...Whole Foods Market 2010 Name Institution Whole Foods Market 2010 Introduction Whole Foods focuses on the improvement of its customer’s state of health through the provision of organic and natural foods to its consumers. Despite association with the affluent in the society, the company has convinced consumers, using various strategies that they can go the healthy way using their products at a cheaper price. Strengths and Weaknesses of Whole Foods Strengths Whole Foods is not only a foods retailer, but is the country’s leading source of natural foods. Its foods are natural and organic; hence, promote a healthier lifestyle that customers can identify with. The company differentiates its products from that of its competitors by focusing on quality, as well as enhancing its innovation state. This strategy allows it to charge premium prices for its products (Harasta &Hoffman, 2010). The company’s wide range of products is natural, implying that its consumers are guaranteed of eating entirely healthy food products. In addition to supplying its foods to several grocery stores, the company has established a wide subsidiary network, which enhances the distribution of its products across several states in the United Kingdom and Canada. Following its team-based approach to its employees and customer relations, the company creates a suitable environment for establishing stronger customer relationships with its suppliers and customers. Moreover, it continues to carry out efficient...
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...Zinina What does globalization mean to the luxury industry? Opportunities • Market expansion • Low-cost raw materials, equipment and labor available in the local market • To achieve economies of scale and scope • Increased margins due to pricing policy • New consumer groups available in the local market • Extension of the definition of luxury • To adapt local and new trends for the local market • To source talent globally • Transfer of skills and strengths Threats • Counterfeiting • “Grey” market • Vulnerable to PEST-EL Factors • Successive decrease in brand value • Increased competition • Creation of new competition by sharing know how Conclusion Although there are significant number of threats to the luxury industry, globalization is unavoidable for continuous growth. Assessment of LVMH’s diversification LVMH diversification 25% 8% 5% 4% 18% 60% 35% 38% 18% -2% Sales Operating profit Wines&Spirits Perfumes&Cosmetics Selective Retailing Fashion&Leather Goods Watches&Jewelry Assessment of LVMH’s diversification Strengths • Share operational resources and competencies' across brands and divisions • Maintaining exclusivity by multiple brands under one division • Strong Balance Sheets help to absorb losses from unprofitable divisions and maintain position • Selective retailing complements other brands by providing easy access to all brands Weaknesses • Difficulty to manage various divisions • Different organization structures in...
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...weaknesses of an organization, and external opportunities and threats faced by it are closely examined” to provide an adequate strategy (http://www.businessdictionary.com/definition/SWOT-analysis.html). Panera Bread Company has become one of the leading companies in the quick casual restaurant market. Strengths The Strengths that Panera Bread Company has are the following: a strong presence in its niche segment, a strong relationship with their franchisees, they focus on having a specialty bread and robust financial performance. In 2008, the company operated in 1,252 bakery-cafes in 38 American States and Canada. Panera Bread Company’s success relies on the strategy of quick service and high quality food. According to Wall Street Journal, Panera scored the highest with customer loyalty in their market niche. In 2007, Sandleman & Associates Quick-Track “Awards of Excellence,” put Panera Bread Company as one of the top chain restaurants for the sixth consecutive year. They have a very strong brand image, which also contributes to their success. Panera Bread Company has a strong relationship with their franchisees. It expects to operate 256 additional franchisees or area developers from their 725 franchise-operated bakery-cafes. Panera primarily operates through franchise agreements throughout the United States and this positive relationship that headquarters has with these companies has led to their success. This aids the growth of the company. The company has a high...
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...the main opportunities and threats affecting the company? The three segments of general environment that are most relevant to Whole Foods Market are demographic, sociocultural and the economic segment. Demographic Segment Whole Foods Market is concern with the demographic segment because it targets its customers based on population size and income distribution. It does extensive research on demographics when choosing stores location and customer base. According to the case, Whole Foods enters markets where the demographic is 40 percent or more of the residents are educated with a college degree, as they would be more conscious and supportive of nutritional issues. They also locate stores in top statistical metropolitan area, where majority of the higher income group resides because only the more affluent customers can afford to pay their steeper prices on a regular basis or are willing to pay a premium for the higher quality of organic and natural food. Sociocultural Segment The socioculturalsegment is relevant to Whole Foods because of the importance of the society’s attitude and cultural values. Whole Foods is well known for its organic products and the society’s perception that organic food is beneficial to health is important for its sales growth. As the number of health-conscious residents increase, the demand for Whole Foods’ products will rise because people are concern with their diet and increasing their life expectancy by consuming more organic food. Besides...
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...The organic foods industry is one that shows consistent growth. From year to year, they are undergoing an increase in demand. There are a number of factors that contribute to the industry’s growth. These factors include more consumers being educated, and conscious of health concerns of processed foods having a negative impact on their body and the environment (Dimitri & Oberholtzer, 2009). Trends in the retailing of organic foods would include the ups and downs in the farming industry, healthy lifestyles, the environment, and the fluctuating economy. Majority of consumers are now paying more attention to what they are ingesting. This is in large part to making sure what they are putting into their body is ensuring safety. This healthy lifestyle is not only being used for individuals, but also families. Obesity is increasing from year to year; even schools are taking a step into promoting a healthier lifestyle by changing the items they have for sale. For example, many schools are no longer sale sodas during school hours and have now selected baked chips or sun chips over your regular choice of bagged goodies. The ups and downs of the farming industry will always be a trend pertaining to the retailing of any foods. A bad season can lower the available supplies for businesses causing a shortage. Unexpected weather can cause a bad season. Hurricanes, tornadoes, or any heavy rainstorm can cause crops to be lost. Another belief of consumers is that organic farming...
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...|a| |F| |a| |k| |i| |r| |5| |/| |1| |5| |/| |2| |0| |1| |0| Supervisor: Dr. Brahim Allali | | Will there be enough organic food to satisfy a growing demand? Will Whole Foods Market (WFM) be able to meet this need? John Mackey, Chairman and CEO of the firm is facing this challenge of meeting the company's aggressive growth targets. Whole Foods Market is an Austin, Texas single natural food market. This joint venture was created in 1980, between “Clarksville Natural Grocery” and “Safer Way natural” grocery stores. WFM was the leading retailer with 172 stores in North America and the United Kingdom that offer a wide variety of both natural and organic food, including produce, grocery, seafood, meat and poultry, prepared foods and catering, bakery, beer, wine, floral, cheese, in addition to whole body, household products and animal products. In addition to the strict quality standards practices from its opening, WFM has outlined some core values. For instance, delighting and satisfying their customers, selling the highest organic and natural...
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...the company also gets the benefit of knowing that the animal products they place on their shelves have come from cleaner and safer environments. 2.Economic pg. 9: Created in 2005, the Whole Planet Foundation is an independent, non-profit organization whose mission is to empower the poor through microcredit, with a focus on developing-world communities that supply our stores with product. * Developing the economy in developing-world areas is necessary to create new capital markets. Microcredit initiatives are an excellent way to start the process, and Whole Foods is using this foundation to help perpetuate the development of the products they sell. Having product made in a country where production is cheaper, while also aiding the growth of a poorer country’s economy can only be beneficial to the company in the long run. 3.Sociocultural pg. 9: We are providing a revolutionary educational program in our stores to encourage healthier lifestyle. * Society in the United States is making a shift towards making more health conscious decisions. Food is the biggest contender in this movement and Whole Foods is making sure they are able to be at the forefront. Their program, Health Starts Here, is designed to make...
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...Kraft Foods I chose a company that most of us have contact with on some basis, Kraft foods. I was amazed during my research how many products Kraft actually produces and how far their reach extends in the product world. Executive Summary Kraft is the largest branded food and beverage company in North America and the second largest in the world, it operates in more than 150 countries worldwide (Kraft, 2008). Kraft Foods markets the world's favorite food and beverage brands in five product sectors namely the snacks, beverages, cheese and dairy, grocery and convenient meals (Kraft, 2008). They also have 35 major brands with more than 100 years of remarkable achievements in products such as Oscar Mayer meats, Maxwell House coffee, Jell-O gelatin, and Cadbury (Kraft, 2008). Kraft is always looking for way to continue making historic records with the launch of different new products designed to meet the ever-changing needs of the consumer. Company Background Kraft Foods Inc. is the largest food company in the United States and holds the number two position worldwide, behind Nestlé S.A. The firm has two main operating units, Kraft Foods North America and Kraft Foods International. Seven of Kraft's brands bring in more than $1 billion in revenues each year, like Kraft cheeses and other products ($4.3 billion in 2000 revenue), Nabisco cookies and crackers ($3.5 billion), Oscar Mayer processed meats (number one in the United States), Post cereals...
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...outperform its competitors. To improve slowing growth, Walmart must focus on retaining its strengths in I.T implementation, distribution planning and vendor and store management but implement these skills in growing internationally and including organic products in its merchandise. Analysis Walmart succeeded in the US by selling branded products at a lower cost that other options available to customers. Walmart’s centralized purchasing system allowed it to have better economies of scale than its competition. It is also never too dependent on a single vendor so it maintained its bargaining power. Its logistics set up was also much more efficient with about 80% of all merchandise going through its own distribution system .Also its electronic hook ups to its vendors allowed both Walmart and the vendors to reduce inventory costs and transfer the savings to its customers. Walmart also grew initially by building stores in small rural towns and saturating the market. These locations resulted in lower operating expenses but the towns were not big enough for another store, this effectively created a barrier for competitors to enter these saturated markets. Walmart’s financial performance favors comparably compared to its competitors and by 1993 had achieved an ROE of 33% annually since inception. In the same time Walmart had achieved 25% y.o.y sales growth as well. Walmart had a market cap of 57 billion dollars. The company hoped to continue this growth with internal forecasts predicting sales...
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...innovative company with quality standards, a devotion to community and environmental responsiveness, a healthy growth model and highly regarded employment practices. However, the company has faced recent difficulties as a result of the economic recession, increasing competition, and complications from acquisitions. To revitalize the company from historical lows in its toughest year in history, Whole Foods Market must reassess its costs, refocus its expansion strategies, and promote its brand to compete for the diminishing consumer spending dollar. During the changes in strategic initiatives, it is also important for the company to keep Whole Foods Market’s mission and its brand value intact. The chain is known for its high standards, quality, and ethical practices; this image is at stake when any changes in brand or reputation are made. It is of utmost importance to balance the positioning in order to increase awareness and sales, but at the same time avoid diminishing the brand and message of the company. Without the value behind the Whole Foods brand, the company will not survive—recession or not. If Whole Foods can successfully complete these initiatives that include major restructuring while also generating public relations buzz that coincides with its vision of quality and goodwill, the specialty food retailer will be well positioned to experience rapid growth again when the economy turns around. In February 2007 Whole Foods acquired its largest competitor at the time...
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...Strengths 5 Weaknesses 5 Opportunity 5 Threats 6 Industry Analysis 6 Target Market Description 7 Market Segments 7 Market Characteristics 8 Marketing Mix 8 Competitive Analysis 9 III. Advertising Objectives 10 Communication goals 10 Purchasing behavior 10 Positioning 10 IV. Advertising (Creative) Strategy 11 Product Concept 11 Target Audience 11 Communications Media 11 Media Objectives 12 Media Plan 12 Communication Effectiveness 13 Advertising Message 13 V. Testing and Evaluation 13 Advertising Research 13 Effective Measurement 14 VI. References 14 I. Executive Summary The retail sales of t-shirts are a $150 billion a year industry in the United States with growth expected at a rate of 4% to 5% annually. The Company is bringing out a new line of organic cotton t-shirts printed with water-soluble ink available in white, black, chocolate, city green, independence red, light blue, natural, navy, silver, and smoke in sizes extra small to 2x large. Consumers in the United States are becoming more and more aware of issues, such as global warming, pollution, and environmental protection. Conventionally grown cotton consumes 10% of all agricultural chemicals on 1% of all agricultural land in the U.S. Research has shown that synthetic fertilizers pollute the soil, water, and air. Organic cotton in general still represents around 1% of the global cotton market (1.1 million U.S. bales), which represents a growth rate of 15% over 2010 production...
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...agricultural production has been rising since 2000. In 2007, output fell due to drought, however starting from 2008 it has recovered. Agricultural production in 2008 was 73 billion Turkish Liras and in 2009 was 79 billion Turkish Liras. As of March 2010, the Turkish agriculture sector employs 5.2 million people which constitute approximately 24 percent of the total employment in Turkey. Employment in agriculture has been steadily declining, by approximately 33 percent from 2000 to 2010. Considering the increase in the production during the same period, the efficiency of the agricultural sector in Turkey has risen significantly (Anonymous, 2010). The organic sector in Turkey started, and is still largely dominated, by the cultivation of vegetal crops and is smallscaled and fragmented (Kenanoglu and Karahan, 2002; Sungu, 2004). So in Turkey organic sector has grown more slowly than in other European countries. One of the main...
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...Table of Contents Course Project - Marketing Plan 1 1.0 Executive Summary 2 2.0 Situation Analysis 2 2.1 Market Summary 4 2.1.1 Market Demographics 5 2.1.2 Market Needs 6 2.1.3 Market Trends 6 2.1.4 Market Growth 7 2.2 SWOT Analysis 8 2.2.1 Strengths 8 2.2.2 Weaknesses 8 2.2.3 Opportunities 9 2.2.4 Threats 9 2.3 Competition 9 2.4 Product Offering 10 2.5 Keys to Success 10 2.6 Critical Issues 10 3.0 Marketing Strategy 10 3.1 Mission 11 3.2 Marketing Objectives 11 3.3 Financial Objectives 11 3.4 Target Markets 11 3.5 Positioning 12 3.6 Strategies 13 3.7 Marketing Program 13 3.8 Marketing Research 14 4.0 Controls 14 4.1 Implementation 15 4.2 Marketing Organization 15 4.3 Contingency Planning 15 5.0 Conclusion 15 Reference Page 17 Appendices 18 1.0 Executive Summary Lele is a newly established cleaning products manufacturer. Lele will start off with carpet cleaning product hoping to gain customers trust and expend on it. In addition to cleaning product at this time carpet cleaner Lele is planning to have website with different forms of education for end users. There will be numerous web clips, trick blogs and news. Although there are many well known cleaning companies and cleaning products manufactures on the market today, Lele has advantage because Lele will produce eco friendly and green products that are just starting to gain customer attention and hope is to make it while it is still fresh. Lele will work on growing its product menu as feedback...
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...standards, to strive to succeed. The achievement-motivated people like to set goals that require stretching themselves a little. They dislike low odds because then there is no challenge to their skills. Affiliation-motivation is the desire for friendly and close interpersonal relationships. The needs for affiliation tend to be closely related to managerial success. 2. What are the important differences between Maslow, Herberg & Alderfers models? According to Maslow there are 5 levels of need and all these needs are arranged in a hierarchy. Individuals cannot move to the next higher level until all needs at the current (lower) level are satisfied. Aldefer argued that there are three groups of core needs. Existence, relatedness, and growth. Unlike Maslow, Aldefer indicates three need levels did not assume that that these needs existed in rigid hierarchy. An individual could be focusing on all three need categories simultaneously. Herberg argued that factors that lead to satisfaction are separate and distinct from those that lead to dissatisfaction. 3. What is the...
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...Depilatories Fragrances Hair Care Men's Grooming Oral Care Skin Care L'Oréal has performed well thanks to a segmented portfolio lending it the flexibility to address diverse consumer groups across the world. However, competitive intensity is increasing, which L'Oréal needs to heed to retain its market position in the long run. Sun Care Set/Kits Premium Cosmetics Mass Cosmetics © Euromonitor International BEAUTY AND PERSONAL CARE: L'ORÉAL GROUPE PASSPORT 2 STRATEGIC EVALUATION COMPETITIVE POSITIONING MARKET ASSESSMENT GEOGRAPHIC AND CATEGORY OPPORTUNITIES BRAND STRATEGY OPERATIONS RECOMMENDATIONS STRATEGIC EVALUATION Key company facts L'Oréal Groupe Headquarters: Regional involvement: France Global Skin care, colour cosmetics, Category involvement: hair care, fragrances, men’s grooming, sun care World BPC share 2011: 9.7% World BPC value 4.8% growth 2011:...
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