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Nike Hiring Gets Off on the Right Foot

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Nike: Hiring Gets Off on the Right Foot

What do you think are the prime advantages and disadvantages of Nike’s computer based interviewing system?
Advantages of computer assisted Interviewing system:

a) Weeds out undesirable applications: In computer based interview system the applicants whom management thinks are eligible for the job according to qualification, work experience and achievement of an applicant in his/her career is called upon for the interview. This helps the company screen out un- important applicants and in turn save their time in interviewing only required applicants.
b) Saves company’s administrative costs: Company during their interview season sees an increase in their administrative expenses which includes mainly the travel reimbursement that all candidates gets during their journey to interview location. Nike being one of the largest manufacturing & retail oriented company; it needs recruitment process almost the whole year. If they spend. Therefore company’s expenses would be very high and at the same time, may not be productive as out of huge number of candidates who have applied, only few would be matching the job profile.
c) Time efficient: it saves time for both management involved in recruitment process & candidates who may have to undergo long interview process. Management can utilize that time for its productivity & handling its other important issues.

d) No routing errors. If the system is correctly programmed, routing errors, that is, errors in the sequence of questions, skipping and branching, will not occur. Therefore, missing data because of routing and skipping errors will never happen. Also, questions that do not apply to a specific respondent are automatically skipped. Hence, automatic routing reduces the number of data errors.

e) Automatic validity checks: Data can be checked immediately because the program

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