...1. The macro-environmental factors that influence Nike’s strategy include culture, demographics, social issues, technological advances, economic situation, and political and regulatory environment. Culture is the shared meanings, beliefs, morals, values and customs of a group of people. In America, Nike has become an industry leader that influences our cultural practices. It is widely accepted as the premier retail brand by all age groups. Nike has done a great job of advertising to various generational cohorts and expanding its brand. Nike’s distinguishable products have become a household name on the global scale. Nike has to specifically consider the “country culture” of not only the countries where it sells product, but the cultures of the countries where the products are manufactured. Country culture attributes include behavior, dress, symbols, physical settings, ceremonies, language, and colors. Identifying and navigating some of the more subtle aspects is difficult but necessary for global firms. Demographics indicate the characteristics of human populations and segments, especially those used to identify consumer markets. Demographics include age, gender, race, and income. Nike uses marketing ads to target different segments of demographics. For example, Nike’s version of the toning shoe is designed to specifically appeal to women. Social issues influence consumer behavior around the world. Recently, there has been a heavy emphasis on thrift, health and wellness...
Words: 811 - Pages: 4
...Nike Written By: Jamie Battelo Nike has three main products in footwear, appearence, and equipment . Nike founders were Bill Bowerman and Philip Knight, in 1964 known as the “Blue Ribbon sports”. That’s where Bill Bowerman and Philip Knight took a $500 pledged and purchased 300 pairs of shoes. Then Philip Knight began selling the shoes off his truck, and Bill Bowerman started to rip the shoes apart because he want to learn how they worked because he was a American track and field coach. Did you know that Philip knight ran for track in college for Bill Bownerman. Now today Nike’s headquarter is in Washington County of the United States near the Beaverton, Oregan area. That’s sitting on Six acres of land “Nike’s campus”, it has 17 main building on it. The original head-quarters officially open their door in 1990 and they have doubled in size by 2001. Nike has about 700 contract factories, in 52 countries that all manufacture all of Nike’s stuff. They have to order every 6 months at least or they lose a contract factory. Nike has more than 36,000 employees globally and 7,000 employees in the Beaverton, Oregon area. Nike products are designed for the specific sports and activities. The most popular product the more active sports “like running, basketball, footballs, etc”. Nike market their products that improves your abilities to run faster and jump higher than without Nikes and look good when being active. Most of Nike’s product targets the more active and fitness industry...
Words: 723 - Pages: 3
...P5: Describe the influence of two contrasting economic environments on business activities within a selected organisation. M2: Compare the challenges to selected business activities within a selected organisation, in two different economic environments. This assignment is asking me to describe the influence of two contrasting economic environments on business activities within a selected organisation. Nike is a global brand specialising in the design and manufacture of athletic apparel, footwear, accessories and equipment; it is headquartered in the United States, Europe, and the Asia Pacific Region. Its products are available through over 20,000 retail outlets, including those in its own footfall outlets, e.g. Nike Factory stores. This study considers the contemporary business environment of Nike using a PESTLE approach, paying particular attention to any human resources management (HRM) issues that may arise under each heading. Overall, it is argued here that Nike has attempted to address various business and social challenges by harmonising its value proposition to ‘Consumers, shareholders, business partners, employees, and the community.’ There are many external environmental factors that can affect your business. It is common for managers to assess each of these factors closely. The aim is always to take better decisions for the firm’s progress. Some common factors are political, economic, social and technological...
Words: 791 - Pages: 4
...| Company 2 | | | | Economic Conditions | The economic did not slowed down Nike business. | | Political/Legal Conditions | | | Sociocultural | | | Global | | | Technological Conditions | | | Economic condition-nike: the economic did not slow down Nike business because it is one of the most successful sports makers in the world. Nike sell merchandise world-wide and it is global well-known brand nike business continue to grow even when the economy does badly because its business is spread throughout the world. Nike merchandise has growth extremely popular in china especially with the youth and sales have been increasing due to the increasing sales in china Nike has revamped its shipping and distribution centers so china can receive deliveries faster and more efficiently Nike is expecting china sales to increase. in the endorsement business golf has been the leading sports industry to have endorsers. In the year of 2008 Tiger Woods is at the rank number 1 in golf so Nike sponsors him for 10 years. For the result 4.5 million customers switched to nike because of him. Nike economic started to increased and Nike earned 60 million for the 10 years endorsement period. Political-nike: the main countries for Nike trades are America, united kingdom and other European countries such as france and germany. In all that countries Nike sell product in there is stable political environments where the democracy meaning that the governments in this countries have...
Words: 778 - Pages: 4
...1. PEST analysis include: Political , economic , social , technological . 2. Strengths and weaknesses. 3. Value chain analysis. 2000-3000 words Pestel Analysis On China Political factor: If Nike wants to open international market such as China, the company would get disadvantages because every country will protect and priority for its domestic products. So, the company must find out exactly these requirements that the country require in Nike to overcome these barriers. International trade regulations The trade regulations in China are formulated in accordance with the "Foreign Trade Law of the People's Republic of China" in order to maintain foreign trade order and fair competition and to protect domestic industry. In 2011, Nike has difficulties to highlight the deep problems businesses face in manufacturing in China, particularly at a time of sharply rising costs and a stiffening legal environment. In its first country-specific supply chain report, which it said focused on China because of the forthcoming Beijing Olympics, Nike detailed the efforts it has been making to get suppliers to comply with its code of conduct and with Chinese law, including a program to monitor Olympics-related suppliers this year. Government attitude The Chinese government may have a love-hate relationship with the West — eager for Western technology yet threatened by democracy. Therefore, it is an disadvantage for Nike when expanding its business in China. But for Chinese consumers...
Words: 668 - Pages: 3
...Case study NIKE Key concept Key issues What is international Mgt ? what are the key issues ? = 2 Mnagement issues in NIKE study case 1/The key issues are social responsibility = 2/ laso aboput corporate image ..Nike has a problem Cormportae image = magt issue = issue of the CEO responsibility Image of the whole company. If bad corporate image , impact not only on sales, but on more than that. Frontier about MKT & MGT Key question: Agenda afternoon working on case study Principles & rules to make good presentation Don’t read the scream you have to keep contact with the audience You except feedback from the audienc e you adapt your message to the audience Defin your objective = planning If you don’t’ know how to defione your objective, you’re lost Yearbook = objective = givce a good image of the MIM students to employers We want to biuild opur self estime when you see your achievement Participate in building your self estime Confusions between the goal and the ways the reach the gaol! If you don’t know where you are going, you can-t reach it. Objective = iompress the audience Breing a circus, fireworks, schow… The objective will define 5” to present the agenda = During the poresentation , Money refund = remboursement Us = if you don’t help me to make money, good bye. No focus in one area Watch for active listening Watch carefully, if boresd it they agree, Right posture Show that you are an...
Words: 980 - Pages: 4
...Political factor: If Nike wants to open international market such as China, the company would get disadvantages because every country will protect and priority for its domestic products. So, the company must find out exactly these requirementsthat the country require in Nike to overcome these barriers. International trade regulations The trade regulations in China are formulated in accordance with the "Foreign Trade Law of the People's Republic of China" in order to maintain foreign trade order and fair competition and to protect domestic industry. In 2011, Nike has difficulties to highlight the deep problems businesses face in manufacturing in China, particularly at a time of sharply rising costs and a stiffening legal environment. In its first country-specific supply chain report, which it said focused on China because of the forthcoming Beijing Olympics, Nike detailed the efforts it has been making to get suppliers to comply with its code of conduct and with Chinese law, including a program to monitor Olympics-related suppliers this year. Government attitude The Chinese government may have a love-hate relationship with the West — eager for Western technology yet threatened by democracy. Therefore, it is an disadvantage for Nike when expanding its business in China. But for Chinese consumers, Western goods mean one thing: status. China's biggest seller ofathletic shoes, Li Ning, recently surrendered its top position to Nike, even though Nike's shoes — upwards of $100...
Words: 310 - Pages: 2
...Political factor: If Nike wants to open international market such as China, the company would get disadvantages because every country will protect and priority for its domestic products. So, the company must find out exactly these requirements that the country require in Nike to overcome these barriers. International trade regulations The trade regulations in China are formulated in accordance with the "Foreign Trade Law of the People's Republic of China" in order to maintain foreign trade order and fair competition and to protect domestic industry. In 2011, Nike has difficulties to highlight the deep problems businesses face in manufacturing in China, particularly at a time of sharply rising costs and a stiffening legal environment. In its first country-specific supply chain report, which it said focused on China because of the forthcoming Beijing Olympics, Nike detailed the efforts it has been making to get suppliers to comply with its code of conduct and with Chinese law, including a program to monitor Olympics-related suppliers this year. Government attitude The Chinese government may have a love-hate relationship with the West — eager for Western technology yet threatened by democracy. Therefore, it is an disadvantage for Nike when expanding its business in China. But for Chinese consumers, Western goods mean one thing: status. China's biggest seller of athletic shoes, Li Ning, recently surrendered its top position to Nike, even though Nike's shoes — upwards of $100...
Words: 312 - Pages: 2
...not improved sports would not be able to endure the competition from the entertainment industry. This purpose of research is to: (A) Evaluate the conditions of the Marketing environment of Nike INC as a sports equipment company (B) Evaluate the recourse capability of Nike INC using appropriate analytical tools, highlighting its thresholds and unique resources and core competences (C) Evaluate the strategic fit of Nike INC using the analysis gather highlighting its strength and weakness. Company’s Profile. Nike INC is a sport Equipment company, It was founded on the 25th of February 1964 by Bill Bowerman as at then it was known as Blue Ribbon Sports. Its named was official changed on the 30th May 1978 to Nike INC. It is said that Bill Bowerman developed his interest in starting up a business while in Stanford. He believed his business would grow because as at then most Sport Shoes companies spent a fortune on labour by cost by manufacturing their Athletic Sports Footwear in countries like the USA were labour cost were high. He was convinced that by out sourcing production to Japan where labour is cheaper, Blue Ribbon prices would be cheaper than its contributor and thus it break into the Athletic Foot Ware industry and this was the beginning of the company which later became Nike INC. Nice INC logo is an image associated with its distinctive "swoosh" logo was created by Carolyn Davidson while he was a student of graphic design student. Initially the word Nice INC was...
Words: 2896 - Pages: 12
...1. The macro-environmental factors that influence Nike’s strategy include culture, demographics, social issues, technological advances, economic situation, and political and regulatory environment. Culture is the shared meanings, beliefs, morals, values and customs of a group of people. In America, Nike has become an industry leader that influences our cultural practices. It is widely accepted as the premier retail brand by all age groups. Nike has done a great job of advertising to various generational cohorts and expanding its brand. Nike’s distinguishable products have become a household name on the global scale. Nike has to specifically consider the “country culture” of not only the countries where it sells product, but the cultures of the countries where the products are manufactured. Country culture attributes include behavior, dress, symbols, physical settings, ceremonies, language, and colors. Identifying and navigating some of the more subtle aspects is difficult but necessary for global firms. Demographics indicate the characteristics of human populations and segments, especially those used to identify consumer markets. Demographics include age, gender, race, and income. Nike uses marketing ads to target different segments of demographics. For example, Nike’s version of the toning shoe is designed to specifically appeal to women. Social issues influence consumer behavior around the world. Recently, there has been a heavy emphasis on thrift, health and...
Words: 297 - Pages: 2
...Summary Page 3 1 Introduction Page 4 2 Economic Environment Page 5 3 Cultural Environment Page 7 4 Political Environment Page 9 5 Conclusion Page 11 6 References Page 12 EXECUTIVE SUMMARY The following essay interrogates Nike, Inc., in the Indian market. The context of the paper lies within the framework of an environmental analysis for the groundwork of a future marketing plan. The central argument is that; (A) the economic environment offers an overall attractive outlook, (B) the cultural environment requires Nike, Inc., to change their core product portfolio while continuously learning to customize and localise to the needs of the Indian consumer, (C) The political environment does not have a substantial risk impact in both its historical and current outlook, and the government is heavily involved in reforms that promote foreign direct investment. The extent of the analysis highlights relevant international marketing issues that Nike, Inc., faces in India in the context of country attractiveness, market segmentation, market positioning, and the marketing strategy in the context of the four P’s. 1 INTRODUCTION The aim of this essay is to select a consumer product and country market and undertake an in-depth and extensive environmental analysis as groundwork for a marketing plan. The selected consumer product will be sports apparel by Nike, Inc., while the selected target market is India. Currently, more than half of the Fortune 500 companies...
Words: 2218 - Pages: 9
...the conception and implementation of CSR? Scherer and Palazzo (2007) claim that, in a globalized world, it is necessary a shift toward a new politically enlarged concept of CSR. In fact, globalization is weakening the power of (national) political authorities to regulate the activities of corporations that globally expand their operations: for instance, globalization forces national governments into a race to the bottom in order to win the competition with other countries for attracting corporate investments. Thus, they reason that corporations should be understood as both economic and political actors. Davis, Whitman and Zald (2006) claim that, in addition to weak national boundaries that separate domestic from foreign companies, another crucial difference of the global competitive environment of the 21st century is the weak distinction between activities and transactions occurring inside as opposed to outside a corporate entity: while companies are moving part of their operations from the status of in-house activities to purchased goods and services, they are at the same time forming a variety of close relationships with suppliers and partners. This, together with the politicization of civil society in response to the smaller influence of national governments, has led to an important change in CSR practice: while CSR largely arose out of...
Words: 1199 - Pages: 5
...Nike is the largest seller of athletic apparel around the world. The company stands on performance and product reliability towards their product. The company also states they lead in corporate citizenship through programs that reflect towards the care of their Nike family worldwide. The internal assessment of Nike starts off with their social responsibility and how it is important it is to sustain a growing company. They established a VP position towards social responsibility. They’ve also joined the Fair Labor Association (FLA), Global Alliance for Workforce and Communities (GAWC), and also fund wildlife foundations. This helps with sustaining a positive public image and shows the public that you do care as a company to what the consumer thinks which influences a consumer’s decision. It’s an important competitive advantage because when you sustain your self in the public eye, it creates a strong hold on the company’s influence and gives insight on what consumers want. Another important advantage is Nike’s marketing tactics. They also have an excessive advertising budget that helps with endorser contracts, printed ads, commercials, and sponsorship of activities. This helps with getting the brand name out there and creating a diversity of consumers. Not to mention the fan base from which follow their favorite sports icon that happens to be endorsing Nike products. Nikes distribution line is another important factor and is worldwide. This ensures product demand, development...
Words: 690 - Pages: 3
...Macro environment Demography environment Vitamins are very scarce in our everyday diet. This caters to many people including myself. What Nike Vita-fuel can offer to those who aren’t familiar is a new exciting way to boost energy and stay healthy. It is definitely a new trend to go to the gym and stay healthy, but this product allows all types of people to gain its benefits, ranging from bodybuilders, the average person, and even people who are out of shape and trying to start a better lifestyle. Millennials (Gen Y or echo boomers) are a new type of age group who are constantly interacting via facebook and instagram where pictures are the main source of entertainment. As sad as it sounds, people have never been more superficial and thus want to look good to impress others. With the brand equity Nike has, it will attract a plethora of customers. Natural environment Natural environment is one of our strongest marketing assets. Large problems like raw materials and pollution are irrelevant and an advantage for us. We do not consume raw materials for our production and have no negative affect to the pollution in our planet. This can be used to the many people who are realizing our environment is slowly deteriorating from many companies and will be up for our natural way of producing our product. We can strategize to market to eco-friendly customers who are at an all time high. • Technological environment Technology has never been better, and everyone...
Words: 551 - Pages: 3
...Globalisation NIKE – just do it Introduction Nike, Inc. is an incorporated company that designs, develops and markets worldwide athletic footwear, apparel, equipment and accessories. Nike is the biggest seller of athletic footwear and athletic apparel in the world and creates designs for men, women and children. Nike employs both traditional and non-traditional distribution channels in almost 200 countries with primary market regions in the United States, Europe, Asia Pacific, and the Americas. Nike has some 20,000 retailers worldwide including Nike factory stores, Nike stores, Nike Towns, Cole Haan stores and Web sites which sell Nike's sports and leisure products. Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Skateboarding, and subsidiaries including Cole Haan, Hurley International and Converse. Nike accounts for 33% of the global market share in the athletic footwear industry. Nike sponsors many high profile athletes and sports teams around the world with the highly recognized trademarks of Just do it (www.nike.co.uk). GLOBALISATION: Globalisation is defined as the micro- phenomenon where there are a free flow of capital efficiency, technology and other factors of production which promote world welfare in its strides. (Nande and Dias, 2007.,p.2) KEY DRIVERS OF GLOBLISATION: there are three main factors which motivate the globalisation of markets and production which are explained as under: Falling barriers to trade...
Words: 4492 - Pages: 18
