...I. Executive Summary Name of the product: “O-Feeds” Nature/ Description: Good nutrition through the feeding of organic feeds accurately provides the needed building blocks for full lean muscle growth and development. Growth in young pigs consists mostly of bone and muscle, but as the pig grows older, fat deposition occurs at an increasingly faster rate. The effectiveness may be on chickens, cats and fishes at the same time. This justifies the need for a multi-phase feeding program. Each diet in the multi-phase feeding program is needed to make sure that the required nutrients per stage of growth are supplied, no more no less. This way, muscle deposition is maximized while fat accretion is minimized. Every product O-Feeds brand is specially-formulated to help your hogs gain more weight with less feeding. That means you can go from breeding to selling in less time, helping you see profits faster than ever before! Whether you are looking to breed and sell in less time or feed your hogs cost-effectively, our hog feed brands deliver the top-notch quality that you expect at the lowest possible cost. Product Usage/ Benefits a. Environment and Community Friendly The product is made out of natural resources, hence the effects of artificial chemicals is reduced. The effect of soil compaction, erosion and declines in overall soil fertility is prevented also. Because the feed itself is made from organic ingredients, the foul smell produced from piggery is eliminated....
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...Willingness to pay for Organic Products: Differences between Virtue an Vice foods | Contenido Introducción 2 Marco conceptual 6 Modelo analítico 7 Diferencias entre artículo y réplica 8 Metodología (Diseño de la Investigación) 10 Resultados 11 Modelo 11 Resultados del Estudio 11 Discusión 12 Conclusiones 12 Implicancias para los administradores 12 Implicancias para los investigadores 13 Referencias 15 Introducción La agricultura y ganadería fue desarrollada históricamente con procesos orgánicos, no fue hasta las primeras décadas del siglo XIX, con el desarrollo de la industria petroquímica, que se comienzan a crear fertilizantes y abonos no naturales. Con la introducción de estos nuevos métodos se permitió incrementar fuertemente la productividad de los campos, logrando satisfacer la creciente demanda mundial por alimentos. Hacia los años 1930-1940 surgen los primeros movimientos en contra de la agricultura industrializada. La principal característica de los productos orgánicos es la ausencia de productos no naturales en sus procesos de elaboración. Esto no tuvo contrapesos hasta mediados del siglo 20, en donde surge un movimiento en estados unidos en contra de la agricultura industrial. En chile fue hacia la década de 1980 en donde los primeros agricultores comienzan a producir productos orgánicos con fines comerciales, de forma muy primitiva ya que no existían certificaciones para definir si un producto era orgánico o no. Tradicionalmente...
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...consumers about products, services or an organisation. Cheung, Lee & Rabjohn(2008: 447), Buttle (1998: 243) The use of Word-of-Mouth has been a common form of transferring information from consumer to consumer for centuries. For this reason, studies have revealed that it is a significant social force, influencing early marketing thought and practice (Kozinets et al 2010), studies also generally support the theory that Word-of-mouth is more influential on behaviour than other marketing promotional strategies (Buttle 1998). The Journal of Marketing Vol. 74: Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities, has identified three models in the development of WOM Theory – ‘The Organic Interconsumer Influence Model, The Linear Marketer Influence Model and The Network Coproduction Model’ (Kozinets et al 2010). The Organic Interconsumer Influence Model is used to describe communications between consumers about products and brand-related marketing messages without marketers’ direct influence. (Kozintes et al 2010 p 72). This model assumes that WOM occurs naturally among consumers when marketers perform their job (Bass 1969; Whyte 1954). The Linear Marketer Influence Model is an advancement of the WOM Theory which identifies the importance of Opinion leaders (predominantly influential consumers). In this model, marketers targeted and influenced these opinion leaders so they can promote their trusted products based on past experience with the product. The Network...
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...of women but women of all ages. They concentrate on their entire customer base & focus on their 1000 retail stores, $400 mil famed catalogue, & lingerie super brand through the site, victoriassecret.com, where social media is also found, which help Victoria’s Secret stay in touch with their consumers, by making announcements of future new merchandise and offer special promotions. Arguably the most important marketing strategy is Victoria’s Secret fashion show – the epitome of glamour and glitz and a huge marketing machine. The retail chain expands into new products by taking advantage of their brand name, (ex; their new perfume; “Bombshell In Love”. They develop a strong brand and have been able to leverage its name in other products. Ethical & Legal Issues (solutions, perspectives and recommendations) U4 ISSUE: VS brought cotton from a company called Burkina Faso, which had a deal to ensure that the cotton is organic and fair-trade, but in Dec 2011, Bloomberg revealed that Faso was using child labour to gather the cottons. On line of VS that has been contreversal is the line called “Backstage Sexy”, where some stores arranged “mannequins (that were) blind folded and arranged in various sexual positions” in front view of the store. Many consumers began avoiding shopping at the store due to potential negative influence on their young. But the store`s mannequins displays were to represent the models preparing for a fashion show. “Anthony Hebron, spokesman for Limited Brands...
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...ORGANIC FOOD IN GROCERY SHOP Final Report On Organic Food in Grocery Shop Course name: Business Communication Course code: MBA 310 Sec-02 Submitted To: Nafees Ahmed Imtiazuddin Senior Lecturer University of Liberal Arts Bangladesh (ULAB) Submitted By: Date of Submission: 22/12/2014 Letter of Transmittal 22 December, 2014 Nafees Ahmed Imtiazuddin Senior Lecturer University of Liberal Arts Bangladesh Subject: Submission of final report on “Organic Food in Grocery Shop.” Dear Sir, Here is the final report on “Organic Food in Grocery Shop” that you asked us to prepare as a part of our study (course MBA 310) The preparation of the final report was a real exciting one and I enjoyed every moment of it. I tried to follow the instruction you have given and fulfil all the requirements necessary. I have tried my best to gather all necessary information relevant to the areas of my chosen project. There may be some mistakes or lack of relevant information. But I hope that this report will provide the necessary information on the chosen topics. If there is any mistake or lack of information in this report, I hope you will consider that and inform me about the mistake. If you should need any assistance in interpretation this report, please call on me. I will be grateful to you if you help me overcome the lacking and to know more about this final report. Sincerely, …………………………………………………… Name: ID: ULAB Acknowledgement At first we desire to express our deepest sense of...
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...United States Department of Agriculture Economic Research Service Growth Patterns in the U.S. Organic Industry by Catherine Greene U.S. consumer demand for organically produced goods has grown continuously since USDA established national standards for organic production and processing in 2002. And, while Americans economized on their food purchases during the 2007-09 recession, including purchases of organic products, growth in demand for organic products rebounded quickly following the recession. Industry analysts estimate that U.S. organic food sales were $28 billion in 2012 (over 4 percent of total at-home food sales), up 11 percent from 2011. USDA has begun organic regulation of nonfood agricultural products—for example, laundry detergent with organic coconut oil, aloe vera, and other ingredients—which accounted for another $2.2 billion in organic sales in 2011, according to the Organic Trade Association. Although USDA does not maintain official statistics on U.S. organic food sales, industry data suggest that the market share of organic sales held by various food categories has been remarkably stable over the last decade. Produce (fruits and vegetables) and dairy are still the top two organic food categories, accounting for 43 and 15 percent of total organic sales in 2012; their standing has been relatively unchanged in recent years. Packaged foods, beverages (including soymilk), and breads/grains have 9-11 percent market shares, down slightly from a...
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...Massachusetts - Amherst ScholarWorks@UMass Amherst Masters Theses 1896 - February 2014 Dissertations and Theses January 2008 The Impact of the Organic Mainstream Movement: A Case Study of New England Organic Produce Prices Megan M. Dolan University of Massachusetts - Amherst, megan12122001@yahoo.com Follow this and additional works at: http://scholarworks.umass.edu/theses Dolan, Megan M., "The Impact of the Organic Mainstream Movement: A Case Study of New England Organic Produce Prices" (2008). Masters Theses 1896 - February 2014. Paper 100. http://scholarworks.umass.edu/theses/100 This Open Access is brought to you for free and open access by the Dissertations and Theses at ScholarWorks@UMass Amherst. It has been accepted for inclusion in Masters Theses 1896 - February 2014 by an authorized administrator of ScholarWorks@UMass Amherst. For more information, please contact scholarworks@library.umass.edu. THE IMPACT OF THE ORGANIC MAINSTREAM MOVEMENT: A CASE STUDY OF NEW ENGLAND ORGANIC PRODUCE PRICES A Thesis Presented by MEGAN M. DOLAN Submitted to the Graduate School of the University of Massachusetts Amherst in partial fulfillment of the requirements for the degree of MASTER OF SCIENCE February 2008 Department of Resource Economics THE IMPACT OF THE ORGANIC MAINSTREAM MOVEMENT: A CASE STUDY OF NEW ENDGLAND ORGANIC PRODUCE PRICES A Thesis Presented by MEGAN M. DOLAN Approved as to style and content by: Julie A. Caswell, Chair Nathalie Lavoie, Member ...
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...anaylsis of organic wines in australia xiangyun Dai, SID:220113354 MM110 Assignment 1 Market anaylsis of organic wines in australia xiangyun Dai, SID:220113354 2013 2013 Unit coordinator: Fredy-Roberto Organic Wines Organic wines are made from wine grapes produced under organic agricultural practices, as defined by the International Federation of Organic Agriculture movements as the ‘production system that sustains the health of soils, ecosystems and people. It relies on ecological processes, biodiversity and cycles adapted to local conditions’ with its core principle in achieving high yields without artificial fertilizers and pesticides (IFOAM, 2008). With over 11 million certified hectares of land, the Organic agricultural industry in Australia has received rapid growth in the recent years due to the trend to a more ‘healthy, and environmentally responsible’ consumer culture and a willingness to pay more for their values (Remaud, 2008). In the following years the industry is expect to continue to receive respectable double digit growth. The recent growth in organic produces has translated well into the growing market for organic wine (107% growth during 2010-2012) and it is expected to continue into the future (Mascitelli, 2012). While the average consumer are not so willing to pay the premium for the ‘organic’ label on their wine, research have found that a significant cluster (~14%) of Australians are willing to pay up to a 9% premium for organic wine (Chvyl,...
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...Demand towards products is driven by convenience and habit which in returned is hard to change. Over the years majority consumers have realized that their purchasing behaviour has a direct impact on many ecological problems (Laroche, 1996). The growth of organic agriculture is seen as part of the emerging marketing trends where consumers demand to know what benefits a food could deliver before making a purchasing decision, consumers tend to seek for “Natural aspect” of the Food products, as well as their effects on Environment. On the other hand, the healthy issue is becoming one of the prior concerns of consumers in purchasing products, especially when it comes to food. This factor is appeared as the main driving force for consumers to purchase organic food (Yin et al., 2010). According to Jia et al. (2002) food is categorized as “organic” if the product does not contain artificial synthesized fertilizers, pesticides, livestock, growth regulators and poultry feed additives. A variety of agricultural products can be produced organically, including produce, grains, meat, dairy, eggs, and processed food products. "Organic" does not mean "natural." There is no legal definition as to what constitutes a "natural" food. However, the food industry uses the term "natural" to indicate that a food has been minimally processed and is preservative-free. Natural foods can include organic foods, but not all natural foods are organic.In recent decades, the global organic market has been...
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...trends in retailing of organic foods and the impact of these trends on Whole Foods Market Organic Foods now occupy prominent shelf space in the produce and diary aisles of most mainstream U.S food retailers. Retail sales of organic foods have increased from $3.6 billion in 1997 to $21.1 billion in 2008. Whole Foods Market which is the world’s largest retail chain of natural and organic foods was founded in 1980. The company has stores in the U.S, Canada, and Great Britain with sales of $12 billion for year ending 2010. Among the trends impacting in the retailing of organic foods is the inclusion of organic products by mainstream supermarkets such as Wal-Mart, Kroger, Publix, Safeway and Save-a-Lot. In addition, stores such as Harris Teeter have introduced their own private-label brands of organics. The impact of this trend on the operations of Whole Foods is loss of customers and profit. As demand for organic foods increased, mainstream supermarkets would continue to expand their offering and selections. (Thompson, Strickland, & Gamble, 2009) Most of these supermarkets will leverage on their wide network of stores dotted all over the United States. Wal-Mart and Krogger had 2,297 and 2,477 stores respectively, as against 188 stores by Whole Foods for year ending 2006. Customers will therefore be attracted to the mainstream stores due to convenience and the fact that they have now become one-stop-shops. Secondly, retailing of organic products is experiencing increase...
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...Spain Keywords Organic food, Consumer behaviour, Spain Abstract Organic production and its consumption have grown tremendously in recent years. However, in the case of Spain demand still represents only 1 per cent of food expenditure. The main obstacle seems to be that organic food faces problems related to consumers' acceptability; lack of food availability and seasonality make it difficult to establish appropriate retailing outlets; also, higher costs of production and retailer margins jointly may result in higher prices than consumers are willing to pay for organic food attributes. Research studies have mostly elicited consumers' willingness-to-pay (WTP) for organic food through contingent valuation. Alternatively, explores, using an experimental second-price sealed-bid auction, the value that consumers place on organic food and the effect that information included on ecolabel and physical appearance have on their WTP. This methodological approach involves the use of real money and real products, which, in fact, may overcome the hypothetical bias detected in previous studies. Also discusses the effect on WTP of consumers' demographic characteristics and lifestyles, as well as attitudes towards food safety and buying behaviour. Results show, that as more accurate information is offered, consumers' acceptability of labelled organic food products increases; and that WTP is highly correlated with consumption habits variables. Consumers' acceptability of organic food in Spain ...
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...an Organic Food Mogul 1. Discuss the trends in retailing of organic foods and the impact of these trends on Whole Foods Market. There has been a major trend change in the retailing of organic foods. Those trends not only affect Whole Foods Market but the organic food industry as well. In an article written by the Good Food World Staff, they listed 14 trends that the organic industry and Whole Foods Market should lookout for. Listed are just a few that would have a serious impact on Whole Foods Market. • The Economy: with the economy slowing and the job market showing very little promise consumers are still wanting a healthier lifestyle. Low-income families have also joined in on a healthier lifestyle and learn to budget by saving money and using coupons. Although organics are here to stay consumers are wondering were the next dollar will come from. The natural /organic companies that can stay afloat will countinue to do well. • Social Networking: in the world of marketing word of mouth is one method of getting information out quickly. Internet tools such as Facebook and Twitter can help build social networks for the organic markets growth. They give insight on what other companies are selling and at what price. Social networking can also help with brading of certain products. • Organic and Climate Change: all to often society blames global warming for every thing. But there are many other factors that come into play like greenhouse gas emission. However organic agriculture...
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...the trends in the retailing of organic foods and the impact of these trends on Whole Foods Market. A growing appetite for Organic foods have been observed as a recent trend in the markets of United States in specific and the rest of the global market in general. This has been observed due to the change in the thinking process of the people in terms of remaining healthy and staying fit. The retailing of organic foods as traditional suppliers of organic foods faced competition from companies new to this sector (Plunkett, 2007). The organic foods are now not only sold in the natural product stores such as Whole Foods and food cooperatives but also in supermarkets such as big box stores like Wal-Mart, Costco and the like. These foods do not contain artificial flavors and harmful elements. The rise in the health consciousness has resulted in rise in the demand of such foods. These being healthier as compared to the in comparison to the other fast food this is the reason for the increasing demand and boom in this sector of the industry. However in the earlier times, the increase in demand was not aided by equal supply by the suppliers and thus it became necessary to adopt a proper strategy for supplying and fulfilling demand of the market. The organic handlers responsible for purchasing organic foods from the farmers can be held responsible for boosting and supplying to the retailers and made it available at supermarkets, formal retails etc. Organic foods now occupy prominent shelf...
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...Organic foods have become very popular through out the United States. There are many different things that make organic food better, but there are bad things about it as well. I will be telling mostly about the good in organic food. Organic must pass a certain standard to be labeled organic. The food must pass a test given by the United States Department of Agriculture (USDA). Crops have to be grown natural meaning not using any pesticides, artificial fertilizers and irradiation. As for animals they must be on an organic farm and eat organically grown food, they also must have space to be freely and not always stuck in a barn. The biggest thing that animals cannot have is antibiotics or synthetic grown hormones. I choose to talk about why organic is the best option because of many different reasons. Even though organic foods cost more money it is still a good option. There is a lot more you have to do with organic foods and that's why it cost more money. The first being labor cost rising because they are not using chemicals the crops need more care and attention. The workers have to spend more time at work doing harder labor, so they are paying more money for labor then conventional farms. The second reason is the demand of organic food has highly increased since 1997. They can't produce organic food as fast as other foods. If they can't produce organic food fast enough then their is a shortage, instead they have to work harder and longer to meet the demands of organic...
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...Market Data 3 Fortified/Functional 4-5 Better-For-You 6-8 Nutraceuticals 8-11 Organics 11-12 Definitions 13 Reducing fat intake is the most important and frequently practiced dietary approach by Asia Pacific consumers. Health-conscious urbanites have increased spending on the services of dieticians, nutritionists, weight-loss centres and gyms. This report uses definitions for fortified/functional, better-for-you, nutraceutical and organic foods as defined in Annex “A”. India’s population of 1.1 billion, second highest in the world, is expected to reach 1.3 billion by 2015. India also has one of the youngest populations in the world, with the proportion of under-29s projected to reach 56% by 2015. This group views shopping as a form of entertainment and is brand-conscious. With more than half of the population young and single, the processed food, eating out, leisure, and health and fitness sectors have experienced high consumer spending. Middle-aged adults (ages 45-55) currently form the second largest proportion of the Indian population (21.2%), a share expected to increase to 23.4% by 2015. Health related products are an important part of this group’s discretionary spending. Pensioner’s make up only 5.1% of the Indian population, but due to increased health consciousness they are spending more on fitness and medication. A key trend is the move toward natural products comprising herbs, vitamins and minerals. India’s economic progress has given rise to...
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