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Whole Foods Company Case Analysis

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Supervisor: Dr. Brahim Allali

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Will there be enough organic food to satisfy a growing demand? Will Whole Foods Market (WFM) be able to meet this need? John Mackey, Chairman and CEO of the firm is facing this challenge of meeting the company's aggressive growth targets. Whole Foods Market is an Austin, Texas single natural food market. This joint venture was created in 1980, between “Clarksville Natural Grocery” and “Safer Way natural” grocery stores. WFM was the leading retailer with 172 stores in North America and the United Kingdom that offer a wide variety of both natural and organic food, including produce, grocery, seafood, meat and poultry, prepared foods and catering, bakery, beer, wine, floral, cheese, in addition to whole body, household products and animal products. In addition to the strict quality standards practices from its opening, WFM has outlined some core values. For instance, delighting and satisfying their customers, selling the highest organic and natural

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