...Marketing Research Journal for YMCA Jonathan Lewis nathanolewis@gmail.com Abstract YMCA as commonly known is the acronym for Young Men Christian Association. This nonprofit organization is a worldwide organization in with more than 57 million beneficiaries all over the world. As the marketing manager, the purpose of this research journal to evaluate the internal and external marketing environments of the organization, this will give us a broader perspective into the success of the organization and the next level of growth for the organization. Although this is a nonprofit organization, but like for profit organization, there are different marketing factors and strategies such as the competitive environment, target audience, and many more that contributes to the success of the business. The observations and findings in this journal will be the groundwork upon with the business manager’s plan for this organization will be built. Keywords: competitive environment, target market, stakeholders, marketing mix, value proposition Introduction to YMCA Young Men's Christian Association is commonly known as YMCA or simply the Y. The organization comprises of over 125 national associations worldwide with more than 57 million beneficiaries from different walks of life. This nonprofit organization was founded on 6 June 1844 by George Williams in London. The main reason why he created the organization was to put Christian principles into practice by helping...
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...makers in ways that mobile the organization to take appropriate actions, that in turn, maximize business performance” (Cooper & Schindler, 2006). Nonprofit organizations are currently having a tough time in this economy because of budget cuts. One place in particular suffering is the YMCA. This business research plan will form a research question, which arose from this dilemma as well as define the problem the YMCA is currently having. Along with the research question, an appropriate research design will be defined in order to try to fix the problem appropriately and then a sample design used for collecting data will be defined. Research Question Development When conducting research of any kind, it is crucial to address any potential problems that may arise to ensure that an organization is operating at its optimal level. Because of the turmoil in the economy, nonprofit organizations all over the nation are experiencing a tough time due to budget cuts. In addition to a lower budget there has been a significant decrease in employee satisfaction possibly due to a decrease in raises and incentives for YMCA employees. Finally, there has been an increase in employee absenteeism and an increase in turnover rate. A recession or hurting economy ultimately results in serious problems within YMCA's organization and has led to a tough question that must be addressed; If the organization’s budget is very tight this year due to this turmoil, “What can YMCA do to improve employee morale...
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...YMCA Mission Statement To put Christian principles into practice through programs that build healthy spirit, mind and body for all (hpymca.org). The YMCA is guided by four core values: caring, honesty, respect, and responsibility, therefore the YMCA is focused on nurturing every child and teen, improving the nation’s health and well-being and providing opportunities to give back to communities through volunteering. History The Young Men's Christian Association ("YMCA“) is a worldwide association made up of more than 45 million members. The YMCA was founded by George Williams on June 6, 1844 in London, England. The goal of the organization was putting Christian principles into practice, achieved by developing "a healthy spirit, mind, and body" (Wikipedia.org). In 1853, the first YMCA for blacks was founded by Anthony Bowen, a freed slave, in Washington, D.C. This opened the doors for newcomers and immigrants which has always been a part of the YMCA work. In 1860, YMCA supplied affordable safe housing similar to hotel rooms for young men moving to cities from rural areas. In 1867, the first YMCA dormitory ‘The Chicago’s Farwell Hall’ was built. Between 1922 and 1940, YMCA dormitory rooms grew from approximately 55,000 rooms to more than 100,000. amongst those who stayed at YMCA residences were journalists Andy Rooney and Dan Rather, African American leaders Malcolm X and Dr. Martin Luther King Jr., novelist Jack Kerouac, and U.S. Ambassador Andrew Young (ymca.net)...
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...Ashley Cain Management and Leadership Paper December 4, 2011 MGT/330 University of Phoenix The YMCA is a well-known organization all throughout the United States. The YMCA was founded in 1844 by George Williams in London. Anyone who worked at the Y at the time was a volunteer. The mission was to bring the Christian faith into the lives of young men and bring the community together. The YMCA has since become an organization that represents the true qualities of leadership. The YMCA has built their legacy over 160 years. “Today, the Y engages more than 10,000 neighborhoods across the U.S. As the nation’s leading nonprofit committed to helping people and communities to learn, grow and thrive, our contributions are both far-reaching and intimate—from influencing our nation’s culture during times of profound social change to the individual support we provide an adult learning to read.” (YMCA) The YMCA is a much diversified organization that inspires individuals to be leaders through true characteristics. “The YMCA movement defined character as the demonstration of four core values: caring, honesty, respect and responsibility.” (YMCA) Leadership is the process of aiding or influencing one another to accomplish a task. The Y portrays leadership in every aspect of their business. Today the Y is known for its physical fitness aspect in many areas. The Y leaders and founders wanted to inspire others to get involved and to learn the true meaning of team work. Developing...
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...important to a nonprofit organization? What a good way to recruit volunteers? How can volunteers are rewarded with? When does volunteering end with a nonprofit or profit organization? III. Conclusion IV. References Introduction It’s has been great and exciting atmosphere to served as a volunteer at Grip Outreach for Youth. First, the reason is volunteering important to a non-profit organization. I have gain much experience on volunteering from my local church; as example they have always needed individuals to help with mailings, newsletter, and etc. Secondly, what are some good ways to recruit volunteers? Some organization has been making people fill-out a volunteer application, background checks, and etc. For example, my local church has been asking the members of the church body to volunteer when the church needs help with the administrative duties. Thirdly, how can volunteers are rewarded for their services from an organization? For example, the Grip outreach for youth has been given an appreciation dinner for their volunteers at a local church in the Cabrini Green area. Fourth, when does volunteering end with a nonprofit or profit organization? As I have been going to the local church in my community that volunteering is grateful thing to do and it stop only when you a person doesn’t have enough free time to served the organization. Thesis Statement Volunteers are a beautiful and encouraging thing to any organization. Body: ...
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...Company’s Profiles Team D Latoya Edwards, Milton Franklin, Trina Peterson, & Jeanne Lynch ETH/316 December 10, 2013 Dalan Bayham There are many organizations and businesses that are involved in building up the community. Each organization and business contributes to the growth of or fall of a community. Individuals shop at companies, receive services from companies, and other things to interact with the organizations within the community. Because individuals depends on companies and organizations, it requires these companies organizations to have a certain responsibility to the community. These organizations have great involvement in the community. Some of this involvement is both seen and unseen. The things these organizations does influence the social responsibility and involvement in the community. These factors are shown in different ways depending upon the organization. Four different organizations that has a major involvement and responsibility in the communities in which they are present is the Marriott, Macy’s, the YMCA, and Wal-Mart. Marriott The Marriott is an organization that is known world-wide. Marriott involvement in the New Orleans community has been overwhelming. Marriott provide equal job opportunity to hundreds of employees within the community. Marriott have been supporting different causes such feeding the hungry, and provide shelter for everyone that is in need. Marriott believes in taking care of their employees especially in the time...
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...Gates Foundation By: Nonprofit Org. Management: PA 571 Professor: August 19,2012 The name of the organization I chose is Bill and Melinda Gates Foundation http://gatesfoundation.org/. Introduction Today’s recession has forced human service agencies and the government to become partners in order to serve the poor. Government funding and grants have decreased and the needs of the poor have increased. According to an 2010 Urban Institute study on nonprofits, the government depends on nonprofit human service agencies to serve the poor (Boris, 2010). Consequently, human service agencies depend on government funding and grants. A financial shift have caused human service agencies to lose funding or cause the agencies to operate waiting on late payment schedules from the government that result in many organizations having to close their doors to needy people. Well known human service agencies such as Chicago’s Jane Adams Hull House, YMCA, domestic violence shelters, childcare facilities, soup kitchens and organizations serving the youth population have stopped providing programs and services because they do not have the budget to pay for the programs. Although many nonprofit human service agencies are funded by the government, a human service organization must compete to get a piece of the dwindling funding pie for its human service programs. The key assumption of this paper is because of the unreliability of government funding, human service organizations must become more effective...
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...of living increases across a wide span area, as well as the quality of life due to many families now being able to provide for themselves. But businesses also contribute to social awareness by advocating for the well-being of its members. For-profit and nonprofit organizations are similar as they are different. It is true that they both can make a profit. But the key difference is how those profits are used. For-profit organizations are generally are out make a profit and distribute profits between owners, employees, shareholders and the business itself. But nonprofit organizations use all their profits for programs and services aimed at meeting peoples unmet or under-met needs, such as food, water, shelter and education. Nonprofit organizations are more concerned with providing a service or goods that help with environmental or human needs. Most nonprofit organizations are able to apply for tax exempt status, allowing them to get tax breaks where for-profit organizations have no way of escaping. Examples of nonprofit organizations include: Charities - American Red Cross, Salvation Army, YMCA Foundations - W.K. Kellogg Foundation, Ford Foundation, community foundations Social Welfare or Advocacy Organizations - National Association for the Advancement of Colored...
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...Governmental and Nonprofit Accounting: Theory and Practice, 10e (Freeman) Chapter 1 Governmental and Nonprofit Accounting—Environment and Characteristics 1. Which of the following would not be considered a government or nonprofit organization? A. A software company that sells software exclusively to state and local governments. B. A public elementary school. C. A church. D. A private trust organized for charitable purposes. (Answer: A; Easy; LO1) 2. Which of the following activities would most likely be accounted for as a business-type activity? A. Fire protection. B. Recreation. C. Water operations. D. Street maintenance. (Answer: C; Moderate; LO1) 3. Prior to the creation of the Governmental Accounting Standards Board in 1984, which of the following organizations had the greatest influence over accounting concepts, principles, and standards for the state and local governments? A. The National Council on Governmental Accounting (NCGA) B. The National Association of College and University Business Officers (NACUBO). C. The American Institute of Certified Public Accountants (AICPA). D. The Comptroller General of the United States. (Answer: A; Moderate; LO1) 4. Which of the following is considered a health and welfare organization? A. Secondary schools. B. Young Men’s Christian Association (YMCA). C. Child protection agencies. D. United Way. (Answer: C; Easy; LO2) 5. Which of the...
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...downturn in the United States has been intensifying every month since September 2008, and it is having significant impacts on numerous nonprofit organizations (NPOs). It is now clear that this financial crisis is more severe than anything we have experienced in over 50 years; it is affecting every sector of the economy. Managers of NPOs are facing numerous obstacles while having to face an increase in the vital services they provide to the public. The most critical issue is the lack of funding. The effects of the economic recession are spurring NPO leaders and their funders to create and apply innovative fundraising projects, collaborate together and to deeply analyze federal packages and plans for support. Although raising funds in today's tight economy is a challenge, some nonprofits are doing better than others. Organizations that are doing well have numerous amounts of revenue sources and many ways for donors to give, they spend more time and personal effort in building relationships with their donors, have refocused on the importance of developing staff, resources, and programs, and are simply looking to do more, not less (Borning, 2010). NPOs have suffered from the downturn in 2008 and 2009 but the fact is even tougher financial times have come since then for many nonprofit organizations, especially larger organizations that rely heavily on government grants and contracts (Kerr, 2010). Fifteen regional NPO agencies were surveyed with open ended questions...
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...Media & Society, forthcoming Modeling the adoption and use of social media by nonprofit organizations Seungah Nah; Gregory D. Saxton Seungahn Nah and Gregory D. Saxton. (forthcoming). Modeling the adoption and use of social media by nonprofit organizations. New Media & Society, forthcoming. Abstract: This study examines what drives organizational adoption and use of social media through a model built around four key factors – strategy, capacity, governance, and environment. Using Twitter, Facebook, and other data on 100 large US nonprofit organizations, the model is employed to examine the determinants of three key facets of social media utilization: 1) adoption, 2) frequency of use, and 3) dialogue. We find that organizational strategies, capacities, governance features, and external pressures all play a part in these social media adoption and utilization outcomes. Through its integrated, multidisciplinary theoretical perspective, this study thus helps foster understanding of which types of organizations are able and willing to adopt and juggle multiple social media accounts, to use those accounts to communicate more frequently with their external publics, and to build relationships with those publics through the sending of dialogic messages. Keywords: social media, new media, nonprofit organizations, Facebook, Twitter, technology adoption and use, diffusion of innovation, dialogue, organization-public relations Modeling the Adoption and Use of Social Media 2 Introduction ...
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...collapsed and revealed her ten year secret. She had asthma. For an athlete at her level, this could mean the end of a career, but not for Jackie. After the attack, she started seeing her doctor regularly, taking her medications, and training normally again (NLM). People who supported Jackie included her great-grandmother Ollie Mae Johnson, her mother, father, brother, and YMCA coach (Harrington 25). Shortly after her accident, Jackie formed the “Asthma All-Stars” program which taught children with asthma how to cope with their affliction (Moran). Jackie Joyner-Kersee is well known in the world of track and field. In 1980 she enrolled at the University of California, Los Angeles with a basketball scholarship. She won the Broderick Award as the top collegiate athlete twice: in 1981 and 1983 (Harrington 106). On January 11, 1986, she married her coach Bob Kersee, and in the same year she graduated from UCLA with a B.A. in history (107). Jackie did a lot to support her cause. She was featured in the Breath of Life exhibition, the National Library of Medicines, and started a nonprofit organization. She now travels across the country teaching children how to cope with asthma and provides encouragement to those who need it, spreading awareness wherever she goes (NLM). As a result of all of her awards, accomplishments, and perseverance, Jackie has been greatly respected not only in the athletic world but, by everyone who knows her name. Though asthma affected her in a big...
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...As a community Nurse working with a specific population, one must be aware of different risk factors that can affect a community. As members, we should talk about risks and about protective factors that evolve promotion or community development. One of the goals here is to give the community members the tools they need to be able to prevent any risks or threats that may affect them and keep it from happening. It is important that we educate community members with safety measures that will keep them from having adverse effects. In the following findings, we will learn and discuss problems, issues, concerns and results to assist the members to act appropriately and better their way of life. Holden Beach, North Carolina is located on a nine-mile stretch of land along the Atlantic Ocean coastline (NCBeaches.com, 2006-2007). The average age level for the county is the mid to upper 30’s averaging around 36 years old. The community holds concerts and events in order to keep up with community spirit and support. As far as a little history on the county, it has been around since 1664. The county was officially made from New Hanover and Bladen Counties back in 1764 but until the 1950’s most of the land was considered commercial forest. The county is very proud and that is evident by the web sites they have available and the way they present themselves on line. There are two major websites for the county and that is www.brunsco.net and www.ncbrunswick.com. Holden Beach, North...
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...Nonprofit Organization Case Study – Community Action Program of Lancaster County Pennsylvania Melissa G. Hartman Liberty University – HLTH 635_B01 June 16, 2016 Nonprofit Organization Case Study – Community Action Program of Lancaster County Pennsylvania Introduction/Background Imagine not having a job or having a job that pays minimum wage or less, food insecurity, and a home in a neighborhood that is run down and considered unsafe. This is the scenario of what millions of Americans are living each and every day with some wondering what can they do to make their lives better. Poverty is defined as a state of being extremely poor and is determined by the federal poverty guidelines established by the U.S. Department of Health and Human Services.1,2 For a family of four, the federal poverty guideline to apply for federal assistance is $24,250.2 According to the nonprofit organization, Feeding America, which helps feed America’s hungry through a network of food banks, 46.7 million people are living in poverty in the United States.3 Specifically in Pennsylvania, 13.7 percent of people are living in poverty.4 Poverty in the United States is very real and unimaginable as because we are considered one of the wealthiest nations in the world. Although poverty in the United States is happening at rates that are hard to understand, it seems poverty in America is more about lack of basic necessities and lack of security to include food and housing.5 It is estimated that...
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...Executive Summary Campaign Definition * “Bridgepointe to Success” campaign is aimed to build partnerships with local higher education institutions, to offer students life skills training and college preparation advice. Research * Research into life skills training and college preparatory institutions revealed that Bridgepointe is unique in its mission to bridge cultural gaps through education. Kick-off Event * The campaign kick-off will take place at the Open House event on February 1, 2013. Event Participants * Four universities and colleges will be present at the event to introduce Bridgepointe students to their programs. Program Details * Participating programs will cover architecture design, arts, business, engineering, and nursing fields. * Personnel from the admissions offices of the respective colleges will be involved in this initiative and offer advice and information packets at the event. Program Enrollment * The life skills training program will be offered to a limited number of students at first. * After the evaluation of the success of this training program, the life skills classes can be offered to all interested children participating in Bridgepointe programs. Vision for the Future * Our vision for the future is that Bridgepointe will build additional partnerships with other local universities and colleges to expand this program further. Table of Contents MARKETING PUBLIC RELATIONS PLAN...
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