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Old Spice Ad Examples

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Hi Everyone,
For this discussion, I chose my three advertisements as:
A. Old Spice: The Man Your Man Could Smell Like
B. “We Can Do It!” (Propaganda Poster).
C. 1984 Apple’s Macintosh Commercial (HD) As in the Old Spice: The Man Your Man Could Smell Like – This advertisement and the concept here is selling that of a smell that is of a manly persuasion and not that of a flowery feminine fragrance. If he would shower with my soap, the gentleman in the commercial is stating that your man would not appear to be that dapper as he is. The dapper man is trying to sell a body wash product in convincing that your man too would appear to portray the man in the commercial, as he is commenting, “look at your man, now back at me”. He is questioning …show more content…
That is representing power and strength in an era where feminism is just the beginning in women supporting the workplace in World War II. A beginning of what was a message of stability and equality in a home, workplace, as well as the end of an era of the stay at home mom’s. Do I have or see any ethical concerns here reflecting in this advertisement, none that I can see. It shows that women can pull together with men when times are tough to get the job done. It does not matter the strength in the eyes of the beholder nor the gender in which who uses it. As long as the job is done as a team in the …show more content…
As this made no sense to me, at all, I continued to watch it several times later, I was then under the impression that the men marching were, representatives of the future soaking in all they were told to. Somewhat like conditioning or brainwashing them for the new technology that was about to evolve, in the new revolution of computers. Then this woman dressed in these electrifying colors was chased down, as she was about to break the concentration of these men that appeared to be held in a paralysis type of coma, by this futuristic man on a monitor overhead. The captivating dressed woman broke the code of silence by throwing her steel hammer, and breaking the monitor screen. This ad is trying to sell a new wave of technology in computers that it believes to be improved, and yet highly sophisticated than any other computer currently on the market. To show this improvement this explicit woman threw the hammer to rid the old and bring in the new. I do not see any ethical concerns related to this approach of communication. I really think this commercial falls into one with Max Headroom and his era. I really had to watch it a few times and read the transcript, although, that in itself gave a different view, before seeing the computer

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