. A tool tip is a small window that tells you what a button does. The most popular buttons on the toolbar are: Bold, Italicize, and underline. Make text start at the left, center, or right of the page:...
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...About Microsoft Word 2010 | Use this guide to learn about some of the new and improved features which are available in Microsoft® Word 2010. To learn more about other new features in Microsoft Word 2010, go to http://office.microsoft.com/en-us/. Topics in this guide include:Understand Co-AuthoringUse the Navigation PaneUse Polished FindWork with Translation ToolsUnderstand Paste Live PreviewUse Improved Text EffectsIncorporate ScreenshotsWork with Additional Microsoft SmartArt® Graphics | Customization note: This document contains guidance and/or step-by-step installation instructions that can be reused, customized, or deleted entirely if they do not apply to your organization’s environment or installation scenarios. The text marked in red indicates either customization guidance or organization-specific variables. All of the red text in this document should either be deleted or replaced prior to distribution Understand Co-Authoring In Word 2010, multiple authors can now edit a document at the same time, while seeing who is working on other sections. If changes are made by others, new additions and authors are highlighted so you know what change was made where and by whom. Notes * Co-authoring features require Microsoft SharePoint® Server 2010 or Microsoft Windows Live™ Skydrive®. * Content synchronization is controlled by the user. Your changes are available to others when you save your changes. Others get your changes when they save their file. You must...
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...ABBYY FineReader ® Version 12 User‘s Guide © 2013 ABBYY Production LLC. All rights reserved. ABBYY FineReader 12 User‘s Guide Information in this document is subject to change without notice and does not bear any commitment on the part of ABBYY. The software described in this document is supplied under a license agreement. The software may only be used or copied in strict accordance with the terms of the agreement. It is a breach of the "On legal protection of software and databases" law of the Russian Federation and of international law to copy the software onto any medium unless specifically allowed in the license agreement or nondisclosure agreements. No part of this document may be reproduced or transmitted in any from or by any means, electronic or other, for any purpose, without the express written permission of ABBYY. © 2013 ABBYY Production LLC. All rights reserved. ABBYY, ABBYY FineReader, ADRT are either registered trademarks or trademarks of ABBYY Software Ltd. © 1984-2008 Adobe Systems Incorporated and its licensors. All rights reserved. Protected by U.S. Patents 5,929,866; 5,943,063; 6,289,364; 6,563,502; 6,185,684; 6,205,549; 6,639,593; 7,213,269; 7,246,748; 7,272,628; 7,278,168; 7,343,551; 7,395,503; 7,389,200; 7,406,599; 6,754,382 Patents Pending. Adobe® PDF Library is licensed from Adobe Systems Incorporated. Adobe, Acrobat®, the Adobe logo, the Acrobat logo, the Adobe PDF logo and Adobe PDF Library are either registered trademarks or trademarks...
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...Using Word Features to enhance a document | AbstractAlec Arnold Lin Sandra Dyke Business computing Tutor | Using Word Features to enhance a document | AbstractAlec Arnold Lin Sandra Dyke Business computing Tutor | Contents Page Layout of the Document – Heading-1 ............................................................................................. 1 Add a Title Page – Heading 2..................................................................................................... 1 Using Headers and Footers – Heading 1.........................................................................................2 Adding Headers and Footers – Heading 2................................................................................... 2 Customising Headers and Footers – Heading 2 ........................................................................... 3 Adding Page Numbers – Heading 2............................................................................................ 4 Page Number Format – Heading 2 ............................................................................................. 5 Page Breaks and Section Breaks – Heading 2 .............................................................................. 7 Table of Contents – Heading 1 ....................................................................................................... 1 Using Styles – Heading 2...........................................................
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...Getting Started * Menus * Shortcut menus * Toolbars * Customizing toolbars Working With Files * Creating and opening documents * Saving documents * Renaming documents * Working on multiple documents * Close a document Working With Text * Typing and inserting text * Selecting text * Deleting text * Undo * Formatting toolbar * Format Painter Formatting Paragraphs * Paragraph attributes * Moving, copying, and pasting text * The clipboard * Columns * Drop caps Styles * Apply a style * Apply a style from the style dialog box * Create a new styles from a model * Create a simple style from the style dialog box * Modify or rename a style * Delete a style Lists * Bulleted and numbered lists * Nested lists * Formatting lists Tables * Insert Table button * Draw a table * Inserting rows and columns * Moving and resizing a table * Tables and Borders toolbar * Table properties | | | | Graphics * Adding clip art * Add an image from a file * Editing a graphic * AutoShapes Spelling and Grammar * AutoCorrect * Spelling and grammar check * Synonyms * Thesaurus Page Formatting * Page margins * Page size and orientation * Headers and footers * Page numbers * Print preview and printing Macros * Recording a macro * Running a macro Table of Contents * Mark TOC entries * Generate a table of contents Web Wizard * Using the Web Wizard Creating Web Pages...
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...for secretarial activities. This includes amongst other activities typing of text, filling, storage, retrieval and maintenance of documents. Word Processing software enables automated manipulation of words in terms of entering, storage/ retriveal and printing of text in various forms such as letters, reports, books, and so on. It is the single most common task carried out on PCs. Once a secretary/typist has used a word processing package, he or she will probably wonder how in the world anyone could ever have made do without it. Word Processing has virtually eliminated the need for tippex correction fliud and the need to re-type documents. Making corrections on an already printed document is not only time consuming and cubersome,but revising the same text electronically, using word processors is quick and quite easy. You simply make corrections and revisions to the text on the computer screen before the document is printed in final form. There is no limit to the numbers of times or the frequency of changes to any documents after being into computer. Word Processing is about working with words, and setting them on the paper. The characters of the alphabet are generally formed into words. Words are combined into sentences, following the rules of grammer. Word processingsoftware faciliates the handling of words in its various forms of combination: phrases, sentence, paragraph and pages of text material, first on the screen prior to printing on paper. Word processing enables...
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...create professional-quality documents. With the finest documentformatting tools, Word helps you organize and write your documents more efficiently. Word also includes powerful editing and revising tools so that you can collaborate with others easily. The Ribbon Understanding the Ribbon is a great way to help understand the changes between Microsoft 2003 to Microsoft 2010. The ribbon holds all of the information in previous versions of Microsoft Office in a more visual stream line manner through a series of tabs that include an immense variety of program features. Home Tab This is the most used tab; it incorporates all text formatting features such as font and paragraph changes. Insert Tab This tab allows you to insert a variety of items into a document from pictures, clip art, tables and headers and footers. Page Layout Tab This tab has commands to adjust page elements such as margins, orientation, inserting columns, page backgrounds and themes. Created By: Amy Beauchemin Source: office.microsoft.com 1/13/11 2 Reference Tab This tab has commands to use when creating a Table of Contents and citation page for a paper. It provides you with many simple solutions to create these typically difficult to produce documents. Mailing Tab This tab allows you to create documents to help when sending out mailings such as printing envelopes, labels and processing mail merges. Review Tab This tab allows you to make any changes to your document due to spelling and grammar...
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...Office.Org Writer |each part of the environment|properly identified |were properly identified | | |environment | | | | | |Creating a new document |Properly created a new |Identify 50% of peripherals |Identify 10% of the | | | |document | |peripherals | | |Saving a document |Properly saved the document | |Cannot save a document | | | |on a given directory | | | | |Opening a document |Can open an existing | |Cannot open an existing | | | |document | |document | | |Formatting a document |All the required formats |At least 60% of the required|Only 10% of the required | | | |were successfully created |formats were created |formats were created |...
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...edit documents, and print them. With DTP software, you can generally do a much better job, and use the proper typography. Bear in mind that DTP software is designed for you to print something, and give away the printed material. It’s rarely suitable to give away the DTP files, as they’re typically reliant on the configuration of your own personal computer. If you want to exchange fancy document files with people, you’re better off using a format more suited to that sort of thing; like HTML on the world wide web, PDF (Portable Document Format) for more general purpose situations (it’s prime focus is to make documents printable on different systems in a consistent manner), or RTF (Rich Text Format) documents for when you want to exchange electronic documents between different computer systems, and need something a bit better than just plain text. Desktop Publisher is a small-scale equivalent of a printing press on a personal computer. Whereas a word processor is chiefly aimed at being something that can produce a document, “desktop publishing” is about laying out things on pages (it may be a single document, it could be several separate articles in a single publication, and can include images and diagrams). You have full control over what's printed on a page, where it's printed, how it's printed, and how printing is handled over multiple pages (e.g. articles that span different pages, the layout of an entire magazine or book, etc.). Generally, objects (images or text) are...
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...Creating Accessible Adobe PDF Files ® A Guide for Document Authors © 2004 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Acrobat, Acrobat Capture, the Adobe PDF logo, FrameMaker, GoLive, InDesign, PageMaker, Photoshop, PostScript, and Reader are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. Mac is a trademark of Apple Computer, Inc., registered in the United States and other countries. Microsoft, Windows, and Windows XP are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries. All other trademarks are the property of their respective owners. Mention of third party products is for informational purposes only and constitutes neither an endorsement nor recommendation. iii Creating Accessible Adobe® PDF Files Contents Introduction Section One: Checking PDF Documents for Accessibility Checking the reflow order of a document Additional accessibility tests . . . . . . . . . . . . . . . . . . . . . .10 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10 Section Two: Accessibility Basics Tagged PDF . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14 Section Three: Accessible PDF documents from Native Applications Creating accessible PDF documents using Adobe InDesign . . . . . . . . . . . . . . . . . . . . . . . . . . ...
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...Creating Accessible Adobe PDF Files ® A Guide for Document Authors © 2004 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Acrobat, Acrobat Capture, the Adobe PDF logo, FrameMaker, GoLive, InDesign, PageMaker, Photoshop, PostScript, and Reader are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. Mac is a trademark of Apple Computer, Inc., registered in the United States and other countries. Microsoft, Windows, and Windows XP are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries. All other trademarks are the property of their respective owners. Mention of third party products is for informational purposes only and constitutes neither an endorsement nor recommendation. iii Creating Accessible Adobe® PDF Files Contents Introduction Section One: Checking PDF Documents for Accessibility Checking the reflow order of a document Additional accessibility tests . . . . . . . . . . . . . . . . . . . . . .10 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10 Section Two: Accessibility Basics Tagged PDF . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14 Section Three: Accessible PDF documents from Native Applications Creating accessible PDF documents using Adobe InDesign . . . . . . . . . . . . . . . . . . . . . . . . . . ...
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