With reference to the case study, summaries the relationship between goals, objective and Policy and advise the management of Scotia Airways of the contribution each will make to effective managerial performance.
There are various types of goals in case study. The main goals is expanding their airways to major business centers in Eastern Europe and the middle and east .To achieve the goals, the specific objectives are to provide exceptional value for money ,unparalleled comfort and convenience to its passengers, every time they are on board. The airline has an increasing presence at Scotland’s main airports in Glasgow, Edinburgh and Aberdeen. Scotia Airways is the first airline to offer full business class service, but at prices that are equivalent to the economy class of its competitors. Their target customer is full business class. They increasing their staff levels an increase in budgets and an increase in capital investment. Policy clarifies the roles and responsibilities of managers and other members of staff and provides guidelines for managerial behavior. A key driver of the success of Scotia Airways is the management focus upon the level and quality of service output. Senior Management agrees output target with middle and junior mangers and staff and allows the operational planning to be determined by those managers and employees. The targets for scale of provision, passenger volume and market share are determined by senior managers that record detail in plan. Investors in Scotia Airway have planned that over the next 5 year they will start to include long destinations. They believe this will help them successfully expand and be able to compete in a challenging market. It will be very useful for the management of Scotia airway to set more objective as their goals are very big and are set to be completed over along time period. Their policy is all