Report
On
Online clothing store

i

Report
On
Online clothing store

Submitted To:
Rubaiyat Bin Arif
Lecturer, UIU

Submitted By: Name | ID | Farshid iftekhar | 111 101 036 | Taufiq Hasan | 111 092 170 | Md. Hassan Siddiquee | 111 072 107 | Noor Ibne Salehin | 111 082 071 |

Sec: B

Date of submission: 29-12-2012 ii Letter of Transmittal

29th December 2012
Rubaiyat Bin Arif
Course Instructor
School of Business United International University
Subject: Submission of Report on Online clothing store.

Dear Sir,
With due respect & humble submission, we undertook our term paper under your direct supervision & guidance.
As you will notice the report consist about Online clothing store .We have discussed the report on our T-Shirt store. And this has made the report a complete and an extensive one. Therefore, we are confident of the validity of our term paper.
If you have any questions or suggestion about the report, we would be happy to oblige for any further clarification.
Sincerely,
---------------------------------- Farshid Iftekhar (On behafe of the group) Iii Acknowledgement

All praises are due to Almighty Allah who enabled us to complete this report. This report is about “Online clothing store” on the topic we have covered by the basis of the instruction given by the Course Instructor.
We would like to express our sincere gratitude & appreciation to our supervisor Rubaiyat Bin Arif. It would not have been possible for us to complete this report without her help, advice & overall supervision. Her constant encouragement & supervision throughout the period of this study have been greatest inducement for us & directly contributed to the accomplishment of the task.

Equally, we would also like to express our sincere gratitude & indebtedness to the authority of United International University for their kind co-operation. It gives us the opportunity to work on such a term paper by using practical information of the “Online clothing store”. Accomplishing the report, we gathered a thorough idea & view on various issues.

Table of Content

Introduction…………………………………………… 1
Methodology……………………………………….... 2
Limitation or Problems of study…………….. 3

Website…………………………………………………. 4
Breakeven…………………………………………….. 5
Value chain …………………………………………….7
Organ gram……………………………………………. 11
Revenue model……………………………………… 12
Logo …………………………………………………….. 14
Conclusion……………………………………………… 20

Abstract
Online retail sales have boomed as more people get high-speed internet connections and time-pressed shoppers take advantage of shopping from home or work, according to industry observers. Shopping on the net is expected to see high sales.Marketing an online T-shirt business can be a challenge. Even if you have an interesting line of shirts, shoppers can't buy from your company if they don't know about it. Get to know your target customers well through market research. Stay informed about current trends to design the T-shirts your customers want at a price they'll pay. A memorable company name that customers associate with your T-shirts can also go a long way to building your company's reputation and sales.
They are the same online design clothing stores that are most famous in recent times .they take orders through online and deliver the goods at some specific spots specially in dhaka.as it is said earlier that unique design Tshirt are on high demand now a days and there are only w suppliers to satisfy the need of te market. So there is a huge deficit in the supply aginstte demand . so our plan will surely have a positive impact over the need in the market .the target market for our business will be the youth of Dhaka. School, college , university students.so our business plan has a huge potential regarding the market size.A good website should contain: 1 creative 2.simplicity of product line 3.colourful 4.variety of design.

Executive Summary

At current time unique in T-shirt design at reasonable price is in high demand. So to satisfy the need many people are taking different initiative towards earning profit. Online clothing is one of the many approaches. The idea is to satisfy existing market demand through unique design T-shirt supply at a reasonable price.this is currently most profitable idea ttcost very little. unique design Tshirt are on high demand now a days and there are only w suppliers to satisfy the need of te market. So there is a huge deficit in the supply aginstte demand . so our plan will surely have a positive impact over the need in the market .the target market for our business will be the youth of Dhaka. School, college , university students.so our business plan has a huge potential regarding the market size Customers obtain information about products then made their purchase by phone. Website display photos of T-shirt with price,colour and tailoring details.First customer have to write their name then phone number.then they have to write the T-shirt numer that customer selected. At last the location of delivery.
.

Introduction

Online retail sales have boomed as more people get high-speed internet connections and time-pressed shoppers take advantage of shopping from home or work, according to industry observers. Shopping on the net is expected to see high sales.Marketing an online T-shirt business can be a challenge. Even if you have an interesting line of shirts, shoppers can't buy from your company if they don't know about it. Get to know your target customers well through market research. Stay informed about current trends to design the T-shirts your customers want at a price they'll pay. A memorable company name that customers associate with your T-shirts can also go a long way to building your company's reputation and sales.
At current time unique in T-shirt design at reasonable price is in high demand. So to satisfy the need many people are taking different initiative towards earning profit. Online clothing is one of the many approaches. The idea is to satisfy existing market demand through unique design T-shirt supply at a reasonable price.this is currently most profitable idea ttcost very little. Regarding this form of business the existing competitors are Reebok, iFeri.com, pArico Clothing,valient,rioter and many more….
They are the same online design clothing stores that are most famous in recent times .they take orders through online and deliver the goods at some specific spots specially in dhaka.as it is said earlier that unique design Tshirt are on high demand now a days and there are only w suppliers to satisfy the need of te market. So there is a huge deficit in the supply aginstte demand . so our plan will surely have a positive impact over the need in the market .the target market for our business will be the youth of Dhaka. School, college , university students.so our business plan has a huge potential regarding the market size.A good website should contain: 1 creative 2.simplicity of product line 3.colourful 4.variety of design.

1
Methodology

The research methodology is a procedure of collecting data to find out purpose. The research is exploratory in nature. Both the primary and secondary data is being used. * For Primary data we used Group Discussion, * For the secondary: * Data, * internet, * Different texts. * We observed Online clothing store. * Presented and demonstrated to the selected respondents to analyze.

2
Limitation or Problems of study:

There are some limitations of the study these are:-

* Website in different organization of Bangladesh contains poor information. * We can’t talk or take more interviews because of: * Lack of time for preparing the report. * Some of our interviewees don’t give much emphasis on it so it can create a bit information mismatch. * Some of our interviewees were in hurry for this reason, we are not sure that they read our survey questions carefully or not.

3
Website:

Customers obtain information about products then made their purchase by phone.Website display photos of T-shirt with price,colourand tailoring details.First customer have to write their name then phone number.then they have to write the T-shirt numer that customer selected. At last the location of delivery.

4

Breakeven:

Assumption | | 1st year | 2nd year onwards | Sales Growth Rate | | 2o% | 30% | | First 3 months | | No Sale | | | Sale will start at 4th month | | | | | Initial sales quantity | | 30 | | | Average Sale Price/Unit | | 700 | | | 5COGS | 300000 | | | |

COGS include courier,design.

Web Development | 500000 | Office Furniture | 200000 | Computer | 200000 | Machine | | 100000 | initial investment | 1000000 | | | |

employee salary | 1800 | stationary | | 200 | administrative expense | 2000 | | | | | | | selling expense: | | promotion | | 100 | | breakeven point is in 25th month. | |

6

Value Chain

7

Primary activity:

Design:
Our business is unique design centric. This design will be collected from designers and also individual customer can design it. When we get the design or customer choose it we’ll precede to next level.

Manufacture product: Basically our T-shirts will be printed from our press then the t shirt will be ready to sell. This T-shirt will be collected from wholesale market with different quality. T shirt quality will be given to our web site. Our customers will choose the fabric and thus we prepare it.

Delivery: Delivery point will vary based on customers chosen destination. There will be a common destination for every customer then further discussion can be discussed through cell phone. And delivery price will be added with the product price.

Provide after sales service:
Our brand will be famous for its after sales service. We’ll keep contact to each customer who once bought from our online store to give him/her superior customer service. Our company star wear provides different types of services like discount facility, many designers design at a lower price and so on.
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Identify customers: Identifying customer is the most important job for a business. For our business we may have potential customers. Our target customers are young generation. Through web catalogue revenue model and other social network we will spread the business offers and products
Purchase materials and suppliers: we’ll collect T-shirts from wholesale shop and also a bulk amount so that out cost can be minimized.

Market and sell:
Our market place is digital. So our web site will be very customer centric to attract customers.

Supporting activity:

Finance and Administration:
Costing and revenues will be covered by these departments. The purchase amount, selling price, administration expense, break even amount and duration everything will be monitored by Finance department.

9
Marketing and Human Resource Management: This department is also very important to support the selling process because it will help to ease with customers, different offers like promotion offers segmentation, positioning, targeting will be done by this department.

Technology development and communication:

Technology development department will work with technical terms like virtual reality of the product and so on. An online clothing store designed as a Web application requires flexible manipulation, fast transmission and efficient storage of the display content. In particular, dealing with a relatively huge database of garments and the simulation of complex graphical objects, such as skin and the cloth, the most critical limitation is perhaps the real-time performance constraint. When the simulation of garment movement is performed using physics based model, due to the impossibility to achieve the real-time performance, simulation results are prerecorded in order to display the animated garment at an interactive rate.

10
Organ gram:

CEO:
Chief Executive Officer’s main responsibilities are making strategy. How our Online T-shirt Store can develop that will be CEO’S duty. The CEO is delegated by the board, when it is established as a body, to have full administrative and representational powers. In the context of this authority, the CEO is in charge of all the Company's departments, directs their operation, makes the necessary decisions in the framework set out by the applicable legislation, the Articles of Association, the regulations governing the Company's function, the approved projects and budgets, as well as board decisions.

11
CFO:
Chief Finance Officer (CFO) is Chief Financial Officer. They direct a company's financial goals, objectives, and budgets. They oversee the investment of funds and manage associated risks, supervise cash management activities, execute capital-raising strategies to support a firm's expansion, and deal with mergers and acquisitions.

CMO: The chief marketing officer has responsibility for all areas of marketing, including sales, customer experience, public policy, media relations, promotion, web and electronic services and the corporate programs of a company or foundation.

Revenue model

In business, revenue typically consists of the total amount of money received by the company for goods sold or services provided during a certain time period. Therefore, revenue models are a part of the business model. Many online companies generate revenues from multiple income streams such as advertising, subscription, affiliate marketing etc. Online models not only sell goods or services but also contacts (e.g. banner) and information (e.g. user-data).
Five primary revenue models are described below. Since there are possibilities of multiple variations, many companies do not use one single revenue model. They combine for example subscription fees with advertising and/or sales

12
We will start with web catalog revenue model:
Web Catalogue Revenue Model
Our goal of an e-business can be to reduce cost or improve customer service,That can help to select our product like our T-shirt however, the primary aim of our e-commerce sites is to generate revenue and earn profit. This is the most simple and common type of e-business model for generating revenue that we want. This model would use electronic catalogue and shopping cart providing access to our customers throughout the dhaka. We using this type of a model to sell our T-shirt by telephone. This revenue is often called the or catalog model. Our potential customer can order by our telephone .
After few years later if our website attract more customer we wil use

Advertising-Supported Revenue Model
In this model service/information that we will provide free of any charge to certain our customer and the advertising revenue will sufficient to support the operation of the business and its cost. We do not any charge of our potential customer. To know our product like T-shirt we will provide useful information to our site. To attract our potential customer we will highly focus to our product.
For example, Yahoo portal provides useful information and a search engine free of cost, but earns revenue through advertisements on its portal web site to bear the operational cost.

13
If needed we will aslo use Advertising-Subscription Mixed Revenue Mo Advertising-Subscription Mixed Revenue Model
In this level, Our subscribers pay a fee and accept some level of advertising. And we want earn its revenue from both the sources, that is, through subscription and advertisements. On our site that use this model, normally, the subscribers are subjected to much less advertising than they are on advertising supported sites., our potential customer has to pay subscription fee for certain services/information whereas some services are free of charge as they are supported by advertising
Logo:

The dictionary meaning of a logo is a symbol, sign, or emblem. Human beings have used such symbols throughout time to convey a succinct message. In present times, logos tend to be graphical in nature, designed for easy recognition of an organization. It is a tool to build an identity for the organization, as part of its trademark or brand, and to generate favourable thoughts and feelings about the organization.
A logo can be one of the finest investments of your company. It acts as visual representative of your company. Logo does public relations without exerting an effort through verbal communication. This only means that a powerfully designed logo can be easily understood by many people and and persuade them through its appearance.
Moreover, the logo should have the power to speak to the audience, captivate their heart, build trust, and make a long lasting impression on their minds. Nobody can ever overlook a stunning logo design. A company’s existence without a logo is just like a human without a face. Hence, having an attractive company logo is the basic key element in the success of any organization and its web site.
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We will use logo for many reason:
Logo can project good impression
The first thing that potential customers can see from your company is your logo. Making a good first impression on your clients gets you on a good start toward winning your business. Gaining customer’s trust is through logo. Logo can be a good selling pitch for the company. logos are design patterns which are created according to the business they represent. Every company has these small business logos. A computer company might have a small computer logo, entertainment commerce has their own logo design and beside these there are thousands of business sectors that make use of business logo. Business logos can be considered as the visualization illustration of the business.

Logo creates an identity for a company
A great custom logo design can create a personality for your business that customers can easily identify and relate to. An excellently designed logo will remain on the minds of various people. You will only know that the logo has a great impact to the viewers if the company is recognized and identified without even mentioning its name.
It makes the company look larger
Smart branding with the right logo design can give potential customers the impression that you are a big and well-established company, something that they can really trust.

15 logos can either set businesses apart from their competitors or leave consumers confused about what the owners are selling. Allusive logos present a challenge because their connection to a company is only symbolic. Therefore, it takes more effort to make the connection in the customers' minds between the logo and the company's products and services.
Logo shows professionalism
In a lighter side, the concept of professionalism is by giving your customers total satisfaction. Show to your customers that you are after with their happiness. A professional company is stable, reliable, and serious about the way it conducts business. A great custom logo design can build consumers’ confidence in your products and services.

Logo important for company because there is a chance that our design can be copyed.we will use logo to protect our design.that is the main pupose of logo in our business. A logo represents the company on various public and corporate sectors. Business Logos are very important aspect of the business industry as these logos gives the visual representation of the company and is actively use in marketing and advertising campaign. A well designed and eye-catching business logo is very necessary to attract the clients and make a professional image of the business in the market. It has been proven by the advertising campaigns of several businesses that only those industries have succeeded in their marketing strategies that have use effective logos, brochure and banners to represent their production. logo is given much importance in any business company. Well known graphic designers are hired by the associations to design the business logo and after several alteration and modification the final logo is selected. The reason why logos are given such importance is because these logos are incorporated in all the business activities. Whether its business cards, brochure, online web pages, advertising and promotion or other business dealings the logos are always use to represent the business on each and every platform of business dealings.
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Instructions
1. Open accounts on social media sites to communicate about your T-shirt company. Offer existing customers coupon discounts when they sign up to follow your social media accounts. Learn search functionality in your accounts to join special interest networks, or find and follow users with common interests. For example, depending on your T-shirt themes, you may find potential customers by looking through categories in your account such as fashion, sports, or even food or gardening. You can also find target customers by using features such as key word, and hash tag searches. Hold your followers' attention by sharing meaningful content about your T-shirts as opposed to blatant sales pitches.
2. Pay for Internet advertising on websites that focus on your T-shirt themes. If your budget permits, experiment with placing a banner advertisement on selected websites. Contact website owners for quotes on their advertising rates. Experiment with different ad placements to determine which yield the most sales, before you make an ongoing commitment to pay for ad space on a website.
3. Contact fashion bloggers and ask them to do written or video reviews of your company in return for free T-shirts. Look for bloggers who write about your types of T-shirts through blog directories such as the Fashion Industry Network, or Signature 9. You can also find bloggers of interest by reading "top blogs" posts, on blogs such as Fashion Indie. Follow links on one blog of interest to find other bloggers. Ask reviewers to grade your company in specific areas, such as the shopping cart checkout process, shipping times and shirt quality. Positive blogger reviews can lead to customer referrals. Give all of your customers the same high quality service to encourage them to spread the word about your company.
17

4. Join special interest groups in your community to network with customers. Don't overlook the demand for T-shirts in your own community. Some customers may prefer to support local businesses. The advantage for local buyers can include speedy T-shirt delivery. Contact local boutique owners about carrying some of your shirts in their stores, to attract customers who don't generally shop online.

5. Donate T-shirts to community events to build name recognition for your shore. Send a press release to editors at local publications, and ask them to write a feature article about your company. Link media mentions of your company to your website to build a buzz about your business.

18

Benefits of T-Shirt Screen Printing * Better print quality. Generally speaking, experts say the ability of the ink to bond to the material of the shirt in the screen printing process results in a more durable and clear image than with DTG. * Versatility. Screen printing generally works just as well on other apparel, such as hats, bags and jackets, as with T-shirts. * Cheaper with big orders. There is generally a setup fees charged for screen printing to prepare the screens needed for the different colors in the shirt. However, the larger the order the less expensive the cost of screen printing. So far very large orders, you can usually save money relying on screen printing.
Disadvantages of T-Shirt Screen Printing * More expensive with smaller orders. If you only want a dozen or fewer shirts, the additional cost to prepare the screens and ink for screen printing is usually more expensive than digital printing. It's common for T-Shirt screen printing companies to charge a fee to prepare the screens and ink for the order. * More equipment needed to startup. There is a lot of equipment needed for screen printing, including the inks, the screens, emulsion fluids and the T-shirts or whatever canvas will be used. * Not as good with photo reproductions. Most experts say that DTG is the better process for reproducing photos because the digital reproduction is usually more like the original photo than the labor-intensive process involved with screen printing. 19 Conclusion

Online retail sales have boomed as more people get high-speed internet connections and time-pressed shoppers take advantage of shopping from home or work, according to industry observers. Shopping on the net is expected to see high sales.Marketing an online T-shirt business can be a challenge.firm have to Find a good source of cheap but quality T-shirts for screen printing (see Resources). Consider various materials such as cotton, linen, and other garment textiles when shopping for T-shirts. Also, decide whether or not you'll offer embroidery and other types of applications. The key to starting your own T shirt company and actually to selling T shirts online is to have a catchy design on them. This doesn't mean you need to be an artist, but being witty and a little bit creative is a good start. People love snarky, humorous t shirts; so if you have a good sense of humor, see what kind of slogans you can come up with. Graphic tees are also a good bet, if you are artistic or if you know someone you can buy designs from. You can also use your own photography skills to take pictures of animals and flowers, or find these types of pictures online that are public domain to use and sell.

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References http://www.elf-design.com/article-Visual-Vocabulary.html http://www.google.com/#hl=en&tbo=d&sclient=psy-ab&q=logo+advantage%28Tshirt%29&oq=logo+advantage%28Tshirt%29&gs_l=hp.3...12174.32786.9.32925.10.9.0.1.1.1.3253.16689.8-2j5.7.0.les%3B..0.0...1c.1.vV1P7ujRABw&pbx=1&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.1355534169,d.bmk&fp=ec38cd3ac9fc6a62&bpcl=40096503&biw=1366&bih=591 http://iferi.com/ www.ecplaza.net
How to Market Your Online T-shirt Company | eHow.com http://www.ehow.com/how_2163078_market-online-tshirt-company.html#ixzz2FKQAOTKW