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Operations Management-Call Center Optimization

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Submitted By punit89aries
Words 2770
Pages 12
Call Centers
Operations Management

Introduction
Call centers, or contact centers are an increasingly important part of today’s telecommunication world, employing millions of people and acting as an important source of information and solutions for a majority of consumers. In countries like India where the internet penetration is 33.2%1 and the mobile user base is 79.39%2, call centers along with physical stores have emerged as a major source of information and problem resolution for telecom service users. Call centers also act as the public face of the organization and play an important part in customer retention. As a Vodafone customer in India I have had regular experiences with its call centers which have prompted me to analyze and suggest proposals that could improve the service.
Input: The input in this process is the customer requests/issues.
Output: The output in this process is the solution provided in response to requests/issues.
Journey: Journey starts with a call by the customer to the telecom service provider’s call center which involves interacting with an Interactive Voice Response Unit (IVR) and possibly discussing the request/issue with a an agent.
Gap/Opportunity: Despite the advancements made in this sector there are areas which could be improved upon which can lead to a reduction in resolution time and an increase in customer satisfaction.

The quality of the service is can be said to depend on three factors: * The length of time a customer has to wait to receive service, * The time it takes an agent to provide the service and * Value and relevance of the service that the customer has received.
The proposed changes in this document concentrate on the opportunities for call centers to reduce the time that is needed to provide service to the customer once the customer gets connected to an agent, and specific measures

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