...Porter’s analysis: 2. The second factor is rivalry among existing firms. * Office Depot’s major competitors include: IKON Office Solutions, Staples, United Stationers, OfficeMax, and Wal-Mart Stores. The competition among these firms is highly intense. Another competitor is Fedex Kinko’s (14% of the market segment) * Staples, Office Depot and OfficeMax) comprise about 11% of the market combined. * print and ship services are approximately 17%, ranking it as one of Office Depot's most profitable offerings * Office Depot, Staples and Officemax are the market leaders in the office supply industry. However they only account for 10% of the market. The rest is divided widely between supermarkets, wholesale retailers, discount stores (including Wal-Mart) and smaller independent companies. * Office Depot has made efforts to increase its profitability by offering copy and print services, * One advantage Office Depot has over Staples is its international market. * Company has integrated copy and print services into retail and commercial businesses. Staples provides those services as well= intense competition among rivals. * In an effort to increase their sales, Office Depot decided to implement direct sourcing, which allows companies such to offer its own line of private label goods, and branded goods. Office Depot and Staples are very competitive in this regard, with about one-fifth of all goods sold coming from respective private labels. * We...
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...Dawn’s Office Supply Strategic Marketing Plan AJK Marketing Consultants Altha Murray, Jeanene Francis, Jeff Logsdail, & Kim Fletcher University of Baltimore MTKG 497: Selling Concepts and Strategies Professor: Brad Fountain April 23, 2010 Contents I. Executive Summary 1 II. Company Background 2 III. Challenge 3 IV. Situation Analysis 4 Internal: Ineffective Company Website 4 External: Decreasing Sales & Customer Retention 4 Internal: Low Brand Identity & Equity 5 Business to Business 6 Market Analysis 7 Competitive Landscape 7 Competitors 7 Furniture & Room Design Services 8 Social & Cultural 9 V. Market Segmentation 11 Description/Percent of Sales 11 Target Effectors 11 VI. Alternative Marketing Strategies 12 VII. Selected Marketing Strategy 13 Website Improvements 13 Price promotion 13 Outsourcing & Specialization of Customer Service Expertise 13 Furniture Design Service 14 Automatic Re-Ordering System 15 Toner Recycling – Add “Green” Value 15 Increase Brand Awareness 16 Refurbish Logo 16 Join Trade Associations 16 VIII. Short & Long Term Projections 17 First Year Goals 17 Two Year Goals 17 Table 2. Marketing Plan Budget and Calendar 17 IX. Conclusion 18 Works Cited Executive Summary The company was founded in 1947 by a disabled Marine veteran, Thomas Kennedy, who believed in providing quality office...
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...Climate change is a by-product of a global economic system based on cheap fossil fuel energy that powers our homes, vehicles, offices and factories. Summaries of climate science and modeling, such as those undertaken by the International Panel on Climate Change tell us that a “business as usual” trajectory of rising greenhouse gas emissions (or even maintaining emissions at current levels) threatens the very survival of humans, not to mention other animals and plants. (Lee, Mark, and Kenneth I., 11) As the world is increasingly focusing on environmental awareness, a new “green” trend has arisen. This research essay will discuss the issue of sustainability of the environment in production, growing consumer interest in the green trend, and how it is affecting businesses. The effects of an altered climate are already evident in retreating glaciers, shrinking polar ice, droughts, floods, and other extreme weather events. As environmental awareness is becoming more common, and since production industries tend to think in terms of the long run (Wilson, Tim) there is a demand for a transformational shift towards sustainable systems of production and consumption, however many people confuse being green with being sustainable. To be green, substances from the earth's core must not be extracted faster than they're regenerated, pollutants must not be discharged into the atmosphere faster than the earth's systems can clean them, and surface level resources must not be destroyed or harvested...
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...For the exclusive use of D. Xiang, 2015. 9-200-044 REV: JANUARY 15, 2002 LISA MEULBROEK Kmart Inc. and Builders Square Introduction In July 1997, Kmart appeared to be nearing a year-long effort to sell its faltering Do-It-Yourself (DIY) home improvement chain, Builders Square. Leonard Green & Partners, a Los Angeles-based retail buyout firm, had proposed to buy Builders Square (BSQ) and merge it with Hechinger’s, a Washington, D.C.-based DIY chain that had been a pioneer in the retail home improvement industry. The newly-formed Builders Square-Hechinger combination would create the nation’s third largest DIY retailer, and seemed to be one of the few options left to Kmart. Kmart’s CEO, Floyd Hall, had a difficult decision to make: should he move forward with Green’s offer of $10 million for Builders Square, or should he continue the search in hopes of receiving a higher offer? Green’s offer seemed surprisingly low, even given Builders Square’s recent sub-par performance, yet bidders for Builders Square had been slow to materialize. Indeed, Kmart’s recent talks concerning a joint venture with Waban Co.’s HomeBase centers ended when Waban’s management withdrew without explanation. As the decision neared, Kmart’s options seemed limited and time was short. Kmart and its Entry into Specialty Retailing Kmart Corporation, one of the world’s largest mass merchandise retailers, began as the S.S. Kresge Company in 1912 and by the 1950s it was one of the largest...
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...Berger Paints India Limited 1 CONTENTS • INDIAN PAINT SCENARIO • CORPORATE PROFILE • INDIA WIDE PRESENCE – DEPOTS & FACTORIES • BOARD OF DIRECTORS & MANAGEMENT TEAM • COMPANY PHILOSOPHY & CORE VALUES • FINANCIAL PERFORMANCE • BUSINESS DIVISIONS • REWARDS & RECOGNITION • WHAT WE WISH FROM YOU • CAREER PROGRESSION AT BERGER PAINTS • SELECTION & INDUCTION • INDUCTION & ON THE JOB TRAINING • WHAT WE WISH TO OFFER Berger Paints India Limited 2 INDIAN PAINT SCENARIO (2012 Market Share) Key Players Asian Paints 53.5 % Berger Paints 19 % 16 % 8% 2.5 % 1% 0 10 20 30 40 50 60 3 Kansai Nerolac Paints Ltd Akzo Nobel India Ltd Shalimar Paint Ltd Others Berger Paints India Limited BERGER PAINTS - CORPORATE PROFILE 2nd largest paint company in India. Amongst the Top 25 paint companies in the world Top 10 paint companies in Asia. Present in Nepal, Bangladesh, Cyprus, Russia & Poland. 15,000 plus paint dealers across India. Total Consolidated Gross Turnover of Rs. 3182 crs in 2011 –12 Turnover of Rs. 2065 crs only in the Decorative Paints Business Recorded the fastest growth in the decorative paint segment in India growing @ 28% “WE ARE THE NUMBER TWO.THATS WHY WE TRY HARDER” – WAS THE SLOGAN OF THE David AVIS WHICH RACED PAST THE Goliath HURTZ... Berger Paints India Limited 4 INDIA-WIDE PRESENCE 90 + depots across India Dedicated Sales Teams in all locations with empowered support staff to cater to customer needs Berger Paints...
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...October 15, 2009 1.) A: “One is that Germany was too "green" for a slash-and-burn outfit like Wal-mart, with its plastic bags and plastic junk Another is that Wal-mart couldn't hack the pro-labor union culture of Germany. Another is that Germany is anti-American when it comes to name-brand retailers (even though Dunkin' Donuts and Starbucks are popular there).” B: Wal-mart failed because of their lack of knowledge, of foreign countries. In order for Wal-mart to have a successful business over seas, is to do research about the particular country that they want their cultural business to be located. “There are many reasons why Wal- Mart’s business model failed in Germany, such as Cultural attitudes, Customer Service, and Cultural arrogance all contributed to what one economist referred to as a failure. But under these basic economic decisions were a host of basic cross- cultural mistakes that fuelled the company’s poor strategic planning.” They had the right idea on how to approach Germany, but they didn‘t do their research on the country it‘s self. “Wal-Mart failed to take into account Germany’s cultural attitudes, especially with regard to such matters as labor law and the role of unions.” Wal-mart’s guide lines are focusing on just the company and not about the different countries values. “Wal-Mart also runs afoul of requirements that workers‟ representatives be consulted before introducing changes in working conditions.” If Wal-mart would have did more research on...
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...note several recent developments coming from the high-tech sector. It's about time. Our ever-shrinking world is abuzz with activity attempting to address the manmade rise of greenhouse gases. Eco-visionary James Lovelock published a radical idea in Nature to increase ocean uptake of CO2 through giant ocean tubes. New Zealand has kicked off an ambitious plan to get 90% of its energy from renewable sources by 2025. JC Penney, Office Depot and Kohl's have announced green building plans. In May, General Electric said it had doubled sales from environmentally friendly products, to $12 billion over, in two years. One need only take a look at any online discussion thread of green issues to see anxiety, and often outright ridicule, about the sizable ecological impact so many of us Web surfers are having. Computers are hard to (and rarely) recycled, and when they are, it's typically in developing nations by people without proper training or safety gear. Often they are children. That's distressing, because today's computers are made with a sizable amount of lead, cadmium, brominated fire retardants and plastics that can leach toxic breakdown products. While processor speed has faithfully followed Moore's Law, energy use has also swelled, as more and more people are able to afford hardware, and mobile devices have proliferated. Of the $250 billion spent globally each year powering computers, about 85% of that energy was simply wasted idling. Computers and related equipment have been...
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...EXECUTIVE SUMMARY The Home Depot is an American retailer of home improvement, construction products and gardening products. Frank Blake is the Chairman and Chief Executive Officer of the Home Depot. The Home Depot was founded in 1978 and it is considered the largest home improvement retailer globally. Home Depot has 1786 stores within USA, Mexico, Canada, China, United Kingdom and South America. Competitions in the home improvement industry are based on several factors such as price, quality, durability, product features, customer preferences and warranties. The Home depot has shown its excellent past growth with the products involved in home construction, maintenance, renovation and remodeling. The Home depot has its main target market in...
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...Griffin Abstract This paper will review Staples, Inc. comprehensively. The authors will discuss Staples’ visions, missions, and objectives, in addition to outlining the firm’s internal strengths and weaknesses and their external opportunities and threats. Several matrices will be included to provide visual aid and better observations of the operations and current practices of the company. Recommendations will be provided on new courses of action that may benefit the company and help increase sales and brand awareness. Vision and Mission Staples, is the world’s largest office product organization, and a reliable source for office solutions. The company products and services include office supplies, copy and print supplies, and technology to support these products. Staples, also provides supplies for facilities, break-room, and furniture (Staples, Inc, 2012). Staples conceptualized the office superstore in 1986. It has more than 88,000 associates worldwide, in 26 countries, and fosters annual sales of 25 billion (Staples, Inc, 2012). Many organizations foundations began with a vision and an organizational mission. The vision and mission are set to be accomplished by setting objectives, and implementing strategies to achieve the goals set by the organization. According to Business Improvement Architects: Creating a compelling vision and developing the strategies to achieve it is one of the organization's most difficult challenges. The vision is more than a dream;...
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...Hermes is the UK's leading consumer delivery specialist handling more than 160 million collections and deliveries each year. Hermes has 80 Depots throughout the country and 240 sub depots. Hermes provides a range of flexible and affordable delivery options to home, work, neighbour, safe place or ParcelShop. This multi-channel approach offers a convenient and hassle-free delivery experience that achieves high levels of satisfaction and ultimately creates brand value. Within the UK, Hermes operates a network of nearly 10,000 couriers that provides high-quality doorstep delivery. This flexible, friendly and local approach means that couriers understand the habits and preferences of individual customers, ensuring that up to 95 per cent of parcels are delivered first time. For the past 2 years running the company has received the unrivalled accolade of ECMOD Best Home Delivery Service - an award that is voted for by client side companies for the suppliers that 'really made a difference to their business in the past 12 months'. In Germany, the Hermes Logistik Gruppe (HLG) has become the country's largest independent home delivery service in the Business to Customer and Customer to Customer sectors. Hermes offer different types of delivery and service depending on the client/customer needs here is a list of the list of main services. · Standard –This is a fully tracked service over a 2 to 3 day delivery, with first time rate at 94%. This can be tracked online with a unique...
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...AMUL – The Taste of India Report on the Product Mix and Distribution of AMUL products. This report covers the product mix of AMUL across all categories, studies its distribution model in India and has an in depth study on the distribution channel of AMUL products in the state of Goa. AMUL The brand name AMUL is an abbreviation for Anand Milk Union Limited. AMUL is managed by the cooperative organisation, Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF). AMUL’s headquarters is in Anand, Gujarat and the GCMMF, is India's largest food product marketing organisation with annual turnover US$ 2.2 billion in 2011. Its daily milk procurement is approximately 12 million litres from 15,712 village milk cooperative societies, 15 member unions in 24 districts, and 3 million milk producer members. The aim of the GCMMF is to provide profitable returns to the farmers and also serve the interests of consumers by providing quality products which are good value for money. It is exclusive marketing organisation of 'Amul' and 'Sagar' branded products. A Slice of History: In 1946, the farmers in Anand, Gujarat went on a milk strike. This strike was to stop the exploitation of farmers by middlemen. Sardar Patel, Morarji Desai and Tribhuvandas Patel helped form the cooperative - The Kaira District Co-operative Milk Producers Union Ltd. and is today better known as AMUL Dairy. Tribhuvandas Patel was appointed the founder Chairman of AMUL Diary and Dr.Verghese Kurien, the architect of...
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...earth Day 2009 by Nicole Let’s celebrate Earth Day 2009! April 22, is Earth Day. This year’s theme Sibol: Earth Day 2009: Nurturing a Green Generation will embark the start of the Green Generation Campaign, the focus of the 40th Anniversary of Earth Day in 2010. The celebration aims to make people take steps and partake in saving Mother Earth and play a part in the following core principles of The Green Generation: A carbon-free future based on renewable energy that will end our common dependency on fossil fuels, including coal; An individual’s commitment to responsible, sustainable consumption; Creation of a new green economy that lifts people out of poverty by creating millions of quality green jobs and transforms the global education system into a green one. Furthermore, everyone is encouraged to participate and conduct their own activity in lieu of the celebration of Earth Day. Last year, our organization had a tree planting activity at Laguna Bay. We had 1000 seedlings and almost 50 students participated in the said activity. We are expecting to have another similar activity for this year and looks forward in having more participants. Let us do our part for Mother Earth everyday even if it’s not Earth Day. Go extra-mile in saving our only Earth and revive its former air. Happy Earth Day everyone! Philippines Green Movement – Are You Going or Not? by Nicole I still remember when my friend asked me to join a marathon for a cause. Back then, I was really a busy bee...
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...Xcellon Institute A Study on Supply Chain Management at wal mart Submitted to: Prof Mhihr Das Submitted By: Kunal Bhatia (M00116, Hitesh Bambhaniya (M00126), Saloni Umraniya (M00128), Sagar Nathani (M00134) 3/6/2014 Table of Contents Introduction 3 Value Chain System of wall mart 4 Porter 5 force 4 SWOT 5 Competitors 6 Suppliers 8 Back haul of wall mart 9 Role of HR 10 Role of RFID 11 Strategy 12 Strategy of other companies 13 Conclution 16 Introduction The retail industry is dominated by few retail giants, with Wal-Mart competing in several retail categories. Wal-Mart competes against Kmart and Target in the general merchandise retailing; against Costco in the warehouse club segment; and against Kroger, Albertson’s and Safeway in the supermarket retailing. Competition among retailers centers on pricing, store location, variations in store format and merchandise mix, store size, shopping atmosphere, and image with shoppers. Further analysis provided by the following figure diagnoses the competitive environment of the retail industry. As a fact, Wal-Mart is considered as the world’s largest retailer nationwide that has been guided by its founder Sam Walton’s passion toward customer satisfaction, and his beliefs in excellence, as well as his philosophy in lowering his prices that has been proven with his famous slogan “everyday low prices.”1Visible outstanding success has required a lot of effort, strategies, dedication...
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...A REPORT ON SIX MONTHS STUDENTS INDUSTRIAL WORK EXPERIENCE SCHEME. AT NIKORMA (A SUBSIDIARY OF NIGERIAN NATIONAL PETROLEUM CORPORATION) HEADQUATERS, This located at no.7 lake chart crescent, Maitama. Abuja BY CS/08/1332 IN PARTIAL FULFILLMENT FOR THE REQUIREMENT FOR THE AWARD OF BACHELOR DEGREE IN TECHNOLOGY (B.TECH) IN COMPUTER SCIENCE. MODIBBO ADAMA UNIVERSITY OF TECHNOLOGY YOLA, NIGER STATE OCTOBER 2012 DEDICATION This report is dedicated to the Almighty ALLAH and to my beloved mother and Mrs Aisha Tijjani and her husband also with the entire staffs and students of Surveying and Geo-informatics Federal University of Technology Minna. ACKNOWLEDGEMENT My profound gratitude goes to the Almighty God who saw me through this training program and thanks my parents and siblings who encouraged me when the road seemed too tough, for shelter and financial support. My appreciation goes to the staff of Pipeline and Products Marketing Company (PPMC) especially my supervisor and the staff of Pipeline Right Of Way (PROW) and to all NNPC staff and development control for their kind support and for the knowledge they impacted on me during the period of my training. My thanks goes to the SIWES and ITF coordinators especially the Federal University Of Technology Minna SIWES coordinator, my Head of Department...
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...market growth in the operation country and in turn benefits both the countries. Also land acquisition is an important factor for setting up the store which is influenced by many political factors. Also there are many state and local government norms and legal procedures which need to be satisfied. Economic: India’s GDP and per capita income is on the rise. It clearly depicts the improved and increased purchasing power of the people as disposable income has increased. Also urbanization is expanding which will fuel the economic growth story.There are also issues of concern like inflation and recession which will have an impact on the commodity prices leading to an increase in price which in turn affects the consumer spending power, may lead to slow economic growth, job loss, scarce employment opportunities etc Socio-cultural: The...
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