A Strategic Analysis of Nintendo

Contents
Contents2
1.Introduction2
1.1Company Overview3
2.External Analysis4
2.1Global Trends4
2.2Porter 5 Forces4
2.2.1 Threat of new Substitutes5
2.2.2 Threat of new Entrants5
2.2.3 Bargaining Power of Customers6
2.2.4. Bargaining Power of Suppliers7
3.Internal Analysis8
3.1Core Competencies8
3.2. Financial Overview9
3.2Resources11
4.Strategy12
4.2 Corporate Level12
4.1. Business Level13
5.Conclusion13

Introduction
If we remember a few years ago, everywhere you could see, if on the street, in a restaurant, on the train or at home. You couldn’t avoid meeting little children or even adults playing with a little portable hand-held console. What was that magical thing that seemed to fall just from heaven? And where did it come from?
Nintendo DS launched in 2004 by the same titled company Nintendo Co. Ltd. That was the start of a new generation. The company already released distinctly consoles such as the „Gameboy“ where everybody is already supposed to know “Nintendo” all over the world, if this is not the case, now everybody does due to the Innovation of Nintendo DS.
An innovation during the period due to the touch screen function who Nintendo has been the first corporation to use this technology in his line. Nintendo DS is able to utilize by both younger generation and elder because of the attached software which for example helped to train the memories of one’s brain.
Shortly after 2004 a successful console was released on the market. Nearly each household were storing a Wii console. Also at our homes we used to have that „Wii“. During those periods Nintendo was market leader in the gaming industry.
Nintendo has had an appearance on the Media since the beginning of 2011. They released a follower of Nintendo DS which is called Nintendo 3DS in Japan, Europe and the USA. The followers shined out benefits