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Nick Gill

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Nick Gill The Creative Director.

I chose to write about Nick Gill as to my opinion he is the most interesting figure in Advertising industry.I guess it also because I get a chance to meet and work with his team on one of the commercials for the Lynx. Which was absolutely amazing experience. (http://uk.adforum.com/creative-work/ad/player/34485218) This commercial was a part of a massive and extensive Axe Apollo Campaign, (http://uk.adforum.com/creative-work/ad/player/34489021) where they decided to sent an ordinary guy to the space as a part of vision of the Axe/Lynx Brand. This shows an exceptional thinking an originality of ideas of BBH Agencyand Nick Gill contribution as part of it, with cooperation with Unilever Company. It definitely gave a Brand an enormous exposure and took advertising to a completely new level. One of the newest Axe campaigns that Nick Gill is taking credit for, could be found here :http://www.adweek.com/adfreak/never-thought-wed-see-heres-axe-ad-has-two-men-kissing-162360
What is so contradictory and slightly shocking, is that at some point, a main character is kissing a girl,and a second later he is kissing a guy. That is something that we never saw on TV commercial before. Thats a break through, that is when rules get broken, that when the fun begins. As few of the industry life mantras that Nick is believing into is : being an open-minded, break the rules, and stay young! I would like to starwith t taking a deeper insight into the advertising agency BBH (Bartle Bogle Hegarty ) which Nick Gill joined in 1998. BBH agency was set up in 1982. It is independent and privately owned company , their fundamental beliefs are, that if you exceptional in strategic thinking and you are brilliant at creative execution, that equal success! They invest in innovative ideas, they building their brand strong, engaging in digital and tehnology experts. The main belief of the company is that BIG, innovative, unique ideas are the one that shapes, move and change everything. This believe is moving company forward and making them to stand up from the rest of the agencies. If we follow Nick Gill career that would give us a chance to see where he got and develop his skills. As from the web source we can tell that he got his degree in advertising and been in this industry since 1984.He joined BMP DDB from Manchester Polytechnic - started as an art director, however he changed his role for the copywriting - and stayed within the company for 13 years before moving to BBH in 1998. While working in In DDB he created an award-winning campaigns some of them includes clients like Volkswagen, Schweppes, John Courage, The Guardian, Batchelor’s, Budweiser, London Transport and the trade union Unison.After BMP DDB he became a founding member of Wieden and Kennedy’s London start-up where he worked as a creative director on Nike. (Bartle Bogle Hegarty (BBH) London 2015) His career developed further in BBH and because of his knowledge, skills and vision, he been promoted to the agency BBH Group Board in one year time. He been working with several agency's accounts : few of them are including Vodafone, Levi's, KFC, Boddingtons, Microsoft Xbox and Barnardo's, where he is a creative director and worked on successful campaign "believe in children" . And he is currently holding a position as a creative director of the Vodafone worldwide. Nick Gill has a very strong and diverse background in Advertising. His vision and creativity, his mindset and direction skills are the one, that I found the most inspiring and motivating for me. I research information about him and it just surprise me, how much he think ''out of the box'' and how he want to change the ads and the viewers mind. I'm having an ''Aha'' moment every time I see ads directed by him, which motivates me, to think diverse and challenge my mind. I believe we need people like him in industry to inspiring mind and brake the rules., people who takes us on a level further and open our mind, who change to path of industry and takes our mind wondering around and initialising our participation. His directed ads is not only funny, witty as a Barclays - "You Vs Unconditional Love" , but he also shows us that it is an art! some commercial makes us feel and think and look inside ourself and believe in better.(British Airways - "Aviators"), Barnardo's - "Turn Around (60 sec)" http://uk.adforum.com/people/nick-gill-16986/work/34452746
But that is my persional perception of Nick Gill, but what is more interesting is to know how he sees himself?
For him word ''creativity '' is something is still struggling to define. In school years, he was very good at drawing and painting , so he thought that could be his tickets to the creative side of life. However growing up , he soon realised, that it's not his path, to be an artist, it is not that he as missing some qualities,it is just his interest was in something else. He admits, that problem solving in a creative way , was always his driving force.
He studied in art college in Manchester. Planning to go for graphic design course, but life surprise and by mistake he got to ‘Design for communication media’. That was an advertising industry '' And that’s how I got into this business. I fell into it. Like a drunk tripping over a chair leg and landing in the arms of Charlize Theron. I am one lucky bastard. Because advertising is a great career. And ‘creative’ is a truly wonderful way to go through life. To make money out of your imagination is as exciting as it is scary''. (M. Exon 2012) Nick Gill "He was the sole creative director behind the Schweppes ’loud shirt’ poster which won a silver Campaign poster award in 1998. He also won D&AD, Cannes and BTVA awards for the Bachelors Mushy Peas ’ode to a pea’ commercial, which he created with his then partner, Joanna Wenley." (C. Marshall 1998) I'm really inspired by his contribution to the advertising industry and I really hope I get the chance to work with him one day!

Bibliography

Creative Briefs. (2015) Bartle Bogle Hegarty (BBH) London. [Online] Available from: http://www.creativebrief.com/agency/people/686/bartle-bogle-hegarty-bbh-london. [Accessed: 7 May 2015] M.Exon .(2012) BBH Labs. [Online] Available from : http://bbh-labs.com/nick-gill-10-things-ive-learned-that-might-help/ .[ Accessed: 7 May 2015] C.Marshall.(1998) Campaign. [Online] Available from :http://www.campaignlive.co.uk/article/21272/nick-gill-quits-w-k-bbh-role. [ Accessed: 7 May 2015]

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