...DRMS | Drewes Restaurant Marketing Solutions ¡°Build Your Brand. Drive Your Sales¡± www.drmsmarketing.com Transactional Marketing: The evolution of Direct-to-Consumer Marketing Intro: For decades, Marketers have sought after the next best way to efficiently and effectively reach loyal or potential consumers with offers and rewards. Consider the ideal tool for a marketer. The ideal tool would offer the following features and benefits: Scale: Ability to reach a large scale audience and have significant impact Targeting: Target based on a consumer.s actual or potential behavior Engagement: Interact with the consumer in their most receptive environments Attribution: A consumer.s involvement and self-acceptance on an offer Measurement & Validation: Accurately measure & analyze results to gauge impact and incrementality Impact: Significant results & efficient pricing that enables a positive ROI model Privacy: Welcomed, non-intrusive communication that respects consumer.s privacy Now, consider today.s marketing options: - Mass Media (TV, Radio, Print) - Newspaper Inserts / FSI - In-Store Communications - Direct Mail (solo & co-op) - Database Marketing - Email Marketing - Social Media - Daily Specials Not one of today.s options are able to provide all the desired features. Introducing the age of transaction-based marketing. Debit and Credit cards have long been generating transactional data that personify and identify a cardmember.s purchase history. In the past few years,...
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...for Walmart’s transition from that of a traditional product centric organization, to building a more personal based relationship in becoming more customer centiric. The team implemented additional ideas in putting forth the voice of the customer project in considering conducting tests of utilizing direct mail opt-in strategies. Many organizations have dismissed direct mail altogether as too expensive, too slow, too outdated or all of the above. Such opt-in information can be used effectively in expanding our VOC Channel mix if it is utilized correctly. (Roman, 2011). With the amount of data we will be collecting through the Walmart rewards program, we should be able to access a database full of leads in conducting research to compare the results from doing a combined direct mail and email campaign, a direct mail-only campaign, and an email-only campaign (Kopecky, 2013). Provided below is such an example and break down results of tests that can be calculated. With Walmart’s growth internationally this form of opt-in VOC research can be beneficial for focusing on strategic planning and relationship marketing in culturally diverse countries. When conducting such opt-in strategies, Walmart must be made aware of the...
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...Tyler11) were set into an MSN conversation with each other to talk. They talked about life and how their clans were doing and somehow got onto the topic of merging Awaken and Hostile and seeing what the outcome out be. They named all the positives and negatives of the situation and the merge seemed to look like it was all positive outcomes. After having a pk trip together and hunting some smaller clans in the wilderness, the leaders figured the pk trip went very well and decided to finalize the merge. Two top 20 clans came together to make a clan able to compete with the best, and looking like we were going to be top 5 within the first week of merging. Violent Resolution Leaders - General Shop, Drew Koskey, Viper1500 and Stephen22288 Officers - Cera S6, Jerminator12, Tyler11, Billybagz, Deadmanbjd81 and Lancer 3000 Warlords - Runechamp812, Exp Hog, Dogflogger, Prinz Jao Advisors - Diegosage, Sweetbritt69 The starting officials of the newly merged clan looked to be very experienced to help Violent Resolution’s quest to the top. The first week of being merged was a layed back one, with everyone just getting to know everyone and setting up the forums, IRC channel, teamspeak and a memberlist, which was estimated to be 150+ members (90 hostile, 60 Awaken) but turned out to be at around 110 members. After setting all that up, we decided to start getting some wars to get some experience working as a unit. Our first opponent, Mystic Knights. We had very little experience going...
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...Customary international Law, according to Article 38(1)(b) of the International Court of Justice Statute is defined as “evidence of general practice accepted as law”. A more implicit definition says, “Customary international law develops from the practice of States. To international lawyers, the practice of states' means official governmental conduct reflected in a variety of acts, including official statements at international conferences and in diplomatic exchanges, formal instructions to diplomatic agents, national court decisions, legislative measures or other actions taken by governments to deal with matters of international concern. (Public International Law In a Nutshell: 22-23). In examining customary international law in light of these definitions, this essay will seek not only to answer the questions of whether its method of creation is uncertain, its method of development, mysterious and its application arbitrary. Customary international law is created when a norm or principle embraces a particular set of characteristics. There has been great debate among legal academics as to the uncertainty of this method of creation. However, the implicit characterization of what is considered to be customary international law suggests that there is some measure of certainty pertaining the method of creation. According to Berkeley Law, for a principle or rule to be characterized as customary international law it must comprise of three undeniable characteristics, which include state...
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...giant Pakistan Telecommunication Company Ltd. (PTCL) is being hammered and thrown to the foreign business God’s while as many as 40,000 people will quit the job through Voluntary Separation Scheme (VSS) offered by the PTCL management. The employees are being dubbed by the UAE based PTCL (Etisalat ) company board members as the “Redundant” employees. “Redundant” was the word which was being used by the management on the encoded electronic forms of the employees who clicked for their fate for an exit or to stay back. According to Oxford Dictionary “Redundant” is defined as (of person) with out a job because there is no more work available for you in the company, not needed or useful. If we see the population factor according to population survey average Pakistani family comprises of six members. As PTCL private corporate heads have a firm belief that as many as 60 percent of employees would opt for the VSS. Among the 44,000 employees the 26400 employees will quit the service and it will put a negative impact on as many as 158400 people in the country. Those employees, who have served the organization for as many as 20 years and above all are on the board to go for the VSS including lesser then the said time of years. The company PTCL which is still the telecom giant in LDI (Long Distance International) in Pakistan as having more than 3,000 strategic and most prolific business property while and infrastructure with the longest land line cable network than the rest of 13 LDI...
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...Head to Head Comparison of the Honda Civic and Toyota Corolla Patrick Nolasco June 25, 2014 Audience: College Graduates Table of Contents Executive Summary 1 Introduction 2 Purpose, Scope and Methodology 2 Efficiency 3 Safety 4 Overall Cost 5 Conclusion 7 Recommendation 7 Works Cited 8 The 2014 Honda Civic The 2014 Toyota Corolla Executive Summary The following report compares and contrasts the 2014 versions of the Honda Civic and Toyota in various criteria with the focus in mind to be for college graduates. That means, it values efficiency and affordability over luxury and features. Out of college, graduates are usually dirt poor because of the vast amount of student loans. Some also even struggle to find jobs, but its important to be able to have self-transportation whenever possible. So, because of the financial status college graduates are in, its important to note that this report was based on lower costing cars like the Civic and Corolla, while also maintaining a standard of safety and professionalism. By aggregating information from various automobile evaluation outlets and also information directly from the manufacturers’ websites, I was able to observe accurate depictions of what each car has to offer. In the report I reviewed gas efficiency, safety, and lastly overall cost. Each of the media outlets I looked at, even the cars websites themselves offered a fair amount of information that added up and was consistent. After reading...
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...Question 1 Railroading industry overview: The Railroad revolution in the United States began in the early 1800s. The developed infrastructure was used for freight transportation business. In the mid-1800s the industry experienced explosive growth, followed by significant consolidation in 1870. The rail road companies initiated expansion through acquisitions in attempt to reduce marginal costs and increase their market share. As a result of this competition, a number of cartels were formed; therefore the federal government intervened and established regulation on railroad mergers, infrastructure construction and divestments. On the other hand, the government initiated enormous investments in highway infrastructure, which resulted in the emerging of the trucking industry. Together with innovations in motor and tire technologies, the trucking industry began gaining significant market share of the freight transportation business from the rail road companies. As a result, the six largest railroads in the Northeast filed for bankruptcy. In response to the failures, the Congress passed the Stagger’s Rail Act of 1980 in order to deregulate the railroad industry, which resumed the mergers and acquisitions activity. The following analysis will investigate the economics of the offer for Consolidated Rail Corporation (Conrail) by CSX Corporation (CSX) and Norfolk Southern Corporation (Norfolk). The stand-alone bidders, CSX and Norfolk would value the target, Conrail, based on its fundamentals...
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...Defendant removed the action to the District Court Plaintiff now requests to remand the action back to the Superior Court ‐>the core issue: jurisdiction FEDERAL QUESTION “The district courts shall have original jurisdiction of all civil actions arising under the Constitution, laws, or treaties of the United States.” PROCEDURE AFTER REMOVAL GENERALLY “A motion to remand the case on the basis of any defect other than lack of subject matter jurisdiction must be made within 30 days after the filing of the notice of removal under section 1446 (a). If at any time before final judgment it appears that the district court lacks subject matter jurisdiction, the case shall be remanded. ….” Defendant (Federal Jurisdiction) VS. Plaintiff (lack of federal court’s subject matter jurisdiction) ‐> DOES FEDERAL COURT HAVE JURISDICTION OVER THIS CASE? Issue: Does federal jurisdiction apply in this case? Rule: US code, title 28, section 1331 Apply: Federal jurisdiction applies because CISG is a treaty which US has ratified. Conclusion: Yes, CISG does govern this case. Issue: Does CISG govern this case? Rule: CISG only applies when a contract is between parties whose places of business are in different states. Apply: Plaintiff‐ USA Defendant‐ also USA? Conclude: No, CISG does not govern this case as both parties are from the same state? ‐> REJECTED Issue: Does CISG govern this case...
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...POWER ALLOCATION FOR THE NETWORK CODED COGNITIVE COOPERATIVE NETWORK by Major Awal Uddin Ahmed (ID: 1003) Major Md Shariful Islam(ID: 1004) Major K M Hasnut Zamil (ID: 1006) A Project Report submitted to the department of Electrical Electronic and Communication Engineering in partial fulfillment of the requirements for the degree of Bachelor of Engineering in Electrical Electronic and Communication Engineering Advisor: M. Shamim Kaiser Military Institute of Science and Technology Mirpur Cantonment, Dhaka December 2010 To Our Beloved Parents ii DECLARATION This thesis is a presentation of my original research work. Wherever contributions of others are involved, every effort is made to indicate this clearly, with due reference to the literature, and acknowledgement of collaborative research and discussions. The work was done under the guidance of Dr. M. Shamim Kaiser, at the Mililary Institute of Science and Technology (MIST), Mirpur Cantonment, Dhaka. (Major Awal Uddin Ahmed (ID: 1003)) (Major Md Shariful Islam(ID: 1004)) (Major K M Hasnut Zamil (ID: 1006)) iii CERTIFICATE This is to certify that the thesis entitled POWER ALLOCATION FOR THE NETWORK CODED COGNITIVE COOPERATIVE NETWORK and submitted by Major Awal Uddin Ahmed (ID: 1003), Major Md Shariful Islam(ID: 1004), Major K M Hasnut Zamil (ID: 1006) for the degree of Bachelor of Engineering in Electrical Electronics and Communication Engineering. They embody original work under my supervision...
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...individual level, which brings in a number of ethical, legal, and information security concerns. This paper is to discuss these concerns, what the company can do to protect such sensitive information, and what potential legal issues that may be faced implementing this system. Ethical Concerns This, above all else, should be the first consideration when implementing a system like this. For a system like this to work, customers will have many attributes of their lives revealed through deep analysis of their spending habits. Most people will be uncomfortable with such a notion, so the program cannot be mandatory. This must be left to the customer to choose to participate or not. If customers do opt in to the program, everything the company plans to do with their info should be laid out for them to know right up front. Especially when it comes to sharing sensitive information with other companies, customers may trust Kudler, more than likely they will not trust other companies that do business with Kudler. A good way to handle this might be to give the customer a choice if their info can be shared with “third-parties” or not. This way Kudler can still get a good benefit from the customer participating in the program, and gives the customer a better sense of well-being knowing the information gathered will all be “in-house.” Another ethical concern here is what exactly the customer gets for being part of the...
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...A REPORT ON INTERNATIONAL TRADE FINANCE (PROCEDURE, DOCUMENTATION, FOREX AND RISK) - With Reference to KOTAK MAHINDRA BANK The project report is submitted to the Department of International Business in partial fulfillment of course curriculum for the degree of MASTER OF BUSINESS ADMINISTRATION (INTERNATIONAL BUSINESS) Submitted by DURGA ANAND SANIPILLI REG NO: 1105616 Under the guidance of DR.MOHAN K PILLAI, & MR. M RAVI CHANDRA HOD, Department of international business, Associate vice president and BM Pondicherry University. Kotak Mahindra bank Hyderabad. DEPARTMENT OF INTERNATIONAL BUSINESS SCHOOL OF MANAGEMENT PONDICHERRY UNIVERSITY...
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...Would you, as a person be confident enough to interact with people of the opposite sex at your work place or other such important places if you had studied in a segregated school and university? When an individual studies in a university or school that is segregated, they do not know how to interact with the opposite sex, making it much more difficult for them to interact with people in the real world. In today’s generation, one cannot find a job or a workplace that is completely dependent of men or women. It is highly important for the success of a company to have employees of both genders. Coeducation does not only teach students to interact and communicate with people of the opposite gender, but they also learn how others think and hence cover broader aspects of a subject since every individual has a different way of interpreting a topic and subject of discussion. Coeducation has a large number of academic and social benefits, which encourage students to work in groups with members of both genders, learning the skills of team work, interaction and communication (O’Malley, E. 1995, Feb 21). It is not only women who are shy to interact with men, but in universities it has been noticed that men find it easy to deal with women faculty but find it difficult interacting with female students, and this is a skill that needs to be developed (Moussly, R. 2010, Sep 12). Not only does segregation make it difficult for individuals in the real world, but also eventually brings up an awkwardness...
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...Analysis of Honeywell’s Current Risk Management Program Honeywell is a multi-billion dollar international corporation, managing operations in 95 countries. It was the largest producer of control systems and products used to regulate heating and air conditioning in commercial buildings. It was also a leading supplier of commercial, military and space avionics. Presently, active hedging or insuring of risks occurred only for currency, interest rate, liquidity risk, credit risk, pension fund and traditionally insured risk. Other risks were managed operationally. The Treasury group was composed of the following: 1. Capital Markets Unit: managed risks associated with the firm’s capital structure, including liquidity risk 2. Cash Management Unit 3. Financial Risk Management Unit: managed currency risk, interest rate risk and credit risk 4. Insurance Risk Management Unit: responsible for general liability, product liability, ocean marine transit etc. Each policy had a specified deductible in the range of zero to $6 million. Honeywell would absorb losses up to the retention level before it received any insurance payment. The Currency unit handled Transaction risks which were risks due to specific exposure on entering into a contact with a future payoff. A basket of 20 currencies was used which represented 85% of Honeywell’s foreign profits. Corporate headquarters received long-range estimates of the foreign-currency exposure from each operating unit. Features of the...
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...Chap 6 creating product solutions Video clip Tommy excessive emotive Richard always watching, customer focus Product Strategy * Is a well conceived plan that emphasizes becoming a product expert, selling benefits, and configuring value-added solutions * Helps salespp make the right decision concerning the selection and position of products to meet specific customer needs Selling solutions * Are mutually shared answers to recognized customer problems * More encompassing than specific products * Those that provide measuarable results * Those that require greater effort to define and diagnose the customer’s problems Product strategy should be tailored to the customer’s buying needs * Transactional buyers * Standard or generic * Understand their own product needs * Product can be easily substituted * Consultative * Hidden feature * Differentiated choices * Customizable * Strategic alliance * High cost importance * Limited substitutability Explosion of product strategy * Domestic and global markets overflowing * >30,000 consumer products produced each year * good news: buyer have a choice * bad news: more complicated Product configuration * product selection process * often referred to as “product configuration” * product configuration software * develops customized product solutions quickly and accurately * incorporates customer...
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...example of a good research and well designed as follows. Firstly, the research purpose is clearly defined as a tool to evaluate the effectiveness of Yahoo banner ads from ad exposure to shopping behaviour. The scope is limited to the ad placement on Yahoo only. Secondly, the research procedure is well detailed, e.g. the steps to acquire participants, well informed consent, sampling methods, representativeness and data collection procedures. Other search engine could also conduct similar research under these settings. Thirdly, the research design is well planned with identified constructs like “awareness” and “persuasiveness” of the banner ads. Fourthly, high ethical standards were applied as they already got consent from the Homescan panels to opt for joining the program in which their website visiting record will be tracked. Moreover, the limitation of research is described at the very beginning that the number of internet users are only an estimate. Adequate analysis could be provided as Yahoo can directly obtain figures via the database from ACNielsen. Furthermore, detailed executive summary over 30 pages are compiled after research. The research conclusion is justified as they are drawn from the data collected with no prior assumptions. Finally, Yahoo is an experienced researcher on such kind of purchasing behaviour research as they have conducted research with the Dynamic Logic. What type of Research? This study was a longitudinal descriptive mode of research. It tried to evaluate...
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