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Open Heart Surgery Review

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Submitted By anjawilson
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Open Heart Surgery at Cabarrus Memorial Hospital
Strategic Management for Healthcare Organizations

EXECUTIVE SUMMARY
This analysis serves as an evaluation of the current strategic plan being developed by Cabarrus Memorial Hospital. It will highlight the recommended strategies in three different categories that will aid a guide in effort to successfully implement the strategies to bring the organization to the forefront of its market. Outlined throughout the analysis is the organization’s history, the suggested Directional Strategies, the Expansion of Scope strategies, and the Implementation strategies along with other key elements that are necessary for the plan to be a success. It will provide an inside look at why new alternatives are not needed and the why the focus should be placed on the products and services already offered and the introduction of the new cardiac care unit to maintain its position in the healthcare market. The purpose is to initiate a strategic plan which makes recommendations to leadership based on the results of the study and to maintain an overall setting of patient and family satification.

Key Issues
The lack of open heart surgery program at Cabarrus Medical Center results in requiring patients who require open heart surgery or coronary angioplasty services to transfer to another hospital, delaying necessary treatment and causing anxiety and hassle to the patient and their family. Should the current mix of cardiac services be expanded to include open heart surgery? Are there adequate patient volumes in the hospital’s service area to support an expansion effort? Is there sufficient justification to obtain the required Certificate of Need from the North Carolina Department of Health and Human Services? Is there sufficient revenue to cover the costs associated with the required construction, renovation, medical

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