...The Digital Footprint Analysis of FamilyFun Magazine: Examining the Importance of Social Media for Magazines Capstone research prepared for: NYU M.S. in Public Relations and Corporate Communication by Priyanka Mulimani, New York University Kerry Lee O‘Grady (Advisor) September 2013 Priyanka Mulimani Page 1 Abstract This paper researches the evolution of the magazine industry, its transitional phases and its adaptation to new technologies. The study examines the role of the Internet and social media for the magazine industry and the resulting impact on readership. It involves research and analysis of different social media elements and ways in which print magazines embrace them. The overall objective of this project is to examine the digital footprint of FamilyFun magazine and successfully devise a measurable social media strategy (with tactics) for it. The research highlights different ways present-day magazines use social media channels. The results of FamilyFun magazine‘s social media audit are tabulated in the presentation that follows. The presentation also includes the competitive analysis of FamilyFun magazine, which forms the basis for developing strategies and tactics for it. Additionally, the social media analysis of FamilyFun magazine provides an in-depth understanding of social media presence of parenthood magazines. Finally, based on the overall research and analysis, a list of best practices for effectively using different social media channels...
Words: 15242 - Pages: 61
...Manager From: Subomi Y. Johnson Date: April 27, 2009 Re: Analysis and Recommendations for Seventeen Magazine v. Teen Vogue ____________________________________________________________ _________________ In regards to my current assignment, I have conducted detailed analysis of Seventeen Magazine in comparison to Teen Vogue Magazine. In this project I have also included an industry analysis for teenage girl magazines in 2009 and an overview of the marketing mix for both our brand Seventeen as well as Teen Vogue. In conclusion, I have proposed 3 recommendations to better target our audience, build better brand equity, as well as expanding our distribution channels. These recommendations include narrowing our target market, creating a television show, and building a brand store. Thank you giving me this opportunity to analyze the industry and marketing mixes of both brands. In addition, I hope that my three recommendations will better the company in the future. If you have any questions please feel free to contact me at sj7613a@american.edu or by telephone at 202-384-9364 Attachment: Industry Analysis, Marketing Mix, and Brand Recommendations Part 1 Magazine Industry Overview The magazine industry is a very diverse business venture as it is full of multiple segments for its various target audiences. The teen market is full of recognizable names such as the pioneer of teen magazines, Seventeen established in 1944[1], Teen Vogue established...
Words: 3337 - Pages: 14
.......................................................... 58 Sample Response – Successful Attempt #1 ............................................ 79 Sample Response – Successful Attempt #2 .......................................... 111 Sample Response – Unsuccessful Attempt ........................................... 152 May 2013 Case Examination May 2013 Case Examination Backgrounder The background information relating to the Case Examination (Backgrounder) is provided to candidates in advance of the examination date. The Backgrounder contains information about both the fictitious company and the industry involved in the case. Candidates are expected to familiarize themselves with this information in preparation for the analysis that will be required during the Case Examination. Candidates should note that they will not be allowed to bring any written material, including the advance copy of this...
Words: 26997 - Pages: 108
...INTEGRATED MARKETING COMMUNICATION | Submitted by :Submitted to: Aisha Rizwan BS(Hons) Management 7th Semester – 2011 – 20-15 | UNIVERSITY OF THE PUNJAB LAHORE INSTITUTE OF ADMINISTRATIVE SCIENCES | | | TABLE OF CONTENT Contents ACKNOWLEDGEMENT 3 EXECUTIVE SUMMARY 4 HISTORY 7 Germany, France, and the Netherlands Lead the Way 7 British Magazines Appear 8 American Magazines 8 Mass-Appeal Magazines 9 The Saturday Evening Post 9 Youth’s Companion 10 Price Decreases Attract Larger Audiences 10 EARLY 20TH -CENTURY DEVELOPMENTS 11 NEWS MAGAZINES 11 PICTURE MAGAZINES 12 INTO THE 21ST CENTURY 12 INFLUENCE OF THE INTERNET ON THE MAGAZINE INDUSTRY 13 ONLINE-ONLY MAGAZINES 13 MAGAZINE-LIKE WEBSITES 15 PRINT MAGAZINES WITH ONLINE PRESENCES 15 PAKISTANI MAGAZINES 17 ENGLISH 18 URDU LANGUAGE 18 URDU MAGAZINES FOR CHILDREN 19 ENTREPRENEURSHIP DEVELOPMENT INSTITUTE 20 INTRODUCTION 21 VISION 21 MISSION 21 PORTFOLIO 22 STARTUP MAGAZINE 22 INTRODUCTION 23 MAGAZINE PROFILE 23 FEATURES 23 CREATIVE BRIEF 24 MEDIA PLAN 27 SITUATIONAL ANALYSIS 28 MARKETING ANALYSIS 28 PRINT MEDIA 28 DIRECT MEDIA 28 SOCIAL MEDIA 29 RADIO AD 29 MEDIA OBJECTIVES 29 MEDIA STRATEGY DEVELOPMENT AND IMPLEMENTATION 29 EVALUATION AND FOLLOW UP 30 PRINT ADS AND ITS DIFFERENT VERSION 31 RADIO ADVERTISEMENT 41 SCRIPT 41 PRINT IS NOT DEAD 42 ACKNOWLEDGEMENT EXECUTIVE SUMMARY EDI is an entrepreneurial company, launched...
Words: 5334 - Pages: 22
...Shortlisting Companies for Detailed Analysis This article is a part of the series of articles "Selecting Top Stocks to Buy". In the first article of this series (Getting right perspective towards Investing), we discussed about getting the right perspective towards stock investing and the requisite qualities for becoming a successful investor. In the second article of this series(Choosing the Stock Picking Approach suitable to you), we learned about different stock picking approaches available to an investor and the guidelines for selecting the stock picking approach suitable to her. The current article in this series, aims to highlight the necessity of shortlisting a few companies for detailed analysis, out of the thousands of companies available to an investor. We would also learn about various tools, which an investor can use for shortlisting these companies. As per Bombay Stock Exchange website, at September 14, 2014, there are 5,471 stocks available for investing. Each of these stocks represents a company running a unique business. Business of each of these companies is different from all the other companies whether they are from the same or different industries. For example, a pharmaceutical company will have a business entirely different from a telecom company. Moreover, within the pharmaceutical companies, a company selling its products in Indian market will have a very different business from another company, which sells its products in overseas markets...
Words: 1651 - Pages: 7
...CHANEL’S BRAND STRATEGIE ANALYSIS REPORT | MKT100 ID: 5305678 TABLE OF CONTENTS Introduction 2 SWOT Analysis 3 Industry Analysis 4 Target Audience 4 Market Positioning 5 Product 5 Price 6 Place 7 Promotion 7 Advertising 8 Celebrity endorsements 8 Fashion show 8 Movie 8 Competitor Analysis 9 Gucci 9 Louis Vuitton 10 Hermès 10 Recommendation 13 Conclusion 14 References 15 Introduction According to Somma, M (2010), “Chanel is a brand known by everyone, wanted to by nearly all, and also tried and practiced by very few,” making it an appreciated asset. Double "C" logo has become the pride of the global fashion industry, is stand for the brand a woman on this world most like to have. Chanel is famous brands over 90 years’ experience, Chanel has a constantly elegant, artless, well-dressed style, she is expert in breaking through the traditional as initial as twentieth Century 40's to efficaciously "tied up" the ladies into the artless, relaxed, which is maybe the first modern casual ensemble. After Chanel's death, the succession in 1983 by the design genius of Karl Lagerfeld, he has freedom, arbitrary and easily design mentality, and he always unbelievable feeling of the unity of two opposites in the design of works of art, both creative and noble, both French romance, humour, another German severe, fine. He did not change the shape of lines and favourite colour, but from his project from beginning to end all can work out "Chanel"...
Words: 2881 - Pages: 12
...Unit 03: Introduction to Marketing – Major Assignment 1 1: Situation Analysis and its Applications. Situation analysis can be divided into SWOT and PEST analysis. It is aimed at collecting and evaluating data which will help identify circumstances which may influence the organisation in a positive or negative way, and affect its choice of strategies. SWOT analysis examines the internal aspects of the organisation which characterize its strengths and weaknesses and also its external opportunities and threats. This analysis focuses on a business unit and will help researchers determine the best strategy an organisation should follow in order to be successful. Implementing SWOT analysis on PAVI, one sees that it has numerous strengths such as being a multi-purpose supermarket logically laid out onto one floor giving customers the advantage of finding everything they need easily and in one place. A weakness of PAVI might be that they only have a single outlet across Malta which will hinder their chances of attracting customers living further away from the centre. Its competitors’ weaknesses are PAVIs’ opportunities, thus PAVI took the opportunity to eliminate the problem of parking other supermarkets have by installing a car park on the supermarkets’ roof, increasing their appeal to customers using private transport. The most obvious threat for PAVI is having LIDL open an outlet practically in its’ backyard, therefore PAVI must focus on perfecting its strengths, improving its...
Words: 1715 - Pages: 7
...3RESEARCH OBJECTIVE ANDMETHODOLOGY | | 7. | CHAPTER 4FINDING AND ANALYSIS | | 8. | CHAPTER 5DATA ANALYSIS AND INTERPRETATION | | 9. | CHAPTER 6RECOMMENDATIONS | | 10. | CHAPTER 7 CONCLUSIONS AND IMPILCATIONS | | 11. | REFERNCES | | 12. | ANNEXURES (QUESTIONNAIRE) | | LIST OF FIGURES Fig no. | Figure | Pg no. | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | LIST OF TABLES Table no. | Table | Pg no. | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | REFERENCES Websites * Wikipedia * www.flipkart.com * www.google.com * www.facebook.com/flipkart * http://www.thehindu.com/features/magazine/article3290735.ece * http://www.hindustantimes.com/technology/industrytrend/how-flipkart-broke-indias-online-shopping-inertia/so-article1-780440.aspx * http://www.startupdunia.com/interview-with-flipkart-founder-binny-bansal-776 * http://www.youtube.com/watch?v=9cu11bw30su Images * Google.com Books * Ethics in Social Marketing - Andreasen * Marketing Management – By Philip Kotler * Marketing Management- By C.B.Gupta * Magazines * Newspapers ANNEXURES QUESTIONNAIRE 1. Name ...
Words: 372 - Pages: 2
...1) History 3 2) Location 3 Mission Statement and Value 4 Financial Performances 4 1) Share Price Analysis 4 2) Ratio Analysis 5 Company Analysis 7 1) Company Strengths 7 2) Company Weaknesses 7 3) Company Opportunities 8 4) Company Treats 8 Conclusion 9 Referencing: 9 Books: 9 Websites: 9 Appendix 11 Part A) 11 Part B) 11 To: Mary RitsonFrom: Yi Xu (10324142)Date: 08-12-11Subject: The relevant company research report of WH Smith plc for recent years. This report consists of financial performances and relevant company analysis. | Title Page Acc2005 Report Summary The report describes the relevant information for the UK biggest retailer, WH Smith plc.The company sells books, newspapers, magazines, stationery,and entertainment products as their main business activities. It is operating the business into two divisions, High Streets and Travel. It covered 0.4 million square feet as travel and 3.0 million square feet for selling space. The company achieved recorded revenues of £1312 million during the fiscal year endedAugust 2010. The year operating profit was£89million in 2010.In contrary, it increased by 7.2% from 2009. The net profit was £69 million in 2007, an increase of 9.5% over 2009.(WH Smith plc, 2010) Also, the financial performances for recent years and company SWOT analysis will also be concluded in this report. Introduction 1) History ...
Words: 3080 - Pages: 13
...Table of Contents Executive Summary 1 1.0 Introduction 2 1.1 Objectives of the report 2 1.2 Present the context 2 1.3 Background 2 1.4 Outcome 2 2.0 Method 3 2.1 Data collection methods 3 3.0 Findings 3 3.1 Key competitor 3 3.2 SWOT analysis and marketing mixes 4 3.3 Summary 4 4.0 Discussion 4 4.1 Interpretation 4 4.2 Assessment 5 5.0 Conclusion and Recommendations 5 Reference 7 Appendixes 8 Appendix A 8 Appendix B 9 Appendix C 10 Appendix D 12 Appendix E 13 Appendix F 15 --Executive Summary Some people were forced to wake up when they were dreaming because the noisy sound of their alarm. Now they can get rid of that feeling just by using the new product, Alarming. In order to satisfy the needs of consumers who work to a strict schedule, both primary and secondary resources were used including two interviews and a survey of ten potential consumers. Internet was used to search for secondary data. At last, two marketing mix and a SWOT analysis were created based on the results and marketing mix one was decided to commence. After a set of research, Alarming will definitely be the most popular alarm device in the future. 1.0 Introduction 2.1 Objectives of the report The purpose of this research is to introduce a new product named Alarming to consumers which will serve for the demand of alarm device in modern public. Furthermore, it was conducted to identify the main competitor for Alarming and the ideal...
Words: 2686 - Pages: 11
...BIRCHBOX Case Analysis BIRCHBOX Case Analysis Section One: The Ecosystem 1. What entities (market and non-market) are important for understanding Birchbox’s ecosystem? There are many important entities in the Birchbox ecosystem. Those directly involved with Birchbox include the following: Suppliers * Packaging companies | * Cosmetic and skincare companies (and testing facilities) | Birchbox Employees * Founders * Packaging designers * Creators of initial media and marketing campaign * Vendor relations/account managers | * Website managers * Data analysts/VI system designers * Makeup and grooming experts/product selectors | Vendors * On-line community builder and maintainer | * Marketing and promo campaign executer | Logistics * Warehouse staff, including shipping and packaging experts | * Shipping company | Consumers * Consumers who like to try new things * Consumers who don’t have time to shop, or test products in a physical store | * Consumers who are intimidated by makeup counters * General makeup users | *Other entities are less directly involved with Birchbox, but are still essential to the ecosystem. These include the following: Other Retailers (Substitutes) * Cosmetic specialty stores (e.g. Sephora) * Online retailers (e.g. Amazon) * Drug and bargain stores | * Businesses with the ability to scale up to include cosmetics * Department stores’ makeup counters | ...
Words: 2375 - Pages: 10
...Implemented a mobile jammer inside an RC helicopter Mr. Ajay Kaul Inspired from problems faced by security officials at 26/11 Mumbai Attacks, i tried to develop a remotely controlled mobile jammer ,which I put inside an RC helicopter this project was also approved by NATIONAL INSTRUMENTS OF INDIA, under a program called NIYANTRA, 2013. * House hold light detector Mr. Ajay Kaul This project aims to provide adequate light by switching on Light source Whenever it is required. It consists of two units, Variable Power Supply And Light Detector. * Brought an online college magazine under the name “Tech- Knowledge”...
Words: 512 - Pages: 3
...’Earthspite product launch’ Media Plan Period: January 1 – June 30 2011 Prepared by: Aomruthai JAINGAM BSBADV507B Develop a media plan TABLE OF CONTENTS -EXECUTIVE SUMMARY- 2 Business Description 2 Vision for the future 2 Business Goals/ Mission 3 Main Objectives 3 -SITUATION ANALYSIS- 5 Marketing Analysis 5 Customer Analysis 6 Product benefits and unique selling position 7 Health conscious/ Eco conscious 8 Competitive analysis 8 -ADVERTISING ANALYSIS- 10 Advertising strategies and media mix 10 -MEDIA STRATEGIES- 12 Media vehicles to reach target audiences 12 Creative and communications considerations 13 Marketing schedule 15 -MEDIA BUDGET- 15 -CAMPAGIN EVALUATION STRATEGY- 15 -EXECUTIVE SUMMARY- Business Description Eywa is an Australian-owned company which produces natural chemical-free skin and body care products containing only organic ingredients, selected for their miraculous skin rejuvenating properties. These ingredients are derived from over 70 different plant and flower species including a few rare plants found in the Amazon rainforest. Eywa is about to launch its new Earthsprite skin care range. Earthsprite products are 100% natural, effective, affordable and innovative. All of the Earthsprite products contain tamanu oil, a completely natural skin healing agent, which comes from the tamanu tree, indigenous to various...
Words: 2874 - Pages: 12
...EXECUTIVE SUMMARY ...........................................................................................................2 CONTEXT ANALYSIS ................................................................................................................ 3 CURRENT WATCH TRENDS ............................................................................................................ 4 The Richemont Group trends and position.......................................................................................... 4 Rolex trends and position............................................................................................................................ 4 Tag Heuer trends and position..................................................................................................................5 OMEGA FACTS .................................................................................................................................... 5 OMEGA SPONSORSHIP ACTIVITIES ............................................................................................. 6 OMEGA ADVERTISING CAMPAIGNS ............................................................................................ 6 Olympic campaign: Start Me Up / overall branding......................................................................... 6 Successful campaign: We choose to go to the moon / Speedmaster ........................................ 6 Recent campaign: Watchmaker Wanted / overall branding....
Words: 6085 - Pages: 25
...Outline Product: Multiplx Chanel Perfume Client: Chanel Introduction [ADA] Chanel was founded in 1910. It has a long history in the fashion industry. As a market leader, it shows continuous innovation to defend its market share from market challengers, e.g. Gucci, Dior, etc. COCO believed that product innovation can keep consistency of brand image. Chanel’s perfume contributes nearly 40% of the global perfume industry. Adding new element and advanced technology into perfume are seen as a valuable creation perfume history thus enhances the competitiveness of Chanel. Communication Market Analysis Opportunity analysis In the perfume industry, there is only pure essence of a single scent in a bottle. Using the same scent in different occasions is boring, drab and tedious. Hence, a 3-in-one perfume can be designed and offered to tap the high income level of office ladies whose life is with all the glamour, wealth and splendid. They display a keen interest in everything new. With more flavors, the perfume can improve their mood to feel refreshed and even as a self-confidence improver. Consumer markets Market segmentation by consumer groups: Demographics -Gender: Since the establishment of Chanel’s perfume in 1870, it mainly targeted at women. It is found that Chanel has great potential to further develop such upscale perfume for women. -Age: The main target of Chanel is consumers who aged from 30 to 45. From the emphasis of mature and exquisite design of the...
Words: 2488 - Pages: 10
