Free Essay

Nothing

In:

Submitted By vijju4321
Words 3196
Pages 13
Revenue Models and Its Strategies
Introduction:
A process of generating Revenue Streams from its products and services can be termed as Revenue model. In other words Selling Goods and Services on Web is called Revenue Models on Web. There are various types of Revenue Models. Indeed, every Company creates their own exclusive Revenue Model. However, For Startups a Strong and Cutting edge Revenue Model is very important as their investors are conscious of monetization and Return of their investment. Existing Businesses revive their Revenue Model to spread to new areas or adjust to a new Generation of Customers. Different Revenue models Deployed on web are 1. Subscription Model 2. Advertising Model 3. Transaction Model 4. Licensing Model
Subscription Model: A common and best Revenue Model in this digital era. Based on some iterative Charge on continual basis This Model offers a product or a service. This recurring charges can occur annually, monthly, weekly or even daily. Overtime, with this model companies look through maximize their cash flow through automatic payments. “Mequoda has identified nine discreet models for subscription websites. These include six premium (paid) models and three affinity (free) models. Two archetypes are usually needed for success: a portal or blog to drive traffic, and a premium subscription website to use as a primary monetization factor.” paid Subscription website models:
1. Membership Subscription Model This model is content based and user driven. It provides lots of information on a particular topic of interest for paid members. Its business goal is to generate business from paid user access fees by acquiring and retaining members. 2. Newsletter Subscription Model This model generally has a free area and subscriber area. This free are mainly focuses in the user to become a subscriber to a related publication or conversion where a user can pay and become a subscriber. The paid person can now have a separate username and password to access private content. He can view an HTML version of the current issue or download the PDF or print the digital content of the newsletter.

3. Reference Subscription Model The subscribers have an extended access to the library of contents updated continuously with new information. These are mainly a replacement for printed reference books, printed directories and catalogs that are updated quarterly. 4. Periodical Subscription Model This model offers constantly updated content that is used online, mostly HTML. It is an online on-demand reference source that is accessed randomly and selectively. Every article is tagged with authors, keyword and topics for easy content retrieval. 5. Magazine Subscription Model It is set up to sell all the subscriptions for a digital magazine and proves a secure access to the magazine. This website has HTML pages and Downloadable Content life PDF or CDF (Closed Document Format). 6. Application Subscription Model This model allows access to particular online software i.e. app that allows users to interact with the software online and get appropriate results. The subscriber can use the combined user data and publisher data to get the added values. free Subscription website models:
7. Community Subscription Model It is best known for networking tool that primarily focus on user created content. Members can meet and share data based on their own interest. They can upload data, download data and post content. They can even make friends. Registration is required but not the payment.
8. Portal Subscription Model They generate value from both users and sponsors. Users spend time viewing information in various sites thus creating advertising inventory that can be used to sell publishers products. 9. Blog Subscription Model This model merge publishers and user generated content which is frequently updated with articles from different authors and readers comment.
Successful and Unsuccessful Subscription Strategies:
Recurring frequency: this is the common pricing technique used in subscription model. Simplicity and limitation in subscription of service is a main consequence for this form. In other words “Pay As You Go”.
Variant Pricing: Customizing the products to suit the budget or requirement.
Usage Metering: Charges will be calculated based on actual usage for example – storage Kilobyte, GB, MB. Time – years, months, days, minutes, seconds. It can be termed as “pay per use”.
Discounts: Discounts offered on particular Subscription on a particular occasion and special discounts for old customers etc.
Term Based: offers Recurring prices for a particular term. Example – “30% discount on one year subscription”
Freemium: when a user starts subscription he gets a freemium subscription later on he has to pay for premium services if required. Example – LinkedIn Even though subscription model offers benefits, financial pressures are posed on the customers creating possible negative revenue for subscription model. Limited usage of Service may also cause a negative impact on this model. A possible Downtime of websites may cause difficulties to the customer even after he has being paid. Bad Service will have negative impact on customers and results in bad revenue. Here if the Buyer is not satisfied with the web services provided then he will leave the subscription to expire and find another seller.
Factors Considered to choose a strategy: * Constructing and maintaining Relationships with Customer: In subscription Model Relationship with customer is the lifeblood of the company and therefore this task requires a great deal of attention. * Continuous support for Subscriptions: Constant information about demand and customer Acceptance must be considered in Subscription Management. * Growth: Subscription businesses will grow by adding more and monetizing them. You can check the growth by Subscription management system. We need to check for losses in short term basis and annual basis. Subscription business grow when the existing customers stay put. * Pay as you go pricing plans.

Advertising Model: The most significant revenue for web based businesses is based on online advertising. The consumers are directly driven to the web based sellers using online advertising so that they can browse the products and make purchases. The Web based Advertising tending to grow day by day with new online media called Social Networking. Each Advertising Model has its own strengths and weaknesses. There is no “best” way of Advertising. It depends on what method of advertising is used and the kind of site it is been run on and its audience.
Successful and Unsuccessful Advertising Strategies: The main strategy of advertising on web is the marketing message from the publisher should reach the targeted user personally while browsing. This kind of strategy is mainly used in Search Marketing. Another strategy is to make payment on a particular impression or click and make payment on particular action performed. Google ad sense is one of the best advertising strategy for displaying original ads and reduce the presence of fake ads. This will direct more audience to the intended site using AdSense. Some more are listed below.
Sponsorships: The Advertiser sponsors the entire site or some part of it or a page in it. The Sponsorship will be exclusive for some given amount of time. This kind is used mainly for branding or introducing a new product. Since the visitors will watch same ad constantly so that it will sink in with their minds.
Successful Criteria: The primary strength of this strategy is that as long as the sponsorship runs the advertiser is well known that the same message is delivered over and over. However, the advertiser hopes the audience to get linked to the site they are sponsoring. For the publisher he can gain the stability so that he can expect to sell the sponsorship for much higher rate.
Unsuccessful criteria: If the site has less audience the sponsorship can become a waste. There isn’t any guarantee that how much traffic will be their site will actually get.
Web Banner Advertising: there are the graphical ads displayed with in a web page. This method of advertising is a biggest success in the recent past.
Successful Criteria: As this kind of ads are normally based on clicks and impressions is has less effective than new advertising methods.
Unsuccessful criteria: This kind of ads are easily ignored in particular site. The biggest problem here is if the user misses the ad on a page while navigation of a website he could not find it again.
Pay-per-click: Generally the publisher is paid by the advertiser for each click on an ad. This ads are links shown as a part of search results or some content of a site. Example – Google AdSense.
Successful Criteria: the advertiser don’t have to pay much to the publishers. Clickthroughs are more valuable because it can make more money.
Unsuccessful criteria: this works only when users clicks the ads. If the audience ignore it is just a wasted space on a web site. For a Search Based PPC (page per click) the clicks are expensive and if no one clicks the link after a search then money is unnecessarily paid.
Search Engine Advertising: it involves purchasing sponsored links for particular keywords. Once the user search a purchased keyword an additional list will be displayed above or side by the search results.
Successful Criteria: if the user is searching a keyword purchased by and advertiser then is means he is interested in the advertisers product.
Unsuccessful Criteria: it is very expensive and time consuming process for small advertisers.
Social Network Advertising: the ability to harness the power of relationships can be achieved by social networking. This can be done by promoting and informing consumers about their products.
Successful Criteria: the execution of social networking advertising can be achieved by setting up a profile and creating a page on the site. Then promoting a particular product and connect with users who like the product specifically.
Unsuccessful Criteria: all the users in social networking sites will not respond favorably to the advertisements on these sites. Analyzing the competitors before using this kind of advertising will be very helpful.
Email Advertising: it is a direct way to advertise and communicate with the customers efficiently who already shown their interest in your product.
Successful Criteria: sending Emails to users who have agreed and obeyed in receiving promotional mails is a solid approaches however it is also a challenging task. Unsuccessful Criteria: when an intended user is upset with the frequent Emails from the advertiser he will unsubscribe to receiving an email.
Factors Considered to choose a strategy: * Search: Customers use mobiles to search and find location information such as Hotels, Stores, shopping malls and gas stations. Click-to-call by Google provide a best solution for this kind of GPS search. Here Google gets paid whenever user clicks the call button from mobile. * Location: this has three categories mainly targeting users- Geofencing, DMA and Audience. Advertisers use geofencing to connect to the customers when they are around a store or restaurant. * Shopping: Customers whenever use credit cards or debit cards there is a small extra charge on it. It will benefit the advertisers who posted it as an ad. * Social: advertisers are using the social networking sites to advertise in a most efficient manner. Whenever a user browse through the ad they will get paid. * Data protection and Privacy: most sensitive thing in computing world. When it comes to personal data protection and privacy are most important. * Some other factors to be considered are page views, unique clicks, state or countries of visitors, Search Engine keywords and Time Spent on a web page. Transaction Model: Enabling and executing online transactions fetch revenues to the companies. This revenue is generated by customers who pay a transaction fee for the transaction made to the operator of the platform. The company provide a best platform for customers to make online transaction. To participate in such transaction model the customer must register, so that the transaction will be identified. The customers can act as buyers as well as sellers. The amount of transaction is calculated based on both fixed and percentage calculated. Examples: eBay, amazon
Merchant Acquiring: In an online Transaction model it is best understood in the context of card use. Transaction flow involves card holders and their banks, merchants and their banks on the other. The payment network is a middle tier.
Successful Criteria: four steps for a successful criteria 1.signing up the card 2. Authorization 3. Settlement and Clearing 4. Settlement and Information Services.
Unsuccessful Criteria: if the user provides a fake or invalid card details then the transaction will fail. Failure In any of the four steps leads to a failure in transaction.

Intermediary: Two trending parting make business through a third party that provide intermediation services. The Intermediary add some value that we could not find in a direct transaction. This kind of transaction is used in insurance, brokerage and financial services. A contract can be established between two parties in intermediary transaction process.
Successful Criteria: A third person stores something to trade when the other two parties are needed. These other two parties have some space to store the product when they need.
Unsuccessful Criteria: trust between all parties is required. If the trust is lost then this transaction will fail. Some of the most common transaction models are Bank Transfer: this might be of any kind example: online payment, Bank Depositary offering.
Factors Considered to choose a strategy:
Trust: this plays a main role in transaction processing. Only if the two parties have trust on the third party then any kind on transaction will succeed.
Website profile: Before making a web site a transaction based website the customer must have a good profile
Security and privacy: whenever the card details are given to make a transaction the website must provide Security and privacy of the card data.
Shopping process: the process to make a transaction must be simple so that each and every customer can easily use the transaction model
Technical support: this plays an important role in online transaction model. If there is any transaction failure but the money is deducted the customer can call the support team and solve the issue.
Licensing Model: Licensing is defined as an agreement between two parties, where one party has full proprietary rights over some information, process, website, software or technology protected by a patent, trademark or copyright. It is the best marketing strategy for new entrepreneurs in a business.
Per Seat Licensing: the access of a particular website is given to certain number of users. These users can access the program any ware any time. The users are connected through a network to the servers.
Successful Criteria: if there are 50 users using concurrent license and logged to a website, then the 51st user can’t log in. he have to wait till one of the 50 users logoff. Then he can login once the user is logged off. This supports concurrent computing. Unsuccessful Criteria: it often imposes restrictions to the users based on how he is logged on to the website.
Per Server licensing: the License is purchased for each server based on the traffic or no. of concurrent connections of a server. The successful and Unsuccessful criteria is same as the above.
Site licensing: the Customer has full right to use a software at a given facility.
Successful Criteria: if a university bought a site license then it has every right to install software or login to a website any number of times.
Unsuccessful Criteria: this needs to be closely monitored by the software or website vendors. There is a possibility of using the service illegally. This kind of license is only desirable if the number of users are constant.
Factors Considered to choose a strategy:
Relationship: the relationship between the vendor and customer plays an important role.
Terms and Conditions: based on some particular conditions the two parties can sign up an agreement and use the desired product.
High lever Security: the best reason to obtain a software license is for security. It must be a number one priority.
Reputation of the Company: the Company reputation and brand must be well known. They must be a trusted brad in that field.
Technical support: there might be some technical issues in licensing so if anything arise there must be a support team.

References:
1."Revenue Model" by Vadim Kotelnikov, http://www.1000ventures.com/business_guide/revenue_model.html
2. "The Subscription Business Model" Posted on 29 July, 2013, accessed on 25 April, 2014, by Eric Noren, http://www.digitalbusinessmodelguru.com/2013/07/the-subscription-business-model.html 3. "The Membership Subscription Website Business Model" posted on 30 January, 2014 accessed on 25 April, 2014 by Ed Coburn, http://www.mequoda.com/articles/subscription_websites/the-membership-subscription-website-business-model 4. "25 Pricing Strategies for Subscription and Online Commerce” by onebill publications http://www.slideshare.net/onebillsoftware/25-pricing-strategies-for-subscription-and-online-commerce 5. "Best Practices for Online Business Models" by Vindicia last modified Jan 20, 2014, accessed April 25, 2014. http://www.vindicia.com/wp-content/uploads/VN_BPG_OnlineBusinessModels_F.pdf
6. "Five Key Success Factors for Subscription Vendors" by Beagle Research Group, LLC. http://www.startek.com/uploads/docs/Final_Five_Factors.pdf
7. "Success in the Subscription Economy"- Brian Bell, CMO of Zuora last modified Feb 27, 2013, accessed April 25, 2014. http://www.slideshare.net/SocialBizAtlanta/brian-bell-zuora-subscription-economy 8. David S. Evans, "The Online Advertising Industry: Economics, Evolution, and Privacy" Journal of Economic Perspectives—Volume 23, Number 3—Summer 2009—Pages 37–60 http://www.intertic.org/Policy%20Papers/EvansEOAI.pdf 9. "Guide to Online Advertising" by adjuggler last modified Jan 24, 2013, accessed April 25, 2014 http://adjuggler.com/docs/AdJuggler_guidetoonlineadv.pdf 10. "Online advertising" from wikipedia.org modified on 24 April 2014, Accessed on April 25,2014 http://en.wikipedia.org/wiki/Online_advertising#Web_banner_advertising 11. Archita Rai, "Role and Strategies of Internet Advertising in the Current Technological Scenario" (PhD, U.P.Rajarshi Tandon Open University, Allahabad, INDIA)
12. "How to Develop an Interactive Marketing Strategy" from Az.Gov http://www.azot.gov/documents/Interactive_Marketing.pdf 13. Ramesh Ramakrishnan, "Seven Factors Affecting Mobile Advertising and Payments” posted in www.business2community.com April 11, 2013 accessed April 25, 2014, http://www.business2community.com/mobile-apps/seven-factors-affecting-mobile-advertising-and-payments-0462856#!FX3nR 14. "Revenue Models" from E-Commerce Wiki last modified 3 January, 2012, accessed 25 April 2014 http://en.ecommercewiki.info/fundamentals/revenue_models 15. "Web And Mobile Revenue Models" by FRED WILSON last modified April 4, 2012 accessed April 25, 2014 https://hackpad.com/Web-And-Mobile-Revenue-Models-final-EgXuEtSibE7 16. Ann Kjos, "The Merchant-Acquiring Side of the Payment Card Industry: Structure, Operations, and Challenges". October 2007
17. "Intermediary" from wikipedia.org modified on 14 April 2014, Accessed on April 25, 2014 http://en.wikipedia.org/wiki/Intermediary 18. Lian Wei, "Success Factors for Transactional eCommerce Websites: an Investigation Focusing on Technical and Business contexts" Master of Computing 2012
19. "Per-seat license" from wikipedia.org modified on 24 February 2014, Accessed on April 25, 2014 http://en.wikipedia.org/wiki/Per-seat_license 20. Michael Rustad, Software Licensing: Principles and Practical Strategies, Oxford University Press (23 December 2010).
21. "Factors You Need to Consider When Looking for Software Licensing" by Bravo last modified may 8,2013 accessed April 25, 2014
http://www.transmodernage.com/software/factors-you-need-to-consider-when-looking-for-software-licensing/

Similar Documents

Free Essay

Nothing

...There's nothing to say about nothing. Still, some people make a fuss about it. Among spiritual seekers, there's a lot of talk about "becoming nothing". On this site about nothing, we're not going to talk about "nothing", because "nothing" can't be talked about. When people talk about "nothing", they're not really talking about nothing, they're talking about something. It's not a real nothing, it's a "nothing" they can hold in their mind. It's a nothing that feels like something, perhaps a black hole, perhaps a lonely place. They have words for it, perhaps "void", "emptiness", "nothingness". Nothingness is not nothing. It comes and it goes, so it's got to be something. You can look at it. You can hold it. You can throw it out. And when you throw it out, what's left?... ...And that's all we're going to say about that. This little introduction has nothing to do with the articles on the site. It's just here to confuse the philosophers and perhaps intrigue a few people with a genuine interest in nothing. This is a site about nothing. We hope you enjoy it. Perhaps you'd like to start with a 25-second playful video clip about a show about nothing? love numbers. And I have always loved computing. That's the whole reason computers have had such a strong pull on me since 1981, when my mom's boyfriend decided I should have my first computer: a Sinclair ZX 81. I would like this section to be about numbers, computing and computers. At the moment, it's all about computers...

Words: 272 - Pages: 2

Free Essay

Nothing

...------------------------------------------------- Philosophy Western philosophy Some would consider the study of "nothing" to be foolish, a typical response of this type is voiced by Giacomo Casanova (1725–1798) in conversation with his landlord, one Dr. Gozzi, who also happens to be a priest, “ | As everything, for him, was an article of faith, nothing, to his mind, was difficult to understand: the Great Flood had covered the entire world; before, men had the misfortune of living a thousand years; God conversed with them; Noah had taken one hundred years to build the ark; while the earth, suspended in air, stood firmly at the center of the universe that God had created out of nothingness. When I said to him, and proved to him, that the existence of nothingness was absurd, he cut me short, calling me silly.[3] | ” | However, "nothingness" has been treated as a serious subject worthy of research for a very long time. In philosophy, to avoid linguistic traps over the meaning of "nothing", a phrase such as not-being is oftenemployed to unambiguously make clear what is being discussed. Parmenides One of the earliest western philosophers to consider nothing as a concept was Parmenides (5th century BC) who was a Greek philosopher of the monist school. He argued that "nothing" cannot exist by the following line of reasoning: To speak of a thing, one has to speak of a thing that exists. Since we can speak of a thing in the past, it must still exist (in some sense) now and from...

Words: 2165 - Pages: 9

Free Essay

King Lear Nothing

...Hermesmann 1 Anna Hermesmann Nothing From Nothing: Concepts of Justice in King Lear Ex nihilio nihilfit—“nothing comes from nothing.” In the pre-Christian world of Shakespeare‟s King Lear, this doctrine rules as the actions of the characters prove futile and tragedy results. Lear fails to maintain order in his kingdom and his family; Gloucester loses his sight; and Cordelia, the only one who really loves her father, dies. Critics such as Samuel Johnson have argued that because of Cordelia‟s death, Shakespeare‟s ending is flawed, that he fails to follow the “natural ideas of justice” by allowing “Cordelia to perish in a just cause.” In 1689, approximately eighty years after Shakespeare completed the first text of King Lear, Nahum Tate published an alternate ending to the play in which Cordelia lives and eventually goes on to rule in her father‟s place. While this “happy” ending was performed as if it were Shakespeare‟s original for decades afterwards, it actually runs contrary to the original version of King Lear by applying Judeo-Christian human concepts of justice to a world that is not governed by a just God. In the nihilistic world Shakespeare creates, there is no just force to establish an objective morality, and therefore, the rules of right and wrong, and the consequences of each, are obsolete. Thus, because King Lear is set in a world in which the generally accepted rules of justice do not apply, Shakespeare‟s ending, including the death of the only truly virtuous character...

Words: 3397 - Pages: 14

Free Essay

Loweel System, Know Nothings, Samuel Morse

...cuts and fills which were required to enable the canal to pass through hills and over valleys, stone aqueducts were necessary to carry it across streams and eighty-eight locks of heavy masonry with great wooden gates were needed to permit ascents and descents. It became an immediate financial success. 5) Factory System—most of the manufacturing occurred in households with people making things by hand or simple machines, technology improved. Entrepreneurs begin to make use of new and larger machines driven by water power that allowed them to bring textile operations together under one roof. The factory system spread rapidly in the 1820’s. 6) Know-Nothings-a strict code of secrecy, which included the secret password, used in lodges across the country, “I know nothing”. Members of this movement became know as the Know Nothings. They turned their attention to party politics and...

Words: 663 - Pages: 3

Premium Essay

Persuasive Essay On Buy Nothing Day

...“Buy Nothing Day” was first organized in Canada to increase awareness of excessive consumerism. It’s a day where people are urged to not purchase any goods for a full 24 hours. However, if this day were to be implemented into the days of American people its intended purpose would not be fulfilled. It would merely raise protests and debate among people and would change nothing in the actions of citizens. Ever since I was born in the United States I was given everything a child should have. My parents cared for me and supplied me with what I needed and growing up I’ve learned about the Constitution and the Bill of Rights and how they both protect the rights of the American people. America is known for providing freedom to people by allowing...

Words: 753 - Pages: 4

Premium Essay

Buy Nothing Day Research Paper

...across the street. But then it hits you, that you can not go out and purchase this delicious bagel due to “Buy Nothing Day”, how annoying would that be? Canada has instituted the Buy Nothing Day to reduce consumerism because they believe it has become a problem. On this day, the public is restrained from purchasing any goods from any store, expecting to stop over consumption. However this idea is absolutely absurd. The way in which people choose to use their earnings, has nothing to do with the government. Having a Buy Nothing Day not only affects businesses, but the society in general. Implementing a Buy Nothing Day, would affect thousands of business, homeless...

Words: 913 - Pages: 4

Free Essay

Much Ado About Nothing

...Christine Joy A. Tag at BSEDE-II Reflection Paper on Shakespeare’s Much Ado About Nothing Without any idea of what Much Ado About Nothing is all about, I just let myself absorb whatever thoughts and ideas I could get as the movie started to play. The movie which is originally a play written by Shakespeare is a comedy drama but not pure humor as what most audience would expect in a comedy. I really find the work a genius one, with how the story evolves. And unlike any love stories, its plot is a very unique one. The theme is obviously full of deceptions. This act of deceiving is not at all what I know as a bad act. As from the drama, deception could sometimes lead the characters to goodness like how Don Pedro and Claudio intentionally let Benedict eavesdrop to their conversation about Beatrice’s love for him. Hero and her company also did the same to Beatrice. It ended up that Beatrice and Benedict really loved each other after all their ‘wars’. On the other hand, deception could be a bad act. When Don John planned to ruin the wedding by making Claudio and Don Pedro believe that ‘Hero’ is an unfaithful maiden and not anymore a virgin, the plan went out as it is which made Hero be publicly humiliated by Claudio. This only showed that purity of woman is very precious and the only honor that she could have. But whether deception is bad or good, I would first prefer not to believe easily what I hear or see or what others will tell to me. I must not depend on the superficial...

Words: 416 - Pages: 2

Premium Essay

Much Ado About Nothing

...MUCH ADO ABOUT NOTHING Title As a title, Much Ado About Nothing fits neatly with those of Shakespeare’s other plays written around the same time: the titles seem whimsical and even flippant. Twelfth Night was alternatively titled What You Will, and As You Like It seems a much less informative title than, say, The Tragedy of Hamlet, Prince of Denmark. Still, the capricious titles are actually as reflective of their content as any history or tragedy title. The plot of Much Ado About Nothing centers on a lot of hubbub over little misunderstandings; there’s a whole lot of fuss about stuff that ultimately isn’t that important. For the bigger issues in the play, though, we turn to the fact that, in Shakespeare’s day, "nothing" was often pronounced the same way as "noting." The play is built around the process of "noting," which has myriad meanings. It can mean "to take notice of" something, to eavesdrop, to observe, or to write something down – but these notings aren’t necessarily accurate. A person can misunderstand a meaning, or mishear, or misreport something, in the process of noting too. The foibles that result from noting (and misnoting) are central to keeping the play spinning. If that wasn’t interesting enough for you, you might want to note that "nothing" was also an Elizabethan slang term for the vagina. "Much Ado About Vagina" makes sense as a title, right? After all, the highs and lows of the play revolve around men and their relationships with, suspicion of, and...

Words: 3038 - Pages: 13

Premium Essay

Much Ado About Nothing

...Much Ado About Nothing Love Story Shakespeare My first impression of Much Ado About Nothing is that it would be a love story. Although it is categorised as a Shakespearean comedy, I found the many "funny" parts of the play were foggy and required you to read the scene over a few times before you understood them. But then again, I had to read the whole scene over again a few times to understand anything. All of the characters in Much Ado About Nothing seemed to develop a personality of their own from the very first scene. It also helped that I saw the movie version of Much Ado About Nothing before we read the play so I could almost get a picture in my head as to what each character looked like. As the character's had their own personality, so did the two love relationships in the play. Benedick and Beatrice seemed to hate each other so much from the very start of the play that as the play carried on it almost seemed like the two went full circle in their relationship. But their relationship might not have changed for the better without help from Claudio, Don Pedro, Leonato, Ursula or Hero. In Claudio's and Hero's relationship seemed to be much more conventional in the way they came together. Claudio first saw Hero and instantly fell in love with her, while Hero stood by and took orders from her father, Leonato. Only when Don John devised his deception to break Claudio and Hero apart that I felt the relationship was in trouble, but even...

Words: 379 - Pages: 2

Free Essay

Muc Ado About Nothing

... “Trickery or Deceit” Much Ado about Nothing, is one of Shakespeare’s, romantic comedies. I chose, Trickery or Deceit, as my title, because, sometimes in true life it’s difficult to determine the two. In this play deceit plays a major role. It first starts one week before the wedding. Hero and her friends decided that Beatrice and Benedick argue too much and did indeed share feelings for each other, And so they plotted a trick to make them fall in love, they included everyone in it, Don Pedro, Hero, Claudio pretended to say things about Beatrice loving Benedick so, that Benedict could hear. And then also pretended to speak alone in the garden, knowing of Beatrice’s presence they continued to say things of Benedick’s Love for Beatrice, which wooed the both of them and they both fell in love, but, had no idea they were being Deceived. But every ones happiness is to soon come to an end, as Don Jon plots to ruin their wedding.. He has Borachio pretend to court and make gestures at Hero, while Claudio and Don Pedro watched, when indeed it was Margaret whom he courted and had sex with. During my research of “Much Ado about Nothing”, I found that this is a perfect example of” Trickery or Deceit”, or both? My studies show that the author has an open mind and left the decision to be made by the audience. In the play Much Ado about Nothing, the word Nothing in the play’s title, pronounced in the Elizabeth English. Suggests a pun...

Words: 1107 - Pages: 5

Free Essay

Expressive Writing

...Boom Boom Boom!! Sounded the fastness of my heavy heart as I gingerly took the letter from my dad and uttered not a word as I backtracked without a backwards glance to my haven. A mixture of apprehension, fear and anger crashed over me like a tidal wave crashing against my skull, how dare she contact me yet again and put me through all this pain. Slowly, Slowly I open the letter and gingerly remove it from its personal surroundings. This wasn’t the first letter and certainly wasn’t to be the last letter from my mum who was once more asking for reconciliation, forgiveness on my part and offering explanations on hers. A feeling of emptiness laid heavy as I knew that however many letters, texts I received from my mum there was absolutely nothing I could do about contacting her in any possible way because of the...

Words: 638 - Pages: 3

Premium Essay

How Does Grendel Build Monstrosity In Beowulf

...nothingness and void is what makes him monstrous. It quite literally sucks the soul out of everything. It is a vacuum, merely taking and remaining empty. Furthermore, this stifling darkness, of which no light can penetrate, envelops the entirety of Grendel. The Dragon’s immolating teachings seared through Grendel’s soul and left nothing but darkness. The Dragon shaped Grendel to be this way. In this way, his entire influence upon Grendel turned him into a void monstrosity. Grendel, through his interactions with the Dragon, crystallizes into a monstrous entity of...

Words: 1087 - Pages: 5

Free Essay

Import Java

...import java.awt.*; import java.awt.event.*; import javax.swing.*; class Calculator extends JFrame implements ActionListener { private static final long serialVersionUID = 1L; TextField txt=new TextField(15); JButton btn1 = new JButton("1"); JButton btn2 = new JButton("2"); JButton btn3 = new JButton("3"); JButton btn4 = new JButton("4"); JButton btn_arti = new JButton("+"); JButton btn5 = new JButton("5"); JButton btn6 = new JButton("6"); JButton btn7 = new JButton("7"); JButton btn8 = new JButton("8"); JButton btn_eksi = new JButton("-"); JButton btn9 = new JButton("9"); JButton btn0 = new JButton("0"); JButton btn_clr = new JButton("CLR"); JButton btn_carpi = new JButton("*"); JButton btn_bolu = new JButton("/"); JButton btn_esit = new JButton("="); String str_number = ""; int operation = 0; double int_number1 = 0; double int_number2 = 0; double result = 0; public Calculator() { JFrame frame = new JFrame("CALCULATOR"); frame.setSize(320,320); frame.setDefaultCloseOperation(JFrame.EXIT_ON_CLOSE); frame.setResizable(false); frame.setVisible(true); frame.setLayout(new BorderLayout()); JPanel HeadPanel = new JPanel(); JPanel NumberPanel = new JPanel(); JPanel LabelPanel = new JPanel(); LabelPanel.setBackground(Color.WHITE); HeadPanel.setBackground(Color.BLACK); NumberPanel.setLayout(new GridLayout(3,3)); LabelPanel.setLayout(new FlowLayout()); NumberPanel.add(btn1); btn1.addActionListener(this); ...

Words: 793 - Pages: 4

Premium Essay

Nt1310 Unit 4

...Unit Two Text Questions 1. What are positive and negative space? Positive space is the area of an artwork occupied by the primary subjects. Negative space is the area of an artwork around the primary objects. 2. Identify and describe the three different types of balance in artwork. Symmetrical balance occurs when the weight of the artwork’s composition is evenly distributed. Approximate symmetry occurs when the objects are not identical, but balance has still occurred in the artwork. Asymmetrical balance or informal balance happens when the visual weight in the artwork is not evenly distributed. 3. What is proportion? Proportion relates to the dimensions or size of the different objects or areas in the artwork. 4. What is "hue"? How can hue affect artwork? Hue is simply another name for what we think of as color. Hue can affect artwork by adding depth to the painting. 5. What is balance in art work? Balance relates to distribution of aspects such as color, visual weight, space, texture, and so on within the artwork. Critical Thinking Questions 1. Choose one of the pieces of art from the unit. Identify at least three elements or principles of art that are present. Discuss how these three elements or principles are used in the artwork. Why does the artist include them? “ The Last Supper” Leonardo da Vinci, 1495-1519. The artist used color intensity, color hue, and symmetrical balance. All of these things the artist used were to make Jesus the Focal point of the painting...

Words: 474 - Pages: 2

Free Essay

Beatrice, Much Ado About Nothing

...Beatrice is a strong-willed, independent woman. How far do you agree with this statement? I would agree for the most part with this statement. Beatrice is indeed strong-willed, but her independence has its limitations. As with many Shakespearean characters, appearance can be deceptive, and what we see is only a facade, a mask to hide their true character or feelings. I believe that Beatrice uses her cleverness and quick wit to hide her real feelings, and that although she is independent to a certain extent, she is aware that she has limitations because of her gender. Although Beatrice states ‘I would rather hear my dog bark at a crow than hear a man swear he loves me’ she is ultimately fooled into believing that Benedick loves her. The fact that she is tricked so easily, and subsequently admits her reciprocal love, tells us that she views marriage in a more favourable light than she had previously led us to believe. Whether she gave in to the ‘social construct’ demanded by the patriarchal society in which she lived is questionable. What we do know is that Shakespeare has presented her as a wilful, self-confident, autonomous woman who appears to revel in her single status. In contrast we have Hero, the antithesis of Beatrice. She is meek, obedient and completely dominated by the men in her life. She is the perfect foil for Beatrice, her willingness to please further enhancing Beatrice’s character. It is clear from the start of the play that Beatrice is not an...

Words: 1365 - Pages: 6