...teenagers, and adults in their 20’s and 30’s. The key issue facing Infogrames is whether name branding is a source of sustainable competitive advantage. Conclusion and Recommendations Infogrames’ implementation of a name branding strategy will not be successful for two reasons. First, the following analysis reveals that there are three key success factors for software companies participating in this industry. Infogrames’ acquisition of Hasbro does not help them to better meet any of these three objectives. Second, Infrogames has rationalized the acquisition of Hasbro based on the name branding strategy using the Atari moniker. The analysis, however, reveals that there is no competitive advantage gained on the software side of this industry for name branding. In short, consumers do not appear to make their game purchases with any regard whatsoever for the company that produced the game. As such, the acquisition of Hasbro, and the name branding strategy, will be a failure for ISEA because neither the acquisition nor the branding strategy contributes to the key success factors identified for this industry or to achieving a sustainable competitive advantage. Analysis External Environmental Conditions (General Industry): The gaming industry is growing, but it is consolidated, which produces a high level of competition between companies fighting for market share....
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...HW1 study guide (will be included in quiz1) 1. As discussed in the chapter opening case, which of the four generic strategies did Verizon employ to combat the competition offered by AT&T? a. low-cost leadership b. focus on market niche c. customer and supplier intimacy d. product differentiation Answer: D 2. According to the ________ definition of organizations, an organization is seen as a means by which primary production factors are transformed into outputs consumed by the environment. a. microeconomic b. macroeconomic c. sociotechnical d. behavioral Answer: A 3. All of the following are major features of organizations that impact the use of information systems EXCEPT for a. business processes. b. environments. c. goals. d. agency costs. Answer: D 4. Business processes are collections of a. informal practices and behaviors. b. formalized and documented practices. c. routines. d. rights and privileges. Answer: C 5. Mintzberg"s classification of organizational structure categorizes the knowledge-based organization where goods and services depend on the expertise and knowledge of professionals as a(n) a. entrepreneurial structure. b. divisionalized bureaucracy. c. professional bureaucracy. d. adhocracy. Answer: C 6. A large bureaucracy existing in a slowly changing environment that produces standard products and is dominated by centralized management making is classified by Mintzberg as a ________ bureaucracy....
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...strongly believe the product will continue to remain relevant for the next several years due to the way Philips has re-designated the CD’s usage. The insights below prove that this product is a unique example of how companies can prolong the life of a product while evolving with newer technologies. The compact disc was first introduced in the early 1980s and was initially marketed to Japan. Although sales were initially slow, the CD gained popularity in Asia due to efficiencies with file transfers and considerably better audio quality with music recording. By the mid-1980s, the compact disc gained popularity throughout Europe as a primary means of recording music. As sales continued to increase over the next decade, Philips viewed the CD’s niche market as primarily a vehicle for the recording and selling of music. This form of file transfer allowed musicians to record more tracks on an album and continued to provide better clarity than cassette tapes and other forms of file storage. The CD’s popularity eventually spread to the United States where sales eventually topped out at over 700 million units sold in 2001. As other forms of file recording and transfer such as MP3 players and USB drives became popular in the early 2000s, the market for compact discs began to change. Technology continued its evolution with the popularity of the Internet and the development of online streaming and storage services in the late 2000s, and sales for compact...
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...[pic] Executive Summary: In a populated hair color market L'Oreal Paris was keen to break out of the traditional industry rut to revitalize its hair color lines. The hair color industry and consumers are changing and going from old to young, from salons to homes. In this changing landscape L'Oreal should try to break the traditional rut by introducing new product lines that incorporate the trends in the market. Social media is an important tool in the process of developing and managing new product lines. L'Oreal should integrate social media from inception to market launch and integrate it within their Marketing strategy. They should use tools and platforms like Google Analytics, Youtube, Pinterest in process of devising push and pull strategies to then solve their overarching challenges of line extensions. Social media should also be continually use to optimize marketing strategy based on consumer feedback. Statement of Problem/Opportunities/Objective: L'Oreal was faced with analyzing the market trends in hair coloring segment, possible course of response from L'Oreal and social media integration for better marketing strategy. The overarching issue L'Oreal was facing was to understand how can they integrate social media into their marketing strategy for the new hair color product. The problem was further divided into following categories: Challenge #1- Trend or Fad?: The marketing team's first challenge was...
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...Mission Statement c. Product Mix 2. SWOT Analysis 3. Social Media Market Analysis 4. Target Market 5. Differentiation and Positioning 6. Marketing Mix d. Product e. Price f. Place g. Promotion 7. Control Measures / Action Plan 8. Appendices 9. References | 3445667910 | Executive Overview * Dictionary.com defines a social network as “an online community of people with a common interest who use a Web site or other technologies to communicate with each other and share information, resources, etc.” Gerraroom is a digital workspace tool where the aspects of social networking and corporate work are intermingled in a seamless fashion in a virtual workspace called “Rooms”. The idea is the brainchild of Mr. Tirath Bansal, who first discovered a serious lack of collaboration of social networking to achieve group directives. Gerraroom aims to be a one-stop community and group enabler offering the convergence of many digital facilities. Due to the huge number of social media products already available, Gerraroom also integrates features from various other social media products like Facebook, Google+ etc. to ensure seamless transition for the user. Some of the features of Gerraroom include:- i. Multiple logins including Facebook, Google+ and email login ii. Integration with popular file storage services such as Dropbox, Google Drive etc. iii. Ability to post most kind of documents, video, audio etc. to the “Room”. a) Product...
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...[pic] Group 6 RU Consulting, L.L.C Nick Morgan Laura Pynn Jennie Ramberg Brenna O’ Regan James Morrison Tweeter, etc. is an audio/video company that faced pricing strategy problems in 1993 that made the history books for adverse pricing strategies. Sandy Bloomberg formed the company in 1972 and the company faired well in the 1970’s and 1980’s. It grew to 13 stores when they implemented the Automatic Price Protection pricing strategy. This strategy nearly drove the company into bankruptcy. The company still faces unremitting problems which this paper will address. This is our proposal as RU Consulting, L.L.C. First, we will examine how the company evolved. Second, an analysis of the company’s strengths, weaknesses, opportunities and their threats will be considered and an analysis of their corporate strategies will be given. Third, we have included our solutions and recommendations for this company. Last, we would like to give our recommendation to you as the stockholder on what you should do with the stock you are holding. Tweeter started out as a small retailer of high-end audio/video equipment right outside of Boston University. This store was a success and soon expanded into 13 stores through out New England. [1] It began to get a reputation for its excellent service and quality products and sales soared. However, in the late 1980’s, the...
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...[pic] Group 6 RU Consulting, L.L.C Nick Morgan Laura Pynn Jennie Ramberg Brenna O’ Regan James Morrison Tweeter, etc. is an audio/video company that faced pricing strategy problems in 1993 that made the history books for adverse pricing strategies. Sandy Bloomberg formed the company in 1972 and the company faired well in the 1970’s and 1980’s. It grew to 13 stores when they implemented the Automatic Price Protection pricing strategy. This strategy nearly drove the company into bankruptcy. The company still faces unremitting problems which this paper will address. This is our proposal as RU Consulting, L.L.C. First, we will examine how the company evolved. Second, an analysis of the company’s strengths, weaknesses, opportunities and their threats will be considered and an analysis of their corporate strategies will be given. Third, we have included our solutions and recommendations for this company. Last, we would like to give our recommendation to you as the stockholder on what you should do with the stock you are holding. Tweeter started out as a small retailer of high-end audio/video equipment right outside of Boston University. This store was a success and soon expanded into 13 stores through out New England. [1] It began to get a reputation for its excellent service and quality products and sales soared. However, in the late 1980’s, the...
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...INSTITUTE OF MANAGEMENT UDAIPUR CASE: BARCO PROJECTION SYSTEMS(A)WORLWIDE NICHE MARKETING SUBJECT: MARKETING 1 INSTRUCTOR: Prof K.R.Jayasimha NAME | ROLL No. | MANISH KAKATI | 111025 | NIVEDITHA NADIMPALLI | 111028 | SONU ROSHAN EKKA | 111052 | VIKRAMADITYA GUHA | 111058 | EXECUTIVE SUMMARY The following immediate actions are recommended to BARCO PROJECTION SYSTEMS(A): * To stop the development of BD700 and give full priority to BG800. * To set price of BG800 above the 1270’s price. * To retain current BG400 price until launch of the BG800. * As the market segmentation between the BG & BD series is becoming less strong with the introduction of the 1270 it is recommended to reduce the price of the BD400 & the BD600 so as to value ratio that is out of balance compared with the BG800. * To maintain a competitive edge, BARCO have to adopt innovative technologies. Failing to do so will result in BARCO being a follower rather than a tech. leader. * Apart from adhering to their catering products for niche market, it is imperative that BARCO continue to devote commitment to research and development to retain quality products and their market leadership. PROBLEM STATEMENT: BARCO Projection Systems( BPS) is a company that designs , manufactures and markets sophisticated video projectors for industrial applications. In 1989, SONY Corporation, launched its...
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...Assessment Item 1 MGB339: Performance Management-Report (Diagnosis) Student: Bol Kon Student ID: n9423851 Lecturer: Dr. Elisabeth Hetterich Due date: 5:00pm Monday 11 April Week 6 Word count: 2,064 Contents Introduction 1 Organisational Analysis 1 Organisational analysis-Business Strategy 2 Cost Leadership Strategy 3 Focus Strategy 3 Differentiation Strategy 3 Organisational analysis-culture 4 Analysis of Issues-Analysis of performance management and reward issues 5 Conclusion 8 References 10 Introduction This report will use organisational analysis, business culture, and performance management cycle models to examine the current situation and its approach to performance management. It will also identify, assess and present issues found to be problematical in Bank of Queensland’s current performance management and rewards approach to the senior management team. Organisational Analysis This section is a presentation of results from the analysis of two major business areas; organisational analysis/culture and analysis of performance management and rewards issues. Porter’s strategy [pic] Porter (1980) According to Miles and Snow Organizational Types model, in order for an organisation to be superior, there has to be a strong and direct correlation between the organization's mission/values by it definition, the organization's functional strategies...
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...his greatest success. Thefacebook was created by his roommate Dustin Moskovitz, investor, Peter Thiel, and Sean Parker of Napster fame. What started off as a college student application, soon turned into a flagship for social networking not only students, but many users and companies. Strategic Profile and Case Analysis Purpose Facebook has been very successful since its inception. Even after going public in 2012 with initial scepticism by investors the company has beat the odds. Through successful acquisitions, Facebook has been able to not only maintain but enhance its service offerings to its users and advertisers. Facebook utilized several acquisitions to not only improve on or offer new services like its partnership with Zynga; but was also able to pilfer top talent from companies to implement in internal Facebook projects. This allowed Facebook to bypass new product development and increase diversification in its service offerings. Acquiring companies like Instagram also helped keep competition down. By acquiring companies that offered services superior to Facebook in their early stages, Facebook was able to keep competition to a minimum. Situation Analysis Social networking is one of the most innovative creations in the...
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...Enterprise Question 3 Enterprise had excellent growth in the last few years, with revenues reaching $3.1 billion worldwide for the year 1996, combined with a leaner cost structure, product and service differentiation and successful exploitation of a unique market niche. The company has been able to achieve over 20% market share in a highly competitive industry. A number of industry changes are occurring at the time of the case, including the consolidation of major industry players. New strategic moves implemented by Enterprise’s management should take into account these new industry dynamics and an increased competitiveness. Enterprise participates in a highly competitive industry. The market is generally divided into two segments: airport rental businesses and home-city rental businesses. Customers in the rental car sector have significant bargaining power and demand seems to be very elastic, leading to significant price competition. Price wars are generally higher in the airport business. Switching costs are very low given the lower customer loyalty and high product substitution. That is, prices charged by rental companies are limited by the alternative option of hiring a taxi service. Furthermore, bargaining power of suppliers is moderate. Fleet costs account for nearly half of operating expenses and are highly dependent on Automakers’ performance. In years were automakers were in trouble, fleet costs reduced significantly as manufacturers were selling inventory at massive...
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...wanted to buy and made customized shoes based on what the customer ordered. The company thrived off innovation and the original rubber-soled shoe was designed to be “the most durable and affordable casual deck shoe in the market”. During this period, customers had plenty of external fabric and color optionality, to go along with the rubber sole, which was instrumental in helping promote this niche product in the 1960s – thanks to the help of Van Doren’s children who were able to spread the word about the shoes at school. In the 1970s Southern California was said to give birth to skateboarding and ultimately a skateboarding group known as the “Z-Boys”. Compared to other mainstream sports such as Football or Basketball, Skateboarding was considered to be a disorganized sport during 60s to 70s. In a school environment, skateboarding received little to no recognition compared to mainstream sports. As a result, the mainstream brands were not interested in this niche skateboarding market which, during this time, allowed Vans to become the front runner in this niche market. Analysis of the Environment A period known as Topsy-Turvy In order to understand Van’s competitive advantage during its early days, we have to first look at and understand Van’s business model and supply chain processes during the 60s. A combination of inhouse manufacturing, durable quality, competitive price structures, and a low competitive environment allowed Vans to succeed....
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...JetZ Ecommerce Marketing Plan A1: Online Business Viability JetZ introduces the first ever insole infused performance sock. This revolutionary technology reduces the incidence of injury to the foot and ankle by providing superior support to the foot arch region as well as both sides of the ankle. Foot and ankle injuries are some of the most common and debilitating injuries to athletes in all sports. JetZ performance sock is very comfortable and reduces the need for traditional taping methods as well as external bracing. There is a high incidence of blistering with traditional athletic taping. JetZ internal lining prevents blistering and hot spots. External bracing is bulky and uncomfortable. JetZ performance socks are as thin as typical athletic socks but unlike cotton or poly-synthetic blends, JetZ keeps the foot cooler and dryer. JetZ has goals of expansion and increasing sales, but needs to do this while controlling the cost of growth. Building an online site is the company’s next step. “Going online opens another channel for selling your products…executed properly, it helps increase your revenue and profit potentials” (Elad, 2009). The marketing team understands the necessity of developing an ecommerce marketing plan to introduce JetZ product(s) to a national audience. JetZ socks have a strong customer base in their home Midwest region with minimal local competition. Due to increasing local popularity and market demand, the marketing team is planning to...
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...Executive Summary In 2008 the video game industry is dominated by three major players, there's Sony with its PS 3 launched by the end of 2006. Then there's Microsoft with its Xbox 360, launched in the end of 2005; and finally Nintendo with the "Wii" in late 2006. These three players are competing to gain market leadership in the game console industry. The video game industry has been marked by quick and frequent changes of fortune amongst the various players in the market. The market is characterized by rapid growth as well as unexpected down turns such as the one in 1983 where the industry lost 97% of annual sales volume in 3yrs. The industry exhibits five to six year cycles of competition which concur with advancement of underlying technology. Nearly all-technological leaps from one generation to the next are marked by a change in leadership except from the PS to the PS2 when the lead was held by Sony. Currently, the market is led by Nintendo which has managed to overthrow both Sony and Microsoft despite having a console which is significantly less technologically advanced. Analysis How attractive does the video game industry look in late 2008? There is a low risk of potential entrants due to high sunk costs (as demonstrated by Atari's "ET" flop), large capital requirements and very high economies of scale needed especially since product is sold at very low markup. The video game industry appears to have a solid base of loyal customers and is recently increasing in size...
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...Executive Summary: In the report, we addressed the Nintendo's external and internal analysis. We analyzed the years from 2010 to 2014. First, we briefly introduced the company and the most notable events. In the external analysis, we applied some of the most-known applications to evaluate the external environment of any given company. That includes PESTEL, Michael Porter's five forces model and SWOT analysis. We also evaluated the internal factors of Nintendo taking into account its financial statements through the past four years. In addition to some financial ratios such as net profit margin, current ratio, debt ratio, inventory turnover and assets turnover. Finally, recommendations have been placed based on the internal/external analysis from our perspective as a Chief Operating Officer of Nintendo. Introduction: Nintendo is a multinational consumer electronics company located in Kyoto, Japan. It is considered as the world's largest video game company by the value of its revenue. Fusajiro Yamauchi founded it on1889; where it originally produced handmade playing cards. In 1963, the company was trying several small niche businesses, including cab services and love hotels. The company relinquished the previous ventures in favor of toys in the 1960s, Nintendo. In the 1970s, it developed into a video game company, substantially becoming one of the most effective in the industry and Japan's third most-valuable listed company with high market value. Nintendo of America is also...
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