...UNICEF Wages Guerrilla Warfare CS 4-1. Do you think UNICEF’s campaigns will be affective? Why or Why not? I think UNICEF’s campaign will not be really effective. By setting a brightly colored vending machine at Manhattan’s Union Square, a place always crowded with many people, UNICEF makes a good choice on location where they have high potential to catch the attention of more people. However, they will have to compete against the thousands of ads for glamorous things around the Square that distract people which will be a big challenge to UNICEF. UNICEF may also have to confront with other water vending machines from the other competitors who offer various flavors from the brands that people are familiar with. The bottle design with “special flavors” labeled make those bottles of water seem become catchy than ever, people can take a picture with the vending machine and share it through social media channels like YouTube, Facebook, Instagram, Twitter and so on just because of the strange and abnormal design of the bottle, not many of them will really care about the information on the machine. New Yorkers are known as busy and rushed people, they will not have time to stop by and read the whole information and message that UNICEF is trying to pass to them. The labels of flavors on the bottles are attention catching, but people would not be willing to spend money on them. It’s simple that the words “malaria, cholera, typhoid, dengue, hepatitis, dysentery, salmonella, and yellow...
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...McBride Marketing Paper BSA/310 Jessie Nightingale McBride Marketing Paper After studying the business McBride financial services, it is evident there's a lot of marketing that can be done and tools used that will increase the company's visual presence and in turn increase mcBride's customers database. Lets first look at the facts and position that the company is in currently. Who is McBride? They are a regional mortgage lending company that specializes in conventional FHA and VA loans for new homeowners buying and homeowners that want to refinance their homes. The headquarters is conveniently located in Boise Idaho. One of their goals is to expand their operations to Wyoming, Montana, North Dakota and South Dakota. McBride's target markets are as follows: 1. Families and/or individuals purchasing recreational properties. 2. Professionals that are either buying a primary or secondary residents. 3. Retirees that are buying a primary or secondary residence. While targeting these markets McBride's business philosophy is, " Our customers will receive the most efficient and effective processing of mortgage application form from inception to close." McBride is a very aggressive business seeking to break even financially within six months of being in operation this is key because they want to become profitable within a year of operating. McBride also has a goal of establishing themselves in five different states. Although these goals are aggressive they can...
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...McBride Marketing Paper Nicholas Fletcher BSA/310 01/24/2014 Jessie Nightingale McBride Marketing Paper After studying the company McBride financial services it is evident there’s a lot of marketing that can be done and tools used that will increase the company’s visual presence and in turn increase mcBride’s customers database. Let’s first look at the facts and position that the company is currently in. Who is McBride? They are a regional mortgage lending company that specializes in conventional FHA and VA loans for new homeowners purchasing and homeowners that want to refinance there homes. The headquarters is conveniently located in Boise Idaho. One of their goals is to expand their operations to Wyoming, Montana, North Dakota and South Dakota. McBride’s target markets are as follows: Families and/or individuals purchasing recreational properties. Professionals that are either purchasing a primary or secondary residents. Retirees that are purchasing a primary or secondary residence. While targeting these markets McBride’s business philosophy is “ Our customers will receive the most efficient and effective processing of mortgage application form from inception to close.” McBride is a very aggressive company seeking to break even financially within six months of being in operation this is key because they want to become profitable within a year of operating. McBride also has a goal of establishing themselves in five different states. Although these goals...
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...Techniques for both Natives and Europeans in warfare changed drastically when the two engaged each other on the battlefield. Natives were observed by early Europeans as being more of playful in warfare rather than bloody and costly. The Europeans on first sight of a Native battle observed that the Natives would fire their arrows and then look and observe on where it would land. Depending on ideas and conditions, the Native wars among different tribes would at times would consist of low intensity raids, some plunder a few captives and other more less intensive fighting. Some of these low intensity fighting methods among the Native Indian tribes were more of acts of revenge against two rivalry tribes. The Native Indians showed skills in being tactical, strategic, and stealthy. The Europeans were skilled more in battlefield tactics, traditions, and customs rather than the stealthier guerrilla tactics of the Native Indians. Where Europeans relied more on structured tactics as a group or a whole, as in a division, the Native Indians would work more in smaller groups or pacts. Europeans would also shoot mass volleys are what some may say would shoot in the general direction of their enemy while Native Indians were more precise in singling out one target. While the battlefield tactics of the Europeans worked well on a plain battlefield, in a wooded area or an area that had limited space, the Native Indian was more tactical in their skills. Upon the European observation of Native...
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...Revolutionary War The Revolutionary War was won by Americans because of their political ties with France due to the British being a common enemy. The 13 original colonies formed a parliament which convened the opinion of each colony on the basis of all issues concerning war, the precedence of leadership and self-governance. Lastly, citizens were motivated to fight against Great Britain on the simple basis of ‘loyalty to the land, not the crown.” Americans had the military leadership of General Washington (a courageous and intellectually advanced individual in warfare tactics) In the New World every colony was separate, each concerned with self-governance, and lacked motivation to unite under a single government. As events began to erupt across the colonies due to rises in taxes and the implementation of the “Stamp Act” infuriated colonists to the point of public protests. Which resulted in the “Boston Massacre” where Redcoats opened fired on a civilian crowd. As tensions began to rise Great Britain sent more troops to New York in order to take control of the general population and force British laws on all New World born citizens. Colonists were stripped of all civil rights. Which banded them together to form a parliament which was in charge of making decisions such as; revolting against Great Britain; The decision to draft a constitution; pass laws; etc. As the colonies raged war against Great Britain political ties were formed with France. As Benjamin Franklin was familiar...
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...Studies 16 December 2013 FARC: Terrorist Group or Freedom Fighters? The ever-on going debate regarding whether or not the FARC (Fuerzas Armadas Revolucionarias de Colombia) are terrorist or freedom fighters has not yet been settled, after careful evaluation it is very clear. According to Webster's dictionary, a terrorist is “someone who uses the deliberate creation and exploitation of fear to promote political change.” All terrorists commit violent acts. A freedom fighter is “one who seeks political change for their people and use violence only as a stirrer.” So how can we differentiate the FARC in order to know if they are actually helping or hurting the country of Colombia? Colombia today is in a major crisis. Guerrilla groups, approximately 20,000 guerrillas in arms and only 7,000 to 11,000 paramilitary members, control large areas of the countryside. The government has no legitimate monopoly of force and is extremely weak; it does not and cannot effectively protect its citizens. Colombia has been in tumult with the Marxist-Leninist group called FARC (Fuerzas Armadas Revolucionarias de Colombia) for almost fifty years. The FARC was founded in the 1960s, but its roots are found further back from the Violence. From 1948 to 1958, supporters of the Liberal and Conservative parties fought a civil war that killed some 200,000 people. The horrific violence of the period was only nominally about partisan politics. Mainly rural, Violence was an explosive expression of peasant complaints...
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...partially covered. The study focuses on Rhodesia Front government’s propaganda as a counter insurgency strategy to the guerrilla activities. Propaganda is the control of public opinion. There are three types of propaganda that is white, grey and black propaganda. White propaganda is the dissemination of the truth to someone’s advantage, grey propaganda is the mixture of lies and truth and black propaganda consists of largely but not total lies. All these types were exploited upon implementation of propaganda at different levels through different tactics. Psychological operations which were executed as forms of propaganda involved planned use of communication through words, symbols and actions to influence the behaviour of the targeted audiences and achieve set objectives. The government’s use of propaganda warfare was prompted by a number of reasons which ranged from economic, political, social and military factors. It is worth noting here that, the tempo and conduct of the war varied from one locality to the other depending on the terrain and proximity to strategical areas like borders, transport networks and close to government’s administrative offices. The study is presented in three chapters. The first chapter outlines the reasons for the introduction of propaganda warfare in Chilonga in 1970. It majors on the motives behind implementation of propaganda warfare before the intensification of the war in the area. Various tactics used to execute propaganda and strategic roles served...
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...Peninsular War. The guerrillas have been viewed in a variety of different ways in the historiographical record of the Peninsular War. Until relatively recently, according to Tone, “historians have paid them scant attention” putting the focus on, according to Esdaile “great men, great armies and great battles”. This essay will explore some aspects of the guerrillas that have been the subject of debate in the historiography, focussing first on exploring who the guerrillas were and what their impact was on the war. Tone, in a study of the English language historiography and that of France and Spain identified that there was a difference in the way each treated the guerrillas. He summarised that while the British ignored the guerrillas’ role, the French overplayed the role of the church and the Spanish tended to portray the popular resistance as comprising the whole of the population. It could be argued that this reduction of three historiographic traditions to just three simple ideas is an oversimplification, but there is some justification for at least one of these ideas. To illustrate, and explain the British view, Tone cites Napier’s 1882 history of the Peninsular War as discussing the guerrillas, or partidas (the name given to guerrilla bands by the Spanish themselves) in less than glowing language. Reading the rest of the Napier, it is true that there are very few mentions of the guerrillas and Gleig, the primary source Tone cites, does not mention guerrillas at all, but does...
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...Michael Collins: Terrorist or Patriot? By Carlos E. Ayub Excelsior College CJ350 Kevin Henry Michael Collins: Terrorist or Patriot? Michael Collins was a revolutionary Irishman, a patriot and a dissident, a man whose actions are considered by some to be bravely heroic and others as unsettlingly terrorist. Collins orchestrated much of the political and militaristic provocation that led to the violent escalation of the Anglo-Irish war for independence, and eventually was one of the principal supporters and signers of the treaty that lead to the establishment of the Irish Free State and de-escalation of violence in the region. The widespread characterization of Collins as terrorist is principally derived of his actions and association with the Irish Republican Brotherhood (IRB) which later became the Irish Republican Army (IRA) and Sinn Fein. Collins significant political and demonstrative participation in the battle for Irish independence began with the former group when he participated as a volunteer during the Easter Uprising, an action planned to foster support for the Irish cause. These actions comprised the first portion of Collins’ life as a dissident and insurgent. It would be his subsequent involvement in Sinn Fein that would characterize him as a terrorist. Collins participated financially and by procuring weapons to help the organization’s efforts at rebellion. Though these actions alone are not enough to characterize...
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...to Florida. He returned to Argentina to resume his studies, graduating with a degree of doctor of medicine and surgery in 1953. Late in 1953 Guevara left Argentina, this time for good. He moved to Guatemala, where he had his first experience of a country at war. He supported the Jacobo Arbenz regime, and when it was overthrown in 1954 Guevara sought asylum in the Argentine embassy, remaining there until he could travel to Mexico. It was here that Guevara met the Castro brothers. At the time Fidel Castro was planning an expedition against Cuban dictator Fulgencio Batista, and Guevara agreed to go along as a doctor. On Dec. 2, 1956, the expeditionaries landed in eastern Cuba, becoming the nucleus of a guerrilla force which operated in the Sierra Maestra Mountains. The guerrillas contributed to the crumbling of the Batista regime on Dec. 31, 1958. In January 1959 Guevara was one of the first rebel commanders to enter Havana and take control of the capital. He held several posts in the Castro government: commander of La Cabaña fortress, president of the National Bank, and minister of industries. But always, most important of all, he was one of Castro's most influential advisers. Guevara visited Communist countries in the fall of 1960 to build up trade relations with the Soviet bloc and criticized United States policy toward Cuba. He also...
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...In Colombia's war-torn indigenous villages, three brave women from distinct tribes use nonviolent resistance to defend their peoples' survival. Warfare between the guerrillas, paramilitary groups, and armed forces endangers Colombia's 102 aboriginal groups, dozens of which face extinction because of the conflict. Despite being trapped in a prolonged conflict financed by the drug trade, indigenous women are resourcefully leading and creating transformation imbued with hope. Doris is a young Awá tribal leader who takes charge to protect a group of internal refugees fleeing combat between the army and the guerrillas. While speaking at a U.N. press conference in Colombia’s capital, she learns that five people from her village were slain by masked men. Despite the risks, Doris returns to her village. She continues leading the vulnerable Awá people whose living, growing coca leaves, which are the base for cocaine, makes them targets for the U.S. funded fumigations. Doris is determined to defend her people and end the violence by speaking out. Ludis is a Kankuamo widow, and mother of three, who is framed and imprisoned on false charges of rebellion. After a year, Ludis is released from prison. She returns to her village and forms a weaving collective with other female victims of the systematic murders perpetrated by paramilitary bands. Later, Ludis confronts her husbands’ killer and spares her sons from perpetuating this cycle of violence. Flor Ilva is the first woman entrusted to...
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...Brian Scarpaci Hius 308 Final Essay Essay Question Do you believe it is correct to describe an American way of war? If so, has it existed consistently throughout the period covered or has it evolved? If you say it has not existed throughout why not? Before I go into why or why not, it is best to describe the American Way of War? I must first get some definitions and history behind an American Way of War. First off There aren’t no authoritative listing that describe the Way of War.? But there are different perspectives on the American Way of War. One will define it as two major parts tactical way of battle and a strategic way of War. The tactical way of battle is an aggressive style were Us Military uses force to overwhelm the enemy forces, while using quick and decisive victories with minimal causalities. They are well trained in military that uses maneuvers, speed, flexibility, and the element of surprise, which relies upon fire-power and technology as their main. On the Strategic way of war, America seeks more of an independent strategic policy success. “ The strategic way of war also includes alternative national strategies such as deterrence and a war of limited aims.” (keravouri) Weigley who was the pioneer in the book American Way of War in 1973. Described it as “Consisted of a unique American methodology: One of attrition and annihilation.” (Weigley) Also Brian Mcallister Linn describes it one step further with the attrition and annihilation. In the book the...
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...War Poetry Midterm People say the men and women who sacrificed their lives during the Second World War were the greatest generation in our history. However, my philosophy is that any man or women who devotes their life to the military and defends the freedom of others is the greatest person of their generation. Through the writing of war poetry the people who didn’t risk everything to defend our great country get to experience what war is like in a recount version from the people who were there. There are two types of people that will be reading this literature however, the people who would defend their country if called on, and the people who would sit on the sidelines behind a closed door to what is really happening. The U.S Military is the greatest fighting force the world has ever seen, like the British Army was during the seventeen hundreds. The U.S. Military holds as the supreme dominance since World War One. They fought back Adolf Hitler, Benito Mussolini, Hirohito, and the entire axis powers in World War Two. Many man fought communism in the forgotten war of Korea in the early nineteen fifties. The men who fought in Vietnam were a breed of their own they dealt with the Viet Cong, an insurgence group that was terrorizing the people of democratic South Vietnam. Vietnam and the poems from Carrying The Darkness would have shed some light on the people back home in the United States who didn’t understand what was going on. By the end of the Vietnam War nearly none...
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...War, also known as the Vietnam Conflict and the Second Indochina War to most was considered brutal and unwarranted; it did not accomplish anything and caused a massive death toll. This war was fought between the communist North Vietnam and the government of South Vietnam. Communist North Vietnam was supported by its communist allies while South Vietnam was supported by the United States and the other nations that were against communist. This was a war fought with the use of guerrilla warfare on hostile soil with an enemy, known as the Viet Cong. Guerrilla warfare is combat in which a small group of combatants use mobile military tactics in the form of ambushes and raids to combat a larger and less mobile formal army. The Viet Cong used anything at their disposal to stop the United States from changing their way of life/religion. The Viet Cong was a lightly armed South Vietnamese communist controlled coalition. This made it impossible for anyone to benefit from an invasion of this country. The warfare used played a major role in the outcome of this war. The United States entered the war to prevent the takeover of South Vietnam and the spread of communism in that area. The impact has placed a tremendous hardship on the returning soldiers and the United State as a whole. Vietnam: Its Impact and Lessons Learned President Eisenhower sent the first advisors into Vietnam in 1955, they were there only as a military training mission. At this point in time Vietnam was not...
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...Michał Duch Vietcong - The Guerrilla Fighters The Vietnam War was extremely specific conflict. The Americans possessed enormous army, huge amounts of money to spare and latest technology inventions. Vietcong, on the other hand fought using underground tactics with an underground army without modern equipment and air support. Here comes up following issue, namely, why Americans had so many difficulties with defeating Vietcong? To begin with, Vietcong fought using specific strategy called “guerilla war” (it is a warfare based on military actions where small mobile forces prepare ambushes and fight using unexpected tactics). Vietnamese used different tricks to surprise and eliminate American troops and vehicles. They ambushed US patrols using booby traps and landmines, civilian towns were often full of skillfully planted bombs. Common practice used by Vietcong soldiers was mingling with peasants to confuse Americans. US soldiers had serious difficulties with identifying who was real enemy. Another commonly used Vietcong tactic was called “hanging onto the belts”. The aim of this method was to stay in short distance with Americans. As a result US soldiers could not call an artillery backup because there was a risk of killing ally units. Vietcong troops were significantly supplied by Russia and China. Both countries provided them with weapons and rockets. In order to transport equipment safely Vietnamese used The Ho Chi Minh...
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