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Non-Monetary Impact on Performance

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IMPACT OF NON-MONETARY MOTIVATORS ON STAFF PERFORMANCE Positive impact
According to the Merriam-Webster dictionary, motivation is one of the external and internal factors that stimulate desire and energy in people to be continually interested and committed to a job, role or subject or to make an effort attain a goal. Armstrong (2014), classifies motivation as strength and direction of behaviour and the factors that influence people to behave in certain ways. This section will illustrate the impact of non-monetary motivators on staff performance. Watson, (1994) admits that motivation is the number one problem that is facing modern business today. Non-monetary motivation is one of the most essential ways to motivate staff within an organisation. In many countries owners and top managers are using systems of motivation for staff. In the U.S.A. seventy five percent of organisations motivate staff with non-monetary motivators. This percentage reflects the importance and positive impact of motivation of employees.There are many types of non-monetary motivators and all of them have positive impacts on organisations. Douglas, E (2012) believes non-monetary awards may include: • Restaurant coupons
• Relocation costs
• Movie tickets
• Recognition of birthdays
• Free lunches, snacks, or beverages
• Covered parking spaces
• Outstanding employee plaques
• Employee discounts
• Tuition Reimbursement
• Preferred office/classroom/team selection
• Flex time
• Job "swapping"
• Personalized items (shirts, jackets, briefcases, planners, mugs, hats)
• Loan assistance
• Paid sabbaticals
• Gym membership, trainers, spa services
• Healthcare benefits
• Additional life insurance
• Day-care
• Free cell phone or other technology products
• Financial advising services

According to Griffin (1990), in most instances, employee performance is determined by three things: (1) ability; (2) the work environment; and (3) motivation. Taylor was a pioneer of the theory of motivation. This particular theory was founded back in the 19th century when he brought in motivation as a factor to increase productivity. His method was efficient and effective as all staff were highly motivated and inspired to work hard. The number of people who availed of sick leave significantly decreased. The factory in question was working full time, non-stop. Taylor's theory was based on monetary motivators, even though he explained that most workers do not enjoy the work they do and only perform when given the direct reward of monetary payment.
Elton Mayo was building his theory on the belief that money was not the only motivator people needed. Every owner of the company should take care of staff by considering their social needs. Mayo pointed out that employers who look after their staff in a caring and humane manner, found that staff performance increased. Nowadays, we can see how non-monetary motivators have a positive impact on staff performance by looking at multinational corporations. Google, which is one of the largest multinational companies has one of the biggest non-monetary motivations for staff. Furthermore, this company has a very big recreation area with vending machines, also various canteens with full facilities, healthy options and on site chefs. Most of the staff, even security can have free meals. On the premises there is always a dentist available. Staff, as a part of their non-monetary benefits can get a free membership to gyms or swimming pools. According to Cook (2012) that productivity in companies with non-monetary motivators is higher, as people want to work harder. Non-monetary motivators improves morale of staff. This can stimulate them to work more efficiently and effectively. Many of the new innovations depend on the management culture within the organisation. Cook(2012) admits CEO of Google Erin Schmitt has adopted a new strategy “fun is good”, as she believes that any work should be challenging and everyone should have fun. Google offers a standard benefit package to staff which includes laundry rooms, massage rooms, haircuts, carwashes, dry cleaning, and commuting buses. All these offers and environments make Google a unique company which is included in the top one hundred best companies to work. Google is paying huge attention to its staff and makes people to feel confident and happy at work through its benefit scheme. Google’s philosophy and morale are coming from the CEO of the company who wants a highly motivated staff. As a result of the correct non-monetary policy, it has very strong performance outcomes. This company has a very low attrition rate. People prefer to work and retire at Google. According to www.thinkinggoogle.com, Google Inc. had $209,624 in profit per employee in 2008, which beat all the other large technology companies, including big hitters like Microsoft, Apple, Intel and IBM. The company recorded revenues of 21,795.6 million during the financial year ended December 2008, which was an increase of 31.3% over 2007. In financial year 2008, in the US, Google’s largest geographical market, accounted for 48.8% of the total revenues. According to Google, the ability to reward employees by attracting the best and retaining the best pay off substantially—people are the best investment.

Negative impact
However, non-monetary motivators can also have a negative impact on the performance in the workplace. Kohn (1993) notes that non-financial rewards only provide a temporary boost to the performance of employees, and once the rewards become obsolete, employees revert back to their previous level of output. This temporary compliance from the employees can create confusion between the company’s present output levels, and the future forecasts of the company’s expected levels of output. Furthermore, Kohn (1993) states that employees who do not expect a reward from an increase in their performance, have better output levels than the employees who do. Mark (1973) supports this claim as he conducted a study and concluded that children who were asked to draw, drew less if they expected a reward, then children who did not.

Source:Mark(1973)
In conclusion, Kohn (1993) concluded that rewards only buy temporary compliance, which in result can create problems in the long term for the company in question.

Additionally, Kohn (1993) argues that rewards can be an indirect punishment as they can be manipulative which can undermine the performance of the employees. The reward might be desired, but by making the reward contingent on employees increasing their output, managers effectively manipulate their subordinates and decrease their performance in the long term (Kohn 1993). Furthermore, the employees who do not receive the same quality of rewards as their co-workers are also being punished and thus get demoralized which leads to a decrease in their performance. In addition, Kim, Eugene(2014) suggests that employees which have high level of output and receive more non-monetary rewards than their co-workers are more likely to be victimized, which can result in a decrease in their performance and a higher chance of that employee looking for alternative employment. Non-monetary rewards can also hinder the performance of an employee due to the fact that they can discourage an employee from taking risks. Kohn (1993) suggests that employees who know that they will receive a reward for completing a certain task, will less likely explore other opportunities that might enhance their performance or output in the long run. Furthermore, some employees might only focus on receiving the reward as fast as possible which can result in a decrease of the quality of the work being done by the employee. This point of view has been backed up by Condry (1977) who stated that rewards are “the enemies of exploration”. Additionally, organizational psychologist Edwin A. Locke (1990) conducted a study whereby the subjects were paid piece-rate pay and were given non-monetary benefits such as an extended lunch break for each task completed while others were paid a flat rate and given the standard amount of non-monetary rewards. As a result of the study, Locke noticed that the employees who were paid for each task completed, chose easier tasks than those being paid a flat-rate and thus effectively having decreased performance in the long run. From this study, we can conclude that employees that received a flat rate and a standard amount of non-monetary rewards engaged in risk taking more, as they completed more tasks than the employees who got rewarded for each completed task. Non-monetary rewards can also create a tense atmosphere within the workplace which can reduce the performance of employees in a negative way. A senior manager consultant at Joiner Associates Inc. s Peter R. Scholtes suggests that “Everyone is pressuring the system for individual gain. No one is improving the system for collective gain. The system will inevitably crash.” the human equation (1998, Pg. 217) .This quote suggests that people will only engage in activities that will add to their personal gain, but do not care for the overall goal of the company, which decreases the collective performance of the team. Kohn (1993) argues that if you add a system of rewarding employees based on their performance when they already only work for their own personal gain, it will only increase the tense atmosphere within the workplace and contribute to the poor performance of the employees. Furthermore, Kohn (1993) states non-monetary rewards can damage the relationship between the employees and the supervisors. For example, an employee might conceal any problems that might have arisen when completing a certain task from the supervisor because they feel that they do not receive the same amount of vacation days as their co-workers. This can be not only disturb the work of the employee in question, but may also disturb the work of other employees as they may require the work of the employee in question done properly and on time.

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