Executive Summary

This report will bring forth qualitative and quantitative research on the opportunities, advantages, disadvantages, impact, and requirements to successfully launch an online marketing campaign and establish a successful product presence on the World Wide Web.
By focusing on company strengths, customers, and values, the firm will increase sales within three months, while this business plan will lead to improved sales, profitability and national production recognition. With minimal outlay the new online sales division will be able to provide unique, innovative, and upscale shopping for our customers without limiting their selection pending the size of the local retail store.
Moreover, with the popularity and exponential growth rate of the internet the firm will provide an easy, affordable conduit to our customer base that will allow 24/7 customer access to our product line and effective marketing through search engine optimization.
By adopting this business model, E-commerce will drive profits while selling goods directly to the consumer. Inexpensive and effective in reaching the targeted audience, the advantages, impact, and convenience of online marketing will appeal to consumers, product sales, the firm’s advertising budget, and ultimately the bottom line.

Introduction

The supposition of online marketing to reach a national consumer audience is no longer a choice, it’s a necessity if a firm is to compete and profitably grow. The exponential growth of the World Wide Web is an affordable, direct marketing vehicle to promote the firms products while efficiently marketing to a national audience.
With a global system of interconnected networks being used to deliver information, the internet is a sound solution for increasing awareness of a firm’s products. Online marketing has now become a primary tool not only for delivery