...Lewis Road Creamery Marketing Plan Due Date: May 17th 2015 Word Count: 1535 (including in-text citations) 1. Situation Analysis Lewis Road Creamery is a small New Zealand based company that originally started out in a converted shipping container in Little Bay of Plenty, New Zealand. As demand for Lewis Roads chocolate milk increased so did the need for expansion. Lewis Road are currently located in New Zealand’s, Mangatawhiri. Lewis Roads major competitors include Oak, Moove and Barista Bros. Oak was established in 1967 and has a highly active community. All three of Lewis Roads major competitors offer flavoured milk in a variety of flavours including strawberry, chocolate, mocha and ice coffee. All three of these competitors also offer a lower price than Lewis Road. Barista Bros 500mL - $3.19, Oak 600mL - $2.78 and Moove 600mL - $3.20 (Coles, 2015). According to the association of Packaging and Processing Technologies (PMMI, 2013), Consumers are attracted to new dairy products, new flavours and improved packaging to satisfy their healthier, on-the-go lifestyles. Over the past decade, consumer eating habits have gradually shifted toward single-serve portions (PMMI, 2013). According to dairy processors interviewed by PMMI they predict trends that will have the greatest impact on dairy farming and manufacturing in the next five years include: The emergence of the stand-up pouch in dairy products, Single-serve, consumer convenient products in sustainable...
Words: 2020 - Pages: 9
...Marketing Plan For “The Royal Bed & Breakfast” Introduction to the Company Executive Summary: At the heart of our company is a commitment to providing a quality bed and breakfast experience to all visitors in the NijhumDwip- St. Martin’s Island. With the availability of color tours in the fall and a spectacular season of fun and sun in the summer, Nijhumdwip is a year-round tourist destination for thousands of travelers. The Royal Bed & Breakfastis to capitalize on that tourist traffic and focus on providing a popular stop for those exploring the region. This plan serves to illustrate the profit potential that can be obtained through the renovation of an existing structure that serves a specialty clientele. If done with flair and a sense of style, it is our belief that we can turn Fantasy into a reality. COMPANY DESCRIPTION The Royal Bed & Breakfastis aiming to be one of the most exclusive and upscale establishment of its kind in the St. Martin’s Island area. The Royal Bed & Breakfastwill take a solid hospitality approach to the bed and breakfast industry and carve out a specialty niche in the marketplace. The charm of The Royal Bed & Breakfast will come from its unique perspective in selling romance and escapism to a popular demographic pool of urban professionals in the St. Martin’s area. The specifics of this plan are illustrated below. Building Description The structure selected for The Royal Bed & Breakfast is both prominent and...
Words: 5306 - Pages: 22
...List of Illustration CHAPTER 1 Fig 1.1 frank Lloyd wright on the middle , retrieved on 03/08/2013 http://2.bp.blogspot.com/-dUUknQ3NZBM/UaoiDwNBRwI/AAAAAAAAApg/wgAlqLtEj9U/s400/Marvin+Koner+Frank+Lloyd+Wright+1958-1.jpg Fig 1.2 Imperial hotel japan , retrieved on 03/08/2013 http://www.historybyzim.com/wp-content/uploads/2011/07/Imperial-Hotel.png Fig 1.3 waterfall house by Frank , retrieved on 03/08/2013 http://www.wright-house.com/frank-lloyd-wright/fallingwater-pictures/F1SW-fallingwater-in-fall.html Fig 1.4 Island House by Frank , retrieved on 03/08/2013 http://www.privateislandsmag.com/2010/10/frank-lloyd-wrights-island-design-inquire-for-price/ CHAPTER 2 Fig 2.1. Front view of the complex, retrieved on 03/08/2013 http://bunniesgarden.files.wordpress.com/2010/10/img_7655.jpg Fig 2.2. Overall view of the complex, retrieved on 03/08/2013 http://www.darwinmartinhouse.org/ Fig 2.3. Back view of the complex, retrieved on 03/08/2013 http://www.darwinmartinhouse.org/ Fig 2.4. Martin house, dining room, retrieved on 03/08/2013 https://en.wikipedia.org/wiki/File:Darwin_D._Martin_House_Dining_Room.jpg Fig 2.5. Martin house, living room, retrieved on 03/08/2013 https://en.wikipedia.org/wiki/File:Darwin_D._Martin_House_Living_Room_N.jpg Fig 2.6. Martin house, library, retrieved on 06/08/2013 http://buffaloah.com/a/jewett/125/marint/source/25.html Fig 2.7. Martin house, dining room furniture, retrieved on 06/08/2013 http://buffaloah.com/a/jewett/125/12dr/12dr...
Words: 7095 - Pages: 29
...ORNL/TM-1999/264 Environmental Sciences Division Bamboo: an overlooked biomass resource? J. M. O. Scurlock Environmental Sciences Division Oak Ridge National Laboratory P.O. Box 2008 Oak Ridge, TN 37831-6407 U.S.A. D. C. Dayton and B. Hames National Renewable Energy Laboratory 1617 Cole Boulevard, MS 3311 Golden, CO 80401 U.S.A. Environmental Sciences Division Publication No. 4963 Date Published: January 2000 Prepared for the U.S. DEPARTMENT OF ENERGY Office of Transportation Technologies EB 52 03 00 0 and Office of Utility Technologies EB 24 04 00 0 Prepared by the OAK RIDGE NATIONAL LABORATORY Oak Ridge, Tennessee 37831-6422 managed by LOCKHEED MARTIN ENERGY RESEARCH CORP. for the U.S. DEPARTMENT OF ENERGY under contract DE-AC05-96OR22464 Contents Page Figures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . iv Tables . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . v Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . vii 1. Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 2. What Is Bamboo? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ....
Words: 3721 - Pages: 15
...PART I FORWARD-LOOKING STATEMENTS This Annual Report on Form 10-K, including the sections titled “Item 1A – Risk Factors” and “Item 7 – Management’s Discussion and Analysis of Financial Condition and Results of Operations,” contains forward-looking statements that relate to future events or our future financial performance. We may also make written and oral forward-looking statements in our Securities and Exchange Commission (“SEC”) filings and otherwise. We have tried, where possible, to identify such statements by using words such as “believe,” “expect,” “intend,” “estimate,” “anticipate,” “will,” “project,” “plan” and similar expressions in connection with any discussion of future operating or financial performance. Any forward-looking statements are and will be based upon our then-current expectations, estimates and assumptions regarding future events and are applicable only as of the dates of such statements. We undertake no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. By their nature, forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those anticipated in any forward-looking statements. You should bear this in mind as you consider forward-looking statements. Factors that, individually or in the aggregate, we think could cause our actual results to differ materially from expected and historical results include those...
Words: 5945 - Pages: 24
...Qualitative Research Defining and Designing 1 8 T he qualitative research methods introduced in this book are often employed to answer the whys and hows of human behavior, opinion, and experience— information that is difficult to obtain through more quantitatively-oriented methods of data collection. Researchers and practitioners in fields as diverse as anthropology, education, nursing, psychology, sociology, and marketing regularly use qualitative methods to address questions about people’s ways of organizing, relating to, and interacting with the world. Despite the interdisciplinary recognition of the value of “qualitative research” (or perhaps because of it), qualitative research is not a unified field of theory and practice. On the contrary, a plethora of viewpoints, sometimes diametrically opposed to one another, exist on the subject. Scholars regularly debate about what qualitative research is, how and why it should be conducted, how it should be analyzed, and in what form it should be presented. In fact, fundamental and often heated disagreements about philosophical assumptions and the nature of data exist among qualitative researchers. We don’t pretend to be able to solve any of these controversies. Nor do we suggest one approach or viewpoint is superior to another in the grand scheme of things. How one approaches qualitative research, and research in general, depends on a variety of personal, professional, political, and contextual factors. Ultimately, there...
Words: 15061 - Pages: 61
...Introduction to Primary Research: Observations, Surveys, and Interviews by Dana Lynn Driscoll This essay is a chapter in Writing Spaces: Readings on Writing, Volume 2, a peer-reviewed open textbook series for the writing classroom. Download the full volume and individual chapters from: • Writing Spaces: http://writingspaces.org/essays • Parlor Press: http://parlorpress.com/writingspaces • WAC Clearinghouse: http://wac.colostate.edu/books/ Print versions of the volume are available for purchase directly from Parlor Press and through other booksellers. This essay is available under a Creative Commons License subject to the Writing Spaces' Terms of Use. More information, such as the specific license being used, is available at the bottom of the first page of the chapter. © 2011 by the respective author(s). For reprint rights and other permissions, contact the original author(s). Library of Congress Cataloging-in-Publication Data Writing spaces : readings on writing. Volume 1 / edited by Charles Lowe and Pavel Zemliansky. p. cm. Includes bibliographical references and index. ISBN 978-1-60235-184-4 (pbk. : alk. paper) -- ISBN 978-1-60235-185-1 (adobe ebook) 1. College readers. 2. English language--Rhetoric. I. Lowe, Charles, 1965- II. Zemliansky, Pavel. PE1417.W735 2010 808’.0427--dc22 2010019487 Introduction to Primary Research: Observations, Surveys, and Interviews Dana Lynn Driscoll Primary Research: Definitions and Overview How research is defined varies widely from...
Words: 7241 - Pages: 29
...This is a protected document. Please enter your student or faculty username and password. Username: Password: Log In Need assistance logging in? Contact Technical Support. Doc ID: 1009-0001-1993-00001994 Toll Free: 877.428.8447 M-F, 6am MST or Sat-Sun, 7am-12am MST Find us on Facebook and Follow us on Twitter! F I F T H E D I T I O N An Introduction to Multicultural Education James A. Banks University of Washington, Seattle Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City São Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo ISBN 1-269-53060-7 An Introduction to Multicultural Education, Fifth Edition, by James A. Banks. Published by Pearson. Copyright © 2014 by Pearson Education, Inc. Vice President/Editorial Director: Jeffery Johnston Executive Editor: Linda Bishop Editorial Assistant: Laura Marenghi Senior Marketing Manager: Darcy Betts Production Editor: Karen Mason Production Project Manager: Elizabeth Gale Napolitano Manager, Central Design: Jayne Conte Cover Designer: Laura Gardner Cover Art: “Sea and Sky” (013) 2003 © Marvin Oliver Artist Full Service Project Manager: Niraj Bhatt, Aptara® , Inc. Composition: Aptara® , Inc. Printer/Binder/Cover Printer: Courier Westford Text Font: ITC Stone Serif Std 10/12 Text Credits: Page 11, Stiglitz excerpt: From Stiglitz, J.E. (2012). The price...
Words: 78362 - Pages: 314
...The Development of Organizational Theory Carla Coleman Strayer University ECO 550 Managerial Economics and Globalization Dr. Ian McDevitt December 21, 2013 The Development of Organizational Theory Introduction Organizational theory involves identifying the different approaches to understanding organizations, which cover a wide spectrum of views over many decades. The history of organizations really starts with armies (Orlikowski 2010). Armies were the first large-scale cooperative groups formed specifically for a purpose and they are characterized by a hierarchy of authority within which decisions are made at the top and passed down in the shape of orders which must be followed. A second early development was that of public administration whereby organizations came into being to implement the decisions of government: initially to collect taxes, but increasingly to order and regulate society through laws and the application of various rules (Tushman and Romanelli, 1985). Again, these organizations were characterized by hierarchy of authority and a requirement to comply with its exercise. These models for the large-scale organization of people for a purpose were, with a few exceptions, followed by business organizations as they developed in the Middle Ages and, through industrialization, came to dominate work in society. The study of organizations emerged from what some would call today sociology (Knorr, 1997)...
Words: 7381 - Pages: 30
...in the opening quote above for which I thank him wholeheartedly. Furthermore, I would like to show my appreciation for Vancouver Island University faculty for seamless transition from classroom to work settings. To my Internship Coordinator Nattallie Tessier my sincere gratitude for your tireless commitment and unwavering support. Last but not least, I would like to show appreciation to my Internship Mentor Carrie Linegar for giving me this internship opportunity at BC Wheelchair Basketball Society. I will always remember the experience as wonderful and it was genuine pleasure learning from you. Without of the collective support of all individuals involved I would not have completed this project. Milan Azanjac 565 582 699 Table of Contents Acknowledgements i List of Acronyms iv EXECUTIVE SUMMARY vii SECTION 1 – INTRODUCTION 1 1-1. Company Profile 1 1-2. Goals and Objectives of the Applied Project 1 SECTION 2 – SITUATIONAL ANALYSIS 3 2-1 Environmental Analysis 3 2-1-1. Economic segment 3 2-1-2. Social-Cultural Segment 4 2-1-3. Technological Segment 5 2-1-4. Legal Segment 5 2-2. Industry Environment Analysis 6 2-2-1. Threat of New Entrants 6 2-2-2. Bargaining Power of Buyers 7 2-2-3. Bargaining Power of Suppliers 7 2-2-4. Threat of Substitute Products 8 2-2-5. Rivalry among Competitors 8 2-3. Value Chain Analysis 10 SECTION 3 – OPTION GENERATION 12 3-1. Redesigning...
Words: 12225 - Pages: 49
...U.S. Department of Justice Office of Justice Programs National Institute of Justice APR. 04 Special REPORT Forensic Examination of Digital Evidence: A Guide for Law Enforcement U.S. Department of Justice Office of Justice Programs 810 Seventh Street N.W. Washington, DC 20531 John Ashcroft Attorney General Deborah J. Daniels Assistant Attorney General Sarah V. Hart Director, National Institute of Justice This and other publications and products of the U.S. Department of Justice, Office of Justice Programs, National Institute of Justice can be found on the World Wide Web at the following site: Office of Justice Programs National Institute of Justice http://www.ojp.usdoj.gov/nij APR. 04 Forensic Examination of Digital Evidence: A Guide for Law Enforcement NCJ 199408 Sarah V. Hart Director This document is not intended to create, does not create, and may not be relied upon to create any rights, substantive or procedural, enforceable at law by any party in any matter civil or criminal. Opinions or points of view expressed in this document represent a consensus of the authors and do not represent the official position or policies of the U.S. Department of Justice. The products, manufacturers, and organizations discussed in this document are presented for informational purposes only and do not constitute product approval or endorsement by the U.S. Department of Justice. This document was prepared under Interagency Agreement #1999–IJ–R–094 between...
Words: 22743 - Pages: 91
...in any medium, provided the original work is properly cited. Abstract This article discusses the complexity of literary analysis and the implications of using fiction as a source of sociological data. This project infuses literary analysis with sociological imagination. Using a random sample of children’s novels published between 1930 and 1980, this article describes both a methodological approach to the analysis of children’s books and the subsequent development of two analytical categories of novels. The first category captures books whose narratives describe and support unequal social arrangements; the second category captures those whose narratives work instead to identify inequality and disrupt it. Building on Griswold’s methodological approach to literary fiction, this project examines how children’s novels describe, challenge, or even subvert systems of inequality. Through a sociological reading of three sampled texts – Tales of a Fourth Grade Nothing, A Wrinkle in Time, and Hitty: Her First Hundred Years – readers learn how these analytical categories work and how the sociology of literature might be enriched by attention to structural forms of inequality within literary fiction. This essay investigates children’s books in order to reinvigorate the discussion and use of novels by sociologists. Keywords: childhood, fiction, gender, literary analysis, literary narrative, power relations, social inequalities, Sociology, Sociology of literature Acknowledgments: I...
Words: 8238 - Pages: 33
...Annals of Tourism Research, Vol. 27, No. 2, pp. 345±370, 2000 Pergamon 5 2000 Elsevier Science Ltd. All rights reserved Printed in Great Britain 0160-7383/00/$20.00 PII: S0160-7383(99)00073-0 CARIBBEAN CRUISE TOURISM Globalization at Sea Robert E. Wood Rutgers University-Camden, USA Abstract: Caribbean cruise tourism provides a particularly illuminating vantage point for understanding the processes of globalization in the world today. After documenting the rapid expansion of this business, the paper explores three central manifestations of globalization at work in the Caribbean cruise industry: the restructuring of the industry in the face of global competition, capital mobility, and labor migration; new patterns of global ethnic recruitment and strati®cation, including their incorporation into the product marketed to tourists; and deterritorialization, cultural theming, and simulation. The paper asserts that this ``globalization at sea'' illustrates the contradictions, ambiguities, and unchartered course of contemporary globalization processes. Keywords: globalization, tourism, cruise industry, Caribbean, migration, ethnicity. 5 2000 Elsevier Science Ltd. All rights reserved. ReÂsumeÂ: Le tourisme de croisiÁere aux CaraÈõbes: la globalisation en mer. Le tourisme de croisiÁere aux CaraÈõbes fournit un point de vue particuliÁerement appropriÂe pour comprendre le processus de globalisation dans le monde d'aujourd'hui. AprÁes avoir passÂe en revue la rapide expansion de ce...
Words: 12509 - Pages: 51
...author: Email: mohamed.mejri@univ-littoral.fr Abstract On the 20th of April 2010, an outstanding explosion of the BP Deepwater Horizon oil rig situated in the Golf of Mexico caused the largest maritime disaster oil spill in the USA history and particularly caused considerable reputation and financial losses to BP.To deal with the spill oil as well as reputation and financial losses, the company particularly use many tactics and tools to communicate with stakeholders during and after the crisis. However, crisis management and communication experts’ opinions differed on whether BP crisis communication was effective or ineffective.This paper aims to assess BP crisis communication and mainly to point out possible failures through a content analysis of secondary data collected from various sources (newspapers, magazines, annual reports and blogs). Keywords: British Petroleum, Crisis communication, Crisis Management, Deepwater horizon. Introduction On the 20th of April 2010, the petroleum industry has been marked by the largest maritime disaster oil spill in its history known as the Deepwater Horizon oil spill. This accident was caused by an outstanding explosion and has resulted in the killing of eleven people. Five months after the explosion and until the announcement of the completion of sealing of the oil well, some 780 million gallons of crude leaked into the sea, causing the most considerable damages in the USA from an oil disaster,...
Words: 6804 - Pages: 28
...Social Network Sites: Definition, History, and Scholarship danah m. boyd School of Information University of California-Berkeley Nicole B. Ellison Department of Telecommunication, Information Studies, and Media Michigan State University ------------------------------------------------- Top of Form Bottom of Form Abstract Social network sites (SNSs) are increasingly attracting the attention of academic and industry researchers intrigued by their affordances and reach. This special theme section of theJournal of Computer-Mediated Communication brings together scholarship on these emergent phenomena. In this introductory article, we describe features of SNSs and propose a comprehensive definition. We then present one perspective on the history of such sites, discussing key changes and developments. After briefly summarizing existing scholarship concerning SNSs, we discuss the articles in this special section and conclude with considerations for future research. Introduction Since their introduction, social network sites (SNSs) such as MySpace, Facebook, Cyworld, and Bebo have attracted millions of users, many of whom have integrated these sites into their daily practices. As of this writing, there are hundreds of SNSs, with various technological affordances, supporting a wide range of interests and practices. While their key technological features are fairly consistent, the cultures that emerge around SNSs are varied. Most sites...
Words: 14098 - Pages: 57