...Market research clothing in China While Asia, particularly China, has enjoyed a dominant position in shoes, apparel and household textiles manufacturing for several years, makers of these items located in developed nations such as the U.S. and Canada have suffered a long period of decline. For example, over 98% of the shoes sold in America each year are imports, and the majority of these imports come from Asia. To consumers in Europe and North America, this growing reliance on Asia as a low-cost producer has meant very low retail prices for goods of reasonable quality. However, recent increases in the value of the Chinese currency, combined with rapidly rising labor costs, have put Chinese manufacturers in a much less competitive position. Competition from very low-cost nations in Africa as well as Vietnam, Sri Lanka, Mauritius, Malaysia, Cambodia, Bangladesh, Pakistan, the Philippines and elsewhere is intense, and a large portion of apparel manufacturing formerly done in China is moving to these areas at a rapid pace. For example, Vietnam’s apparel exports to the U.S. jumped to $7.1 billion in 2012 from $6.6 billion a year earlier. China’s apparel exports to the U.S. were $29.0 billion in 2012, down slightly from 2011’s $29.3 billion. While China continues to have a robust apparel manufacturing industry, it is moving up the industrial chain by fostering manufacturing that requires greater skills, better technology and more investment in advanced...
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...rapidly growing online retail market With the rise in incomes coupled with the fact that more and more people today have some kind of online presence, it is imperative that the online retail market has assumed a significant role. Time is money, and people now often find it convenient to order items online instead of wasting the whole day moving around garment stores trying to find the best fit at the best price. In an emerging market like India, this kind of shift to shopping at the portals is happening gradually and the companies which are able to exploit the opportunities and handle the obstacles that they face along this kind of digitalization will have better chances at capturing market share. Brief Overview of Indian Apparel Industry and Emergence of Online portals India is endowed with natural resources like jute, cotton and silk. The textile industry is the largest employer of Indians, after the agriculture sector. But around 80% of this business is in the unorganized sector. Approximately 20% of Indian exports and 4% of Indian GDP is contributed by the apparel and clothing industry. However the Indian apparel industry has certain problems typical of emerging markets like labor, supply chain inefficiency, obsolescence. Despite these hurdles the unorganized sector is poised to grow at about 10% and the organized sector at close to 40%. The proliferation of social networks has ensured that a large number of Indians have some kind of online presence. The 300...
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...BRUNEL BUSINESS SCHOOL COVERSHEET FOR ONLINE COURSEWORK SUBMISSIONS |Module Code |MG2138 | |Module Title |Marketing Channels and Logistics (A 2012/3 YEAR) | |Module leader |Michael Bourlakis | |Student ID number |1138368 | |Student name | | |Degree Programme (e.g. Business and Management (General)) |Business and Management (Marketing) | |I understand that the School does not tolerate plagiarism. Plagiarism is the knowing or reckless presentation of another | |person’s thoughts, writings, inventions, as one’s own. It includes the incorporation of another person’s work from published | |or unpublished sources, without indicating that the material is derived from those sources. It includes the use of material | |obtained from the internet. (Senate Regulations 6.46) | | ...
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...Amazon’s: The Ethical Collection Executive Summary: Amazon.com the online retailer has many different verticals for its ecommerce site. The retailer has set many bars and has many different aspects that make it a heavy hitter in sales on it the ecommerce industry. The vison for Amazon.com 2.0 will consist of incorportaing an ethical brand line extension, The Ethical Collection. Our goal is to inform our shoppers on a environmentally friendly form of shopping for garments and bring awareness so shoppers becoming conscious consumers. Product Description: The Ethical Collection will consist of fairtrade and ethical designers across the country being able to sell their designs on Amazon.com. The collection will allow consumers to shop with an alternative and assortments that are not only favorable for the shopper, but valuable to the world. The Ethical Collection will provide Amazon with a new vertical. This advanced vertical will allow Amazon to reach an entirely new target. Amazon.com belives in a better fashion future. This new collection will provide just that, it will allow the consumers to acknowledge awareness in the fashion industry and the positive impact purchasing consciously can do. The Ethical Collection will be built on six pledges. Be Ethical Provide Ethical fashion to conscious consumers Social commitment Be environmentally friendly Reduce, reuse, recycle Strengthen the fashion cycle Target Segmentation: The target segmentation for the Amazon’s The...
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...THE CHINESE MARKET FOR CLOTHING THE CHINESE MARKET FOR CLOTHING Abstract for trade information services ID=42692 International Trade Centre (ITC) The Chinese Market for Clothing. Geneva: ITC, 2012. xi, 92 p. (Technical Paper) Doc. No. SC-11-212.E Survey on Chinese market for clothing - describes the structure and characteristics of the domestic Chinese market for clothing; provides an analysis of the tariff structure of imports by product group; outlines special import regulations, customs procedures, transport, as well as requirements relevant to packaging, labelling, standards, and ethical trading; examines the market potential, the consumer preferences and behaviour; provides an overview of the distribution channels, the major brands, the procurement practices including the use of e-commerce and ICT procurement; highlights the key players in China's textiles and garment market, the possibilities for cooperation along the value chain, and the existing national support schemes; appendices include contacts details of sector related companies in China. Descriptors: Clothing, Standards, Packaging, Distribution, Procurement, Electronic Commerce, Consumer Behaviour, Market Surveys, China. For further information on this technical paper, contact Mr Matthias Knappe, (knappe@intracen.org) 2011 SITC-84 CHI English The International Trade Centre (ITC) is the joint agency of the World Trade Organization and the United Nations. ITC, Palais des Nations, 1211 Geneva 10, Switzerland...
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...THE CHINESE MARKET FOR CLOTHING THE CHINESE MARKET FOR CLOTHING Abstract for trade information services ID=42692 International Trade Centre (ITC) The Chinese Market for Clothing. Geneva: ITC, 2012. xi, 92 p. (Technical Paper) Doc. No. SC-11-212.E Survey on Chinese market for clothing - describes the structure and characteristics of the domestic Chinese market for clothing; provides an analysis of the tariff structure of imports by product group; outlines special import regulations, customs procedures, transport, as well as requirements relevant to packaging, labelling, standards, and ethical trading; examines the market potential, the consumer preferences and behaviour; provides an overview of the distribution channels, the major brands, the procurement practices including the use of e-commerce and ICT procurement; highlights the key players in China's textiles and garment market, the possibilities for cooperation along the value chain, and the existing national support schemes; appendices include contacts details of sector related companies in China. Descriptors: Clothing, Standards, Packaging, Distribution, Procurement, Electronic Commerce, Consumer Behaviour, Market Surveys, China. For further information on this technical paper, contact Mr Matthias Knappe, (knappe@intracen.org) 2011 SITC-84 CHI English The International Trade Centre (ITC) is the joint agency of the World Trade Organization and the United Nations. ITC, Palais des Nations, 1211 Geneva 10, Switzerland...
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...The problems of the online shopping Lose the Tactile Experience When you shop online, you don't have an opportunity to touch and feel items you are considering purchasing. With some products - like books and electronic equipment - this isn't an important consideration. However, with clothing, bedding, pillows, furniture, rugs and other textile-based merchandise, it can be hard to gauge quality without hands-on contact. Fit is also a concern with any kind of apparel. 2. Shipping Adds to the Cost What looks like a bargain might not be such a good deal when the shipping and handling charges are tallied and added to the total. Make sure that you look closely at exactly how much you are likely to need to pay to have your merchandise delivered to your door - or to the person you are purchasing it for - before finalizing your purchase decision. It's essential to be aware of the return policy for any e-commerce retailer you are considering doing business with. The majority of sites do not pay return shipping if you have to send something back, so it often costs you more money than you planned to spend if you need to exchange an item. Returning merchandise for a refund can also be costly. Most online retailers do not refund shipping costs - not the cost of return postage or the original shipping charge. This can mean that, for relatively low-dollar items, it can cost you nearly as much to return an item as it does to just keep the merchandise. 4. Dealing with an Unknown Vendor ...
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...eBusiness Online Proposal Fatmata D. Koroma eBusiness/QRT2 02/11/2014 eBusiness Online Proposal Introduction Creation of African Origin is a business that sells African products, like clothes, shoes, accessories, and hair products. It was established in 2011, and located in Elk grove California. This business has one owner and several workers; it has an online system that needs expansion. This paper will be about the benefits and way to expand its online system. Viability of Products or Services Stokes (2013) stated, “While the Internet and the World Wide Web have enabled what we call new media, the theories that led to the development of the Internet have been developing since the 1950s”. Other Medias like newspapers and magazines are having difficult time in sales presently because of the increasing use of the internet and World Wide Web. Although e-commerce is diminishing due to the bad economy, its average growth is around 25% per year (Platz, 1999). Therefore, Creation of African Origin will benefit greatly by expanding its business online system. The location of the business is a challenge, because there are few Africans living around the vicinity, and even though the demands of the goods are great, people find it difficult to make purchase because of distance. Traditionally, to make sale people have to go to your shop. However, by expanding their online system people can visit the website, see what they want and make purchases without going...
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...A strategic Analysis The Burberry Company (Burberry Group plc); Women’s Wear Strategic Business Unit Word Count: 2,919. Executive summary This paper offers a strategic outlook of the Burberry group plc (Burberry) company, a major manufacturer and distributor in the UK dealing with luxury clothing and other fashion accessories. The analysis unmasks the strategy behind the company being a pacesetter in the fashion industry especially since commencing online distribution in the UK in 2006. To achieve this, the paper applies the strategic analysis through; PESTEL analysis, SWOT analysis, value chain analysis, Porter’s three generic strategies and five forces of the market. The company has for centuries cemented its activities and most recently it took direct control of distribution of its products by offering licenses to distributors. On analysis of the UK’s fashion industry, various factors emerge as propagating the success of the company. Majorly the success is pinched on; a stable political environment in the United Kingdom, a fresh pool of design talents available to recruit from and favorable government policies regarding the domestic industries. However there are factors such as fierce competition from within the economy, government tax policies on retailers and loss of designer talents to other countries due to fiscal policies that threat to cripple the fashion industry. Additionally, despite the firm being among the trend setter in women’s wear, the women’s fashion...
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...Abercrombie & Fitch Marketing Assignment Executive Summary Established in 1892, Abercrombie & Fitch marketing strategy has always been to target those between the ages of 18 and 22. A&F’s gross sales have been $539 million in 2008; however sales have dropped by 5% from the previous year due to the recession. In order for sales to improve our marketing consulting team has developed an internal analysis, which identifies, assesses, predicts, and accommodates the human resources, technology, finances and operations that A&F possesses. The internal analysis explains how these possessions, which have helped the organization until present time, can be used to help increase sales during this recession. Furthermore, the report analyzes A&F externally showing what kind role each factor, such as price and quality, plays in A&F and its competitors. The external analysis describes the political, economic, social, and technological factors in A&F’s environment and how each of these factors can be used for the benefit of the company during this recession. To further clarify A&F’s positioning, a perceptual map has been developed in which A&F shown as a high priced and high quality retail organization. It can be noted at this point that all of A&F’s competitors are willing to promote its employees and give discounts while A&F chooses not to, and yet they have the highest drop in sales growth. Moreover, the report’s most important part being the...
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...A strategic Analysis The Burberry Company (Burberry Group plc); Women’s Wear Strategic Business Unit Word Count: 2,919. Executive summary This paper offers a strategic outlook of the Burberry group plc (Burberry) company, a major manufacturer and distributor in the UK dealing with luxury clothing and other fashion accessories. The analysis unmasks the strategy behind the company being a pacesetter in the fashion industry especially since commencing online distribution in the UK in 2006. To achieve this, the paper applies the strategic analysis through; PESTEL analysis, SWOT analysis, value chain analysis, Porter’s three generic strategies and five forces of the market. The company has for centuries cemented its activities and most recently it took direct control of distribution of its products by offering licenses to distributors. On analysis of the UK’s fashion industry, various factors emerge as propagating the success of the company. Majorly the success is pinched on; a stable political environment in the United Kingdom, a fresh pool of design talents available to recruit from and favorable government policies regarding the domestic industries. However there are factors such as fierce competition from within the economy, government tax policies on retailers and loss of designer talents to other countries due to fiscal policies that threat to cripple the fashion industry. Additionally, despite the firm being among the trend setter in women’s wear, the women’s fashion...
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...FOR BOYONIKA(handloom industry)-ODISHA] | The Objective of the Project is to design the Boyonika’s Catalogue Management Application which will display the dynamic pages of different textile & handloom products. The application will contain module like Online Information of different products, Employee Directory & address and skills of weavers | TABLE OF CONTENTS * ABOUT THE HANDLOOM INDUSTRY * BOYONIKA * PROPOSAL DETAILS FOR CATALOG MANAGEMENT OF BOYONIKA * Objective of the project * PHASE 1 * BOYANIKA Application * CATALOG MANAGEMENT * OVERVIEW OF THE PROPOSED SYSTEM * FEATURES OF THE APPLICATION * SYSTEM REQUIREMENTS * SYSTEM DESCRIPTIONS * PROCESS FLOW * ARCHIVING OLD DATA * COST ESTIMATION(approximate data) * TIMEFRAME * PHASE -2 * HARDWARE * PAYMENT GATEWAY PROCESS FLOW * PHASE -3 * CONNECTIVITY * SYSTEM REQUIREMENTS * BENEFITS FROM THE PROJECT * CONCLUSION * REFERENCES ABOUT THE HANDLOOM INDUSTRY The Handloom division assumes an exceptionally significant part in the nation's economy. Actually, that is not all; it is likewise the second biggest industry in India with paramount sections, for example autonomous power weavers, material factories, handlooms and pieces of clothing .Handlooms have been known to India right from the historic ages. The use of fabrics, techniques created to make designer art pieces and expressing ethnicity through them has been an integral...
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...worked for the best and we as the authors hope you enjoy reading this report. CONTENTS Foreword 3 1 Introduction 5 2 External Environment 6 2.1 Economic Situation 6 2.2 Demographics of Brazil 10 2.3 Import/Export (international scope) 10 2.4 Market environment 11 2.5 Competition 12 2.6 Legal; business format 13 2.7 Social aspects 13 2.8 Five Forces Analysis 14 2.9 Conclusion: Opportunities and Threats 16 3 Retail Formula 17 3.1 Business concept 17 3.2 International exposure 18 3.3 Target groups 19 3.4 Strengths and weaknesses 20 3.5 Recommendations of the Retail Formula 20 4 Conclusions & Reccomendations 21 Bibliography 22 1 Introduction Hennes & Mauritz (H&M) is a clothing company with around 2.200 stores, operating in 40 countries and employing approximately 87.000 dedicated people from different cultures. The start of this success dates back to the year 1947, when the then thirty year old Erling Persson left Sweden for a trip to the United States. On...
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...Victorian era. Sainsbury’s grew to become the largest grocery retailer in 1922, pioneered self-service retailing in the UK, and had its peak of success during the 1980s. However in 1995 Tesco overtook Sainsbury’s to become the market leader, and Asda became the second largest in 2003, putting Sainsbury’s into third place. (Museum of London. Unknown. The Sainsbury’s archive [Online] 22.03.2012) Sainsbury’s launched its TU fashion range in 2004, and is now housed in over 300 stores nationwide. Over the past six years, the retailer has seen its share of the £9.9bn value fashion market more than treble. The TU clothing range remains the UK’s seventh largest clothing brand by volume, TU kidswear however has gone from seventh place in 2011 to the UK’s sixth largest in 2012. (Drappers online, 2012, Sainsbury’s expected to reveal further gains in clothing market share. [Online] 22.03.2012) The Sainsbury’s TU clothing distribution centres are located in, Coventry, Warwickshire and Bedford, Bedfordshire. Sainsbury’s also have a deport in Buntingford Hertfordshire. This deport however isn’t usually in operation, but the site is still owned by Sainsbury’s and is often used at busy times, particularly at Christmas. Originally Sainsbury’s ran its own distribution network. However after an industrial dispute...
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...Travelling textiles A sustainability roadmap of natural fibre garments May 2009 This report has been prepared by Emer Diviney and Serena Lillywhite at the Brotherhood of Laurence Sustainable Business Unit. Brotherhood of St Laurence 67 Brunswick Street Fitzroy Vic. 3065 ABN 24 603 467 024 Ph: (03) 9483 1183 www.bsl.org.au the HUB of responsible business practice in Australia is a project of St James Ethics Centre © St James Ethics Centre 2 Contents Acknowledgments Summary Introduction Key findings The way forward Recommendations Introduction Brotherhood of St Laurence Gorman Industries Understanding the clothing industry Corporate responsibility and “sustainability” Developing tools for responsible business practice Roadmap methodology How we went about it Who we spoke to Overview of the garment supply chain The clothing industry roadmap Key sustainability issues in the garment sector Case study: Gorman Who is Gorman? The Gorman roadmap: Merino Tee and Forest Dress Unpicking the garment roadmap Design and production management Wool and cotton cultivation Processing raw materials and yarn manufacturing Knitting and weaving Fabric processing Cut make and trim Retailing and wholesaling Consumer use Textile waste and disposal Freight Towards sustainable garments Garment industry drivers Sources of information the HUB of responsible business practice in Australia is a project of St James Ethics Centre ...
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