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Nike Distribution

In:

Submitted By jeffrifree
Words 5512
Pages 23
IBM 302
05-23-11

Jana Haman
Jonathan Chou
Andrew Chareunsouk
Brent Shannn
Zenia Villa
Jed Wu
Target market

Because Nike is such a large and globally recognized company, they offer a large variety of products and thus have many target markets. They market not only footwear but apparel, equipment, and accessory products for men, women, and children. Nike is like Coca-Cola, in the sense that they design and market their products for every possible group imaginable. The different groups of footwear they design for include: running, training, basketball, soccer, sport-inspired casual shoes, kids shoes, aquatic activities, baseball, cheerleading, football, golf, lacrosse, outdoor activities, skateboarding, tennis, volleyball, walking, wrestling, and other athletic activities. Basically, they market their products to anyone who does any physical activity or likes the look of their shoes without being active. Even though Nike promotes itself through every sport and physical activity imaginable, they still have a demographic that they target. They try to create and market their products to people of all ages and sex, regardless of where they live. This is why Nike is successful. They not only start with the youth but progressively make footwear and accessories for people as they age and start to pick up other sports also. Because they market to every sport and physical activity, they also know that with each activity/sport there are a different group of age demographic for them. For example, most people who play basketball are younger and have more energy to do so and so they design and market footwear and accessories that fit their market. With golf on the other hand, the players are much older on average and so gear and accessories becomes more expensive and of higher quality because they know this market demands it. And again, with the

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