...Nissan case notes Taking on the challenge - Renaults cash injection 5.4 billion us - Renault would get access to North America and Asia - Nissan would get access to Europe and Latin America - Renault would get access to Nissans’ Engineering and Manufacturing expertise - Nissan would get access to Renaults’ Marketing and Design flair - Nissan had posted global losses in six of the previous seven years. - Nissans 4 out of 43 models were profitable - Daimler insiders afraid of Japanese resistance to change - Renaults credibility - referring to the Volvo merger, fueled by cultural problems. - Renault 44% state owned. - An analyst thought that the DaimlerChrysler cultural problems were nothing compared to if RenaultNissan. - Both Renault and Nissan: Nationalistic and Patriotic - News of Renault-Nissan negotiations resulted in a drop in Renault shares. - Nissans’ problems were evident: • Too many plants (some running at 50% capacity) • 25 expensive chassis (compared to volkswagens 4) • Too many suppliers (3000, compared to 300 at ford) • Too many dealers in Japan. • Japanese Culture: - Lifetime employment - Close ties with suppliers - Renaults STAKE: • The power of VETO, meaning that people were afraid of making changes due to the stakes. Building the team - Cross-cultural challenge (mainly French and Japanese) 1 - Ghosn had one condition: He would have full control, and he did not have to seek approval from France. - And he got to handpick 20 or so executives who would accompany...
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...Teesside University Business Management Fundamentals of marketing Nissan case study Student name: Student number: Module code: Submission date: Tutor: Case Study on Nissan The purpose of this essay is to explore and question why Nissan Motor Company creates products that are branded for a specific target audience. It will also be based upon how these techniques benefit the company and discuss what Nissan gain from it. 1. Consider the introduction of the infiniti brand by Nissan and discuss how the sub-brand relates to a particular target segment for Nissan? Nissan was originally founded in 1993 and was formerly known as Tobata Casting co, Ltd, the company name then later transformed in Nissan Motor. According to Nissan Global “the founder Yoshisuke Aikawa a brilliant leader of the Nissan combine had grand plans to mass-produce 10,000 - 15,000 units per year, and was about to putting his plan into practice”(www.nissan-global.com, Accessed: 12 January 2014 ). Since 1933 Nissan has transformed and expanded massively and is now very popular and successful brand. Its products are now purchased worldwide selling mostly in larger countries such as Japan and America. As reported by Johnathon Jones “Nissan produces more than 300,000 cars a year, and has plans to increase that volume in the long term to 500,000” (Johnathon Jones, 2002). “Nissan has a clear vision for the future, and - with our Alliance partner, Renault - we are working with passion...
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...(Nissan automobile manufacturing unit exists in Chennai, India. Following points are written by assuming that Nissan Motors is currently not operating in India.) 1. Background: Nissan Motor Co. Ltd. is a Japanese car manufacturing company established in 1933, manufacturing vehicles in 20 countries and providing services in more than 160 countries. {The present workforce consists of 23,605 workers globally.} 2. Automobile Manufacturing industries in India: In order to effectively establish the Nissan Motors industry we need to do a thorough market study of India Automobile Industry. India is presently, the sixth largest passenger vehicle producing country in the World. We need to identify whether: a. Is it feasible to establish the Nissan Industry in India considering all factors like: current global economy, political scenarios, etc.? b. Who are the major competitors in India? Which other manufacturing industries have firmly established them in India? We also need to study their respective current statistics. c. What quality and price range is required? i. What is the target consumer base for which Nissan is aiming? ii. Once identified, how many units per annum will be manufactured? 3. Obstacles: d. Identifying the operations of Nissan in India: iii. Whether to set up a plant in India iv. Import assembled vehicles in India e. Political permissions/issues : v. We need to do a...
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... NISSAN MOTORS CO. LTD Prepared By :- Varun Gupta Student id :- 4449770 CONTENTS 1) INTRODUCTION COMPANY OVERVIEW BUSINESS STRATEGY 2) FINANCIAL STATEMENTS FOR YEAR 2009-2012 (end Mar31) INCOME STATEMENT BALANCE SHEET 3) RATIO ANALYSIS CONCLUSIONS 4) OPERATING LEVERAGE AND DEGREE OF FINANCIAL LEVERAGE (DOFL) CONCLUSIONS 5) PRO FORMA INCOME STATEMENT CONCLUSIONS 6) EXTERNAL FUND REQUIREMENT FOR YEAR 2013 7) ADVICE FOR SHARE HOLDERS 8) REFERENCES COMPANY OVERVIEW - NISSAN MOTOR CO. LTD Nissan motor co. ltd was formed by Yoshisuke Aikawa in 1934 at Japan. Initially Nissan Motor produced trucks, airplanes and engines for Japanese military. Later they produced different cars for the public. In 1950 Nissan Motors decided to expand globally to different markets. Their intention was to target big and different markets like US, Europe, AUS. Their international venture started in 1959. In 1959 Nissan Motors decided to exhibit their cars in US. As US was the largest market in the world. They showcased their cars at Los Angles auto show. After that they expanded to different markets like Australia, UK. They produced different kind of cars like Datsun-fairlady roadsters, Datsun510, Datsun 240z. In 1970 they became one of the world’s largest exporter. In 1973 Nissan expanded their production in different markets like Mexico, Australia, Taiwan and South Africa. At present Nissan has...
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...What were the drivers to successful strategy implementation at Nissan? To be successful an intended strategy must be implemented. Strategic resources must be developed, deployed and controlled correctly. An organizations structure and internal processes are key drivers to successful implementation. The Nissan Renewal Plan (NRP) was driven by the following key drivers: • Structure o Pre-Ghosn, managers did not have well-defined areas of responsibility. This resulted in a lack of structure and Ghosn sought to transform the organization from that of a bureaucratic hierarchy to one based on cross-functional integration. This was accomplished via the abolishment of ridged functional silos. o Key reasons for the realignment of the structure: Reduce Costs Optimize Growth & Competitiveness o Decision to form cross functional teams (CFT’s) provided the foundation on which to restructure the organization and provided a sound base for successful implementation of the NRP. o Analysis of Nissan’s structure, using Mintzberg’s framework, enables one to identify several key drivers that support successful strategy implementation: Due to the multinational nature of the organization’s business environment, Nissan faced the challenge of dealing with market differences between various countries. This resulted in the diversification of products across global market, thereby ensuring optimum market penetration. Co-coordinating mechanism was the standardization of outputs in terms...
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... 3. All references must be fully cited in Harvard/ APA notation. 4. Plagiarism in any form will result in severe penalties. 5. Work submitted within up to 7 calendar days late = 10 marks subtracted. 6. Work submitted up to 10 calendar days late = 20 marks subtracted. 7. Work submitted more than 10 calendar days late = 1 marks awarded. | Declaration: I declare that a) No part of this assignment has been copied from any other person’s work except where due acknowledgement is made in the text. b) No part of this assignment had been written for me by any other person except where such collaboration has been authorized by lecturer concerned. c) All grades obtained by students are final. Appeal can only be made (on FAIL case only) to the Academic Borad along with a payment of RM 100.00 to formalise the Process.d) the University/ College uses plagiarism detection...
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...Nissan is one of the world's leading automakers. Jidosha-Seizo Kabushiki-Kaisha("Automobile Manufacturing Co., Ltd." in English) was established in 1933, taking over all the operations for manufacturing Datsun from the automobile division of Tobata Casting Co. LTD, and its company name was changed to Nissan Motor Co., Ltd. in 1934. There were numerous good and bad times the company has faced but it became consistently with the progression of time and now it has turned into one of the main company of making automobiles in the world. The following is a SWOT analysis based on the case study provided of Nissan Motor Co. LTD. Nissan has a number of strengths, one of the most important strength is that it operates globally. After the second world war, Nissan developed steadily, growing its operation internationally. It's got to be particularly fruitful in North America with a lineup of littler gas productive autos and little pickup trucks as well as sports coupe cars. Nissan was extremely remarkable for its advanced engineering and technology innovation, plant productivity, and quality administration. It is because the combination of these strengths the company has held its position over the world. The Nissan company has many strengths, on the other hand it also has weaknesses. One of these is that wrong estimation of customers wants. Customers like stylish, innovative cars, but Nissan thought they preferred good quality cars. As opposed to reinvesting in new product...
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...driving Nano * Let people involve social media of Tata * Gain attention from youth | Both Nissan and Tata wants to increase their sales in India, which I think, is their most important goal. Separately, for Nissan, they corporate with the most popular Bollywood actor, Ranbir Kapoor, to produce a series of TV commercials, which show up the unique and competitive features of Micra to public, to gain the brand awareness of unknown Nissan Micra. In addition to the TV commercials, they also partnered with Kapoor producing a film, The New Star of India, to engage younger consumers and jumpstart sales. During the film producing process, they associated with Facebook to select co-actors, in order to receive a high social media popularity. Furthermore, since Nissan Micra has lots of competitors, such as Maruti Swift, Ford Figo, and Hyundai i10 and i20, Nissan also wanted to become the most popular car in B2 category by using social media. For Tata Nano, because of the long history of Tata company and the exist brand awareness of Tata, their goals are different from Nissan. Tata company wanted to let public use Nano to alter their two wheel motorcycle, because Nano is the cheapest car in the world. In addition, Tata partnered with MTV to conduct a TV show, Nano Drive with MTV, obtain public awareness of Nano. Most importantly, during this process, Nissan also used Facebook to connect people, which led them receive lots of fans(or potential customers). Because...
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...A Concise Research on Siemens AG and Nissan Contents I. Introduction………….…………………………………………………...…………….….1 II. Finding…………………………………....……………………………...…………...…...2 2.1 A concise background of Siemens AG and Nissan………………..…2 2.2 The high performance culture of Siemens….…………….….…………….........2 2.3 Comparison of organisational structure and culture…………….………………...…..2 2.4 Effectiveness of different leadership styles………………………………………......3 2.5 Approaches to management among Siemens AG and Nissan………………………..4 2.6 Factors influence individual behaviour at work………………………………………5 2.7 Different motivational theories………………………………………………………5 2.8 Nature of groups and group behaviour of Siemens…………………………………..6 2.9 Factors to the development of effective teamwork at Siemens………………………6 III. Conclusion…...……………………….………………………………………..………8 3.1 Structure and culture affect the performance of Siemens…………………………..8 3.2 Explanation of the leadership of Siemens AG……………………………………….8 3.3 Organisational theory influences the practice of management……………………8 3.4 Different leadership styles motivate organisations in periods of change……………9 3.5 The usefulness of motivational theories for managers………………….…………10 3.6 Impact of technology on team functioning within Siemens……………………10 Reference………………………………………………..………………….……….……….12 I. Introduction All my research is about two huge companies: Nissan Motor Company and Siemens AG. One topic has already been set...
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...Case study: Leading a Global Organization This paper will evaluate Carlos Ghosn’s approach to turning Nissan around from his appointment of COO at a very critical time in Nissan’s history. After many years of success, Nissan began facing difficulties in the 90s and Carlos Ghosn was invited to help turn the organization around. Both national and organizational culture was very strong in Nissan and made changes difficult, but Ghosn’s management style enabled him to implement the Nissan revival plan (NRP), which turned the company around to profitability. Background The case revolves around Nissan and its management. The company was established in 1933 under a different name, but quickly changed to Nissan Motor Co. Ltd. Following the Second World War, Nissan expanded its operations around the world and grew steadily. By 1991 Nissan was highly profitable and had four out of the top ten cars in the world. The success didn’t last though. In the years 1993-1999 Nissan had seven consecutive years of losses and credit rating services were threating to lower their status from “investment grade” to “junk”. Part of the problem was the managerial decision to emphasize short-tem market share growth rather than long-term success. Inspired by local Japanese culture and customs, especially keiretsu, Nissan invested heavily in suppliers. This was done to encourage loyalty and cooperation between members of their value chain. Unfortunately, the Asian financial ended up devaluating...
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...Ejemplo de empresa japonesa Toyota Es un fabricante de automóviles japonés con sede en Toyota (Aichi), Japón. Toyota fue el mayor fabricante de automóviles en 2012 (por producción) por delante del Grupo Volkswagen y General Motors,2 y tuvo ventas mundiales aproximadas de 9,98 millones de vehículos en 2013.3 Es una de las "tres grandes" empresas automovilísticas japonesas desafiando a los fabricantes de automóviles estadounidenses que también incluye Nissan Motors y Honda Motor con gran éxito. Produce automóviles, camiones, autobuses y robots (no para la venta al público); es la quinta empresa más grande del mundo. La sede de la empresa se encuentra en Toyota, Aichi, yBunkyō, Tokio (Japón) con fábricas y oficinas alrededor de todo el mundo. La empresa fue fundada en 1933 por Kiichiro Toyoda. Proporciona servicios financieros a través de su subsidiaria Toyota Financial Services y participa en otras líneas de negocio. Fabrica vehículos vendidos en los Estados Unidos bajo las marcas de Toyota, Scion y Lexus. Toyota también posee grandes inversiones en Daihatsu e Hino, y un 8,7% de Fuji Heavy Industries, que fabrica vehículos Subaru. Toyota tiene una amplia cuota de mercado en los Estados Unidos, Europa y África y es el líder del mercado en Australia. También tiene cuotas de mercado significativas en varios países del Sureste Asiático de alto crecimiento. Conclusión En la cultura japonesa en los negocios, se considera al trabajo como un destino compartido. Todos los empleados...
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...Why was the former Nissan Management unsuccessful in turning the company around? Why could they not prevent the slide of Nissan’s ranking market share, etc.? The former managers of Nissan had been struggling to turn Nissan into a profitable company for eight years. Nissans major problem were the extremely low margins due to its lack of brand power and the very unprofitable cost structure (especially regarding purchasing costs). Nissan’s organizational and financial structures where very traditional and typical Japanese (e. g. the cross-shareholdings within the kereitsu structures). All previous Nissan CEO’s where Japanese , probably each of them with a long tenure and history in the company. Each CEO was surely skilled and experienced in leading an international company. But it can be speculated that it is much harder for a Japanese CEO to make fundamental changes in Nissan's long-standing operating practices and behavioral norms of Japanese society that are deeply integrated in the corporate structure. The former managers were simply stuck in their Japanese organizational structures and no one wanted to break with their own tradition. In addition, the company advisors, a group of senior managers without line responsibilities, made sure that Japanese business practices were implemented and pursued. Some examples of these country specific, traditional structures are the kereitsu partnerships and the predominant seniority rule: Nissan was consistently strapped for cash and...
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...Develop and Articulate clear and consistent sense of purpose and direction for the organization Ghosn was only moderately successful in articulating an organization purpose. In presenting his first analysis of Nissan, he identified the challenge of “save the business without losing the company” while simultaneously presenting the goal of “ do everything in my power to bring Nissan back to profitability at the earliest date possible and revive it as a highly attractive company”. While the combination of saving the business and returning Nissan to attractiveness is an appropriate organizational purpose, the discussion of profitability goals appears to veer into the strategy arena, which would be more specific. While he is able to establish a common sense of direction and goals for all employees, saving the company, there had to have been questions regarding what not losing the company meant in the context of returning it to profitability. Additionall, a clear purpose is generally supported by decentralized and autonomous decision making. Ghosn makes a point of referring to everything that is in his power which seems inconsistent with establishing high levels of coordination and teamwork. Establish Demanding Performance Expectations Ghosn was successful in creating demanding performance expectations. Similar to the tactics employed by Jack Welch at GE, Ghosn worked to instill the concept of “stretch”. Stretch goals are those that cannot be achieved by incremental or...
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..."Leading Change – Carlos Ghosn at Michelin, Renault, and Nissan Motors" case is an example of how one person was able to turn around three different companies from the brink of failure, and implement change through effective leadership. Carlos Ghosn exemplified strong leadership through three interrelated notions, one, affecting the behaviors of others, two, mobilizing employees to encourage commitment, and three, by mobilizing adaptive behaviors. His success can be attributed through the five core tasks that are the “heart of effective change leadership.” Those core tasks are to develop, and communicate purpose, establish demanding performance goals, enable upward communication, forge an emotional bond between employees and the organization, and develop future change leadership. This paper will explore how Ghosn used the five tasks of change leadership to revitalize Michelin, Renault, and Nissan Motors. One of the first strategies Ghosn established was to get all employees to work towards the same common goal. Within each of the companies mentioned above, he developed cross-functional teams. Cross-functional teams allow people from a diverse group to exchange information to solve problems. Michelin-South American personnel had two groups from different cultural backgrounds-French and Brazilian employees. He believed by creating cross-functional teams, it would create teamwork to re-energize employees to work together. He stated, “a cross-functional team was fundamental...
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...Chapter 7 FORBES.COM PRIVACY STATEMENT Revised and posted as of: July 17, 2013 Forbes.com is committed to safeguarding your privacy online. Please read the following statement to understand how your personal information will be treated as you make full use of the Forbes.com website and services. The Forbes.com website is owned and operated by Forbes.com LLC. Forbes has been awarded TRUSTe's Privacy Seal signifying that this privacy policy and practices have been reviewed by TRUSTe for compliance with TRUSTe's program requirements including transparency, accountability and choice regarding the collection and use of your personal information. TRUSTe's mission, as an independent third party, is to accelerate online trust among consumers and organizations globally through its leading privacy trustmark and innovative trust solutions. If you have questions or complaints regarding our privacy policy or practices, please contact us by email at privacy@forbes.com. If you are not satisfied with our response you can contact TRUSTe here. Forbes complies with the U.S. - E.U. Safe Harbor Framework and the U.S. - Swiss Safe Harbor Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal data from European Union member countries and Switzerland. Forbes has certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. To learn more about the...
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