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Nokia- Connecting People

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Nokia - connecting people. Introduction
In 1963 Nokia starts its journey in the field of telecommunications with developing radio telephones for the army and emergency services. Since then, Nokia came a long way with launching the world’s first international cellular network and the first to allow international roaming in 1981. Nokia introducing the first car phone in 1982 and in 1991, Harri Holkeri- the Finish prime minister by then, makes the world’s first GSM phone call with Nokia handset. The strategic decision to invest in telecommunication has paid off and by 1998 Nokia is the world’s number one in mobile phones. Between 1996 and 2001, Nokia’s turnover increases almost fivefold from 6.5 billion Euro to 31 billion Euro.
In 2005, Nokia sells its One billionth phone. In 2007 the company has 35% of the mobile network share market.
”As the new millennium dawns, everything changes. New technology enables the internet to go mobile, opening up a world of possibilities for mobile users. No longer are phones just for phone calls.” (Nokia, 2013a) Corporate planning & Vision
Nokia’s mission is simple: Connecting People. Except the well-known mobile technology production, Nokia has more production lines like audiovisual signal/data processing and communications, multimedia equipment, satellite and cable receivers. In the early 1990s, Nokia makes a major shift in its activities and becoming a telecommunications focused company. Nokia had effectively decided that the future lies in telecommunications products, and strikes the global rather than simply the national market. Nokia starts expanding its manufacturing in 7 countries and its products sells in 130 countries. Lately Nokia concentrates its energy mostly in navigation, third generation mobile phones, and smartphones.
Company’s main goal is to keep its customer satisfaction with quality

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